Personalized Nutrition
Personalized Nutrition Market Forecasts to 2030 - Global Analysis By Product Type (Active Measurement and Standard Measurement), Type, Dietary Plan, Distribution Channel, Dosage Form, Application and By Geography
According to Stratistics MRC, the Global Personalized Nutrition Market is accounted for $15.6 billion in 2024 and is expected to reach $41.0 billion by 2030 growing at a CAGR of 17.5% during the forecast period. Personalized nutrition tailors dietary recommendations to individual characteristics such as genetics, metabolism, lifestyle, and health status. Leveraging technologies like DNA testing and digital health platforms, personalized nutrition analyzes an individual's unique nutritional needs and preferences to provide personalized dietary advice, meal plans, and supplementation recommendations. By considering factors such as nutrient deficiencies, food intolerances, and genetic predispositions to certain health conditions, personalized nutrition aims to optimize health outcomes, prevent chronic diseases, and enhance overall well-being. Embracing a holistic approach that integrates scientific evidence, behavioral insights, and technological innovations, personalized nutrition empowers individuals to make informed choices about their diet and lifestyle, promoting long-term health and vitality tailored to their specific biological makeup and health goals.
According to the National Institutes of Health, the sales of probiotics supplements are projected to be more than USD 64 billion in 2023.
Market Dynamics:
Driver:
Rising health awareness and focus on wellness
As consumers become more health-conscious and proactive about managing their well-being, there is a growing demand for personalized nutrition solutions that cater to individual health goals, preferences, and dietary needs. Personalized nutrition services, including dietary counseling, genetic testing, and meal planning apps, experience heightened interest and adoption as individuals seek customized approaches to optimize their health and prevent chronic diseases driving the market growth.
Restraint:
High cost of personalized plans
High cost of personalized nutrition plans may hinder market expansion and penetration into new customer segments, limiting the reach and scalability of personalized nutrition businesses. Manufacturers, service providers, and healthcare practitioners may struggle to attract and retain customers in competitive markets where pricing is a barrier to entry, constraining revenue growth and profitability in the personalized nutrition sector.
Opportunity:
Growing consumer interest in precision medicine
Precision medicine approaches integrate biomarker data, genetic testing, and other personalized health metrics to inform dietary interventions and optimize nutritional outcomes. Consumers are increasingly interested in accessing personalized nutrition plans that incorporate biomarker analysis, metabolic profiling, and genetic information to customize dietary recommendations, identify nutrient deficiencies, and mitigate genetic predispositions to certain health conditions, fostering a deeper understanding of the interplay between genetics, nutrition, and health.
Threat:
Limited scientific evidence
Insufficient scientific evidence may pose challenges for regulatory oversight and quality assurance in the personalized nutrition market. Regulatory agencies face complexities in establishing evidence-based criteria for evaluating the safety, efficacy, and accuracy of personalized nutrition products and services, particularly in the absence of standardized protocols and validated biomarkers for assessing individual nutritional needs and responses. Limited regulatory oversight may create opportunities for noncompliance, product mislabeling, and consumer harm, necessitating regulatory interventions to ensure consumer protection and public health.
Covid-19 Impact
The pandemic of COVID-19 has had a significant impact on the tailored nutrition market's growth. The increased growth rate during the pandemic is primarily attributable to a shift in people's attitudes toward a healthy lifestyle and the adoption of health diets to promote immunity. As health problems become more prevalent, people are turning to health supplements to boost their immunity, which is driving up demand for individualized nutrition. Personalized nutrition now encompasses a more top-to-bottom approach, which involves a survey of an individual's inherited characteristics, dietary proclivities, physical movement, rest practices, micro biome, and even metabolism rates.
The nutraceuticals segment is expected to be the largest during the forecast period
The nutraceuticals is expected to be the largest during the forecast period as nutraceuticals complement precision nutrition testing methods such as genetic testing, biomarker analysis, and microbiome profiling, enabling healthcare practitioners and consumers to identify nutrient deficiencies, genetic predispositions, and metabolic imbalances that may impact dietary requirements and health outcomes. Nutraceutical formulations can be customized based on personalized nutrition test results to address specific nutrient needs and optimize health status.
