Pop Point Of Purchase Displays Market

Pop Point Of Purchase Displays Market

POP (Point-of-Purchase) Displays Market Forecasts to 2030 - Global Analysis By Product Type (Product Type, Floor Displays, Counter Displays, End-Cap Displays, Dump Bins, Clip Strips, Side Kick Displays and Other Product Types), Material Type, Sales Channel, Technology, Application and By Geography

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4.1 (40 reviews)
Published: 2024 ID: SMRC26007

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2023)

US $11.2 BN

Projected Year Value (2030)

US $22.5 BN

CAGR (2023 - 2030)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market

North America

According to Stratistics MRC, the Global POP (Point-of-Purchase) Displays Market is accounted for $11.2 billion in 2023 and is expected to reach $22.5 billion by 2030 growing at a CAGR of 10.4% during the forecast period. Point-of-Purchase (POP) displays are marketing materials strategically placed at checkout counters or other high-traffic areas in retail stores to influence purchase decisions. Typically, eye-catching and informative, these displays showcase products, promotions, or special offers, aiming to entice customers into making impulse purchases or to draw attention to specific items. POP displays come in various forms, including shelf-mounted signs, stand-alone cardboard structures, or digital screens. 

According to the Interactive Advertising Bureau, online advertising revenue in the U.S. is witnessing steady growth. Digital ad revenue reached approximately US$ 210.0 Bn in 2022, exceeding US$ 200.0 Bn for the first time in the advertising history of the U.S.

Market Dynamics: 


Increased focus on improving in-store shopping experience

As retailers prioritize enhancing the in-store experience to attract and retain customers, there is a greater demand for innovative and engaging POP displays. Brands and retailers seek displays that captivate consumers' attention, communicate product features effectively, and create memorable shopping experiences. This leads to increased demand for customized and personalized POP displays that resonate with target demographics, reflect brand identity, and align with specific marketing campaigns or promotions driving the growth of the market.


Growing popularity of online shopping

Retailers reallocating marketing budgets towards online channels and prioritizing warehousing space over in-store displays limit their visibility. Online platforms struggle to convey the tactile experience and physical attributes highlighted by POP displays, hindering informed decision-making. Additionally, the immediacy of online purchases diminishes the impulse-driven sales typically generated by POP displays. In the digital realm, POP displays face heightened competition for consumer attention, making it challenging to stand out amidst the plethora of online advertisements and promotions.


Rising demand for fast moving consumer goods

With a growing number of fast-moving consumer goods brands vying for consumer attention, the competition to stand out on store shelves intensifies. This drives brands to invest more in eye-catching and effective POP displays to attract customers' attention amidst the crowded retail environment. Further fast-moving consumer goods brands often collaborate closely with retailers to optimize the placement and design of POP displays. This collaboration ensures that displays are strategically positioned within stores to maximize visibility and drive sales of fast-moving consumer goods products encouraging their market growth.


Limited shelf life 

Rapid turnover of products necessitates frequent updates and replenishment of displays, increasing operational costs for retailers and brands. Additionally, short shelf life reduces the window of opportunity for POP displays to influence purchasing decisions, as products must be sold quickly to avoid expiration. This constraint limits the effectiveness of long-term promotional campaigns and requires agile and efficient display solutions to capitalize on the brief window of consumer attention. Ultimately, the limited shelf life of FMCG products adds complexity and cost pressures to the POP displays market.

Covid-19 Impact

Shifts towards e-commerce and safety concerns prompted adaptations, including the rise of digital displays and hygiene-focused designs. Essential products gained prominence in displays, while launches and promotions were delayed. As restrictions eased, in-store shopping saw resurgence, driving a renewed focus on POP displays. Despite challenges, the pandemic accelerated innovation and highlighted the importance of flexibility, hygiene, and online integration in the POP displays market's evolving landscape.

The pallet displays segment is expected to be the largest during the forecast period

The pallet displays segment is estimated to have a lucrative growth, as they offer ample space for branding elements such as logos, graphics, and product messaging. By effectively utilizing these branding opportunities, manufacturers can reinforce brand identity, communicate product benefits, and differentiate their offerings from competitors. Additionally, compared to other forms of advertising and promotional activities, pallet displays can be a relatively cost-effective marketing tool. They provide a tangible presence in the retail environment and offer the opportunity for direct interaction with consumers at the point of purchase.

The cardboard segment is expected to have the highest CAGR during the forecast period

The cardboard segment is anticipated to witness the highest CAGR growth during the forecast period, as cardboard is generally more affordable than other materials such as wood, metal, or plastic, making it a cost-effective option for manufacturing POP displays. Its lower production costs make it an attractive choice for brands and retailers looking to deploy effective in-store marketing solutions without breaking the budget. Manufacturers can create bespoke displays that align with brand identity, product messaging, and store aesthetics, effectively showcasing products and driving sales.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period with growing environmental awareness among consumers and increasing regulatory pressure, sustainability has become a key consideration for retailers and brands in the Asia Pacific region. POP displays made from eco-friendly materials and featuring sustainable design practices are becoming more prevalent as companies seek to align with consumer values and reduce their environmental footprint. 

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to the integration of digital technology into POP displays is becoming more prevalent. Digital signage, interactive displays, and other digital solutions are being adopted to enhance engagement and provide more dynamic content delivery. Moreover, brands are leveraging customization and personalization in POP displays to create unique experiences for consumers. Tailoring displays to specific demographics or seasonal promotions can enhance their effectiveness thus propel the growth of the market in this region.

Key players in the market

Some of the key players in the POP (Point-of-Purchase) Displays Market include Boxmaster, Creative Displays Now, DS Smith, FFR Merchandising Company, Georgia-Pacific, International Paper, Marketing Alliance Group, Menasha Packaging Company, LLC, Mitchel-Lincoln, Noble Industries, POPTECH, Pratt Industries Inc., S. Corrugated Inc., Siffron, Smurfit Kappa Group PLC, Sonoco Products Company and WestRock Company 

Key Developments:

In April 2024, Smurfit Kappa Announces the Closing of its Green Bond Offering. The net proceeds of the Notes will be used in part to finance the previously announced combination with WestRock Company (“WestRock”) and for general corporate purposes including the repayment of indebtedness

In January 2024, DS Smith Tecnicarton in collaboration with the Valencian company leader in innovative solutions for fruit and vegetable juicing, ZUMEX® Group, have developed an innovative packaging for their new line of Soul Series 2 juicers.

In January 2024, DS Smith Tecnicarton develops a collaborative virtual environment to meet new ways of engaging with customers. Productivity is thus gained, as it is not necessary to travel to develop the packaging. It also speeds up the decision-making process, as decisions are made as the packaging and its characteristics are known.

Product Types Covered:
• Pallet Displays 
• Floor Displays 
• Counter Displays 
• End-Cap Displays 
• Dump Bins 
• Clip Strips 
• Side Kick Displays 
• Other Product Types 
Material Types Covered:
• Plastic 
• Cardboard 
• Metal 
• Wood 
• Acrylic 
• Other Material Types 

Sales Channels Covered:
• Department Stores 
• Hypermarket & Supermarket 
• Convenience Stores 
• Specialty Stores 

Technologies Covered:
• Static Displays 
• Digital Displays 
• Interactive Displays 
• Other Technologies 

Applications Covered:
• Cosmetics & Personal Care 
• Food & Beverages 
• Pharmaceuticals 
• Other Applications 

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary          
2 Preface           
 2.1 Abstract          
 2.2 Stake Holders         
 2.3 Research Scope         
 2.4 Research Methodology        
  2.4.1 Data Mining        
  2.4.2 Data Analysis        
  2.4.3 Data Validation        
  2.4.4 Research Approach        
 2.5 Research Sources         
  2.5.1 Primary Research Sources       
  2.5.2 Secondary Research Sources       
  2.5.3 Assumptions        
3 Market Trend Analysis         
 3.1 Introduction         
 3.2 Drivers          
 3.3 Restraints         
 3.4 Opportunities         
 3.5 Threats          
 3.6 Product Analysis         
 3.7 Technology Analysis  
3.8 Application Analysis              
 3.9 Emerging Markets         
 4.0 Impact of Covid-19         
4 Porters Five Force Analysis         
 4.1 Bargaining power of suppliers        
 4.2 Bargaining power of buyers        
 4.3 Threat of substitutes        
 4.4 Threat of new entrants        
 4.5 Competitive rivalry         
5 Global POP (Point-of-Purchase) Displays Market, By Product Type     
 5.1 Introduction         
 5.2 Pallet Displays         
 5.3 Floor Displays         
 5.4 Counter Displays         
 5.5 End-Cap Displays         
 5.6 Dump Bins         
 5.7 Clip Strips         
 5.8 Side Kick Displays         
 5.9 Other Product Types        
6 Global POP (Point-of-Purchase) Displays Market, By Material Type     
 6.1 Introduction         
 6.2 Plastic          
 6.3 Cardboard         
 6.4 Metal          
 6.5 Wood          
 6.6 Acrylic          
 6.7 Other Material Types        
7 Global POP (Point-of-Purchase) Displays Market, By Sales Channel     
 7.1 Introduction         
 7.2 Department Stores         
 7.3 Hypermarket & Supermarket        
 7.4 Convenience Stores         
 7.5 Specialty Stores         
8 Global POP (Point-of-Purchase) Displays Market, By Technology     
 8.1 Introduction         
 8.2 Static Displays         
 8.3 Digital Displays         
 8.4 Interactive Displays         
 8.5 Other Technologies         
9 Global POP (Point-of-Purchase) Displays Market, By Application     
 9.1 Introduction         
 9.2 Cosmetics & Personal Care        
 9.3 Food & Beverages         
 9.4 Pharmaceuticals         
 9.5 Other Applications         
10 Global POP (Point-of-Purchase) Displays Market, By Geography     
 10.1 Introduction         
 10.2 North America         
  10.2.1 US         
  10.2.2 Canada         
  10.2.3 Mexico         
 10.3 Europe          
  10.3.1 Germany         
  10.3.2 UK         
  10.3.3 Italy         
  10.3.4 France         
  10.3.5 Spain         
  10.3.6 Rest of Europe        
 10.4 Asia Pacific         
  10.4.1 Japan         
  10.4.2 China         
  10.4.3 India         
  10.4.4 Australia         
  10.4.5 New Zealand        
  10.4.6 South Korea        
  10.4.7 Rest of Asia Pacific        
 10.5 South America         
  10.5.1 Argentina        
  10.5.2 Brazil         
  10.5.3 Chile         
  10.5.4 Rest of South America       
 10.6 Middle East & Africa        
  10.6.1 Saudi Arabia        
  10.6.2 UAE         
  10.6.3 Qatar         
  10.6.4 South Africa        
  10.6.5 Rest of Middle East & Africa       
11 Key Developments          
 11.1 Agreements, Partnerships, Collaborations and Joint Ventures     
 11.2 Acquisitions & Mergers        
 11.3 New Product Launch        
 11.4 Expansions         
 11.5 Other Key Strategies        
12 Company Profiling          
 12.1 Boxmaster         
 12.2 Creative Displays Now        
 12.3 DS Smith          
 12.4 FFR Merchandising Company        
 12.5 Georgia-Pacific         
 12.6 International Paper         
 12.7 Marketing Alliance Group        
 12.8 Menasha Packaging Company, LLC       
 12.9 Mitchel-Lincoln         
 12.10 Noble Industries         
 12.11 POPTECH          
 12.12 Pratt Industries Inc.         
 12.13 S. Corrugated Inc.         
 12.14 Siffron          
 12.15 Smurfit Kappa Group PLC        
 12.16 Sonoco Products Company        
 12.17 WestRock Company         
List of Tables           

