Outdoor Led Display Market
PUBLISHED: 2025 ID: SMRC28814
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Outdoor Led Display Market

Outdoor LED Display Market Forecasts to 2030 - Global Analysis By Product Type (LED Billboards, Perimeter LED Boards, LED Mobile Panels, LED Traffic Lights, LED Video Walls, LED Mesh Displays and Architectural LED Displays), Type, Deployment Type, Color Display, Application, End User and By Geography

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Published: 2025 ID: SMRC28814

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Outdoor LED Display Market is accounted for $10.4 billion in 2024 and is expected to reach $20.5 billion by 2030 growing at a CAGR of 12% during the forecast period. Using light-emitting diodes (LEDs), an outdoor LED display is a high-brightness digital screen made for outdoor settings that produces vibrant images even in direct sunlight. These displays are perfect for digital billboards, public events, sports stadiums, transit hubs, and advertising since they are energy-efficient, waterproof, and long-lasting. High-resolution, dynamic content capabilities and remote control choices are just a few of the features that make outdoor LED displays ideal for a wide range of commercial and informational applications.

According to IAB Global (2023), digital-out-of-home (DOOH) advertising, powered by outdoor LED displays, grew by 24% year-over-year in 2022.

Market Dynamics:

Driver: 

Growing demand for digital out-of-home (DOOH) advertising

The outdoor LED display market is propelled by the exponential demand for DOOH advertising, driven by brands seeking dynamic, high-impact visual engagement in urban centers, transit hubs, and retail environments. These displays enable real-time content updates, audience targeting, and superior visibility compared to static ads, aligning with the shift toward data-driven marketing. Innovations like 8K resolution and energy-efficient panels further attract advertisers, while sectors like retail, entertainment, and transportation prioritize LED billboards for brand differentiation.

Restraint:

High energy consumption

Outdoor LED displays face growth barriers due to high energy demands, particularly for high-brightness panels required for daylight visibility. Elevated operational costs and environmental concerns challenge adoption, especially in regions with stringent efficiency regulations like the EU. Competitors such as LCDs or printed billboards offer lower energy alternatives, pressuring manufacturers to innovate. While solutions like solar integration and adaptive dimming are emerging, upfront R&D costs and ROI uncertainties deter smaller players, creating a fragmented competitive landscape.

Opportunity:

Integration with IoT and smart technologies

The fusion of IoT with outdoor LED displays unlocks transformative potential, enabling real-time content adjustments based on traffic, weather, or audience analytics. Smart city initiatives leverage these systems for traffic management, safety alerts, and environmental monitoring, expanding applications beyond advertising. Partnerships with 5G and AI providers enhance remote management and predictive maintenance, reducing downtime. This integration positions LED displays as critical infrastructure in urban digitization, driving demand in transportation, retail, and public services.

Threat:

Cybersecurity risks

Networked LED systems are increasingly vulnerable to cyberattacks, including data breaches and ransomware, threatening operational integrity. High-profile incidents, such as hacked billboards displaying malicious content, erode stakeholder trust. Compliance with evolving regulations (e.g., GDPR, CCPA) escalates costs, while manufacturers face pressure to embed robust encryption and access controls. These risks are acute in public safety and transportation applications, where breaches could disrupt critical services, necessitating heavy investments in cybersecurity infrastructure.

Covid-19 Impact: 

The covid-19 pandemic initially stalled the market due to lockdowns, supply chain disruptions, and reduced ad spending. Public events and retail deployments were postponed, shrinking revenues. However, recovery accelerated post-COVID as DOOH advertising gained traction for its cost efficiency and reach in transit hubs, healthcare facilities, and drive-in venues. Hybrid events and contactless interactions further boosted demand, with the market rebounding to pre-pandemic levels by 2023, driven by pent-up infrastructure investments and digitalization trends.

