Pet Microchips Market
Pet Microchips Market Forecasts to 2032 - Global Analysis By Product Type (125 kHz Microchips, 128 kHz Microchips and 134.2 kHz Microchips), Type, Frequency Standard, Distribution Channel, End User and By Geography
|
Years Covered |
2022-2030 |
|
Estimated Year Value (2024) |
US $0.47 BN |
|
Projected Year Value (2030) |
US $0.70 BN |
|
CAGR (2024- 2030) |
5.8% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
Asia Pacific |
|
Highest Growing Market |
North America |
According to Stratistics MRC, the Global Pet Microchips Market is accounted for $0.47 billion in 2025 and is expected to reach $0.70 billion by 2032 growing at a CAGR of 5.8% during the forecast period. Pet microchips are tiny, implantable radio-frequency identification (RFID) devices that are used to permanently identify pets. They are usually around the size of a grain of rice. Each microchip, which is implanted beneath the skin, typically between the shoulder blades, has a unique identifying number that is connected to the pet owner's contact details in a database. When scanned by veterinarians, shelters, or animal control organisations, microchips can be a dependable means of reconnecting lost dogs with their owners, even though they don't offer real-time location monitoring like GPS trackers do. They provide a secure, impenetrable, and permanent identifying option.
Market Dynamics:
Driver:
Growing pet ownership & safety awareness
A permanent and impenetrable method of tracking down and reuniting missing pets with their owners is provided by pet microchips. Pet safety has become a major concern as more people consider pets to be part of the family. The advantages of microchipping have been further emphasised by awareness campaigns run by animal welfare organisations. Microchipping during adoption is becoming more and more common in veterinary clinics and shelters. The market for pet microchips is expanding due to the mix of safety concerns and emotional attachment.
Restraint:
Awareness gaps & misconceptions
The advantages of microchipping, such as increased odds of recovering lost pets, are not well known to many pet owners. Adoption is discouraged by misconceptions about health hazards or pain during implantation. Some owners are disappointed and lose faith in microchips because they mistakenly believe they function similarly to GPS. Furthermore, efficacy is limited by a lack of training on registering and updating contact information. Together, these misconceptions lower market penetration and consumer demand.
Opportunity:
Smart microchips & feature integration
Smart microchips provide features like GPS tracking and temperature monitoring that go beyond simple identification. Smart elements that are integrated boost owner involvement and pet health management. For better pet safety and real-time data access, veterinary clinics and pet owners are favouring these chips more and more. Microchips' appeal is increased by the ease with which they can be connected to mobile applications. Multifunctional microchips are becoming more and more in demand as technology develops, opening up new industry prospects.
Threat:
Public perception & legal issues
Many pet owners are still hesitant to get microchips implanted because of worries about ethical issues, privacy, and health hazards. Hesitancy and lower adoption rates are caused by false information about the safety and intent of microchipping. Regional differences in pet microchipping laws lead to irregularities in enforcement and adherence. The lack of laws requiring microchipping in some places further restricts market penetration. Furthermore, certain stakeholders and customers are deterred by legal challenges pertaining to pet ownership and data control with microchipped animals.
Covid-19 Impact
The COVID-19 pandemic initially disrupted the pet microchips market due to supply chain interruptions and reduced veterinary visits during lockdowns. However, the market rebounded as pet adoption surged globally, driven by increased companionship needs during isolation. This rise in pet ownership fuelled demand for pet identification and tracking solutions. Additionally, digital and contactless technologies gained traction, promoting microchipping as a secure and hygienic identification method. Post-pandemic, the market witnessed steady growth supported by rising awareness of pet safety and traceability.
The rabbit’s segment is expected to be the largest during the forecast period
The rabbit’s segment is expected to account for the largest market share during the forecast period, due to rising pet adoption and the growing trend of microchipping small and exotic animals. Veterinarians and animal welfare organizations are promoting microchipping as a reliable way to reunite lost rabbits with their owners. Improved awareness among rabbit owners about permanent identification methods is boosting demand. Additionally, regulatory guidelines in some regions now include microchipping for all pet species, including rabbits. These factors collectively drive market expansion within this niche segment.
The animal shelters segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the animal shelters segment is predicted to witness the highest growth rate, due to the need for reliable pet identification and reunification solutions. Shelters often receive lost or stray animals, and microchipping ensures quick return to owners, reducing overcrowding. Many shelters now mandate microchipping before adoption, boosting market demand. These organizations also collaborate with microchip providers for bulk purchases and awareness campaigns. As a result, animal shelters play a vital role in increasing microchip penetration across pet populations.
Region with largest share:
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising pet ownership, increasing urbanization, and growing awareness about pet safety and identification. Countries like China, Japan, and Australia are witnessing a surge in demand due to regulatory efforts and support from veterinary organizations. However, the market still faces challenges due to limited penetration in rural areas and lack of mandatory microchipping laws across many countries, making the growth potential promising but slower and more variable across different markets.
Region with highest CAGR:
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, due to highly developed and mature, led by the U.S. and Canada. Mandatory pet identification laws, strong veterinary infrastructure, and high pet adoption rates support consistent demand. The region benefits from widespread awareness, frequent technological upgrades, and well-established microchip registration systems. Pet owners in North America are more inclined to invest in microchipping for safety and recovery reasons, making the market saturated yet stable, with innovation and services playing a key role in continued growth.
Key players in the market
Some of the key players profiled in the Pet Microchips Market include Merck & Co., Datamars, Allflex, Trovan Ltd., Avid Identification Systems, Virbac Corporation, Bayer AG, Elanco Animal Health, Pethealth Inc., Animalcare Ltd., Microchip4Solutions Inc., PetKey, AKC Reunite, PeddyMark Ltd., EIDAP Inc., Micro?ID Ltd., BioPet Vet Lab and Microchip Identification Systems.
Key Developments:
In December 2023, Merck Animal Health introduced the HomeAgain Microchip, a recognized solution for pet identification and recovery. This microchip is widely used by veterinarians and pet owners to facilitate the reunion of lost pets with their families through a centralized pet recovery database.
In May 2023, Datamars acquired Kippy S.r.l., a company well-known for its GPS tracker and activity monitoring systems for dogs. This move expanded Datamars’ portfolio beyond traditional microchips into smart pet tracking and monitoring, strengthening its position in the pet identification and welfare market.
Product Types Covered:
• 125 kHz Microchips
• 128 kHz Microchips
• 134.2 kHz Microchips
Types Covered:
• Dogs
• Rabbits
• Cats
• Birds
• Horses
• Other Types
Frequency Standards Covered:
• Low Frequency (LF)
• High Frequency (HF)
• Ultra-High Frequency (UHF)
Distribution Channels Covered:
• Online Stores
• Veterinary Clinics
• Retail Pharmacies
• Distributors & Wholesalers
End Users Covered:
• Veterinary Hospitals
• Animal Shelters
• Pet Breeders
• Pet Owners
• Government Animal Welfare Agencies
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Pet Microchips Market, By Product Type
5.1 Introduction
5.2 125 kHz Microchips
5.3 128 kHz Microchips
5.4 134.2 kHz Microchips
6 Global Pet Microchips Market, By Type
6.1 Introduction
6.2 Dogs
6.3 Rabbits
6.4 Cats
6.5 Birds
6.6 Horses
6.7 Other Types
7 Global Pet Microchips Market, By Frequency Standard
7.1 Introduction
7.2 Low Frequency (LF)
7.3 High Frequency (HF)
7.4 Ultra-High Frequency (UHF)
8 Global Pet Microchips Market, By Distribution Channel
8.1 Introduction
8.2 Online Stores
8.3 Veterinary Clinics
8.4 Retail Pharmacies
8.5 Distributors & Wholesalers
9 Global Pet Microchips Market, By End User
9.1 Introduction
9.2 Veterinary Hospitals
9.3 Animal Shelters
9.4 Pet Breeders
9.5 Pet Owners
9.6 Government Animal Welfare Agencies
9.7 Other End Users
10 Global Pet Microchips Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Merck & Co.
12.2 Datamars
12.3 Allflex
12.4 Trovan Ltd.
12.5 Avid Identification Systems
12.6 Virbac Corporation
12.7 Bayer AG
12.8 Elanco Animal Health
12.9 Pethealth Inc.
12.10 Animalcare Ltd.
12.11 Microchip4Solutions Inc.
12.12 PetKey
12.13 AKC Reunite
12.14 PeddyMark Ltd.
12.15 EIDAP Inc.
12.16 Micro ID Ltd.
12.17 BioPet Vet Lab
12.18 Microchip Identification Systems
List of Tables
1 Global Pet Microchips Market Outlook, By Region (2024-2032) ($MN)
2 Global Pet Microchips Market Outlook, By Product Type (2024-2032) ($MN)
3 Global Pet Microchips Market Outlook, By 125 kHz Microchips (2024-2032) ($MN)
4 Global Pet Microchips Market Outlook, By 128 kHz Microchips (2024-2032) ($MN)
5 Global Pet Microchips Market Outlook, By 134.2 kHz Microchips (2024-2032) ($MN)
6 Global Pet Microchips Market Outlook, By Type (2024-2032) ($MN)
7 Global Pet Microchips Market Outlook, By Dogs (2024-2032) ($MN)
8 Global Pet Microchips Market Outlook, By Rabbits (2024-2032) ($MN)
9 Global Pet Microchips Market Outlook, By Cats (2024-2032) ($MN)
10 Global Pet Microchips Market Outlook, By Birds (2024-2032) ($MN)
11 Global Pet Microchips Market Outlook, By Horses (2024-2032) ($MN)
12 Global Pet Microchips Market Outlook, By Other Types (2024-2032) ($MN)
13 Global Pet Microchips Market Outlook, By Frequency Standard (2024-2032) ($MN)
14 Global Pet Microchips Market Outlook, By Low Frequency (LF) (2024-2032) ($MN)
15 Global Pet Microchips Market Outlook, By High Frequency (HF) (2024-2032) ($MN)
16 Global Pet Microchips Market Outlook, By Ultra-High Frequency (UHF) (2024-2032) ($MN)
17 Global Pet Microchips Market Outlook, By Distribution Channel (2024-2032) ($MN)
18 Global Pet Microchips Market Outlook, By Online Stores (2024-2032) ($MN)
19 Global Pet Microchips Market Outlook, By Veterinary Clinics (2024-2032) ($MN)
20 Global Pet Microchips Market Outlook, By Retail Pharmacies (2024-2032) ($MN)
21 Global Pet Microchips Market Outlook, By Distributors & Wholesalers (2024-2032) ($MN)
22 Global Pet Microchips Market Outlook, By End User (2024-2032) ($MN)
23 Global Pet Microchips Market Outlook, By Veterinary Hospitals (2024-2032) ($MN)
24 Global Pet Microchips Market Outlook, By Animal Shelters (2024-2032) ($MN)
25 Global Pet Microchips Market Outlook, By Pet Breeders (2024-2032) ($MN)
26 Global Pet Microchips Market Outlook, By Pet Owners (2024-2032) ($MN)
27 Global Pet Microchips Market Outlook, By Government Animal Welfare Agencies (2024-2032) ($MN)
28 Global Pet Microchips Market Outlook, By Other End Users (2024-2032) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
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