1 Global POP (Point-of-Purchase) Displays Market Outlook, By Region (2021-2030) ($MN)   
2 Global POP (Point-of-Purchase) Displays Market Outlook, By Product Type (2021-2030) ($MN)   
3 Global POP (Point-of-Purchase) Displays Market Outlook, By Pallet Displays (2021-2030) ($MN)  
4 Global POP (Point-of-Purchase) Displays Market Outlook, By Floor Displays (2021-2030) ($MN)  
5 Global POP (Point-of-Purchase) Displays Market Outlook, By Counter Displays (2021-2030) ($MN)  
6 Global POP (Point-of-Purchase) Displays Market Outlook, By End-Cap Displays (2021-2030) ($MN)  
7 Global POP (Point-of-Purchase) Displays Market Outlook, By Dump Bins (2021-2030) ($MN)   
8 Global POP (Point-of-Purchase) Displays Market Outlook, By Clip Strips (2021-2030) ($MN)   
9 Global POP (Point-of-Purchase) Displays Market Outlook, By Side Kick Displays (2021-2030) ($MN)  
10 Global POP (Point-of-Purchase) Displays Market Outlook, By Other Product Types (2021-2030) ($MN)  
11 Global POP (Point-of-Purchase) Displays Market Outlook, By Material Type (2021-2030) ($MN)  
12 Global POP (Point-of-Purchase) Displays Market Outlook, By Plastic (2021-2030) ($MN)   
13 Global POP (Point-of-Purchase) Displays Market Outlook, By Cardboard (2021-2030) ($MN)   
14 Global POP (Point-of-Purchase) Displays Market Outlook, By Metal (2021-2030) ($MN)   
15 Global POP (Point-of-Purchase) Displays Market Outlook, By Wood (2021-2030) ($MN)   
16 Global POP (Point-of-Purchase) Displays Market Outlook, By Acrylic (2021-2030) ($MN)   
17 Global POP (Point-of-Purchase) Displays Market Outlook, By Other Material Types (2021-2030) ($MN)  
18 Global POP (Point-of-Purchase) Displays Market Outlook, By Sales Channel (2021-2030) ($MN)  
19 Global POP (Point-of-Purchase) Displays Market Outlook, By Department Stores (2021-2030) ($MN)  
20 Global POP (Point-of-Purchase) Displays Market Outlook, By Hypermarket & Supermarket (2021-2030) ($MN) 
21 Global POP (Point-of-Purchase) Displays Market Outlook, By Convenience Stores (2021-2030) ($MN)  
22 Global POP (Point-of-Purchase) Displays Market Outlook, By Specialty Stores (2021-2030) ($MN)  
23 Global POP (Point-of-Purchase) Displays Market Outlook, By Technology (2021-2030) ($MN)   
24 Global POP (Point-of-Purchase) Displays Market Outlook, By Static Displays (2021-2030) ($MN)  
25 Global POP (Point-of-Purchase) Displays Market Outlook, By Digital Displays (2021-2030) ($MN)  
26 Global POP (Point-of-Purchase) Displays Market Outlook, By Interactive Displays (2021-2030) ($MN)  
27 Global POP (Point-of-Purchase) Displays Market Outlook, By Other Technologies (2021-2030) ($MN)  
28 Global POP (Point-of-Purchase) Displays Market Outlook, By Application (2021-2030) ($MN)   
29 Global POP (Point-of-Purchase) Displays Market Outlook, By Cosmetics & Personal Care (2021-2030) ($MN) 
30 Global POP (Point-of-Purchase) Displays Market Outlook, By Food & Beverages (2021-2030) ($MN)  
31 Global POP (Point-of-Purchase) Displays Market Outlook, By Pharmaceuticals (2021-2030) ($MN)  
32 Global POP (Point-of-Purchase) Displays Market Outlook, By Other Applications (2021-2030) ($MN)  
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at info@strategymrc.com

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