Online Grocery Market
Online Grocery Market Forecasts to 2030 - Global Analysis By Product Type (Fresh Produce, Bakery, Deli & Prepared Meals, Meat, Seafood & Poultry and Other Product Types), Delivery Type (Home Delivery, Click and Collect and Other Delivery Models), Purchase Type, Platform, Business Model, Payment Method and By Geography
According to Stratistics MRC, the Global Online Grocery Market is accounted for $525.7 billion in 2024 and is expected to reach $1785.3 billion by 2030 growing at a CAGR of 22.6% during the forecast period. Online grocery shopping refers to the purchase of food and household items via internet-based platforms. Customers select products from virtual stores, place orders, receive deliveries at their doorstep, or choose curbside pickup. This service offers convenience, a wide range of products, and often competitive pricing, catering to the needs of busy consumers and those seeking contactless shopping options.
According to the Indian Brand Equity Foundation (IBEF), the Indian e-commerce industry, which includes online groceries, is projected to reach US$300 billion by 2030.
Market Dynamics:
Driver:
Increased adoption of e-commerce and mobile-based services
The online grocery market is significantly propelled by the increased adoption of e-commerce and mobile-based services. The convenience of shopping from anywhere at any time, coupled with the wide range of products available online, has encouraged consumers to shift towards online grocery shopping. This trend is further supported by the growing penetration of smartphones and internet services, making it easier for consumers to access online grocery platforms.
Restraint:
Strong competition from offline retail stores
A major restraint for the online grocery market is the intense competition from offline retail stores. Traditional brick-and-mortar stores, especially local and unorganized retailers, offer immediacy, the ability to inspect products firsthand, and often, personalized service. These factors can make offline shopping more appealing to certain consumer segments, posing a challenge to the growth of online grocery platforms.
Opportunity:
Adoption of subscription and membership models
The adoption of subscription and membership models presents a significant opportunity for the online grocery market. These models offer convenience and cost savings to consumers through regular, scheduled deliveries and often include additional benefits such as exclusive discounts or free delivery. This approach can enhance customer loyalty and predictability in demand for online grocery providers.
Threat:
Cyber security threats
Cyber security threats pose a significant threat to the online grocery market. With the increasing amount of personal and financial data being shared online, grocery platforms are prime targets for cyber-attacks. Breaches can lead to loss of consumer trust and significant financial and reputational damage, making cybersecurity a critical concern for online grocery businesses.
Covid-19 Impact:
The Covid-19 pandemic has had a profound impact on the Online Grocery Market, serving as a catalyst for significant growth. With lockdowns and social distancing measures in place, consumers turned to online grocery shopping as a safer alternative to visiting physical stores. This shift has led to an accelerated adoption of online grocery services, a trend that is expected to continue post-pandemic.
The home delivery segment is expected to be the largest during the forecast period
The home delivery segment is expected to be the largest during the forecast period. This dominance can be attributed to the convenience and time-saving benefits it offers to consumers. Home delivery eliminates the need for consumers to travel and physically shop for groceries, making it an attractive option for busy individuals and families. As online grocery platforms continue to improve their logistics and delivery efficiency, this segment's appeal is likely to grow further.
The subscription purchase segment is expected to have the highest CAGR during the forecast period
The subscription purchase segment is expected to have the highest CAGR during the forecast period. This growth is driven by the increasing consumer preference for convenience and the desire to avoid the hassle of repeated online ordering. Subscription models, offering scheduled deliveries of groceries at set intervals, cater to this demand, ensuring a steady customer base and predictable revenue streams for online grocery providers.
Region with largest share:
The Asia Pacific region is positioned to dominate the online grocery market, holding the largest share. This dominance is due to the region's large population, increasing internet and smartphone penetration, and growing acceptance of online shopping. Countries like China and India, with their rapidly expanding middle classes and tech-savvy consumers, are major contributors to the region's leading position in the market.
Region with highest CAGR:
The Asia Pacific region also anticipates rapid growth in the online grocery market, with the highest CAGR. This growth is fueled by the same factors that contribute to its largest market share: a burgeoning middle class, high internet and smartphone penetration, and a cultural shift towards digital shopping. Additionally, improvements in logistics and payment infrastructures in the region support the expansion of online grocery services, making it a highly promising market for future growth.
Key players in the market
Some of the key players in Online Grocery Market include Amazon, Zepto, JD.com, Tesco, Ocado, Instacart, Kroger, Flipkart, BigBasket, Reliance Retail, Mercadona, Carrefour, Ahold Delhaize, Coles Group, Woolworths Group, Sainsbury's, Emart, Lazada Group and Swiggy.
Key Developments:
In April 2024, Amazon (AMZN) launched a new grocery subscription option for members of its Prime service. One Amazon stock analyst called the offering an ""important step forward"" for the tech behemoth's broader grocery strategy. For an additional $9.99 per month, Amazon Prime members can sign-up for unlimited grocery delivery on orders worth more than $35 from Whole Foods Market, Amazon Fresh and other grocery retailers on the platform. Customers with a registered EBT card used for government food assistance can get the same grocery subscription without a Prime membership for $4.99 per month, Amazon said.
In April 2024, Flipkart opens third grocery fulfilment center in Karnataka. Spread across an area of over 60,000 square feet, the new centre is equipped with a daily dispatch capacity of over 9,000 units per day. With the new unit, Flipkart aims to cater to the rising demand for online groceries across Ballari, Davanagere, Dharwad, Shivamogga, and South and North Goa.
In April 2024, E-commerce giant Flipkart has set up its second grocery fulfilment centre in Andhra Pradesh at Visakhapatnam. The new facility, spread over 77,000 sq ft, will cater to next-day delivery of groceries with a range of over 6,000 products including dairy, eggs, chocolates and staples.
Product Types Covered:
• Fresh Produce
• Bakery
• Deli & Prepared Meals
• Meat, Seafood & Poultry
• Dairy
• Dry Grocery
• Canned Goods
• Frozen Food
• Beverages
• Snacks
• Household Goods
• Paper Products
• Plastics
• Personal Care
• Baby Care
• Pet Care
• Other Product Types
Delivery Types Covered:
• Home Delivery
• Click and Collect
• Other Delivery Models
Purchase Types Covered:
• One-time Purchase
• Subscription Purchase
Platforms Covered:
• Mobile Applications
• Websites
Business Models Covered:
• Pure Marketplace
• Hybrid Marketplace
• Other Business Models
Payment Methods Covered:
• Credit/Debit Cards
• Digital Wallets
• Cash on Delivery
• Other Payment Methods
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Online Grocery Market, By Product Type
5.1 Introduction
5.2 Fresh Produce
5.2.1 Fruits
5.2.2 Vegetables
5.3 Bakery
5.3.1 Bread
5.3.2 Pastries
5.3.3 Cakes
5.4 Deli & Prepared Meals
5.4.1 Salads
5.4.2 Sandwiches
5.4.3 Hot Entrees
5.5 Meat, Seafood & Poultry
5.5.1 Beef
5.5.2 Chicken
5.5.3 Fish
5.5.4 Shellfish
5.6 Dairy
5.6.1 Milk
5.6.2 Cheese
5.6.3 Yogurt
5.6.4 Eggs
5.7 Dry Grocery
5.7.1 Grains
5.7.2 Pasta
5.7.3 Rice
5.7.4 Beans
5.7.5 Flour
5.7.6 Sugar
5.7.7 Spices
5.8 Canned Goods
5.9 Frozen Food
5.10 Beverages
5.10.1 Water
5.10.2 Soft Drinks
5.10.3 Juice
5.10.4 Coffee
5.10.5 Tea
5.11 Snacks
5.11.1 Chips
5.11.2 Cookies
5.11.3 Candy
5.11.4 Nuts
5.11.5 Trail Mix
5.12 Household Goods
5.13 Paper Products
5.13.1 Toilet Paper
5.13.2 Paper Towels
5.13.3 Napkins
5.14 Plastics
5.14.1 Wrap
5.14.2 Bags
5.14.3 Containers
5.15 Personal Care
5.15.1 Shampoo
5.15.2 Conditioner
5.15.3 Soap
5.15.4 Deodorant
5.15.5 Razors
5.15.6 Cosmetics
5.16 Baby Care
5.16.1 Diapers
5.16.2 Wipes
5.16.3 Baby Food
5.17 Pet Care
5.17.1 Dog Food
5.17.2 Cat Food
5.17.3 Treats
5.17.4 Litter
5.18 Other Product Types
6 Global Online Grocery Market, By Delivery Type
6.1 Introduction
6.2 Home Delivery
6.2.1 Scheduled Delivery
6.2.2 Express Delivery
6.3 Click and Collect
6.4 Other Delivery Models
7 Global Online Grocery Market, By Purchase Type
7.1 Introduction
7.2 One-time Purchase
7.3 Subscription Purchase
8 Global Online Grocery Market, By Platform
8.1 Introduction
8.2 Mobile Applications
8.3 Websites
9 Global Online Grocery Market, By Business Model
9.1 Introduction
9.2 Pure Marketplace
9.3 Hybrid Marketplace
9.4 Other Business Models
10 Global Online Grocery Market, By Payment Method
10.1 Introduction
10.2 Credit/Debit Cards
10.3 Digital Wallets
10.4 Cash on Delivery
10.5 Other Payment Methods
11 Global Online Grocery Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa
12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies
13 Company Profiling
13.1 Amazon
13.2 Zepto
13.3 JD.com
13.4 Tesco
13.5 Ocado
13.6 Instacart
13.7 Kroger
13.8 Flipkart
13.9 BigBasket
13.10 Reliance Retail
13.11 Mercadona
13.12 Carrefour
13.13 Ahold Delhaize
13.14 Coles Group
13.15 Woolworths Group
13.16 Sainsbury's
13.17 Emart
13.18 Lazada Group
13.19 Swiggy
List of Tables
1 Global Online Grocery Market Outlook, By Region (2022-2030) ($MN)
2 Global Online Grocery Market Outlook, By Product Type (2022-2030) ($MN)
3 Global Online Grocery Market Outlook, By Fresh Produce (2022-2030) ($MN)
4 Global Online Grocery Market Outlook, By Fruits (2022-2030) ($MN)
5 Global Online Grocery Market Outlook, By Vegetables (2022-2030) ($MN)
6 Global Online Grocery Market Outlook, By Bakery (2022-2030) ($MN)
7 Global Online Grocery Market Outlook, By Bread (2022-2030) ($MN)
8 Global Online Grocery Market Outlook, By Pastries (2022-2030) ($MN)
9 Global Online Grocery Market Outlook, By Cakes (2022-2030) ($MN)
10 Global Online Grocery Market Outlook, By Deli & Prepared Meals (2022-2030) ($MN)
11 Global Online Grocery Market Outlook, By Salads (2022-2030) ($MN)
12 Global Online Grocery Market Outlook, By Sandwiches (2022-2030) ($MN)
13 Global Online Grocery Market Outlook, By Hot Entrees (2022-2030) ($MN)
14 Global Online Grocery Market Outlook, By Meat, Seafood & Poultry (2022-2030) ($MN)
15 Global Online Grocery Market Outlook, By Beef (2022-2030) ($MN)
16 Global Online Grocery Market Outlook, By Chicken (2022-2030) ($MN)
17 Global Online Grocery Market Outlook, By Fish (2022-2030) ($MN)
18 Global Online Grocery Market Outlook, By Shellfish (2022-2030) ($MN)
19 Global Online Grocery Market Outlook, By Dairy (2022-2030) ($MN)
20 Global Online Grocery Market Outlook, By Milk (2022-2030) ($MN)
21 Global Online Grocery Market Outlook, By Cheese (2022-2030) ($MN)
22 Global Online Grocery Market Outlook, By Yogurt (2022-2030) ($MN)
23 Global Online Grocery Market Outlook, By Eggs (2022-2030) ($MN)
24 Global Online Grocery Market Outlook, By Dry Grocery (2022-2030) ($MN)
25 Global Online Grocery Market Outlook, By Grains (2022-2030) ($MN)
26 Global Online Grocery Market Outlook, By Pasta (2022-2030) ($MN)
27 Global Online Grocery Market Outlook, By Rice (2022-2030) ($MN)
28 Global Online Grocery Market Outlook, By Beans (2022-2030) ($MN)
29 Global Online Grocery Market Outlook, By Flour (2022-2030) ($MN)
30 Global Online Grocery Market Outlook, By Sugar (2022-2030) ($MN)
31 Global Online Grocery Market Outlook, By Spices (2022-2030) ($MN)
32 Global Online Grocery Market Outlook, By Canned Goods (2022-2030) ($MN)
33 Global Online Grocery Market Outlook, By Frozen Food (2022-2030) ($MN)
34 Global Online Grocery Market Outlook, By Beverages (2022-2030) ($MN)
35 Global Online Grocery Market Outlook, By Water (2022-2030) ($MN)
36 Global Online Grocery Market Outlook, By Soft Drinks (2022-2030) ($MN)
37 Global Online Grocery Market Outlook, By Juice (2022-2030) ($MN)
38 Global Online Grocery Market Outlook, By Coffee (2022-2030) ($MN)
39 Global Online Grocery Market Outlook, By Tea (2022-2030) ($MN)
40 Global Online Grocery Market Outlook, By Snacks (2022-2030) ($MN)
41 Global Online Grocery Market Outlook, By Chips (2022-2030) ($MN)
42 Global Online Grocery Market Outlook, By Cookies (2022-2030) ($MN)
43 Global Online Grocery Market Outlook, By Candy (2022-2030) ($MN)
44 Global Online Grocery Market Outlook, By Nuts (2022-2030) ($MN)
45 Global Online Grocery Market Outlook, By Trail Mix (2022-2030) ($MN)
46 Global Online Grocery Market Outlook, By Household Goods (2022-2030) ($MN)
47 Global Online Grocery Market Outlook, By Paper Products (2022-2030) ($MN)
48 Global Online Grocery Market Outlook, By Toilet Paper (2022-2030) ($MN)
49 Global Online Grocery Market Outlook, By Paper Towels (2022-2030) ($MN)
50 Global Online Grocery Market Outlook, By Napkins (2022-2030) ($MN)
51 Global Online Grocery Market Outlook, By Plastics (2022-2030) ($MN)
52 Global Online Grocery Market Outlook, By Wrap (2022-2030) ($MN)
53 Global Online Grocery Market Outlook, By Bags (2022-2030) ($MN)
54 Global Online Grocery Market Outlook, By Containers (2022-2030) ($MN)
55 Global Online Grocery Market Outlook, By Personal Care (2022-2030) ($MN)
56 Global Online Grocery Market Outlook, By Shampoo (2022-2030) ($MN)
57 Global Online Grocery Market Outlook, By Conditioner (2022-2030) ($MN)
58 Global Online Grocery Market Outlook, By Soap (2022-2030) ($MN)
59 Global Online Grocery Market Outlook, By Deodorant (2022-2030) ($MN)
60 Global Online Grocery Market Outlook, By Razors (2022-2030) ($MN)
61 Global Online Grocery Market Outlook, By Cosmetics (2022-2030) ($MN)
62 Global Online Grocery Market Outlook, By Baby Care (2022-2030) ($MN)
63 Global Online Grocery Market Outlook, By Diapers (2022-2030) ($MN)
64 Global Online Grocery Market Outlook, By Wipes (2022-2030) ($MN)
65 Global Online Grocery Market Outlook, By Baby Food (2022-2030) ($MN)
66 Global Online Grocery Market Outlook, By Pet Care (2022-2030) ($MN)
67 Global Online Grocery Market Outlook, By Dog Food (2022-2030) ($MN)
68 Global Online Grocery Market Outlook, By Cat Food (2022-2030) ($MN)
69 Global Online Grocery Market Outlook, By Treats (2022-2030) ($MN)
70 Global Online Grocery Market Outlook, By Litter (2022-2030) ($MN)
71 Global Online Grocery Market Outlook, By Other Product Types (2022-2030) ($MN)
72 Global Online Grocery Market Outlook, By Delivery Type (2022-2030) ($MN)
73 Global Online Grocery Market Outlook, By Home Delivery (2022-2030) ($MN)
74 Global Online Grocery Market Outlook, By Scheduled Delivery (2022-2030) ($MN)
75 Global Online Grocery Market Outlook, By Express Delivery (2022-2030) ($MN)
76 Global Online Grocery Market Outlook, By Click and Collect (2022-2030) ($MN)
77 Global Online Grocery Market Outlook, By Other Delivery Models (2022-2030) ($MN)
78 Global Online Grocery Market Outlook, By Purchase Type (2022-2030) ($MN)
79 Global Online Grocery Market Outlook, By One-time Purchase (2022-2030) ($MN)
80 Global Online Grocery Market Outlook, By Subscription Purchase (2022-2030) ($MN)
81 Global Online Grocery Market Outlook, By Platform (2022-2030) ($MN)
82 Global Online Grocery Market Outlook, By Mobile Applications (2022-2030) ($MN)
83 Global Online Grocery Market Outlook, By Websites (2022-2030) ($MN)
84 Global Online Grocery Market Outlook, By Business Model (2022-2030) ($MN)
85 Global Online Grocery Market Outlook, By Pure Marketplace (2022-2030) ($MN)
86 Global Online Grocery Market Outlook, By Hybrid Marketplace (2022-2030) ($MN)
87 Global Online Grocery Market Outlook, By Other Business Models (2022-2030) ($MN)
88 Global Online Grocery Market Outlook, By Payment Method (2022-2030) ($MN)
89 Global Online Grocery Market Outlook, By Credit/Debit Cards (2022-2030) ($MN)
90 Global Online Grocery Market Outlook, By Digital Wallets (2022-2030) ($MN)
91 Global Online Grocery Market Outlook, By Cash on Delivery (2022-2030) ($MN)
92 Global Online Grocery Market Outlook, By Other Payment Methods (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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