The tablets segment is expected to have the highest CAGR during the forecast period
The tablets segment is expected to have the highest CAGR during the forecast period as they are safe to consume, inexpensive to produce, and effective at delivering nutrients. Tablets can be produced in various shapes and sizes. These are developed by adding powdered ingredients to create a solid tablet that can easily break down inside the digestive tract. Furthermore, most tablets have additives that enhance their texture, appearance, or taste. While others have a coating to avoid breakdown going through the small intestine the major nutrients are adsorbed.
Region with largest share:
North America is projected to hold the largest market share during the forecast period owing to the presence of major companies, extensive government funding, and an increase in research activities in the region. The presence of well-developed infrastructure for developing AI-based platforms for personalized nutrition is one of the major factors responsible for market growth. For instance, in October 2022, GenoPalate, Inc. announced an investment of USD 5.6 million through equity financing to support its product line in personalized nutrition. The company provides personalized supplements and online programs on nutrition. GenoPalate is enhancing its nutritional health data platform on the web- and mobile-based applications.
Region with highest CAGR:
Asia Pacific is projected to hold the highest CAGR over the forecast period owing to robust product pipelines in personalized nutrition & supplements and a large patient population. Similarly, India is emerging as a hub for startups in the personalized nutrition and supplements market. For instance, in April 2020, BhookhaHaathi, an Indian nutraceutical startup, launched AI-based personalized nutrition services. The system collects relevant information to offer customized suggestions. The company is extending its current nutraceutical business.
Key players in the market
Some of the key players in Personalized Nutrition market include Amway , Arizona Nutritional Supplements, Asiamerica, Ingredients, Atlas Biomed Group Limited, Balchem Corporation, Barrington Nutritionals, BASF SE, DNA Fit, DSM, GX Sciences, LLC, Habit, LLC, Herbalife Nutrition Ltd, Maat Nutritionals, Metagenetics, Inc., Mixfix, Inc., Natures Product Inc., Nutralliance, Inc., Superior Supplement Manufacturing, Viome Life Sciences, Inc. and Wellness Coach
Key Developments:
In May 2024, BASF expands its biomass balance portfolio for selected chemical intermediates. New range of products contribute to the replacement of fossil resources with renewable raw materials according to a certified biomass balance approach
In April 2024, Vattenfall and BASF sign purchase agreement for 49 percent of Germany’s Nordlicht offshore wind farms. The two companies are deepening their partnership in the field of renewable energy
In November 2023, Acquisition of Arizona Nutritional Supplements by Founders Aaron Blunck and Jonathan Pinkus Marks a New Era of Innovation and Growth. This acquisition by its visionary founders further underscores their unwavering commitment to taking the company to new heights.
Product Types Covered:
• Active Measurement
• Standard Measurement
Types Covered:
• Dietary Supplements
• Functional Foods
• Nutraceuticals
• Custom-Made Meals
• Digital Solutions
Dietary Plans Covered:
• Dairy-Free
• Gluten-Free
• Vegan/Plant-Based
• Keto
• Paleo
• Mediterranean
• Low-FODMAP
• Other Dietary Plan
Distribution Channels Covered:
• Direct-to-Consumer
• Healthcare Providers
• Pharmacies
• Supermarkets & Hypermarkets
• Specialty Stores
Dosage Forms Covered:
• Capsule
• Tablets
• Powders
• Liquids
• Other Dosage Forms
Applications Covered:
• Standard Supplement
• Disease Prevention & Management
• Overall Health & Wellness
• Weight Management
• Performance Optimization
• Other Applications
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Personalized Nutrition Market, By Product Type
5.1 Introduction
5.2 Active Measurement
5.3 Standard Measurement
6 Global Personalized Nutrition Market, By Type
6.1 Introduction
6.2 Dietary Supplements
6.2.1 Minerals
6.2.2 Vitamins
6.2.3 Amino Acids
6.2.4 Enzymes
6.2.5 Probiotics
6.2.6 Botanical Supplements
6.3 Functional Foods
6.3.1 Nutrient-Enriched Foods
6.3.2 Fortified Foods
6.4 Nutraceuticals
6.4.1 Bioactive Compounds
6.4.2 Phytochemicals
6.5 Custom-Made Meals
6.5.1 Meal Kits
6.5.2 Personalized Food Products
6.6 Digital Solutions
6.6.1 Online Platforms
6.6.2 Wearable Devices
6.6.3 Mobile Apps
7 Global Personalized Nutrition Market, By Dietary Plan
7.1 Introduction
7.2 Dairy-Free
7.3 Gluten-Free
7.4 Vegan/Plant-Based
7.5 Keto
7.6 Paleo
7.7 Mediterranean
7.8 Low-FODMAP
7.9 Other Dietary Plan
8 Global Personalized Nutrition Market, By Distribution Channel
8.1 Introduction
8.2 Direct-to-Consumer
8.3 Healthcare Providers
8.4 Pharmacies
8.5 Supermarkets & Hypermarkets
8.6 Specialty Stores
9 Global Personalized Nutrition Market, By Dosage Form
9.1 Introduction
9.2 Capsule
9.3 Tablets
9.4 Powders
9.5 Liquids
9.6 Other Dosage Forms
10 Global Personalized Nutrition Market, By Application
10.1 Introduction
10.2 Standard Supplement
10.3 Disease Prevention & Management
10.4 Overall Health & Wellness
10.5 Weight Management
10.6 Performance Optimization
10.7 Other Applications
11 Global Personalized Nutrition Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa
12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies
13 Company Profiling
13.1 Amway
13.2 Arizona Nutritional Supplements
13.3 Asiamerica, Ingredients
13.4 Atlas Biomed Group Limited
13.5 Balchem Corporation
13.6 Barrington Nutritionals
13.7 BASF SE
13.8 DNA Fit
13.9 DSM
13.10 GX Sciences, LLC
13.11 Habit, LLC
13.12 Herbalife Nutrition Ltd
13.13 Maat Nutritionals
13.14 Metagenetics, Inc.
13.15 Mixfix, Inc.
13.16 Natures Product Inc.
13.17 Nutralliance, Inc.
13.18 Superior Supplement Manufacturing
13.19 Viome Life Sciences, Inc.
13.20 Wellness Coach
List of Tables
1 Global Personalized Nutrition Market Outlook, By Region (2022-2030) ($MN)
2 Global Personalized Nutrition Market Outlook, By Product Type (2022-2030) ($MN)
3 Global Personalized Nutrition Market Outlook, By Active Measurement (2022-2030) ($MN)
4 Global Personalized Nutrition Market Outlook, By Standard Measurement (2022-2030) ($MN)
5 Global Personalized Nutrition Market Outlook, By Type (2022-2030) ($MN)
6 Global Personalized Nutrition Market Outlook, By Dietary Supplements (2022-2030) ($MN)
7 Global Personalized Nutrition Market Outlook, By Minerals (2022-2030) ($MN)
8 Global Personalized Nutrition Market Outlook, By Vitamins (2022-2030) ($MN)
9 Global Personalized Nutrition Market Outlook, By Amino Acids (2022-2030) ($MN)
10 Global Personalized Nutrition Market Outlook, By Enzymes (2022-2030) ($MN)
11 Global Personalized Nutrition Market Outlook, By Probiotics (2022-2030) ($MN)
12 Global Personalized Nutrition Market Outlook, By Botanical Supplements (2022-2030) ($MN)
13 Global Personalized Nutrition Market Outlook, By Functional Foods (2022-2030) ($MN)
14 Global Personalized Nutrition Market Outlook, By Nutrient-Enriched Foods (2022-2030) ($MN)
15 Global Personalized Nutrition Market Outlook, By Fortified Foods (2022-2030) ($MN)
16 Global Personalized Nutrition Market Outlook, By Nutraceuticals (2022-2030) ($MN)
17 Global Personalized Nutrition Market Outlook, By Bioactive Compounds (2022-2030) ($MN)
18 Global Personalized Nutrition Market Outlook, By Phytochemicals (2022-2030) ($MN)
19 Global Personalized Nutrition Market Outlook, By Custom-Made Meals (2022-2030) ($MN)
20 Global Personalized Nutrition Market Outlook, By Meal Kits (2022-2030) ($MN)
21 Global Personalized Nutrition Market Outlook, By Personalized Food Products (2022-2030) ($MN)
22 Global Personalized Nutrition Market Outlook, By Digital Solutions (2022-2030) ($MN)
23 Global Personalized Nutrition Market Outlook, By Online Platforms (2022-2030) ($MN)
24 Global Personalized Nutrition Market Outlook, By Wearable Devices (2022-2030) ($MN)
25 Global Personalized Nutrition Market Outlook, By Mobile Apps (2022-2030) ($MN)
26 Global Personalized Nutrition Market Outlook, By Dietary Plan (2022-2030) ($MN)
27 Global Personalized Nutrition Market Outlook, By Dairy-Free (2022-2030) ($MN)
28 Global Personalized Nutrition Market Outlook, By Gluten-Free (2022-2030) ($MN)
29 Global Personalized Nutrition Market Outlook, By Vegan/Plant-Based (2022-2030) ($MN)
30 Global Personalized Nutrition Market Outlook, By Keto (2022-2030) ($MN)
31 Global Personalized Nutrition Market Outlook, By Paleo (2022-2030) ($MN)
32 Global Personalized Nutrition Market Outlook, By Mediterranean (2022-2030) ($MN)
33 Global Personalized Nutrition Market Outlook, By Low-FODMAP (2022-2030) ($MN)
34 Global Personalized Nutrition Market Outlook, By Other Dietary Plan (2022-2030) ($MN)
35 Global Personalized Nutrition Market Outlook, By Distribution Channel (2022-2030) ($MN)
36 Global Personalized Nutrition Market Outlook, By Direct-to-Consumer (2022-2030) ($MN)
37 Global Personalized Nutrition Market Outlook, By Healthcare Providers (2022-2030) ($MN)
38 Global Personalized Nutrition Market Outlook, By Pharmacies (2022-2030) ($MN)
39 Global Personalized Nutrition Market Outlook, By Supermarkets & Hypermarkets (2022-2030) ($MN)
40 Global Personalized Nutrition Market Outlook, By Specialty Stores (2022-2030) ($MN)
41 Global Personalized Nutrition Market Outlook, By Dosage Form (2022-2030) ($MN)
42 Global Personalized Nutrition Market Outlook, By Capsule (2022-2030) ($MN)
43 Global Personalized Nutrition Market Outlook, By Tablets (2022-2030) ($MN)
44 Global Personalized Nutrition Market Outlook, By Powders (2022-2030) ($MN)
45 Global Personalized Nutrition Market Outlook, By Liquids (2022-2030) ($MN)
46 Global Personalized Nutrition Market Outlook, By Other Dosage Forms (2022-2030) ($MN)
47 Global Personalized Nutrition Market Outlook, By Application (2022-2030) ($MN)
48 Global Personalized Nutrition Market Outlook, By Standard Supplement (2022-2030) ($MN)
49 Global Personalized Nutrition Market Outlook, By Disease Prevention & Management (2022-2030) ($MN)
50 Global Personalized Nutrition Market Outlook, By Overall Health & Wellness (2022-2030) ($MN)
51 Global Personalized Nutrition Market Outlook, By Weight Management (2022-2030) ($MN)
52 Global Personalized Nutrition Market Outlook, By Performance Optimization (2022-2030) ($MN)
53 Global Personalized Nutrition Market Outlook, By Other Applications (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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