Packaged Salad Market
Packaged Salad Market Forecasts to 2030 - Global Analysis By Product (Non-vegetarian, Vegetarian and Other Products), Type (Packaged Kits, Packaged Greens and Other Types), Processing, Distribution Channel and By Geography
|
Years Covered |
2021-2030 |
|
Estimated Year Value (2023) |
US $13.04 BN |
|
Projected Year Value (2030) |
US $23.39 BN |
|
CAGR (2023 - 2030) |
8.7% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
North America |
|
Highest Growing Market |
Asia Pacific |
According to Stratistics MRC, the Global Packaged Salad Market is accounted for $13.04 billion in 2023 and is expected to reach $23.39 million by 2030 growing at a CAGR of 8.7% during the forecast period. Packaged salad refers to pre-washed and pre-cut salad greens and vegetables that are conveniently packaged for quick consumption. These salads typically include a mix of lettuce varieties such as romaine, iceberg, and spinach, along with other veggies like carrots, cucumbers, and tomatoes. They often come in sealed bags or containers to maintain freshness. Packaged salads are popular for their convenience, saving time in meal preparation, and offering a ready-to-eat option for busy individuals.
According to data from the Simmons National Consumer Survey and the U.S. Census Bureau published in 2020, 242.86 million consumers in the U.S. consumed bagged or packaged salads in 2020. The study further estimated that 251.7 million consumers in the U.S. will consume bagged or packaged salads by 2024.
Market Dynamics:
Driver:
Convenience
The convenience driver of the packaged salad market refers to consumers' increasing demand for quick and easy meal solutions. Packaged salads offer ready-to-eat options that require minimal preparation, catering to busy lifestyles and the growing preference for convenient foods. With hectic schedules and on-the-go lifestyles becoming the norm, consumers seek healthier alternatives that don't sacrifice time or effort. Packaged salads provide a convenient solution by offering pre-washed, pre-cut, and often pre-dressed greens and vegetables, saving consumers valuable time in meal preparation. This convenience factor has fueled the growth of the packaged salad market, making it a popular choice among health-conscious individuals and busy families.
Restraint:
Seasonality
The packaged salad market experiences seasonality due to various factors, primarily influenced by agricultural cycles. Demand tends to surge during spring and summer, when fresh produce is abundant and consumers seek lighter, healthier meal options. Conversely, sales may dip during the fall and winter as certain salad ingredients become scarcer and less appealing. Weather conditions also play a significant role, affecting both supply and demand. Additionally, cultural events and holidays can impact consumer preferences and purchasing patterns throughout the year, further contributing to the market's seasonality restraint. Thus, producers must anticipate these fluctuations and adapt their strategies accordingly to maintain competitiveness.
Opportunity:
Variety and customization
The packaged salad market offers a diverse array of options, providing consumers with variety in terms of ingredients, flavors, and nutritional profiles. This variety caters to different dietary preferences, including vegan, gluten-free, and low-carb diets, thereby expanding the market's reach. Furthermore, there's ample opportunity for customization within the packaged salad market, allowing consumers to tailor their salads to their specific tastes and nutritional needs. This customization can include options for selecting different greens, toppings, dressings, and portion sizes, catering to individual preferences and dietary restrictions.
Threat:
Food safety concerns
Food safety concerns pose a significant threat to the packaged salad market due to the potential for contamination at various stages of production, processing, and distribution. Issues such as bacterial contamination, pesticide residues, and improper handling can lead to foodborne illnesses and erode consumer trust. Cross-contamination risks in processing facilities and during transportation amplify these concerns. Moreover, the perishable nature of salads increases the urgency of maintaining strict safety standards throughout the supply chain. Any lapses in hygiene or quality control can result in widespread health issues and damage to the reputation of both brands and the industry as a whole.
Covid-19 Impact:
The COVID-19 pandemic significantly impacted the packaged salad market in various ways. Initially, there was a surge in demand for packaged salads as consumers sought convenient and healthy options while staying at home. However, disruptions in the supply chain, including labor shortages and transportation challenges, led to production delays and distribution issues. Additionally, food safety concerns emerged, prompting stricter hygiene measures and increased scrutiny of production facilities. As lockdowns eased, consumer preferences shifted towards fresh produce, impacting sales of packaged salads.
The vegan segment is expected to be the largest during the forecast period
The growth of the vegan segment within the packaged salad market can be attributed to increasing awareness about health and environmental sustainability, leading many consumers to adopt plant-based diets, with salads being a convenient and nutritious option. Additionally, the rise of veganism as a lifestyle choice has spurred demand for plant-based alternatives across all food categories, including salads. Manufacturers have responded by introducing innovative vegan salad options, such as plant-based proteins and dairy-free dressings, catering to this growing segment. Moreover, the expansion of distribution channels and the availability of vegan salad options in mainstream supermarkets have made it more accessible to consumers.
The conventional segment is expected to have the highest CAGR during the forecast period
Conventional segment growth in the packaged salad market is primarily driven by several factors. Firstly, there's a rising consumer preference for convenient and healthy food options, with packaged salads offering freshness and convenience. In addition, heightened awareness of health and wellness has spurred demand for ready-to-eat salads among health-conscious consumers. Strategic marketing efforts by companies emphasizing the convenience and nutritional benefits of packaged salads have further fueled market growth. Furthermore, innovations in packaging techniques to enhance shelf life and maintain freshness have bolstered consumer confidence and encouraged repeat purchases.
Region with largest share:
The growth of the packaged salad market in North America can be attributed to rising trend towards healthier eating habits, with consumers increasingly opting for convenient yet nutritious meal options. Packaged salads offer a convenient solution, fitting into busy lifestyles without sacrificing health. There's an increasing awareness about food safety and quality, driving consumers towards packaged options with reliable standards. Moreover, the market is witnessing innovations in packaging techniques, extending shelf life, and enhancing freshness. Additionally, the pandemic further accelerated this growth as consumers sought out easily accessible and hygienic food choices amidst lockdowns and restrictions.
Region with highest CAGR:
The Asia-Pacific region has seen significant growth in the packaged salad market due to an increasing awareness among consumers about health and wellness, leading to a higher demand for convenient, ready-to-eat options like packaged salads. Urbanization and busy lifestyles have driven the need for quick and nutritious meal solutions, making packaged salads an attractive choice. Furthermore, the growing middle-class population in countries like China and India has resulted in greater purchasing power and a shift towards healthier eating habits. Also, advancements in packaging technology have improved the shelf life and freshness of packaged salads, further boosting their popularity in the region.
Key players in the market
Some of the key players in Packaged Salad market include Bonduelle, BrightFarms, Inc., Curation Foods, Dolle Food Company Inc., Evertaste, Fresh Express, Incorporated, Gotham Greens , Mann Packing Co., Inc, Misionero, Natures Way Foods Ltd., Organicgirl, Shake Salad, Sunfresh, Taylor Farms and VegPro International Inc.
Key Developments:
In March 2024, Taylor Farms is launching six easy-to-make vegetable kits that cook up in 20 minutes or less: Cauliflower “Mac N Cheese,” French Onion Green Beans, Broccoli Caesar, Spicy Maple Brussels, Brown Sugar Carrots and Cheesy Pesto Riced Cauliflower & Broccoli. These new products complement Taylor Farms’ stir fry vegetable kits in market: Ginger Garlic, Teriyaki and Teriyaki with Noodles.
In March 2024, Fresh Express, the brand leader in value added salads, announced an Asian Apple Salad Kit and a Twisted Caesar Creamy Truffle Caesar Chopped Salad Kit as the latest product innovations in its lineup. The new products support the brand’s ongoing quest to bring new, restaurant inspired, unique salad flavors and ingredients to the category.
Products Covered:
• Non-vegetarian
• Vegetarian
• Vegan
• Other Products
Types Covered:
• Packaged Kits
• Packaged Greens
• Other Types
Processing’s Covered:
• Conventional
• Organic
Distribution Channels Covered:
• Online
• Offline
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Packaged Salad Market Market, By Product
5.1 Introduction
5.2 Non-vegetarian
5.3 Vegetarian
5.4 Vegan
5.5 Other Products
6 Global Packaged Salad Market Market, By Type
6.1 Introduction
6.2 Packaged Kits
6.3 Packaged Greens
6.4 Other Types
7 Global Packaged Salad Market Market, By Processing
7.1 Introduction
7.2 Conventional
7.3 Organic
8 Global Packaged Salad Market Market, By Distribution Channel
8.1 Introduction
8.2 Online
8.3 Offline
9 Global Packaged Salad Market Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 Bonduelle
11.2 BrightFarms, Inc.
11.3 Curation Foods
11.4 Dolle Food Company Inc.
11.5 Evertaste
11.6 Fresh Express, Incorporated
11.7 Gotham Greens
11.8 Mann Packing Co., Inc
11.9 Misionero
11.10 Natures Way Foods Ltd.
11.11 Organicgirl
11.12 Shake Salad
11.13 Sunfresh
11.14 Taylor Farms
13.15 VegPro International Inc.
List of Tables
1 Global Packaged Salad Market Market Outlook, By Region (2021-2030) ($MN)
2 Global Packaged Salad Market Market Outlook, By Product (2021-2030) ($MN)
3 Global Packaged Salad Market Market Outlook, By Non-vegetarian (2021-2030) ($MN)
4 Global Packaged Salad Market Market Outlook, By Vegetarian (2021-2030) ($MN)
5 Global Packaged Salad Market Market Outlook, By Vegan (2021-2030) ($MN)
6 Global Packaged Salad Market Market Outlook, By Other Products (2021-2030) ($MN)
7 Global Packaged Salad Market Market Outlook, By Type (2021-2030) ($MN)
8 Global Packaged Salad Market Market Outlook, By Packaged Kits (2021-2030) ($MN)
9 Global Packaged Salad Market Market Outlook, By Packaged Greens (2021-2030) ($MN)
10 Global Packaged Salad Market Market Outlook, By Other Types (2021-2030) ($MN)
11 Global Packaged Salad Market Market Outlook, By Processing (2021-2030) ($MN)
12 Global Packaged Salad Market Market Outlook, By Conventional (2021-2030) ($MN)
13 Global Packaged Salad Market Market Outlook, By Organic (2021-2030) ($MN)
14 Global Packaged Salad Market Market Outlook, By Distribution Channel (2021-2030) ($MN)
15 Global Packaged Salad Market Market Outlook, By Online (2021-2030) ($MN)
16 Global Packaged Salad Market Market Outlook, By Offline (2021-2030) ($MN)
17 North America Packaged Salad Market Market Outlook, By Country (2021-2030) ($MN)
18 North America Packaged Salad Market Market Outlook, By Product (2021-2030) ($MN)
19 North America Packaged Salad Market Market Outlook, By Non-vegetarian (2021-2030) ($MN)
20 North America Packaged Salad Market Market Outlook, By Vegetarian (2021-2030) ($MN)
21 North America Packaged Salad Market Market Outlook, By Vegan (2021-2030) ($MN)
22 North America Packaged Salad Market Market Outlook, By Other Products (2021-2030) ($MN)
23 North America Packaged Salad Market Market Outlook, By Type (2021-2030) ($MN)
24 North America Packaged Salad Market Market Outlook, By Packaged Kits (2021-2030) ($MN)
25 North America Packaged Salad Market Market Outlook, By Packaged Greens (2021-2030) ($MN)
26 North America Packaged Salad Market Market Outlook, By Other Types (2021-2030) ($MN)
27 North America Packaged Salad Market Market Outlook, By Processing (2021-2030) ($MN)
28 North America Packaged Salad Market Market Outlook, By Conventional (2021-2030) ($MN)
29 North America Packaged Salad Market Market Outlook, By Organic (2021-2030) ($MN)
30 North America Packaged Salad Market Market Outlook, By Distribution Channel (2021-2030) ($MN)
31 North America Packaged Salad Market Market Outlook, By Online (2021-2030) ($MN)
32 North America Packaged Salad Market Market Outlook, By Offline (2021-2030) ($MN)
33 Europe Packaged Salad Market Market Outlook, By Country (2021-2030) ($MN)
34 Europe Packaged Salad Market Market Outlook, By Product (2021-2030) ($MN)
35 Europe Packaged Salad Market Market Outlook, By Non-vegetarian (2021-2030) ($MN)
36 Europe Packaged Salad Market Market Outlook, By Vegetarian (2021-2030) ($MN)
37 Europe Packaged Salad Market Market Outlook, By Vegan (2021-2030) ($MN)
38 Europe Packaged Salad Market Market Outlook, By Other Products (2021-2030) ($MN)
39 Europe Packaged Salad Market Market Outlook, By Type (2021-2030) ($MN)
40 Europe Packaged Salad Market Market Outlook, By Packaged Kits (2021-2030) ($MN)
41 Europe Packaged Salad Market Market Outlook, By Packaged Greens (2021-2030) ($MN)
42 Europe Packaged Salad Market Market Outlook, By Other Types (2021-2030) ($MN)
43 Europe Packaged Salad Market Market Outlook, By Processing (2021-2030) ($MN)
44 Europe Packaged Salad Market Market Outlook, By Conventional (2021-2030) ($MN)
45 Europe Packaged Salad Market Market Outlook, By Organic (2021-2030) ($MN)
46 Europe Packaged Salad Market Market Outlook, By Distribution Channel (2021-2030) ($MN)
47 Europe Packaged Salad Market Market Outlook, By Online (2021-2030) ($MN)
48 Europe Packaged Salad Market Market Outlook, By Offline (2021-2030) ($MN)
49 Asia Pacific Packaged Salad Market Market Outlook, By Country (2021-2030) ($MN)
50 Asia Pacific Packaged Salad Market Market Outlook, By Product (2021-2030) ($MN)
51 Asia Pacific Packaged Salad Market Market Outlook, By Non-vegetarian (2021-2030) ($MN)
52 Asia Pacific Packaged Salad Market Market Outlook, By Vegetarian (2021-2030) ($MN)
53 Asia Pacific Packaged Salad Market Market Outlook, By Vegan (2021-2030) ($MN)
54 Asia Pacific Packaged Salad Market Market Outlook, By Other Products (2021-2030) ($MN)
55 Asia Pacific Packaged Salad Market Market Outlook, By Type (2021-2030) ($MN)
56 Asia Pacific Packaged Salad Market Market Outlook, By Packaged Kits (2021-2030) ($MN)
57 Asia Pacific Packaged Salad Market Market Outlook, By Packaged Greens (2021-2030) ($MN)
58 Asia Pacific Packaged Salad Market Market Outlook, By Other Types (2021-2030) ($MN)
59 Asia Pacific Packaged Salad Market Market Outlook, By Processing (2021-2030) ($MN)
60 Asia Pacific Packaged Salad Market Market Outlook, By Conventional (2021-2030) ($MN)
61 Asia Pacific Packaged Salad Market Market Outlook, By Organic (2021-2030) ($MN)
62 Asia Pacific Packaged Salad Market Market Outlook, By Distribution Channel (2021-2030) ($MN)
63 Asia Pacific Packaged Salad Market Market Outlook, By Online (2021-2030) ($MN)
64 Asia Pacific Packaged Salad Market Market Outlook, By Offline (2021-2030) ($MN)
65 South America Packaged Salad Market Market Outlook, By Country (2021-2030) ($MN)
66 South America Packaged Salad Market Market Outlook, By Product (2021-2030) ($MN)
67 South America Packaged Salad Market Market Outlook, By Non-vegetarian (2021-2030) ($MN)
68 South America Packaged Salad Market Market Outlook, By Vegetarian (2021-2030) ($MN)
69 South America Packaged Salad Market Market Outlook, By Vegan (2021-2030) ($MN)
70 South America Packaged Salad Market Market Outlook, By Other Products (2021-2030) ($MN)
71 South America Packaged Salad Market Market Outlook, By Type (2021-2030) ($MN)
72 South America Packaged Salad Market Market Outlook, By Packaged Kits (2021-2030) ($MN)
73 South America Packaged Salad Market Market Outlook, By Packaged Greens (2021-2030) ($MN)
74 South America Packaged Salad Market Market Outlook, By Other Types (2021-2030) ($MN)
75 South America Packaged Salad Market Market Outlook, By Processing (2021-2030) ($MN)
76 South America Packaged Salad Market Market Outlook, By Conventional (2021-2030) ($MN)
77 South America Packaged Salad Market Market Outlook, By Organic (2021-2030) ($MN)
78 South America Packaged Salad Market Market Outlook, By Distribution Channel (2021-2030) ($MN)
79 South America Packaged Salad Market Market Outlook, By Online (2021-2030) ($MN)
80 South America Packaged Salad Market Market Outlook, By Offline (2021-2030) ($MN)
81 Middle East & Africa Packaged Salad Market Market Outlook, By Country (2021-2030) ($MN)
82 Middle East & Africa Packaged Salad Market Market Outlook, By Product (2021-2030) ($MN)
83 Middle East & Africa Packaged Salad Market Market Outlook, By Non-vegetarian (2021-2030) ($MN)
84 Middle East & Africa Packaged Salad Market Market Outlook, By Vegetarian (2021-2030) ($MN)
85 Middle East & Africa Packaged Salad Market Market Outlook, By Vegan (2021-2030) ($MN)
86 Middle East & Africa Packaged Salad Market Market Outlook, By Other Products (2021-2030) ($MN)
87 Middle East & Africa Packaged Salad Market Market Outlook, By Type (2021-2030) ($MN)
88 Middle East & Africa Packaged Salad Market Market Outlook, By Packaged Kits (2021-2030) ($MN)
89 Middle East & Africa Packaged Salad Market Market Outlook, By Packaged Greens (2021-2030) ($MN)
90 Middle East & Africa Packaged Salad Market Market Outlook, By Other Types (2021-2030) ($MN)
91 Middle East & Africa Packaged Salad Market Market Outlook, By Processing (2021-2030) ($MN)
92 Middle East & Africa Packaged Salad Market Market Outlook, By Conventional (2021-2030) ($MN)
93 Middle East & Africa Packaged Salad Market Market Outlook, By Organic (2021-2030) ($MN)
94 Middle East & Africa Packaged Salad Market Market Outlook, By Distribution Channel (2021-2030) ($MN)
95 Middle East & Africa Packaged Salad Market Market Outlook, By Online (2021-2030) ($MN)
96 Middle East & Africa Packaged Salad Market Market Outlook, By Offline (2021-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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