
Online Grocery - Global Market Outlook (2018-2027)
According to Stratistics MRC, the Global Online Grocery Market is accounted for $154.69 billion in 2018 and is expected to reach $975.16 billion by 2027 growing at a CAGR of 22.7% during the forecast period. Some of the key factors propelling the market growth include increasing penetration of internet services, rising awareness among consumers, rising disposable income and people’s increasing inclination toward comfort, shift toward online grocery shopping from traditional shopping methods, and rising number of smartphone users. However, lack of physical evidence of the products while shopping online is restraining the market growth.
Online grocery refers to the purchase of fresh and packaged food through online portals. Ways of buying groceries have evolved over a period of time, owing to easy availability of products through stores and online platforms. Online grocery covers a wide spectrum of products such as bakery & dairy products, cereals, vegetables, and fruits. Retailers in this market offer services such as click & collect option and subscription option to ease the consumer’s online grocery shopping experience.
By category, the staples and cooking essentials segment is anticipated to grow at the significant rate during the forecast period, due to the repetitive shopping of staples that include food grains, flours, and essentials like oil that are fundamental requirements of many households in the Asia Pacific. Furthermore, changing lifestyle and rising disposable income are paving the way for growth over the next seven years.
On the basis of geography, Asia Pacific is projected to be the significant growing region during the forecast period. This upsurge is due to initiatives taken by the government of India and China to promote digitalization and e-commerce in their respective countries. Moreover, rapidly growing middle class population, improvement in internet infrastructure and advancement in logistic network will help in the market growth in this region. In South Korea, Japan and China, online grocery is immensely popular.
Some of the key players in online grocery market include mySupermarket Limited, NetGrocer.com, Inc., Grofers India Pvt. Ltd., AEON Co., Ltd., Amazon India Pvt. Ltd., Koninklijke Ahold Delhaize N.V., Fresh Direct, LLC., Schwan Food Company, My Brands Inc., Instacart, Wal-Mart Stores, Inc., Safeway, Inc., ShopFoodEx, Alibaba.com, Godrej Nature's Basket Ltd., Paytm E-Commerce Pvt. Ltd. (Paytm Mall), Reliance Retail Ltd. (RelianceSmart.in), JD.com, Inc., Tesco.com, and Target Brands, Inc.
Types of Shopper Covered:
• Baby Boomers
• Generation X
• Generation Z
• Millenials
• Silent Generation
Categories Covered:
• Beverages
• Stationery
• Baby Care
• Household Products
• Cosmetics and Personal Care
• Food Products
Types Covered:
• Direct
• Indirect
E-Commerce Options Covered:
• Virtual Supermarket
• Online Order for Home Delivery
Business Models Covered:
• Takeaway
• Delivery
Company Types Covered:
• Brand
• Retail Chain
• Hybrid Marketplace
• Pure Marketplace
Platforms Covered:
• App-based
• Web-based
Product Types Covered:
• Non-Food Products
• Food Products
Purchase Types Covered:
• Subscription
• One-time Purchase
End Users Covered:
• Organization
• Individuals
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o France
o Italy
o UK
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2017, 2018, 2019, 2023 and 2027
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic analysis: Drivers and Constraints, Product/Technology Analysis, Porter’s five forces analysis, SWOT analysis, etc.
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Online Grocery Market, By Type of Shopper
5.1 Introduction
5.2 Baby Boomers
5.3 Generation X
5.4 Generation Z
5.5 Millenials
5.6 Silent Generation
6 Global Online Grocery Market, By Category
6.1 Introduction
6.2 Beverages
6.2.1 Non-alcoholic Drinks
6.2.2 Alcoholic Drinks
6.3 Stationery
6.4 Baby Care
6.5 Household Products
6.6 Cosmetics and Personal Care
6.7 Food Products
6.7.1 Dairy Products
6.7.2 Meat & Poultry Products
6.7.3 Bread, Bakery, Breakfast & Cereal
6.7.4 Fresh Produce
6.7.5 Snacks
6.7.6 Seafood
6.7.7 Staples & Cooking Essentials
6.7.8 Food Grains
6.7.9 Fruits and Vegetables
6.7.10 Dry and Baking Products
6.7.11 Frozen Food
7 Global Online Grocery Market, By Type
7.1 Introduction
7.2 Direct
7.3 Indirect
8 Global Online Grocery Market, By E-Commerce Option
8.1 Introduction
8.2 Virtual Supermarket
8.3 Online Order for Home Delivery
9 Global Online Grocery Market, By Business Model
9.1 Introduction
9.2 Takeaway
9.3 Delivery
10 Global Online Grocery Market, By Company Type
10.1 Introduction
10.2 Brand
10.3 Retail Chain
10.4 Hybrid Marketplace
10.5 Pure Marketplace
11 Global Online Grocery Market, By Platform
11.1 Introduction
11.2 App-based
11.3 Web-based
12 Global Online Grocery Market, By Product Type
12.1 Introduction
12.2 Non-Food Products
12.3 Food Products
13 Global Online Grocery Market, By Purchase Type
13.1 Introduction
13.2 Subscription
13.3 One-time Purchase
14 Global Online Grocery Market, By End User
14.1 Introduction
14.2 Organization
14.2.1 Large Enterprises
14.2.2 Small and Medium Enterprises
14.3 Individuals
15 Global Online Grocery Market, By Geography
15.1 Introduction
15.2 North America
15.2.1 US
15.2.2 Canada
15.2.3 Mexico
15.3 Europe
15.3.1 Germany
15.3.2 UK
15.3.3 Italy
15.3.4 France
15.3.5 Spain
15.3.6 Rest of Europe
15.4 Asia Pacific
15.4.1 Japan
15.4.2 China
15.4.3 India
15.4.4 Australia
15.4.5 New Zealand
15.4.6 South Korea
15.4.7 Rest of Asia Pacific
15.5 South America
15.5.1 Argentina
15.5.2 Brazil
15.5.3 Chile
15.5.4 Rest of South America
15.6 Middle East & Africa
15.6.1 Saudi Arabia
15.6.2 UAE
15.6.3 Qatar
15.6.4 South Africa
15.6.5 Rest of Middle East & Africa
16 Key Developments
16.1 Agreements, Partnerships, Collaborations and Joint Ventures
16.2 Acquisitions & Mergers
16.3 New Product Launch
16.4 Expansions
16.5 Other Key Strategies
17 Company Profiling
17.1 mySupermarket Limited
17.2 NetGrocer.com, Inc.
17.3 Grofers India Pvt. Ltd.
17.4 AEON Co., Ltd.
17.5 Amazon India Pvt. Ltd.
17.6 Koninklijke Ahold Delhaize N.V.
17.7 Fresh Direct, LLC.
17.8 Schwan Food Company
17.9 My Brands Inc.
17.10 Instacart
17.11 Wal-Mart Stores, Inc.
17.12 Safeway, Inc.
17.13 ShopFoodEx
17.14 Alibaba.com
17.15 Godrej Nature's Basket Ltd.
17.16 Paytm E-Commerce Pvt. Ltd. (Paytm Mall)
17.17 Reliance Retail Ltd. (RelianceSmart.in)
17.18 JD.com, Inc.
17.19 Tesco.com
17.20 Target Brands, Inc.
List of Tables
1 Global Online Grocery Market Outlook, By Region (2017-2027) ($MN)
2 Global Online Grocery Market Outlook, By Type of Shopper (2017-2027) ($MN)
3 Global Online Grocery Market Outlook, By Baby Boomers (2017-2027) ($MN)
4 Global Online Grocery Market Outlook, By Generation X (2017-2027) ($MN)
5 Global Online Grocery Market Outlook, By Generation Z (2017-2027) ($MN)
6 Global Online Grocery Market Outlook, By Millenials (2017-2027) ($MN)
7 Global Online Grocery Market Outlook, By Silent Generation (2017-2027) ($MN)
8 Global Online Grocery Market Outlook, By Category (2017-2027) ($MN)
9 Global Online Grocery Market Outlook, By Beverages (2017-2027) ($MN)
10 Global Online Grocery Market Outlook, By Non-alcoholic Drinks (2017-2027) ($MN)
11 Global Online Grocery Market Outlook, By Alcoholic Drinks (2017-2027) ($MN)
12 Global Online Grocery Market Outlook, By Stationery (2017-2027) ($MN)
13 Global Online Grocery Market Outlook, By Baby Care (2017-2027) ($MN)
14 Global Online Grocery Market Outlook, By Household Products (2017-2027) ($MN)
15 Global Online Grocery Market Outlook, By Cosmetics and Personal Care (2017-2027) ($MN)
16 Global Online Grocery Market Outlook, By Food Products (2017-2027) ($MN)
17 Global Online Grocery Market Outlook, By Dairy Products (2017-2027) ($MN)
18 Global Online Grocery Market Outlook, By Meat & Poultry Products (2017-2027) ($MN)
19 Global Online Grocery Market Outlook, By Bread, Bakery, Breakfast & Cereal (2017-2027) ($MN)
20 Global Online Grocery Market Outlook, By Fresh Produce (2017-2027) ($MN)
21 Global Online Grocery Market Outlook, By Snacks (2017-2027) ($MN)
22 Global Online Grocery Market Outlook, By Seafood (2017-2027) ($MN)
23 Global Online Grocery Market Outlook, By Staples & Cooking Essentials (2017-2027) ($MN)
24 Global Online Grocery Market Outlook, By Food Grains (2017-2027) ($MN)
25 Global Online Grocery Market Outlook, By Fruits and Vegetables (2017-2027) ($MN)
26 Global Online Grocery Market Outlook, By Dry and Baking Products (2017-2027) ($MN)
27 Global Online Grocery Market Outlook, By Frozen Food (2017-2027) ($MN)
28 Global Online Grocery Market Outlook, By Type (2017-2027) ($MN)
29 Global Online Grocery Market Outlook, By Direct (2017-2027) ($MN)
30 Global Online Grocery Market Outlook, By Indirect (2017-2027) ($MN)
31 Global Online Grocery Market Outlook, By E-Commerce Option (2017-2027) ($MN)
32 Global Online Grocery Market Outlook, By Virtual Supermarket (2017-2027) ($MN)
33 Global Online Grocery Market Outlook, By Online Order for Home Delivery (2017-2027) ($MN)
34 Global Online Grocery Market Outlook, By Business Model (2017-2027) ($MN)
35 Global Online Grocery Market Outlook, By Takeaway (2017-2027) ($MN)
36 Global Online Grocery Market Outlook, By Delivery (2017-2027) ($MN)
37 Global Online Grocery Market Outlook, By Company Type (2017-2027) ($MN)
38 Global Online Grocery Market Outlook, By Brand (2017-2027) ($MN)
39 Global Online Grocery Market Outlook, By Retail Chain (2017-2027) ($MN)
40 Global Online Grocery Market Outlook, By Hybrid Marketplace (2017-2027) ($MN)
41 Global Online Grocery Market Outlook, By Pure Marketplace (2017-2027) ($MN)
42 Global Online Grocery Market Outlook, By Platform (2017-2027) ($MN)
43 Global Online Grocery Market Outlook, By App-based (2017-2027) ($MN)
44 Global Online Grocery Market Outlook, By Web-based (2017-2027) ($MN)
45 Global Online Grocery Market Outlook, By Product Type (2017-2027) ($MN)
46 Global Online Grocery Market Outlook, By Non-Food Products (2017-2027) ($MN)
47 Global Online Grocery Market Outlook, By Food Products (2017-2027) ($MN)
48 Global Online Grocery Market Outlook, By Purchase Type (2017-2027) ($MN)
49 Global Online Grocery Market Outlook, By Subscription (2017-2027) ($MN)
50 Global Online Grocery Market Outlook, By One-time Purchase (2017-2027) ($MN)
51 Global Online Grocery Market Outlook, By End User (2017-2027) ($MN)
52 Global Online Grocery Market Outlook, By Organization (2017-2027) ($MN)
53 Global Online Grocery Market Outlook, By Large Enterprises (2017-2027) ($MN)
54 Global Online Grocery Market Outlook, By Small and Medium Enterprises (2017-2027) ($MN)
55 Global Online Grocery Market Outlook, By Individuals (2017-2027) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY

We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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