Precious Metal Market
PUBLISHED: 2024 ID: SMRC25913
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Precious Metal Market

Precious Metal Market Forecasts to 2030 - Global Analysis By Product (Silver, Gold, Platinum Group Metals and Other Products), Application (Industrial, Jewelry, Investment, Dentistry and Other Applications), End User (Oil & Gas, Aerospace, Automotive, Medical, Electronics, Chemicals and Other End Users) and By Geography

4.2 (89 reviews)
4.2 (89 reviews)
Published: 2024 ID: SMRC25913

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Precious Metal Market is accounted for $263.5 billion in 2023 and is expected to reach $487.9 billion by 2030 growing at a CAGR of 9.2% during the forecast period. It operates through various channels including commodity exchanges, over-the-counter markets, and physical bullion dealers. The demand for precious metals is influenced by various factors such as economic stability, geopolitical tensions, inflation, and currency fluctuations. Investors often turn to precious metals as a hedge against inflation and economic uncertainty, as they are perceived as stores of value. Additionally, precious metals have intrinsic value due to their rarity, durability, and industrial applications.

According to the United States Geological Survey, Mexico’s silver production was 6,300 metric tons, followed by Peru at 3,100 metric tons as of December 2022.

Market Dynamics: 

Driver: 

Consistent growth of the industrial sector

Industrial expansion drives increased demand for precious metals like gold, silver, and platinum due to their indispensable usage in various industrial applications, including electronics, automotive manufacturing, and renewable energy technologies. As industries flourish, so does the need for these metals, creating a steady and often growing market demand. Moreover, industrial growth signals economic prosperity, which tends to bolster investor confidence in precious metals as safe-haven assets, further driving up their prices.

Restraint:

Currency fluctuations

Currency fluctuations impact the precious metal market by creating uncertainty and volatility. For instance, if the value of the US dollar strengthens against other currencies, the price of gold, which is denominated in dollars, tends to decrease as it becomes more expensive for holders of other currencies. Conversely, if the dollar weakens, gold prices may rise as it becomes relatively cheaper for investors holding other currencies. These fluctuations can deter investors from committing to the precious metal market, as they seek stability in their investments. Moreover, currency fluctuations also influence the cost of production and distribution of precious metals, further impacting their market dynamics.

Opportunity:

Inflation and deflation expectations

When investors anticipate inflation, they seek to hedge against the diminishing value of fiat currency by turning to precious metals like gold, silver, and platinum, which have historically retained their worth over time. These metals are seen as stores of value that can preserve wealth during periods of currency devaluation. Conversely, during deflationary periods, where the value of currency rises and prices fall, investors may still turn to precious metals as a safe haven due to their perceived stability. Thus, fluctuations in inflation and deflation expectations can drive demand for precious metals, influencing their prices.

Threat:

Geopolitical risks

While geopolitical tensions historically drive demand for safe-haven assets like gold and silver, they also introduce uncertainties that can constrain market movements. Heightened geopolitical tensions, such as conflicts, trade wars, or political instability, can trigger increased demand for precious metals as investors seek to hedge against volatility and preserve wealth. However, the same tensions can also lead to economic disruptions, affecting industrial demand for metals like silver and platinum. However, geopolitical events may impact currency values and interest rates, which in turn influence precious metal prices.

Covid-19 Impact: 

Initially, the pandemic sparked a surge in demand for safe-haven assets like gold and silver, as investors sought refuge from volatile stock markets and economic uncertainty. This led to a rapid increase in precious metal prices, driven by heightened concerns over the pandemic's economic fallout and its potential to disrupt global supply chains. However, as governments worldwide implemented stimulus measures and central banks slashed interest rates to mitigate the crisis's economic impact, the value of precious metals experienced fluctuations. However, pandemic-induced disruptions in mining operations and logistical challenges further contributed to market volatility.

The Jewelry segment is expected to be the largest during the forecast period

Jewelry segment is expected to be the largest during the forecast period as the intrinsic value and aesthetic appeal of these metals make them sought-after materials for crafting adornments. Jewelry acts as a store of value and a symbol of wealth across cultures, further bolstering demand. Additionally, innovative designs and evolving consumer preferences continually spur market growth by introducing new trends and styles. The global nature of the jewelry market ensures a steady and diverse demand for precious metals, contributing to market stability. 

The Chemicals segment is expected to have the highest CAGR during the forecast period

Chemicals segment is expected to have the highest CAGR during the forecast period. Chemicals are essential in the extraction of precious metals from ores and electronic waste through techniques like leaching and solvent extraction. In refining, chemicals are used to purify precious metals to high levels of purity, meeting industry standards. Additionally, chemicals are crucial in fabricating precious metal products, such as jewelry and electronic components, by providing solutions for alloying, plating, and surface treatment processes. Advancements in chemical technologies contribute to improving efficiency, reducing environmental impacts, and discovering new applications for precious metals, thereby stimulating market growth and diversification.

Region with largest share:

Asia Pacific region commanded the largest market share over the extrapolated period. The cultural affinity towards gold and other precious metals in countries like India and China has historically been strong, driving consistent demand. Economic growth in the region has fueled a burgeoning middle class with increased disposable income, further boosting investment in precious metals as a store of value and hedge against inflation. Moreover, the region's role as a manufacturing hub, particularly in electronics and jewelry, contributes to sustained demand for metals like gold, silver, and platinum. This robust demand from the Asia Pacific region has a ripple effect on global prices, amplifying market dynamics and attracting greater investor attention, thus enhancing liquidity and market depth for precious metals worldwide.

Region with highest CAGR:

Asia Pacific region is projected to hold profitable growth during the estimated period. Government regulations in the Asia Pacific region are playing a pivotal role in enhancing the precious metal market by providing a framework that ensures transparency, stability, and investor protection. These regulations encompass various aspects such as licensing requirements for dealers, standards for purity and authenticity verification, and measures to combat illegal trading activities across the region. By enforcing stringent regulations, governments are fostering trust and confidence among investors, thereby attracting more participants to the market. Moreover, regulations in the region aimed at curbing counterfeiting and smuggling bolster the integrity of the precious metal market, making it a safer and more attractive investment avenue.

Key players in the market

Some of the key players in Precious Metal market include Anglo American Platinum Limited, AngloGold Ashanti Limited, Barrick Gold, Freeport-McMoRan, Gold Fields Limited, Impala Platinum Holdings Limited, Kinross Gold Corporation, Newcrest Mining Limited, Newmont Corporation and Randgold & Exploration Company Limited.

Key Developments:

In July 2023, Barrick Gold disclosed the extension of the mine life for its Tongon gold project in Côte d'Ivoire. This decision comes as a result of the ongoing positive outcomes from gold exploration activities within the Nielle mining permit area.

In July 2023, K92 Mining Inc. announced the resumption of underground mining operations at the Kainantu Gold Mine in Papua New Guinea. The restart was conducted by a comprehensive restart plan prioritizing safety, following a tragic incident involving an underground vehicle. Notably, the impact on surface activities has been minimal, and surface stockpiles have undergone processing in the designated plant.

In June 2023, AnglogoldAshanti introduced a pioneering renewable energy initiative at the Tropicana Gold Mine, signifying a notable achievement in its commitment to carbon emissions reduction. In collaboration with Pacific Energy, AngloGold Ashanti Australia Ltd, is undertaking the construction and operation of an extensive 62MW solar and wind production capacity at the mine. This partnership aims to integrate renewable energy sources into the mine's power supply infrastructure, thereby reducing reliance on gas consumption.

Products Covered:
• Silver
• Gold
• Platinum Group Metals
• Other Products

Applications Covered:
• Industrial
• Jewelry
• Investment
• Dentistry
• Other Applications

End Users Covered:
• Oil & Gas
• Aerospace
• Automotive
• Medical
• Electronics
• Chemicals
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary    
     
2 Preface    
 2.1 Abstract   
 2.2 Stake Holders   
 2.3 Research Scope   
 2.4 Research Methodology   
  2.4.1 Data Mining  
  2.4.2 Data Analysis  
  2.4.3 Data Validation  
  2.4.4 Research Approach  
 2.5 Research Sources   
  2.5.1 Primary Research Sources  
  2.5.2 Secondary Research Sources  
  2.5.3 Assumptions  
     
3 Market Trend Analysis    
 3.1 Introduction   
 3.2 Drivers   
 3.3 Restraints   
 3.4 Opportunities   
 3.5 Threats   
 3.6 Product Analysis   
 3.7 Application Analysis   
 3.8 End User Analysis   
 3.9 Emerging Markets   
 3.10 Impact of Covid-19   
     
4 Porters Five Force Analysis    
 4.1 Bargaining power of suppliers   
 4.2 Bargaining power of buyers   
 4.3 Threat of substitutes   
 4.4 Threat of new entrants   
 4.5 Competitive rivalry   
     
5 Global Precious Metal Market, By Product    
 5.1 Introduction   
 5.2 Silver   
 5.3 Gold   
 5.4 Platinum Group Metals   
 5.5 Other Products   
     
6 Global Precious Metal Market, By Application    
 6.1 Introduction   
 6.2 Industrial   
 6.3 Jewelry   
 6.4 Investment   
 6.5 Dentistry   
 6.6 Other Applications   
     
7 Global Precious Metal Market, By End User    
 7.1 Introduction   
 7.2 Oil & Gas   
 7.3 Aerospace   
 7.4 Automotive   
 7.5 Medical   
 7.6 Electronics   
 7.7 Chemicals   
 7.8 Other End Users   
     
8 Global Precious Metal Market, By Geography    
 8.1 Introduction   
 8.2 North America   
  8.2.1 US  
  8.2.2 Canada  
  8.2.3 Mexico  
 8.3 Europe   
  8.3.1 Germany  
  8.3.2 UK  
  8.3.3 Italy  
  8.3.4 France  
  8.3.5 Spain  
  8.3.6 Rest of Europe  
 8.4 Asia Pacific   
  8.4.1 Japan  
  8.4.2 China  
  8.4.3 India  
  8.4.4 Australia  
  8.4.5 New Zealand  
  8.4.6 South Korea  
  8.4.7 Rest of Asia Pacific  
 8.5 South America   
  8.5.1 Argentina  
  8.5.2 Brazil  
  8.5.3 Chile  
  8.5.4 Rest of South America  
 8.6 Middle East & Africa   
  8.6.1 Saudi Arabia  
  8.6.2 UAE  
  8.6.3 Qatar  
  8.6.4 South Africa  
  8.6.5 Rest of Middle East & Africa  
     
9 Key Developments    
 9.1 Agreements, Partnerships, Collaborations and Joint Ventures   
 9.2 Acquisitions & Mergers   
 9.3 New Product Launch   
 9.4 Expansions   
 9.5 Other Key Strategies   
     
10 Company Profiling    
 10.1 Anglo American Platinum Limited   
 10.2 AngloGold Ashanti Limited   
 10.3 Barrick Gold   
 10.4 Freeport-McMoRan   
 10.5 Gold Fields Limited   
 10.6 Impala Platinum Holdings Limited   
 10.7 Kinross Gold Corporation   
 10.8 Newcrest Mining Limited   
 10.9 Newmont Corporation   
 10.10 Randgold & Exploration Company Limited   
     
List of Tables     
1 Global Precious Metal Market Outlook, By Region (2021-2030) ($MN)    
2 Global Precious Metal Market Outlook, By Product (2021-2030) ($MN)    
3 Global Precious Metal Market Outlook, By Silver (2021-2030) ($MN)    
4 Global Precious Metal Market Outlook, By Gold (2021-2030) ($MN)    
5 Global Precious Metal Market Outlook, By Platinum Group Metals (2021-2030) ($MN)    
6 Global Precious Metal Market Outlook, By Other Products (2021-2030) ($MN)    
7 Global Precious Metal Market Outlook, By Application (2021-2030) ($MN)    
8 Global Precious Metal Market Outlook, By Industrial (2021-2030) ($MN)    
9 Global Precious Metal Market Outlook, By Jewelry (2021-2030) ($MN)    
10 Global Precious Metal Market Outlook, By Investment (2021-2030) ($MN)    
11 Global Precious Metal Market Outlook, By Dentistry (2021-2030) ($MN)    
12 Global Precious Metal Market Outlook, By Other Applications (2021-2030) ($MN)    
13 Global Precious Metal Market Outlook, By End User (2021-2030) ($MN)    
14 Global Precious Metal Market Outlook, By Oil & Gas (2021-2030) ($MN)    
15 Global Precious Metal Market Outlook, By Aerospace (2021-2030) ($MN)    
16 Global Precious Metal Market Outlook, By Automotive (2021-2030) ($MN)    
17 Global Precious Metal Market Outlook, By Medical (2021-2030) ($MN)    
18 Global Precious Metal Market Outlook, By Electronics (2021-2030) ($MN)    
19 Global Precious Metal Market Outlook, By Chemicals (2021-2030) ($MN)    
20 Global Precious Metal Market Outlook, By Other End Users (2021-2030) ($MN)    
21 North America Precious Metal Market Outlook, By Country (2021-2030) ($MN)    
22 North America Precious Metal Market Outlook, By Product (2021-2030) ($MN)    
23 North America Precious Metal Market Outlook, By Silver (2021-2030) ($MN)    
24 North America Precious Metal Market Outlook, By Gold (2021-2030) ($MN)    
25 North America Precious Metal Market Outlook, By Platinum Group Metals (2021-2030) ($MN)    
26 North America Precious Metal Market Outlook, By Other Products (2021-2030) ($MN)    
27 North America Precious Metal Market Outlook, By Application (2021-2030) ($MN)    
28 North America Precious Metal Market Outlook, By Industrial (2021-2030) ($MN)    
29 North America Precious Metal Market Outlook, By Jewelry (2021-2030) ($MN)    
30 North America Precious Metal Market Outlook, By Investment (2021-2030) ($MN)    
31 North America Precious Metal Market Outlook, By Dentistry (2021-2030) ($MN)    
32 North America Precious Metal Market Outlook, By Other Applications (2021-2030) ($MN)    
33 North America Precious Metal Market Outlook, By End User (2021-2030) ($MN)    
34 North America Precious Metal Market Outlook, By Oil & Gas (2021-2030) ($MN)    
35 North America Precious Metal Market Outlook, By Aerospace (2021-2030) ($MN)    
36 North America Precious Metal Market Outlook, By Automotive (2021-2030) ($MN)    
37 North America Precious Metal Market Outlook, By Medical (2021-2030) ($MN)    
38 North America Precious Metal Market Outlook, By Electronics (2021-2030) ($MN)    
39 North America Precious Metal Market Outlook, By Chemicals (2021-2030) ($MN)    
40 North America Precious Metal Market Outlook, By Other End Users (2021-2030) ($MN)    
41 Europe Precious Metal Market Outlook, By Country (2021-2030) ($MN)    
42 Europe Precious Metal Market Outlook, By Product (2021-2030) ($MN)    
43 Europe Precious Metal Market Outlook, By Silver (2021-2030) ($MN)    
44 Europe Precious Metal Market Outlook, By Gold (2021-2030) ($MN)    
45 Europe Precious Metal Market Outlook, By Platinum Group Metals (2021-2030) ($MN)    
46 Europe Precious Metal Market Outlook, By Other Products (2021-2030) ($MN)    
47 Europe Precious Metal Market Outlook, By Application (2021-2030) ($MN)    
48 Europe Precious Metal Market Outlook, By Industrial (2021-2030) ($MN)    
49 Europe Precious Metal Market Outlook, By Jewelry (2021-2030) ($MN)    
50 Europe Precious Metal Market Outlook, By Investment (2021-2030) ($MN)    
51 Europe Precious Metal Market Outlook, By Dentistry (2021-2030) ($MN)    
52 Europe Precious Metal Market Outlook, By Other Applications (2021-2030) ($MN)    
53 Europe Precious Metal Market Outlook, By End User (2021-2030) ($MN)    
54 Europe Precious Metal Market Outlook, By Oil & Gas (2021-2030) ($MN)    
55 Europe Precious Metal Market Outlook, By Aerospace (2021-2030) ($MN)    
56 Europe Precious Metal Market Outlook, By Automotive (2021-2030) ($MN)    
57 Europe Precious Metal Market Outlook, By Medical (2021-2030) ($MN)    
58 Europe Precious Metal Market Outlook, By Electronics (2021-2030) ($MN)    
59 Europe Precious Metal Market Outlook, By Chemicals (2021-2030) ($MN)    
60 Europe Precious Metal Market Outlook, By Other End Users (2021-2030) ($MN)    
61 Asia Pacific Precious Metal Market Outlook, By Country (2021-2030) ($MN)    
62 Asia Pacific Precious Metal Market Outlook, By Product (2021-2030) ($MN)    
63 Asia Pacific Precious Metal Market Outlook, By Silver (2021-2030) ($MN)    
64 Asia Pacific Precious Metal Market Outlook, By Gold (2021-2030) ($MN)    
65 Asia Pacific Precious Metal Market Outlook, By Platinum Group Metals (2021-2030) ($MN)    
66 Asia Pacific Precious Metal Market Outlook, By Other Products (2021-2030) ($MN)    
67 Asia Pacific Precious Metal Market Outlook, By Application (2021-2030) ($MN)    
68 Asia Pacific Precious Metal Market Outlook, By Industrial (2021-2030) ($MN)    
69 Asia Pacific Precious Metal Market Outlook, By Jewelry (2021-2030) ($MN)    
70 Asia Pacific Precious Metal Market Outlook, By Investment (2021-2030) ($MN)    
71 Asia Pacific Precious Metal Market Outlook, By Dentistry (2021-2030) ($MN)    
72 Asia Pacific Precious Metal Market Outlook, By Other Applications (2021-2030) ($MN)    
73 Asia Pacific Precious Metal Market Outlook, By End User (2021-2030) ($MN)    
74 Asia Pacific Precious Metal Market Outlook, By Oil & Gas (2021-2030) ($MN)    
75 Asia Pacific Precious Metal Market Outlook, By Aerospace (2021-2030) ($MN)    
76 Asia Pacific Precious Metal Market Outlook, By Automotive (2021-2030) ($MN)    
77 Asia Pacific Precious Metal Market Outlook, By Medical (2021-2030) ($MN)    
78 Asia Pacific Precious Metal Market Outlook, By Electronics (2021-2030) ($MN)    
79 Asia Pacific Precious Metal Market Outlook, By Chemicals (2021-2030) ($MN)    
80 Asia Pacific Precious Metal Market Outlook, By Other End Users (2021-2030) ($MN)    
81 South America Precious Metal Market Outlook, By Country (2021-2030) ($MN)    
82 South America Precious Metal Market Outlook, By Product (2021-2030) ($MN)    
83 South America Precious Metal Market Outlook, By Silver (2021-2030) ($MN)    
84 South America Precious Metal Market Outlook, By Gold (2021-2030) ($MN)    
85 South America Precious Metal Market Outlook, By Platinum Group Metals (2021-2030) ($MN)    
86 South America Precious Metal Market Outlook, By Other Products (2021-2030) ($MN)    
87 South America Precious Metal Market Outlook, By Application (2021-2030) ($MN)    
88 South America Precious Metal Market Outlook, By Industrial (2021-2030) ($MN)    
89 South America Precious Metal Market Outlook, By Jewelry (2021-2030) ($MN)    
90 South America Precious Metal Market Outlook, By Investment (2021-2030) ($MN)    
91 South America Precious Metal Market Outlook, By Dentistry (2021-2030) ($MN)    
92 South America Precious Metal Market Outlook, By Other Applications (2021-2030) ($MN)    
93 South America Precious Metal Market Outlook, By End User (2021-2030) ($MN)    
94 South America Precious Metal Market Outlook, By Oil & Gas (2021-2030) ($MN)    
95 South America Precious Metal Market Outlook, By Aerospace (2021-2030) ($MN)    
96 South America Precious Metal Market Outlook, By Automotive (2021-2030) ($MN)    
97 South America Precious Metal Market Outlook, By Medical (2021-2030) ($MN)    
98 South America Precious Metal Market Outlook, By Electronics (2021-2030) ($MN)    
99 South America Precious Metal Market Outlook, By Chemicals (2021-2030) ($MN)    
100 South America Precious Metal Market Outlook, By Other End Users (2021-2030) ($MN)    
101 Middle East & Africa Precious Metal Market Outlook, By Country (2021-2030) ($MN)    
102 Middle East & Africa Precious Metal Market Outlook, By Product (2021-2030) ($MN)    
103 Middle East & Africa Precious Metal Market Outlook, By Silver (2021-2030) ($MN)    
104 Middle East & Africa Precious Metal Market Outlook, By Gold (2021-2030) ($MN)    
105 Middle East & Africa Precious Metal Market Outlook, By Platinum Group Metals (2021-2030) ($MN)    
106 Middle East & Africa Precious Metal Market Outlook, By Other Products (2021-2030) ($MN)    
107 Middle East & Africa Precious Metal Market Outlook, By Application (2021-2030) ($MN)    
108 Middle East & Africa Precious Metal Market Outlook, By Industrial (2021-2030) ($MN)    
109 Middle East & Africa Precious Metal Market Outlook, By Jewelry (2021-2030) ($MN)    
110 Middle East & Africa Precious Metal Market Outlook, By Investment (2021-2030) ($MN)    
111 Middle East & Africa Precious Metal Market Outlook, By Dentistry (2021-2030) ($MN)    
112 Middle East & Africa Precious Metal Market Outlook, By Other Applications (2021-2030) ($MN)    
113 Middle East & Africa Precious Metal Market Outlook, By End User (2021-2030) ($MN)    
114 Middle East & Africa Precious Metal Market Outlook, By Oil & Gas (2021-2030) ($MN)    
115 Middle East & Africa Precious Metal Market Outlook, By Aerospace (2021-2030) ($MN)    
116 Middle East & Africa Precious Metal Market Outlook, By Automotive (2021-2030) ($MN)    
117 Middle East & Africa Precious Metal Market Outlook, By Medical (2021-2030) ($MN)    
118 Middle East & Africa Precious Metal Market Outlook, By Electronics (2021-2030) ($MN)    
119 Middle East & Africa Precious Metal Market Outlook, By Chemicals (2021-2030) ($MN)    
120 Middle East & Africa Precious Metal Market Outlook, By Other End Users (2021-2030) ($MN)    

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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