Orthodontic Braces Market

According to Stratistics MRC, the Global Orthodontic Braces Market is accounted for $1.39 billion in 2024 and is expected to reach $2.17 billion by 2030, growing at a CAGR of 7.6% during the forecast period. Orthodontic braces are dental appliances that improve function and appearance by realigning misaligned teeth and jaws. They are made up of brackets that are affixed to the teeth and wires that, over time, apply light pressure to move the teeth into their proper positions. Braces, which come in a variety of forms such as metal, ceramic, and clear aligners, are frequently worn by adults and teenagers. Depending on each patient's needs, the length of treatment varies but usually lasts several months to a few years.  

According to the American Association of Orthodontists (AAO), nearly 4 million people in the United States are wearing braces, with 25% of them being adults.

Market Dynamics:

Driver: 

Increasing awareness of dental health

The growing awareness of dental health is significantly driving the orthodontic braces market. As people become more conscious of the importance of oral hygiene and aesthetics, they are increasingly seeking orthodontic treatments. Social media and digital platforms have played a crucial role in educating the public about the benefits of straight teeth, not just for cosmetic reasons but also for overall oral health. This heightened awareness has led to a surge in demand for orthodontic services, particularly among adults who may have previously overlooked such treatments.

Restraint:

High treatment costs

Many potential patients are deterred by the substantial financial investment required for braces and other orthodontic appliances. The extended duration of treatments, often spanning several years, adds to the overall expense. In many countries, orthodontic procedures are considered cosmetic and are not covered by basic health insurance plans, placing the financial burden entirely on the patient. This cost barrier particularly affects lower-income populations and developing countries, limiting market growth..

Opportunity:

Growing geriatric population

As life expectancy increases globally, there is a larger pool of older adults seeking dental care, including orthodontic treatments. This demographic often has more disposable income and is increasingly concerned about maintaining their oral health and appearance. Advances in orthodontic technology have made treatments more comfortable and less noticeable, appealing to older patients who might have been hesitant about traditional braces. Additionally, the link between oral health and overall well-being is driving more seniors to seek orthodontic care to address long-standing dental issues. This trend opens up a new and potentially lucrative market segment for orthodontic providers.

Threat:

Rise of alternative dental treatments

Innovations in dentistry have led to the development of various alternatives to conventional braces, such as clear aligners, which offer a more aesthetic and convenient option for teeth straightening. These alternatives often appeal to adults and professionals who prefer less visible orthodontic solutions. Additionally, advancements in cosmetic dentistry, like veneers and bonding, provide quicker solutions for improving smile aesthetics, potentially diverting patients from longer-term orthodontic treatments. The growing popularity of these alternatives could potentially reduce the market share of traditional braces, challenging orthodontic practices.

Covid-19 Impact: 

The COVID-19 pandemic initially disrupted the orthodontic braces market, with many dental practices closing or limiting services during lockdowns. However, the market showed resilience and adaptation. Teledentistry and remote monitoring technologies gained traction, allowing for continued patient care. Post-lockdown, there was a surge in demand, partly attributed to the ""Zoom effect"" as people became more aware of their appearance in video calls. The pandemic also accelerated the adoption of digital orthodontic solutions and contactless treatments.

The clear aligners segment is expected to be the largest during the forecast period

Over the forecasted timeframe, the clear aligners segment is anticipated to dominate the market share. This dominance is attributed to the increasing preference for aesthetically pleasing and less noticeable orthodontic treatments. Clear aligners offer advantages such as improved comfort, easier maintenance of oral hygiene, and the ability to remove them for eating and special occasions. The segment's growth is further fueled by technological advancements in 3D printing and digital scanning, which have enhanced the precision and customization of clear aligners, contributing to the segment's leading position in the market.

The adults segment is expected to have the highest CAGR during the forecast period

During the projection period, the adults segment is expected to grow at the highest CAGR. This rapid growth is driven by several factors, including increased awareness of dental aesthetics among adults, rising disposable incomes, and the availability of more discreet orthodontic options like clear aligners and lingual braces. Adults are increasingly seeking orthodontic treatments to improve their professional appearance and boost self-confidence. The segment's growth is also supported by advancements in orthodontic technology that have made treatments faster and more comfortable, addressing the concerns of adult patients about treatment duration and discomfort.

Region with largest share:

During the estimation period, the North America region is expected to capture the largest market share. This dominance is attributed to factors such as high awareness of dental aesthetics, well-established healthcare infrastructure, and the presence of major market players. The region benefits from advanced orthodontic technologies, a high adoption rate of clear aligners, and favorable reimbursement policies. Additionally, the increasing focus on cosmetic dentistry and the growing adult patient population seeking orthodontic treatments contribute to North America's leading position.

Region with highest CAGR:

The Asia Pacific region is projected to achieve the highest CAGR during the forecast period. This rapid growth is driven by factors such as increasing disposable incomes, growing awareness of dental aesthetics, and improving healthcare infrastructure in emerging economies like China and India. The region is witnessing a rising demand for orthodontic treatments, particularly among the young adult population. Additionally, the increasing adoption of advanced orthodontic technologies and the entry of international players into the regional market are expected to fuel the high growth rate in Asia Pacific.

Key players in the market

Some of the key players in Orthodontic Braces Market include Align Technology Inc., 3M Company, Dentsply Sirona Inc., Henry Schein, Inc., Envista Holdings Corporation, Institut Straumann AG, American Orthodontics, DENTAURUM GmbH & Co. KG, TP Orthodontics, Inc., G&H Orthodontics, Rocky Mountain Orthodontics, DB Orthodontics Limited, Great Lakes Dental Technologies, Ultradent Products, Inc., Morelli Ortodontia, JJ Orthodontics, Sino Ortho Limited, and JISCOP Co., Ltd.

Key Developments:

In April 2024, Align Technology Inc. launched the Invisalign Palatal Expander System in Australia and New Zealand, expanding their orthodontic product offerings.

In April 2024, 3M Company announced the spin-off of its health care business, including its orthodontics division, into a new company called Solventum.

Types Covered:
• Metal Braces
• Ceramic Braces
• Lingual Braces
• Clear Aligners

Age Groups Covered:
• Adults
• Adolescents
• Children

Applications Covered:
• Malocclusion Treatment
• Crowding
• Spacing
• Crossbite
• Open Bite
• Deep Bite

End Users Covered:
• Dental Clinics
• Hospitals
• Orthodontic Centers
• Dental Academic & Research Institutes

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances