Pouches Market

Pouches Market

Pouches Market Forecasts to 2028 – Global Analysis By Treatment Type (Aseptic, Standard, Retort, Hot-fill), Closure Type (Tear Notch, Spout, Zipper), Material, Product, Sealer, Pouches Weight, End User, and By Geography

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Published: 2022 ID: SMRC18861

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2021)

US $38.81 BN

Projected Year Value (2028)

US $60.31 BN

CAGR (2021 - 2028)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market

North America

According to Stratistics MRC, the Global Pouches Market is accounted for $38.81 billion in 2021 and is expected to reach $60.31 billion by 2028 growing at a CAGR of 6.5% during the forecast period. Pouches serve many advantages, such as they are easy to use and occupy less space and can be used as a substitute for metal and glass containers in the food packaging industry. Also, the lightweight PET films in the pouches aid in isolating the content of the pouch from air and moisture. Further, owing to their advanced features like spouts, tear notches, release valves, slider closures with end-clips, and resealable zippers, the pouches are gaining momentum among consumers across the globe. It also contains lightweight polyethylene (PET) films, which help in preventing the entrance of air and moisture into the content.

Market Dynamics:


Sustainability of the pouches

Pouches are better for the environment. Flexible packaging in general uses fewer materials and less energy and water to make, and fewer volatile organic compounds are produced as a result. In addition to cost savings, their lighter weight and more compact size save on fuel emissions during transportation. Any non-recyclable materials used take up less space in landfills than their rigid counterparts. Pouches can also be recyclable or biodegradable without compromising on safety and quality, using innovative technology. Stand up bags are landfill friendly, meaning they can be thrown away with any other type of trash, and they can certainly be recycled with other plastics, ground back up and used to make more plastic items.  This means that using stand up bags, custom or printed, stock and plain, have little or manageable impact on the environment and thus are an example of sustainable packaging. A great example of a pouch application is for baby food where one can easily rip the pouch to access the contents, the packaging will not break and can be stored in a bag, and also the baby can hold a single-serve snack themselves.


Pouches might cause picky eaters

Purees from pouches do not help to expand the palate. Most of them taste sweet—even those with kale, spinach, whole grains, and other generally not-sweet tasting ingredients. Kids already love sweet tastes, so parents should help babies develop a taste for the foods they do not like yet, such as savory vegetables, grains, and meats.


Increasing packaging food trend globally

The snacking trend is witnessing a rise, including the usage of single-serve and re-usable packaging solutions. Pouches serve the demand of the consumer. Pouches are lighter in weight, which results in reduced cost of transportation of goods. Thus, pouch packaging has turned out to be one of the most efficient and economical packaging solutions for brand owners operating in the packaged food industry. For example, according to numbers generated by a Harris Poll chartered by the Flexible Packaging, 83 % of all brand owners currently use flexible packaging of some type. This supports the growth of the pouches market.


Availability of substitutes

The substitutes for pouches in the packaging industry include rigid containers and poly bags. Rigid containers include bottles, jars, cans, and containers and find wide application in the food & beverages, personal care, and pharmaceutical industries. The impact strength, high robustness, and barrier properties of rigid containers have contributed to its popularity across industries. Rigid containers are the most widely used and popular form of packaging in the food & beverages industry.

The zipper segment is expected to be the largest during the forecast period

The zipper segment is estimated to have a lucrative growth due to its increasing adoption in the cosmetics industry. Zipper closure type packaging protects the products, such as pancake mixes, dog treats, and nuts, from excess moisture while retaining their freshness for a long time even when used more than once. Zipper pouches are becoming a popular choice in emerging economies where consumers are shifting toward packaged foods for daily consumption. This resealable packaging makes the product compact and more appealing to consumers due to the added benefit of storage.

The bioplastics segment is expected to have the highest CAGR during the forecast period

The bioplastics segment is anticipated to witness the fastest CAGR growth during the forecast period. The bioplastic material exhibits similar properties to that of plastic material and is completely degradable. Furthermore, the growing stringent regulations on the use of plastic packaging and rising awareness about sustainable packaging solutions among consumers are expected to augment the growth of the bioplastics material segment in the coming years.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period due to the factors such as the increasing product demand owing to its low cost and high aesthetic appeal on retail shelves and the rapid growth of the organized retail sector in the region. In addition, the growing spending power of the consumers, especially in countries, such as China, India, and Vietnam, is boosting the demand for packaged food products, which, in turn, is expected to propel market growth. Moreover, the growing consumption of packaged beverages and high preference for small-sized packs due to their low cost and convenience of use are expected to fuel the demand for pouches in the region. The increasing application of pouches in the food, beverages, healthcare, personal care & home care, oil & lubricants, and agricultural products is also projected to drive the growth of the pouches market in the Asia Pacific region.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period owing to the increasing preference for pouches by the CPG manufacturers due to marketing advantages. In addition, growing consumer preference for the pouches owing to their portability and convenience of use is anticipated to boost the regional market growth. Moreover, North America region is projected to exhibit a CAGR of more than 6% during the upcoming period because of significant demand for packaged food along with rising popularity of stand-up pouches over the rigid packaging.