The LED billboards segment is expected to be the largest during the forecast period

The LED billboards segment is expected to account for the largest market share during the forecast period driven by their critical role in digital out-of-home (DOOH) advertising and public infrastructure. Engineered for 10,000+ nits brightness and IP65-rated weather resistance, these displays excel in high-traffic zones such as highways, sports arenas, and urban centers. Municipalities leverage their durability for real-time traffic alerts and emergency broadcasts, while brands capitalize on 24/7 visibility to amplify consumer engagement. Moreover, innovations like curved LED configurations and AI-driven dynamic content further solidify dominance.

The surface mounted segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the surface mounted segment is predicted to witness the highest growth rate, fueled by demand for ultra-high-definition visual solutions in premium applications. SMDs’ sub-1.5mm pixel pitch delivers cinematic clarity for close-proximity environments, including luxury retail facades, corporate lobbies, and smart city command centers. Modular architectures enable rapid deployment on non-planar surfaces, slashing installation costs by 20–30% versus conventional systems. Adoption surges in architectural projects and entertainment venues while advancements in Chip-on-Board (COB) technology enhance durability against vandalism and moisture. This positions SMDs as the rapidly growing segment.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, fueled by rapid urbanization, smart city projects, and booming advertising industries in China, India, and Southeast Asia. Governments invest heavily in public infrastructure, deploying LED displays for transportation hubs and urban signage. China’s dominance in LED manufacturing ensures cost-competitive supply chains, while India’s expanding retail and entertainment sectors drive demand. Additionally, the high population density and tech-savvy consumers further cement the region’s leadership, with countries like Japan and South Korea pioneering advanced display technologies.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by infrastructural investments and digital transformation. Emerging economies like Indonesia and Vietnam adopt LED displays for tourism and retail, while China’s 5G rollout enables smart advertising solutions. Supportive policies, such as India’s Digital India initiative, promote LED integration in public services. The region’s low manufacturing costs and rising disposable incomes create a fertile ground for innovation, ensuring sustained high growth. Collaborations between tech giants and local governments further accelerate adoption, solidifying Asia Pacific as the fastest-growing market.

Key players in the market

Some of the key players in Outdoor LED Display Market include Samsung Electronics Co., Ltd., LG Electronics Inc., Sony Corporation, Panasonic Corporation, NEC Corporation, Barco NV, Daktronics, Inc., Leyard Optoelectronic Co., Ltd., Absen Optoelectronic Co., Ltd., Lighthouse Technologies Limited, Unilumin Group Co., Ltd., Shenzhen AOTO Electronics Co., Ltd., Delta Electronics, Inc., SiliconCore Technology, Inc., Yaham Electronics Co., Ltd., Liantronics Co., Ltd. and QSTECH Co., Ltd.

Key Developments:

In July 2023, Samsung launched the 2023 Outdoor LED Display Series with enhanced brightness (5,000 nits) for sunlight visibility and IP65 weatherproofing.

In July 2023, LG Electronics Inc. introduced LG Magnit, a modular MicroLED outdoor display with 4K resolution and HDR10+ support.

In June 2023, NEC Corporation partnered with global stadiums to deploy NEC Canvas LED Video Walls with 10,000-nit brightness for outdoor sports.

Product Types Covered:
• LED Billboards
• Perimeter LED Boards
• LED Mobile Panels
• LED Traffic Lights
• LED Video Walls
• LED Mesh Displays
• Architectural LED Displays

Types Covered:
• Surface Mounted
• Individually Mounted

Deployment Types Covered:
• Installed
• Rental

Color Displays Covered:
• Monochrome
• Tri-Color
• Full-Color

Applications Covered:
• Advertising & Marketing
• Sports & Entertainment
• Smart Cities & Transportation
• Retail & Hospitality
• Architectural

End Users Covered:
• Advertising Agencies & Media Companies
• Sports Organizations & Stadiums
• Transportation Authorities
• Government & Municipal Bodies
• Corporate & Event Organizers

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary       
        
2 Preface       

 2.1 Abstract      
 2.2 Stake Holders      
 2.3 Research Scope      
 2.4 Research Methodology      
  2.4.1 Data Mining     
  2.4.2 Data Analysis     
  2.4.3 Data Validation     
  2.4.4 Research Approach     
 2.5 Research Sources      
  2.5.1 Primary Research Sources     
  2.5.2 Secondary Research Sources     
  2.5.3 Assumptions     
        
3 Market Trend Analysis       
 3.1 Introduction      
 3.2 Drivers      
 3.3 Restraints      
 3.4 Opportunities      
 3.5 Threats      
 3.6 Product Analysis      
 3.7 Application Analysis      
 3.8 End User Analysis      
 3.9 Emerging Markets      
 3.10 Impact of Covid-19      
        
4 Porters Five Force Analysis       
 4.1 Bargaining power of suppliers      
 4.2 Bargaining power of buyers      
 4.3 Threat of substitutes      
 4.4 Threat of new entrants      
 4.5 Competitive rivalry      
        
5 Global Outdoor LED Display Market, By Product Type       
 5.1 Introduction      
 5.2 LED Billboards      
 5.3 Perimeter LED Boards      
 5.4 LED Mobile Panels      
 5.5 LED Traffic Lights      
 5.6 LED Video Walls      
 5.7 LED Mesh Displays      
 5.8 Architectural LED Displays      
        
6 Global Outdoor LED Display Market, By Type       
 6.1 Introduction      
 6.2 Surface Mounted      
 6.3 Individually Mounted      
        
7 Global Outdoor LED Display Market, By Deployment Type       
 7.1 Introduction      
 7.2 Installed      
 7.3 Rental      
        
8 Global Outdoor LED Display Market, By Color Display       

 8.1 Introduction      
 8.2 Monochrome      
 8.3 Tri-Color      
 8.4 Full-Color      
        
9 Global Outdoor LED Display Market, By Application       
 9.1 Introduction      
 9.2 Advertising & Marketing      
 9.3 Sports & Entertainment      
 9.4 Smart Cities & Transportation      
 9.5 Retail & Hospitality      
 9.6 Architectural      
        
10 Global Outdoor LED Display Market, By End User       
 10.1 Introduction      
 10.2 Advertising Agencies & Media Companies      
 10.3 Sports Organizations & Stadiums      
 10.4 Transportation Authorities      
 10.5 Government & Municipal Bodies      
 10.6 Corporate & Event Organizers      
        
11 Global Outdoor LED Display Market, By Geography       
 11.1 Introduction      
 11.2 North America      
  11.2.1 US     
  11.2.2 Canada     
  11.2.3 Mexico     
 11.3 Europe      
  11.3.1 Germany     
  11.3.2 UK     
  11.3.3 Italy     
  11.3.4 France     
  11.3.5 Spain     
  11.3.6 Rest of Europe     
 11.4 Asia Pacific      
  11.4.1 Japan     
  11.4.2 China     
  11.4.3 India     
  11.4.4 Australia     
  11.4.5 New Zealand     
  11.4.6 South Korea     
  11.4.7 Rest of Asia Pacific     
 11.5 South America      
  11.5.1 Argentina     
  11.5.2 Brazil     
  11.5.3 Chile     
  11.5.4 Rest of South America     
 11.6 Middle East & Africa      
  11.6.1 Saudi Arabia     
  11.6.2 UAE     
  11.6.3 Qatar     
  11.6.4 South Africa     
  11.6.5 Rest of Middle East & Africa     
        
12 Key Developments       
 12.1 Agreements, Partnerships, Collaborations and Joint Ventures      
 12.2 Acquisitions & Mergers      
 12.3 New Product Launch      
 12.4 Expansions      
 12.5 Other Key Strategies      
        
13 Company Profiling       
 13.1 Samsung Electronics Co., Ltd.      
 13.2 LG Electronics Inc.      
 13.3 Sony Corporation      
 13.4 Panasonic Corporation      
 13.5 NEC Corporation      
 13.6 Barco NV      
 13.7 Daktronics, Inc.      
 13.8 Leyard Optoelectronic Co., Ltd.      
 13.9 Absen Optoelectronic Co., Ltd.      
 13.10 Lighthouse Technologies Limited      
 13.11 Unilumin Group Co., Ltd.      
 13.12 Shenzhen AOTO Electronics Co., Ltd.      
 13.13 Delta Electronics, Inc.      
 13.14 SiliconCore Technology, Inc.      
 13.15 Barco NV      
 13.16 Yaham Electronics Co., Ltd.      
 13.17 Liantronics Co., Ltd.      
 13.18 QSTECH Co., Ltd.      
        
List of Tables        
1 Global Outdoor LED Display Market Outlook, By Region (2022-2030) ($MN)       
2 Global Outdoor LED Display Market Outlook, By Product Type (2022-2030) ($MN)       
3 Global Outdoor LED Display Market Outlook, By LED Billboards (2022-2030) ($MN)       
4 Global Outdoor LED Display Market Outlook, By Perimeter LED Boards (2022-2030) ($MN)       
5 Global Outdoor LED Display Market Outlook, By LED Mobile Panels (2022-2030) ($MN)       
6 Global Outdoor LED Display Market Outlook, By LED Traffic Lights (2022-2030) ($MN)       
7 Global Outdoor LED Display Market Outlook, By LED Video Walls (2022-2030) ($MN)       
8 Global Outdoor LED Display Market Outlook, By LED Mesh Displays (2022-2030) ($MN)       
9 Global Outdoor LED Display Market Outlook, By Architectural LED Displays (2022-2030) ($MN)       
10 Global Outdoor LED Display Market Outlook, By Type (2022-2030) ($MN)       
11 Global Outdoor LED Display Market Outlook, By Surface Mounted (2022-2030) ($MN)       
12 Global Outdoor LED Display Market Outlook, By Individually Mounted (2022-2030) ($MN)       
13 Global Outdoor LED Display Market Outlook, By Deployment Type (2022-2030) ($MN)       
14 Global Outdoor LED Display Market Outlook, By Installed (2022-2030) ($MN)       
15 Global Outdoor LED Display Market Outlook, By Rental (2022-2030) ($MN)       
16 Global Outdoor LED Display Market Outlook, By Color Display (2022-2030) ($MN)       
17 Global Outdoor LED Display Market Outlook, By Monochrome (2022-2030) ($MN)       
18 Global Outdoor LED Display Market Outlook, By Tri-Color (2022-2030) ($MN)       
19 Global Outdoor LED Display Market Outlook, By Full-Color (2022-2030) ($MN)       
20 Global Outdoor LED Display Market Outlook, By Application (2022-2030) ($MN)       
21 Global Outdoor LED Display Market Outlook, By Advertising & Marketing (2022-2030) ($MN)       
22 Global Outdoor LED Display Market Outlook, By Sports & Entertainment (2022-2030) ($MN)       
23 Global Outdoor LED Display Market Outlook, By Smart Cities & Transportation (2022-2030) ($MN)       
24 Global Outdoor LED Display Market Outlook, By Retail & Hospitality (2022-2030) ($MN)       
25 Global Outdoor LED Display Market Outlook, By Architectural (2022-2030) ($MN)       
26 Global Outdoor LED Display Market Outlook, By End User (2022-2030) ($MN)       
27 Global Outdoor LED Display Market Outlook, By Advertising Agencies & Media Companies (2022-2030) ($MN)       
28 Global Outdoor LED Display Market Outlook, By Sports Organizations & Stadiums (2022-2030) ($MN)       
29 Global Outdoor LED Display Market Outlook, By Transportation Authorities (2022-2030) ($MN)       
30 Global Outdoor LED Display Market Outlook, By Government & Municipal Bodies (2022-2030) ($MN)       
31 Global Outdoor LED Display Market Outlook, By Corporate & Event Organizers (2022-2030) ($MN)       
        
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.       

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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