Organic Cereals Market

According to Stratistics MRC, the Global Organic Cereals Market is accounted for $21.11 billion in 2023 and is expected to reach $41.67 billion by 2030 growing at a CAGR of 10.2% during the forecast period. As consumers place a higher priority on sustainability and health, organic cereals are becoming more and more popular. These cereals are grown under strict organic farming guidelines without the use of artificial fertilizers, pesticides, or genetically modified organisms (GMOs). They make a healthy breakfast choice because they are full of fiber, important nutrients, and whole grains like quinoa, barley, and oats. Moreover, they also align with eco-conscious values because their cultivation supports biodiversity and soil health and lessens environmental impact. 

According to the American Heart Association, regular physical activity is crucial for maintaining a healthy heart and reducing the risk of cardiovascular diseases.

Market Dynamics: 

Driver: 

Increasing consciousness of wellbeing and health

Demand for organic cereals is being driven by consumers discernible shift toward more nutrient-dense food choices as they become more health-conscious. Because they don't contain artificial additives, pesticides, or synthetic chemicals like their conventional counterparts, these cereals are thought to be healthier options. This tendency is indicative of a larger social shift in favor of natural, healthful ingredients and preventive healthcare. Additionally, organic cereals are a popular choice because consumers are actively seeking out food products that align with their health goals due to an increased focus on personal well-being.

Restraint:

Limited availability and production issues

The market for organic cereals is constrained by the limited supply and difficulties in producing organic food. The use of natural inputs and sustainable farming methods in organic farming can lead to lower yields than in conventional farming. Further limiting supply is the time and expense farmers may incur switching from conventional to organic farming methods. Furthermore, the availability of organic cereals on the market can also be impacted by production issues that affect supply consistency and quality, such as weather variability, managing pests and diseases, and gaining access to inputs that have earned organic certification.

Opportunity:

Growing trends in wellness and health

The market for organic cereals has a lot of potential because health and wellness are still prioritized. Demand for goods like organic cereals, which are thought to be healthier options than conventional products, is rising as consumers become more health-conscious and look for nutrient-dense food options. Making the most of this trend entails utilizing marketing techniques that draw attention to the natural ingredients and nutritional advantages of organic cereals, portraying them as vital parts of a healthy, well-balanced diet. Additionally, collaborating with nutritionists, wellness specialists, and health influencers can help increase consumer adoption and awareness, thus enhancing business prospects.

Threat:

Rivalry with traditional cereals

The fierce rivalry between organic and conventional cereals is one of the main challenges to the organic cereal market. Because of their established brand recognition, economies of scale, and lower production costs, conventional cereals can offer competitive pricing and broad distribution. The market for organic cereals may also be threatened by aggressive marketing campaigns and product innovations by conventional cereal brands, which have the ability to draw in customers and take market share. Moreover, in order to counteract this danger, organic cereal companies need to set themselves apart from the competition with distinctive value propositions like better nutritional content, organic certification, and sustainability programs.

Covid-19 Impact:  

The market for organic cereals has been impacted by the COVID-19 pandemic in a number of ways. At first, people's search for healthier pantry staples caused a spike in demand for necessities like organic cereals as a result of their panic buying and hoarding. But as the pandemic spread, the market for organic cereals faced serious obstacles in the form of shifting consumer priorities, supply chain disruptions, and economic uncertainty. The production and distribution of organic cereals were disrupted by labor shortages, supply chain bottlenecks, and agricultural activity restrictions. These factors also caused product shortages. Furthermore, consumers' financial constraints and the economic downturn led to a decrease in discretionary spending and a move toward more affordable options, which in turn affected the demand for high-quality organic products. 

The Oats segment is expected to be the largest during the forecast period

It is projected that the market for organic cereals will have the largest share in the oats segment. Oats are becoming more and more popular because of all of their health advantages, such as their high fiber content, antioxidants, and beta-glucans, which can lower cholesterol and strengthen heart health. Furthermore, a variety of breakfast cereals, granolas, oatmeal, and snack bars can be made with oats, making them appealing to a broad spectrum of consumers. Oats are also frequently linked to organic farming methods, which makes them a perfect fit for the market for organic cereals, where consumers value food production transparency, sustainability, and health.

The Infant segment is expected to have the highest CAGR during the forecast period

In the market for organic cereals, the infant segment is projected to have the highest CAGR. Parental awareness of the value of early childhood nutrition and the preference for natural and organic products for their infants are likely contributing factors to this growth. Organic baby cereals are thought to be safer and healthier options because they don't contain artificial additives, genetically modified organisms, or synthetic pesticides. Moreover, this aligns with parent’s desire to give their babies the best start in life. On top of that, parents are searching for organic substitutes that are less likely to cause negative reactions due to growing concerns about food allergies and sensitivities in babies.

Region with largest share:

The market for organic cereals is expected to hold the largest share in the North American region. Numerous factors contribute to the region's dominance, such as well-established distribution channels, strong consumer awareness and demand for organic products, and government regulations that support organic agriculture. The demand for organic cereals made from wholesome ingredients and produced using environmentally friendly farming practices is driven by North American consumers priorities for sustainability and health. Additionally, the area leads the world in sales of organic cereals due in part to the existence of significant organic food retailers, the rising use of online shopping, and a health-conscious culture.

Region with highest CAGR:

The market for organic cereals is expected to grow at the highest CAGR in the European region. Numerous regionally specific factors, such as a strong emphasis on sustainability, strict laws supporting organic agriculture, and a well-established organic food market, are responsible for this growth. European customers are prepared to pay more for organic products that adhere to stricter environmental stewardship guidelines because they are becoming more conscious of how food production affects the environment. Furthermore, organic farming practices are supported by the Common Agricultural Policy (CAP) of the European Union, which encourages farmers to switch to organic practices and expands the market for organic cereals.

Key players in the market

Some of the key players in Organic Cereals market include EcoFarms Ltd., General Mills, Inc., Cereal Partners Worldwide S.A., Organic India Pvt. Ltd., Nestlé S.A., B&G Foods Inc, Kellogg Co., The Hain Celestial Group, Inc., Marico Limited, The Kroger Co., Medifast, Inc., Post Holdings Inc., Bagrrys India Ltd., Pepsico, Inc. and The Jordans & Ryvita Company.

Key Developments:

In March 2024, The Kroger Co. announced that it has entered into a definitive agreement for the sale of its specialty pharmacy business to CarelonRx, a subsidiary of Elevance Health. Kroger Specialty Pharmacy has been part of our company since 2012, and we want to thank our management team and associates for their enduring commitment to their patients,"" said Colleen Lindholz, President of Kroger Health.

In July 2023, Marico Limited has announced that it has signed definitive agreements to acquire a majority stake in Satiya Nutraceuticals which owns the brand, “The Plant Fix- Plix”, a digital-first, clean label, plant-based nutrition brand.  In an all cash deal, the maker of Parachute Coconut oil will buy the stake in the company for an aggregate consideration of upto Rs 369 crore.
 
In June 2023, Nestlé Vietnam signed an agreement with the Vietnamese Ministry of Agriculture and Rural Development (MARD) to support the country’s transition to regenerative and low-emission agriculture. The new, three-year partnership will help the country move to sustainable agriculture and achieve its 2050 net zero target.

Types Covered:
• Breakfast Cereals
• Cereal and Energy Bars
• Cereal Biscuits and Cookies
• Other Types 
 
Sources Covered:
• Wheat
• Barley
• Oats
• Corn
• Rice
• Blended
• Other Sources 

Categories Covered:
• Convenient organic cereals
• Gluten-free organic cereals
• Other Categories 

Age Groups Covered:
• Infant
• Children
• Adult
• Elderly 
 
Applications Covered:
• Breakfast
• Bakery
• Feed
• Other Applications 

Distribution Channels Covered:
• Store-based
• Non-store based

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances