Packaging Tape Printing Market
Packaging Tape Printing Market Forecasts to 2030 - Global Analysis By Product (Acrylic Adhesive Tape, Natural Rubber Adhesive Tape, Double-sided Tape, Eco-friendly Tape and Other Products), Printing Ink Type, Material, Tape Width, Application, End User and By Geography
According to Stratistics MRC, the Global Packaging Tape Printing Market is accounted for $19.52 billion in 2024 and is expected to reach $36.74 billion by 2030 growing at a CAGR of 7.4% during the forecast period. Packaging tape printing involves applying customized designs, logos, and messages onto adhesive tapes used for sealing and securing packages. This process enhances the functionality of packaging tapes by integrating branding, product information, and security features. By utilizing advanced printing technologies, companies can create visually appealing and informative tapes that improve brand visibility, ensure tamper-evidence, and contribute to effective product protection and presentation throughout the supply chain.
According to the Indian Paper Manufacturers Association, the Indian paper industry contributes around 5% of global paper production. Per capita, paper consumption in India is around 15kg.
Market Dynamics:
Driver:
E-commerce growth
As online shopping volumes rise, businesses seek to enhance their packaging for better brand visibility and customer experience. Customized printed tapes help reinforce brand identity, provide product information, and ensure secure delivery, which are crucial in the competitive e-commerce landscape. Additionally, the need for tamper-evident and protective packaging drives the adoption of printed tapes. The expansion of e-commerce not only boosts the volume of packaging tape usage but also encourages innovation in tape design and functionality.
Restraint:
Volatility in raw material prices
Volatility in raw material prices, such as adhesives, inks, and substrates, causes fluctuations in production costs. This unpredictability can lead to higher prices for printed tapes, impacting profitability and pricing strategies for manufacturers. It also complicates budgeting and financial planning for companies in the market. The uncertainty can deter investment in new technologies and innovation, slow down market expansion, and force businesses to either absorb costs or pass them on to consumers, potentially affecting demand and growth.
Opportunity:
Escalating demand for personalized packaging solutions
Personalized packaging enhances brand identity and customer engagement, leading to greater use of printed tapes for unique designs, logos, and promotional messages. This trend is particularly strong in sectors like e-commerce and retail, where distinct packaging can differentiate products and strengthen brand presence. Additionally, personalized tapes often feature security and tamper-evident elements, meeting consumer expectations for both aesthetics and protection. As businesses strive to stand out, the need for customized printed packaging tapes continues to rise.
Threat:
High initial costs
High initial costs in packaging tape printing stem from expenses related to specialized printing equipment, setup for custom designs, and material procurement. These costs can be prohibitive for smaller businesses and start-ups, limiting their ability to invest in custom-printed tapes. Consequently, smaller players may miss out on opportunities to enhance brand visibility and product security, while larger companies may dominate, potentially stifling innovation and broader market expansion.
Covid-19 Impact
The covid-19 pandemic significantly impacted the packaging tape printing market by accelerating e-commerce growth, leading to increased demand for customized packaging solutions. However, supply chain disruptions and raw material shortages posed challenges, causing delays and price fluctuations. Companies also focused more on secure and tamper-evident packaging due to heightened safety concerns. While the market faced short-term setbacks, the shift towards online shopping and the emphasis on secure packaging ultimately drove long-term growth.
The branding segment is expected to be the largest during the forecast period
The branding segment is estimated to have a lucrative growth. In the branding application of packaging tape printing, customized tapes serve as a powerful marketing tool by showcasing company logos, brand colors, and unique designs. This enhances brand visibility and recognition during shipping and handling. Printed tapes not only secure packages but also reinforce brand identity, turning each package into a marketing asset. Effective branding through packaging tapes helps create a consistent brand image, fosters customer loyalty, and distinguishes products in competitive markets.
The consumer goods segment is expected to have the highest CAGR during the forecast period
The consumer goods segment is anticipated to witness the highest CAGR growth during the forecast period. In the consumer goods sector, packaging tape printing is vital for branding and product differentiation. Customized printed tapes enhance brand visibility and convey important information, such as product details and safety instructions. They also contribute to tamper-evidence, ensuring product integrity. This application is especially significant in the retail industry, where eye-catching designs and clear labeling can influence consumer choice. They serve as a marketing tool, promoting brand identity and increasing consumer trust in the product.
Region with largest share:
The packaging tape printing market in the Asia-Pacific region is experiencing robust growth, driven by the rapid expansion of e-commerce, manufacturing, and logistics sectors. Countries like China, India, and Japan are major contributors, with increasing demand for customized and branded packaging solutions. The region's booming retail industry and rising consumer awareness about product safety further fuel market expansion. Additionally, advancements in printing technologies and the availability of cost-effective raw materials enhance the market's competitiveness, making Asia-Pacific a key player in the global packaging tape printing industry.
Region with highest CAGR:
The packaging tape printing market in North America is witnessing steady growth, driven by the strong presence of e-commerce, retail, and manufacturing industries. The demand for customized and branded packaging solutions is high, with companies focusing on enhancing brand visibility and product security. The region's advanced printing technologies and emphasis on sustainable packaging materials contribute to market expansion. The United States and Canada are key players, benefiting from well-established supply chains and the rising trend of using tamper-evident and eco-friendly printed tapes in packaging.
Key players in the market
Some of the key players profiled in the Packaging Tape Printing Market include 3M Company, Avery Dennison Corporation, Tesa SE, Intertape Polymer Group Inc., Lintec Corporation, Nitto Denko Corporation, Scapa Group plc, Shurtape Technologies LLC, Hy-Tape International, Berry Global, Adhesives Research Inc., CCL Industries Inc., York Tape & Label Inc., Wuxi Bosheng Adhesive Products Corporation and Bagla Group.
Key Developments:
In March 2024, 3M launched the first known padded, paper-based curbside recyclable mailer material that businesses can also use to automate their packaging process. This new material called 3M™ Padded Automatable Curbside Recyclable (PACR) Mailer Material is capable of producing packages up to three times faster than manual packing when paired with qualified automated packaging machines.
In November 2023, Tesa introduced the new tesa® 51345, a paper-based reinforcement adhesive tape that can be used, for example, to reinforce packaging or cartons at sensitive points such as side hole handles, flap handles, and top-hole handles. It is part of a comprehensive range for corrugated board manufacturers
Products Covered:
• Acrylic Adhesive Tape
• Natural Rubber Adhesive Tape
• Double-sided Tape
• Eco-friendly Tape
• Other Products
Printing Ink Types Covered:
• Water-Based Inks
• Latex-Based Inks
• Hot Melt-Based Inks
• Ultraviolet-Curable Inks
• Solvent-Based Inks
• Other Printing Ink Types
Materials Covered:
• Polypropylene
• Polyethylene
• Polyester
• Polyvinyl Chloride
• Paper
• Other Materials
Tape Widths Covered:
• Narrow
• Medium
• Wide
Applications Covered:
• Branding
• Product Instructions
• Decorations
• Other Applications
End Users Covered:
• Food & Beverages
• Healthcare
• E-commerce
• Electronics
• Consumer Goods
• Automotive
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Packaging Tape Printing Market, By Product
5.1 Introduction
5.2 Acrylic Adhesive Tape
5.3 Natural Rubber Adhesive Tape
5.4 Double-sided Tape
5.5 Eco-friendly Tape
5.6 Other Products
6 Global Packaging Tape Printing Market, By Printing Ink Type
6.1 Introduction
6.2 Water-Based Inks
6.3 Latex-Based Inks
6.4 Hot Melt-Based Inks
6.5 Ultraviolet-Curable Inks
6.6 Solvent-Based Inks
6.7 Other Printing Ink Types
7 Global Packaging Tape Printing Market, By Material
7.1 Introduction
7.2 Polypropylene
7.3 Polyethylene
7.4 Polyester
7.5 Polyvinyl Chloride
7.6 Paper
7.7 Other Materials
8 Global Packaging Tape Printing Market, By Tape Width
8.1 Introduction
8.2 Narrow
8.3 Medium
8.4 Wide
9 Global Packaging Tape Printing Market, By Application
9.1 Introduction
9.2 Branding
9.3 Product Instructions
9.4 Decorations
9.5 Other Applications
10 Global Packaging Tape Printing Market, By End User
10.1 Introduction
10.2 Food & Beverages
10.3 Healthcare
10.4 E-commerce
10.5 Electronics
10.6 Consumer Goods
10.7 Automotive
10.8 Other End Users
11 Global Packaging Tape Printing Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa
12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies
13 Company Profiling
13.1 3M Company
13.2 Avery Dennison Corporation
13.3 Tesa SE
13.4 Berry Global
13.5 Lintec Corporation
13.6 Nitto Denko Corporation
13.7 Scapa Group plc
13.8 Shurtape Technologies LLC
13.9 Hy-Tape International
13.10 Intertape Polymer Group Inc.
13.11 Adhesives Research Inc.
13.12 CCL Industries Inc.
13.13 York Tape & Label Inc.
13.14 Wuxi Bosheng Adhesive Products Corporation
13.15 Bagla Group
List of Tables
1 Global Packaging Tape Printing Market Outlook, By Region (2022-2030) ($MN)
2 Global Packaging Tape Printing Market Outlook, By Product (2022-2030) ($MN)
3 Global Packaging Tape Printing Market Outlook, By Acrylic Adhesive Tape (2022-2030) ($MN)
4 Global Packaging Tape Printing Market Outlook, By Natural Rubber Adhesive Tape (2022-2030) ($MN)
5 Global Packaging Tape Printing Market Outlook, By Double-sided Tape (2022-2030) ($MN)
6 Global Packaging Tape Printing Market Outlook, By Eco-friendly Tape (2022-2030) ($MN)
7 Global Packaging Tape Printing Market Outlook, By Other Products (2022-2030) ($MN)
8 Global Packaging Tape Printing Market Outlook, By Printing Ink Type (2022-2030) ($MN)
9 Global Packaging Tape Printing Market Outlook, By Water-Based Inks (2022-2030) ($MN)
10 Global Packaging Tape Printing Market Outlook, By Latex-Based Inks (2022-2030) ($MN)
11 Global Packaging Tape Printing Market Outlook, By Hot Melt-Based Inks (2022-2030) ($MN)
12 Global Packaging Tape Printing Market Outlook, By Ultraviolet-Curable Inks (2022-2030) ($MN)
13 Global Packaging Tape Printing Market Outlook, By Solvent-Based Inks (2022-2030) ($MN)
14 Global Packaging Tape Printing Market Outlook, By Other Printing Ink Types (2022-2030) ($MN)
15 Global Packaging Tape Printing Market Outlook, By Material (2022-2030) ($MN)
16 Global Packaging Tape Printing Market Outlook, By Polypropylene (2022-2030) ($MN)
17 Global Packaging Tape Printing Market Outlook, By Polyethylene (2022-2030) ($MN)
18 Global Packaging Tape Printing Market Outlook, By Polyester (2022-2030) ($MN)
19 Global Packaging Tape Printing Market Outlook, By Polyvinyl Chloride (2022-2030) ($MN)
20 Global Packaging Tape Printing Market Outlook, By Paper (2022-2030) ($MN)
21 Global Packaging Tape Printing Market Outlook, By Other Materials (2022-2030) ($MN)
22 Global Packaging Tape Printing Market Outlook, By Tape Width (2022-2030) ($MN)
23 Global Packaging Tape Printing Market Outlook, By Narrow (2022-2030) ($MN)
24 Global Packaging Tape Printing Market Outlook, By Medium (2022-2030) ($MN)
25 Global Packaging Tape Printing Market Outlook, By Wide (2022-2030) ($MN)
26 Global Packaging Tape Printing Market Outlook, By Application (2022-2030) ($MN)
27 Global Packaging Tape Printing Market Outlook, By Branding (2022-2030) ($MN)
28 Global Packaging Tape Printing Market Outlook, By Product Instructions (2022-2030) ($MN)
29 Global Packaging Tape Printing Market Outlook, By Decorations (2022-2030) ($MN)
30 Global Packaging Tape Printing Market Outlook, By Other Applications (2022-2030) ($MN)
31 Global Packaging Tape Printing Market Outlook, By End User (2022-2030) ($MN)
32 Global Packaging Tape Printing Market Outlook, By Food & Beverages (2022-2030) ($MN)
33 Global Packaging Tape Printing Market Outlook, By Healthcare (2022-2030) ($MN)
34 Global Packaging Tape Printing Market Outlook, By E-commerce (2022-2030) ($MN)
35 Global Packaging Tape Printing Market Outlook, By Electronics (2022-2030) ($MN)
36 Global Packaging Tape Printing Market Outlook, By Consumer Goods (2022-2030) ($MN)
37 Global Packaging Tape Printing Market Outlook, By Automotive (2022-2030) ($MN)
38 Global Packaging Tape Printing Market Outlook, By Other End Users (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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