Packaging Inks And Coating Market
Packaging Inks and Coating Market Forecasts to 2030 - Global Analysis By Type (Flexible Plastic, Metal, Rigid Plastic, Paper and Other Types), Technology (Flexographic Printing, Gravure Printing, Digital Printing and Other Technologies), End User and By Geography
|
Years Covered |
2021-2030 |
|
Estimated Year Value (2023) |
US $4.39 BN |
|
Projected Year Value (2030) |
US $7.09 BN |
|
CAGR (2023 - 2030) |
7.1% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
Asia Pacific |
|
Highest Growing Market |
Europe |
According to Stratistics MRC, the Global Packaging Inks and Coating Market is accounted for $4.39 billion in 2023 and is expected to reach $7.09 billion by 2030 growing at a CAGR of 7.1% during the forecast period. Packaging inks and coatings are specialized materials applied to various packaging substrates, including paper, plastic, metal, and others, to enhance their visual appeal, durability, and functionality. They adhere to strict safety and regulatory standards to ensure they are food-safe, non-toxic, and compliant with industry regulations.
Market Dynamics:
Driver:
Rising demand for food and beverage packing
As consumer preferences shift towards convenience, mobile consumption, and packaged products, there's a substantial increase in the demand for packaged food and beverage items. This surge necessitates innovative, durable, and visually appealing packaging solutions that ensure product safety, preservation, and branding. Packaging inks and coatings play a pivotal role by providing high-quality, food-safe, and compliant materials that enhance the aesthetics, shelf appeal, and functionality of food and beverage packaging. Moreover, the necessity to differentiate products, maintain freshness, and comply with food safety standards propels the need for specialized inks and coatings, thereby fostering the growth of this market segment.
Restraint:
Volatility of raw material prices
The market for packaging inks and coatings is significantly constrained by the price volatility of raw materials. The industry is primarily dependent on pigments, solvents, and different chemicals. Raw material price changes have the potential to cause disturbances to manufacturing costs, reduce profit margins, and hinder competitive pricing. Manufacturers may find it challenging to absorb abrupt cost surges, potentially resulting in elevated prices for end-users. Thus, it can reduce market demand.
Opportunity:
Booming e-commerce sector
The surge in online purchasing has increased demand for sophisticated packaging solutions. The use of inks and coatings is essential to producing packaging that is strong, safe, and attractive while withstanding shipping difficulties. Formulations that provide brand distinction, informative labelling, and tamper-resistant characteristics are necessary to meet these objectives. Leveraging this opportunity entails providing customised inks and coatings that address the unique needs of e-commerce packaging, encouraging development, and growing the market share within the sector.
Threat:
Environmental concerns
There is an increasing need for environmentally friendly, recyclable, and biodegradable packaging due to increased awareness of sustainability issues. Inks and coatings that do not align with environmentally friendly practices face reduced adoption due to concerns about their impact on ecosystems and waste management. Failure to address these concerns and offer sustainable alternatives may lead to regulatory restrictions, consumer scepticism, and market limitations.
Covid-19 Impact
The COVID-19 pandemic had both immediate and lasting impacts on the packaging inks and coatings market. Initially, there was a sudden disruption in the supply chain due to lockdowns and restrictions, causing shortages of raw materials and affecting production schedules. This led to delays in fulfilling orders and increased material costs, putting pressure on manufacturers. As the pandemic continued, consumer behaviour shifted. With more people staying at home, there was a surge in e-commerce and online shopping. Packaging for these products required robust printing and coating solutions to withstand the rigours of transportation.
The flexographic segment is expected to be the largest during the forecast period
The flexographic segment is estimated to hold the largest share. Flexographic printing is extensively used in the packaging industry. It is favoured for its ability to produce high-quality images, vibrant colours, and efficient large-volume printing for packaging materials like labels, flexible packaging, corrugated boxes, and more. Furthermore, its adaptability to different surfaces and compatibility with various inks and coatings make it a leading choice in the packaging industry, meeting diverse requirements for attractive and durable packaging designs.
The pharmaceuticals segment is expected to have the highest CAGR during the forecast period
The pharmaceuticals segment is anticipated to have lucrative growth during the forecast period. Packaging inks and coatings aid in preserving the stability and shelf life of drugs by protecting pharmaceutical products from external factors such as moisture, light, and air. They adhere to strict regulatory standards, ensuring they are safe and compliant with regulations. Moreover, these materials allow for clear and accurate printing of essential information such as dosage, usage instructions, expiration dates, and product identification. Additionally, they enable branding elements that help differentiate pharmaceutical products on the market.
Region with largest share:
Asia Pacific commanded the largest market share during the extrapolated period. The need for premium, long-lasting inks and coatings that can survive the rigours of shipping is being driven by the expanding e-commerce industry. In order to address the environmental concerns of the area, manufacturers are also being encouraged by the focus on sustainable packaging solutions to create eco-friendly inks and coatings. Digital printing technologies are progressively more popular as firms value a distinctive packaging design, which is helping to propel the market's expansion in the Asia-Pacific area.
Region with highest CAGR:
Europe is expected to witness profitable growth over the projection period. Sustainability is becoming a growing concern, and eco-friendly inks and coatings are in higher demand in the region due to its strong environmental consciousness. In addition, strict laws pertaining to food safety and labelling have increased demand for safe and compliant packaging options. Technologies for digital printing are becoming more popular since they allow greater personalisation. Moreover, anti-counterfeiting features are becoming increasingly popular in the European market as a means of safeguarding consumers and brands.
Key players in the market
Some of the key players in the Packaging Inks and Coating Market include AkzoNobel N.V., FlintGroup, Spring Coating Systems, PPG Industries Inc., Sun Chemical Corporation, ALTANA, Valspar, Siegwerk Druckfarben AG & Co. KGaA, Brancher, ColorMatrix, Axalta Coatings Systems, Arkema, CROMOS TINTAS GRAFICAS, Toyo Ink, Nippon Paint, Environmental Inks and Coatings and Sakata.
Key Developments:
In March 2023, The Toyo Ink Group entered a share purchase agreement to acquire Thai Eurocoat, with the goal of becoming the leading metal coatings producer in the ASEAN canned food market, enhancing its position and capabilities in the region's packaging industry.
In October 2022, Clariant successfully completed the acquisition of BASF's U.S. Attapulgite business assets, strengthening its portfolio and presence in the specialty chemicals industry, particularly in the area of Attapulgite-based additives and minerals.
Types Covered:
• Flexible Plastic
• Metal
• Rigid Plastic
• Paper
• Other Types
Technologies Covered:
• Flexographic Printing
• Gravure Printing
• Digital Printing
• Other Technologies
End Users Covered:
• Cosmetics & Personal Care
• Pharmaceuticals
• Food & Beverage
• Industrial
• Advertising
• Retail
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Packaging Inks and Coating Market, By Type
5.1 Introduction
5.2 Flexible Plastic
5.3 Metal
5.4 Rigid Plastic
5.5 Paper
5.6 Other Types
6 Global Packaging Inks and Coating Market, By Technology
6.1 Introduction
6.2 Flexographic Printing
6.3 Gravure Printing
6.4 Digital Printing
6.5 Other Technologies
7 Global Packaging Inks and Coating Market, By End User
7.1 Introduction
7.2 Cosmetics & Personal Care
7.3 Pharmaceuticals
7.4 Food & Beverage
7.5 Industrial
7.6 Advertising
7.7 Retail
7.8 Other End Users
8 Global Packaging Inks and Coating Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa
9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies
10 Company Profiling
10.1 AkzoNobel N.V.
10.2 FlintGroup
10.3 Spring Coating Systems
10.4 PPG Industries Inc.
10.5 Sun Chemical Corporation
10.6 ALTANA
10.7 Valspar
10.8 Siegwerk Druckfarben AG & Co. KGaA
10.9 Brancher
10.10 ColorMatrix
10.11 Axalta Coatings Systems
10.12 Arkema
10.13 CROMOS TINTAS GRAFICAS
10.14 Toyo Ink
10.15 Nippon Paint
10.16 Environmental Inks and Coatings
10.17 Sakata
List of Tables
1 Global Packaging Inks and Coating Market Outlook, By Region (2021-2030) ($MN)
2 Global Packaging Inks and Coating Market Outlook, By Type (2021-2030) ($MN)
3 Global Packaging Inks and Coating Market Outlook, By Flexible Plastic (2021-2030) ($MN)
4 Global Packaging Inks and Coating Market Outlook, By Metal (2021-2030) ($MN)
5 Global Packaging Inks and Coating Market Outlook, By Rigid Plastic (2021-2030) ($MN)
6 Global Packaging Inks and Coating Market Outlook, By Paper (2021-2030) ($MN)
7 Global Packaging Inks and Coating Market Outlook, By Other Types (2021-2030) ($MN)
8 Global Packaging Inks and Coating Market Outlook, By Technology (2021-2030) ($MN)
9 Global Packaging Inks and Coating Market Outlook, By Flexographic Printing (2021-2030) ($MN)
10 Global Packaging Inks and Coating Market Outlook, By Gravure Printing (2021-2030) ($MN)
11 Global Packaging Inks and Coating Market Outlook, By Digital Printing (2021-2030) ($MN)
12 Global Packaging Inks and Coating Market Outlook, By Other Technologies (2021-2030) ($MN)
13 Global Packaging Inks and Coating Market Outlook, By End User (2021-2030) ($MN)
14 Global Packaging Inks and Coating Market Outlook, By Cosmetics & Personal Care (2021-2030) ($MN)
15 Global Packaging Inks and Coating Market Outlook, By Pharmaceuticals (2021-2030) ($MN)
16 Global Packaging Inks and Coating Market Outlook, By Food & Beverage (2021-2030) ($MN)
17 Global Packaging Inks and Coating Market Outlook, By Industrial (2021-2030) ($MN)
18 Global Packaging Inks and Coating Market Outlook, By Advertising (2021-2030) ($MN)
19 Global Packaging Inks and Coating Market Outlook, By Retail (2021-2030) ($MN)
20 Global Packaging Inks and Coating Market Outlook, By Other End Users (2021-2030) ($MN)
21 North America Packaging Inks and Coating Market Outlook, By Country (2021-2030) ($MN)
22 North America Packaging Inks and Coating Market Outlook, By Type (2021-2030) ($MN)
23 North America Packaging Inks and Coating Market Outlook, By Flexible Plastic (2021-2030) ($MN)
24 North America Packaging Inks and Coating Market Outlook, By Metal (2021-2030) ($MN)
25 North America Packaging Inks and Coating Market Outlook, By Rigid Plastic (2021-2030) ($MN)
26 North America Packaging Inks and Coating Market Outlook, By Paper (2021-2030) ($MN)
27 North America Packaging Inks and Coating Market Outlook, By Other Types (2021-2030) ($MN)
28 North America Packaging Inks and Coating Market Outlook, By Technology (2021-2030) ($MN)
29 North America Packaging Inks and Coating Market Outlook, By Flexographic Printing (2021-2030) ($MN)
30 North America Packaging Inks and Coating Market Outlook, By Gravure Printing (2021-2030) ($MN)
31 North America Packaging Inks and Coating Market Outlook, By Digital Printing (2021-2030) ($MN)
32 North America Packaging Inks and Coating Market Outlook, By Other Technologies (2021-2030) ($MN)
33 North America Packaging Inks and Coating Market Outlook, By End User (2021-2030) ($MN)
34 North America Packaging Inks and Coating Market Outlook, By Cosmetics & Personal Care (2021-2030) ($MN)
35 North America Packaging Inks and Coating Market Outlook, By Pharmaceuticals (2021-2030) ($MN)
36 North America Packaging Inks and Coating Market Outlook, By Food & Beverage (2021-2030) ($MN)
37 North America Packaging Inks and Coating Market Outlook, By Industrial (2021-2030) ($MN)
38 North America Packaging Inks and Coating Market Outlook, By Advertising (2021-2030) ($MN)
39 North America Packaging Inks and Coating Market Outlook, By Retail (2021-2030) ($MN)
40 North America Packaging Inks and Coating Market Outlook, By Other End Users (2021-2030) ($MN)
41 Europe Packaging Inks and Coating Market Outlook, By Country (2021-2030) ($MN)
42 Europe Packaging Inks and Coating Market Outlook, By Type (2021-2030) ($MN)
43 Europe Packaging Inks and Coating Market Outlook, By Flexible Plastic (2021-2030) ($MN)
44 Europe Packaging Inks and Coating Market Outlook, By Metal (2021-2030) ($MN)
45 Europe Packaging Inks and Coating Market Outlook, By Rigid Plastic (2021-2030) ($MN)
46 Europe Packaging Inks and Coating Market Outlook, By Paper (2021-2030) ($MN)
47 Europe Packaging Inks and Coating Market Outlook, By Other Types (2021-2030) ($MN)
48 Europe Packaging Inks and Coating Market Outlook, By Technology (2021-2030) ($MN)
49 Europe Packaging Inks and Coating Market Outlook, By Flexographic Printing (2021-2030) ($MN)
50 Europe Packaging Inks and Coating Market Outlook, By Gravure Printing (2021-2030) ($MN)
51 Europe Packaging Inks and Coating Market Outlook, By Digital Printing (2021-2030) ($MN)
52 Europe Packaging Inks and Coating Market Outlook, By Other Technologies (2021-2030) ($MN)
53 Europe Packaging Inks and Coating Market Outlook, By End User (2021-2030) ($MN)
54 Europe Packaging Inks and Coating Market Outlook, By Cosmetics & Personal Care (2021-2030) ($MN)
55 Europe Packaging Inks and Coating Market Outlook, By Pharmaceuticals (2021-2030) ($MN)
56 Europe Packaging Inks and Coating Market Outlook, By Food & Beverage (2021-2030) ($MN)
57 Europe Packaging Inks and Coating Market Outlook, By Industrial (2021-2030) ($MN)
58 Europe Packaging Inks and Coating Market Outlook, By Advertising (2021-2030) ($MN)
59 Europe Packaging Inks and Coating Market Outlook, By Retail (2021-2030) ($MN)
60 Europe Packaging Inks and Coating Market Outlook, By Other End Users (2021-2030) ($MN)
61 Asia Pacific Packaging Inks and Coating Market Outlook, By Country (2021-2030) ($MN)
62 Asia Pacific Packaging Inks and Coating Market Outlook, By Type (2021-2030) ($MN)
63 Asia Pacific Packaging Inks and Coating Market Outlook, By Flexible Plastic (2021-2030) ($MN)
64 Asia Pacific Packaging Inks and Coating Market Outlook, By Metal (2021-2030) ($MN)
65 Asia Pacific Packaging Inks and Coating Market Outlook, By Rigid Plastic (2021-2030) ($MN)
66 Asia Pacific Packaging Inks and Coating Market Outlook, By Paper (2021-2030) ($MN)
67 Asia Pacific Packaging Inks and Coating Market Outlook, By Other Types (2021-2030) ($MN)
68 Asia Pacific Packaging Inks and Coating Market Outlook, By Technology (2021-2030) ($MN)
69 Asia Pacific Packaging Inks and Coating Market Outlook, By Flexographic Printing (2021-2030) ($MN)
70 Asia Pacific Packaging Inks and Coating Market Outlook, By Gravure Printing (2021-2030) ($MN)
71 Asia Pacific Packaging Inks and Coating Market Outlook, By Digital Printing (2021-2030) ($MN)
72 Asia Pacific Packaging Inks and Coating Market Outlook, By Other Technologies (2021-2030) ($MN)
73 Asia Pacific Packaging Inks and Coating Market Outlook, By End User (2021-2030) ($MN)
74 Asia Pacific Packaging Inks and Coating Market Outlook, By Cosmetics & Personal Care (2021-2030) ($MN)
75 Asia Pacific Packaging Inks and Coating Market Outlook, By Pharmaceuticals (2021-2030) ($MN)
76 Asia Pacific Packaging Inks and Coating Market Outlook, By Food & Beverage (2021-2030) ($MN)
77 Asia Pacific Packaging Inks and Coating Market Outlook, By Industrial (2021-2030) ($MN)
78 Asia Pacific Packaging Inks and Coating Market Outlook, By Advertising (2021-2030) ($MN)
79 Asia Pacific Packaging Inks and Coating Market Outlook, By Retail (2021-2030) ($MN)
80 Asia Pacific Packaging Inks and Coating Market Outlook, By Other End Users (2021-2030) ($MN)
81 South America Packaging Inks and Coating Market Outlook, By Country (2021-2030) ($MN)
82 South America Packaging Inks and Coating Market Outlook, By Type (2021-2030) ($MN)
83 South America Packaging Inks and Coating Market Outlook, By Flexible Plastic (2021-2030) ($MN)
84 South America Packaging Inks and Coating Market Outlook, By Metal (2021-2030) ($MN)
85 South America Packaging Inks and Coating Market Outlook, By Rigid Plastic (2021-2030) ($MN)
86 South America Packaging Inks and Coating Market Outlook, By Paper (2021-2030) ($MN)
87 South America Packaging Inks and Coating Market Outlook, By Other Types (2021-2030) ($MN)
88 South America Packaging Inks and Coating Market Outlook, By Technology (2021-2030) ($MN)
89 South America Packaging Inks and Coating Market Outlook, By Flexographic Printing (2021-2030) ($MN)
90 South America Packaging Inks and Coating Market Outlook, By Gravure Printing (2021-2030) ($MN)
91 South America Packaging Inks and Coating Market Outlook, By Digital Printing (2021-2030) ($MN)
92 South America Packaging Inks and Coating Market Outlook, By Other Technologies (2021-2030) ($MN)
93 South America Packaging Inks and Coating Market Outlook, By End User (2021-2030) ($MN)
94 South America Packaging Inks and Coating Market Outlook, By Cosmetics & Personal Care (2021-2030) ($MN)
95 South America Packaging Inks and Coating Market Outlook, By Pharmaceuticals (2021-2030) ($MN)
96 South America Packaging Inks and Coating Market Outlook, By Food & Beverage (2021-2030) ($MN)
97 South America Packaging Inks and Coating Market Outlook, By Industrial (2021-2030) ($MN)
98 South America Packaging Inks and Coating Market Outlook, By Advertising (2021-2030) ($MN)
99 South America Packaging Inks and Coating Market Outlook, By Retail (2021-2030) ($MN)
100 South America Packaging Inks and Coating Market Outlook, By Other End Users (2021-2030) ($MN)
101 Middle East & Africa Packaging Inks and Coating Market Outlook, By Country (2021-2030) ($MN)
102 Middle East & Africa Packaging Inks and Coating Market Outlook, By Type (2021-2030) ($MN)
103 Middle East & Africa Packaging Inks and Coating Market Outlook, By Flexible Plastic (2021-2030) ($MN)
104 Middle East & Africa Packaging Inks and Coating Market Outlook, By Metal (2021-2030) ($MN)
105 Middle East & Africa Packaging Inks and Coating Market Outlook, By Rigid Plastic (2021-2030) ($MN)
106 Middle East & Africa Packaging Inks and Coating Market Outlook, By Paper (2021-2030) ($MN)
107 Middle East & Africa Packaging Inks and Coating Market Outlook, By Other Types (2021-2030) ($MN)
108 Middle East & Africa Packaging Inks and Coating Market Outlook, By Technology (2021-2030) ($MN)
109 Middle East & Africa Packaging Inks and Coating Market Outlook, By Flexographic Printing (2021-2030) ($MN)
110 Middle East & Africa Packaging Inks and Coating Market Outlook, By Gravure Printing (2021-2030) ($MN)
111 Middle East & Africa Packaging Inks and Coating Market Outlook, By Digital Printing (2021-2030) ($MN)
112 Middle East & Africa Packaging Inks and Coating Market Outlook, By Other Technologies (2021-2030) ($MN)
113 Middle East & Africa Packaging Inks and Coating Market Outlook, By End User (2021-2030) ($MN)
114 Middle East & Africa Packaging Inks and Coating Market Outlook, By Cosmetics & Personal Care (2021-2030) ($MN)
115 Middle East & Africa Packaging Inks and Coating Market Outlook, By Pharmaceuticals (2021-2030) ($MN)
116 Middle East & Africa Packaging Inks and Coating Market Outlook, By Food & Beverage (2021-2030) ($MN)
117 Middle East & Africa Packaging Inks and Coating Market Outlook, By Industrial (2021-2030) ($MN)
118 Middle East & Africa Packaging Inks and Coating Market Outlook, By Advertising (2021-2030) ($MN)
119 Middle East & Africa Packaging Inks and Coating Market Outlook, By Retail (2021-2030) ($MN)
120 Middle East & Africa Packaging Inks and Coating Market Outlook, By Other End Users (2021-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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