Some of the key players profiled in the Pouches Market include Amcor Plc, Goglio SpA, Mondi, Huhtamaki Group, Sealed Air, Smurfit Kappa, Constantia, Gualapack SpA, Coveris, and ProAmpac.

Key Developments:

In June 2019, Smurfit Kappa has launched new stand-up pouch for olive oil. The pouch design allows for addition of custom labels within the free space to provide an eye-catching design for the product, help in increasing brand recognition.

In September 2020, Amcor, in collaboration with Nestlé launched the world’s first recyclable flexible retort pouch. The partners collaborated during the product development process, testing for heat resistance, machine performance, shelf-life and recyclability in the real world.

In October 2021, Mondi has expanded its range of sustainable premium food and pet food packaging with the launch of RetortPouch Recyclable. The new high-barrier pouch will replace complex multi-layer and unrecyclable packaging for a range of food and wet pet food products.

In December 2021, Coveris introduced recyclable pouches for Tesco grated cheese. The MonoFlexBE pouch features a resealable zip designed to improve convenience and maintain packing line efficiencies without compromising any shelf life requirements.

In January 2022, Huhtamaki has acquired full ownership of its Polish joint venture company Huhtamaki Smith Anderson sp. z o. from Smith Anderson Group Ltd. (SA). The company manufactures and sells foodservice paper bags in Eastern Europe at Huhtamaki's facility in Czeladz, Poland.

 Treatment Types Covered:
• Aseptic
• Standard
• Retort
• Hot-fill

Materials Covered:
• Plastic Films
• Bioplastics
• Metal
• Paper
• Aluminum Foil

Products Covered:
• Flat
• Stand-up
• Rollstock

Closure Types Covered:
• Tear Notch
• Spout
• Zipper

Sealers Covered:
• Direct Heat Sealer
• Vacuum Pouch Sealer
• Other Sealers

Pouches Weights Covered:
• <10 gms
• 10-20 gms
• 20-50 gms
• 50-70 gms
• >70 gms

End Users Covered:
• Food & Beverage
• Medical & Pharmaceuticals
• Personal Care & Cosmetics
• Homecare
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary      
2 Preface       

 2.1 Abstract      
 2.2 Stake Holders     
 2.3 Research Scope     
 2.4 Research Methodology    
  2.4.1 Data Mining    
  2.4.2 Data Analysis    
  2.4.3 Data Validation    
  2.4.4 Research Approach    
 2.5 Research Sources     
  2.5.1 Primary Research Sources    
  2.5.2 Secondary Research Sources   
  2.5.3 Assumptions    
3 Market Trend Analysis     
 3.1 Introduction     
 3.2 Drivers      
 3.3 Restraints     
 3.4 Opportunities     
 3.5 Threats      
 3.6 Product Analysis     
 3.7 End User Analysis     
 3.8 Emerging Markets     
 3.9 Impact of Covid-19     
4 Porters Five Force Analysis     
 4.1 Bargaining power of suppliers    
 4.2 Bargaining power of buyers    
 4.3 Threat of substitutes    
 4.4 Threat of new entrants    
 4.5 Competitive rivalry     
5 Global Pouches Market, By Treatment Type   
 5.1 Introduction     
 5.2 Aseptic      
 5.3 Standard      
 5.4 Retort      
 5.5 Hot-fill      
6 Global Pouches Market, By Material    
 6.1 Introduction     
 6.2 Plastic Films     
 6.3 Bioplastics     
 6.4 Metal      
 6.5 Paper      
 6.6 Aluminum Foil     
7 Global Pouches Market, By Product    
 7.1 Introduction     
 7.2 Flat      
  7.2.1 Pillow     
  7.2.2 Four-Side Sealed    
  7.2.3 Three-Side Sealed    
 7.3 Stand-up      
  7.3.1 Block Bottom    
  7.3.2 Bottom Gusset    
  7.3.3 Side Gusset    
 7.4 Rollstock      
8 Global Pouches Market, By Closure Type    
 8.1 Introduction     
 8.2 Tear Notch     
 8.3 Spout      
 8.4 Zipper      
9 Global Pouches Market, By Sealer    
 9.1 Introduction     
 9.2 Direct Heat Sealer     
 9.3 Vacuum Pouch Sealer    
 9.4 Other Sealers     
10 Global Pouches Market, By Pouches Weight   
 10.1 Introduction     
 10.2 <10 gms      
 10.3 10-20 gms     
 10.4 20-50 gms     
 10.5 50-70 gms     
 10.6 >70 gms      
11 Global Pouches Market, By End User    
 11.1 Introduction     
 11.2 Food & Beverage     
 11.3 Medical & Pharmaceuticals    
 11.4 Personal Care & Cosmetics    
 11.5 Homecare     
 11.6 Other End Users     
12 Global Pouches Market, By Geography    
 12.1 Introduction     
 12.2 North America     
  12.2.1 US     
  12.2.2 Canada     
  12.2.3 Mexico     
 12.3 Europe      
  12.3.1 Germany     
  12.3.2 UK     
  12.3.3 Italy     
  12.3.4 France     
  12.3.5 Spain     
  12.3.6 Rest of Europe    
 12.4 Asia Pacific     
  12.4.1 Japan     
  12.4.2 China     
  12.4.3 India     
  12.4.4 Australia     
  12.4.5 New Zealand    
  12.4.6 South Korea    
  12.4.7 Rest of Asia Pacific    
 12.5 South America     
  12.5.1 Argentina    
  12.5.2 Brazil     
  12.5.3 Chile     
  12.5.4 Rest of South America   
 12.6 Middle East & Africa    
  12.6.1 Saudi Arabia    
  12.6.2 UAE     
  12.6.3 Qatar     
  12.6.4 South Africa    
  12.6.5 Rest of Middle East & Africa   
13 Key Developments      
 13.1 Agreements, Partnerships, Collaborations and Joint Ventures 
 13.2 Acquisitions & Mergers    
 13.3 New Product Launch    
 13.4 Expansions     
 13.5 Other Key Strategies    
14 Company Profiling      
 14.1 Amcor Plc     
 14.2 Goglio SpA     
 14.3 Mondi      
 14.4 Huhtamaki Group     
 14.5 Sealed Air     
 14.6 Smurfit Kappa     
 14.7 Constantia     
 14.8 Gualapack SpA     
 14.9 Coveris      
 14.10 ProAmpac     

List of Tables       
1 Global Pouches Market Outlook, By Region (2019-2028) ($MN)  
2 Global Pouches Market Outlook, By Treatment Type (2019-2028) ($MN) 
3 Global Pouches Market Outlook, By Aseptic (2019-2028) ($MN) 
4 Global Pouches Market Outlook, By Standard (2019-2028) ($MN) 
5 Global Pouches Market Outlook, By Retort (2019-2028) ($MN)  
6 Global Pouches Market Outlook, By Hot-fill (2019-2028) ($MN) 
7 Global Pouches Market Outlook, By Material (2019-2028) ($MN) 
8 Global Pouches Market Outlook, By Plastic Films (2019-2028) ($MN) 
9 Global Pouches Market Outlook, By Bioplastics (2019-2028) ($MN) 
10 Global Pouches Market Outlook, By Metal (2019-2028) ($MN)  
11 Global Pouches Market Outlook, By Paper (2019-2028) ($MN)  
12 Global Pouches Market Outlook, By Aluminum Foil (2019-2028) ($MN) 
13 Global Pouches Market Outlook, By Product (2019-2028) ($MN) 
14 Global Pouches Market Outlook, By Flat (2019-2028) ($MN)  
15 Global Pouches Market Outlook, By Pillow (2019-2028) ($MN)  
16 Global Pouches Market Outlook, By Four-Side Sealed (2019-2028) ($MN) 
17 Global Pouches Market Outlook, By Three-Side Sealed (2019-2028) ($MN)
18 Global Pouches Market Outlook, By Stand-up (2019-2028) ($MN) 
19 Global Pouches Market Outlook, By Block Bottom (2019-2028) ($MN) 
20 Global Pouches Market Outlook, By Bottom Gusset (2019-2028) ($MN) 
21 Global Pouches Market Outlook, By Side Gusset (2019-2028) ($MN) 
22 Global Pouches Market Outlook, By Rollstock (2019-2028) ($MN) 
23 Global Pouches Market Outlook, By Closure Type (2019-2028) ($MN) 
24 Global Pouches Market Outlook, By Tear Notch (2019-2028) ($MN) 
25 Global Pouches Market Outlook, By Spout (2019-2028) ($MN)  
26 Global Pouches Market Outlook, By Zipper (2019-2028) ($MN)  
27 Global Pouches Market Outlook, By Sealer (2019-2028) ($MN)  
28 Global Pouches Market Outlook, By Direct Heat Sealer (2019-2028) ($MN)
29 Global Pouches Market Outlook, By Vacuum Pouch Sealer (2019-2028) ($MN)
30 Global Pouches Market Outlook, By Other Sealers (2019-2028) ($MN) 
31 Global Pouches Market Outlook, By Pouches Weight (2019-2028) ($MN) 
32 Global Pouches Market Outlook, By <10 gms (2019-2028) ($MN) 
33 Global Pouches Market Outlook, By 10-20 gms (2019-2028) ($MN) 
34 Global Pouches Market Outlook, By 20-50 gms (2019-2028) ($MN) 
35 Global Pouches Market Outlook, By 50-70 gms (2019-2028) ($MN) 
36 Global Pouches Market Outlook, By >70 gms (2019-2028) ($MN) 
37 Global Pouches Market Outlook, By End User (2019-2028) ($MN) 
38 Global Pouches Market Outlook, By Food & Beverage (2019-2028) ($MN) 
39 Global Pouches Market Outlook, By Medical & Pharmaceuticals (2019-2028) ($MN)
40 Global Pouches Market Outlook, By Personal Care & Cosmetics (2019-2028) ($MN)
41 Global Pouches Market Outlook, By Homecare (2019-2028) ($MN) 
42 Global Pouches Market Outlook, By Other End Users (2019-2028) ($MN) 
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at info@strategymrc.com

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