Predictive Analytics Market

Predictive Analytics Market Forecasts to 2028 – Global Analysis By Type (System, Services), Deployment Model (Cloud, On-Premises), Organization Size (Large Enterprises, Small and Medium-Sized Enterprises), and By Geography

4.1 (60 reviews)
4.1 (60 reviews)
Published: 2022 ID: SMRC21560

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2021)

US $10.67 BN

Projected Year Value (2028)

US $47.29 BN

CAGR (2021 - 2028)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Fastest Growing Market

Asia Pacific

According to Stratistics MRC, the Global Predictive Analytics Market is accounted for $10.67 billion in 2021 and is expected to reach $47.29 billion by 2028 growing at a CAGR of 23.7% during the forecast period. Predictive analytics is the branch of the highly developed analytics which is used to make predictions about unknown future events. Predictive analytics uses many techniques from data mining, statistics, modelling, machine learning, and artificial intelligence to analyze current data to make predictions about future. The objective is to go beyond and know what has happened to provide a best estimation of what will happen in the future. This use of analytics will be helpful to avoid predicted problems, such as equipment failure or depleted stock, or to capitalize on opportunities to market products to customers, like targeting people in happy or dejecting moods after a sporting event.

Market Dynamics:


Rise in acceptance of predictive modeling tools

Predictive analytics has long been used for operations, logistics, and supply chain management. These tools help in accelerating the methods of developing and analyzing predictive models that are used by organizations for conducting operations such as customer analytics, risk reporting, threat management, and product innovation. Also, several enterprises are streamlining their sales pipelines from lead generation to customer base by using predictive analytics on large volumes of customer data. Moreover, the use of predictive modeling tools for social media advertising, e-mail campaigns, and cognitive analysis of customers has led to growth in sales and an increase in customer retention. Thus, several industries such as BFSI, retail & e-commerce, and manufacturing are adopting predictive modeling tools, which are expected to contribute to the market growth.


Lack of skilled labor and cost complexity of software

The absence of trained professionals with sufficient knowledge of the functioning restricts market development. For this market, numerous restrictive variables are described as complex analytical workflows and a variety of data models based on business needs. It has a heap of problems to address for predictive analysis to work effectively. The trend found from which observations are made cannot always be consistent. Various market models follow distinct trends. Understanding each trend and predicting the outcome accordingly is one of the restraints.


Rise of modern technologies such as IoT and AI

IoT environment is increasing the implementation of it, as it facilitates predictive maintenance leading to enhanced energy efficiency and higher levels of production uptime. In addition, numerous industries are demanding a solution that can predict when their machines are going to get damaged. They are implementing sensors that can analyze the patterns and predict the outcome of any anomaly in the operation of machines. This as a result enables industries to reduce the downtime of the machine and increase productivity. This benefit is expected to create opportunity. Predictive analytics-driven by AI can take the existing data and unlock immense value from it. AI-powered analytics can help in predicting which leads to score as potential customers, present insights on the competitors, and predict what target audiences want to buy and consume.


Incorporation of data from data silos

Removing value from data has become a key requirement for companies to successfully mitigate risks, target valuable customers, and evaluate business performance. Additionally, monetizing these data assets require the availability of a sufficient amount of data. Moreoevr, data merging from distinct data sources into meaningful information can incite various new challenges for organizations, especially centralized business enterprises. Data exchange and data ecosystem deliver tools to analyze the collected data at a centralized location and help extract and cross-check business-critical components. The development of data exchanges and data ecosystems varies based on the assumptions made in the value of the data for each customer segment.

Cloud segment is expected to be the largest during the forecast period

Cloud segment is expected to be the largest during the forecast period, owing to its cost-effectiveness and easy worldwide accessibility cloud-based deployment model registered significant growth. Besides, owing to modernizations in cloud technologies and a rise in data generation from numerous constituents and customers, the cloud-based deployment model is gaining traction.

The Services segment is expected to have the highest CAGR during the forecast period

The Services segment is expected to have the highest CAGR during the forecast period. The growth of the service segment is mainly accredited to increasing deployment of predictive analytics solutions in numerous industry verticals, which is likely to lead to increased demand for pre- and post-deployment services.

Region with highest share:

The North America is projected to hold the highest market share, due to the existence of numerous developed economies, such as Canada and the US, and focus on innovating the existing solutions. Moreover, early acceptance of technologies and high penetration in several industry verticals, such as manufacturing, healthcare, transportation, and logistics, are driving the growth of the market in this province. Also, technological advancements and a strong presence of market players, particularly in the U.S. Additionally, funding provided to new entrants by venture capitalists is anticipated to alleviate the competition in the market.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR, owing to growing deployment and acceptance of advanced predictive analytics solutions. Moreover, higher potential of the Asia Pacific market leads to solution and service providers increasing their existence in the province. Moreover, increasing focus and investments made on emerging technologies such as artificial intelligence, IoT, and machine learning is expected to drive the market in the province.

Key players in the market:

Some of the key players profiled in the Predictive Analytics Market include Alteryx, Inc., Cloudera Inc, Fair Isaac Corporation, Information Builders, International Business Machines Corporation, KNIME, Microsoft Corporation, Oracle Corporation, QlikTech international AB, Inc., SAP SE, SAS Institute Inc., Teradata Corp, TIBCO Software Inc., Vista Equity Partners Management LLC.

Key developments:

In August 2020: SAP partnered with HPE to deliver SAP HANA Enterprise Cloud with HPE GreenLake Cloud Services. This partnership will enable customers to keep their SAP software landscape and data on-premises.

In September 2021: Teradata announced that Tesco PLC is expanding its cooperation with Teradata by incorporating Vantage into its data platform. Tesco may use Vantage to eliminate silos and query all their data in real time, regardless of whether it is in the cloud, multiple clouds, on-premises, or any mix thereof, to gain a comprehensive view of their business.

In January 2021: TIBCO Software announced the successful completion of its acquisition of Information Builders, Inc. (ibi). ibi’s data management and analytics capabilities will be added to the superior TIBCO Connected Intelligence platform as a result of the acquisition. Through this acquisition, TIBCO software concentrates on business alignment and resource mapping to ensure the continued health and support of its increased client base and global partner network.

Types Covered: 
• Services
• Solutions 

Deployment Models Covered:
• Cloud       
• On-Premises         

Organization Sizes Covered:
• Large Enterprises      
• Small and Medium-Sized Enterprises     
Applications Covered:
• Customer & Channel     
• Finance and Risk      
• Sales & Marketing    
 End Users Covered:
• Banking, Financial Services, and Insurance    
• Energy and Utilities       
• Engineering & Construction      
• Government and Defense      
• Healthcare and Life Sciences      
• Manufacturing       
• Media and Entertainment     
• Retail and Ecommerce      
• Telecommunications and IT     
• Transportation and Logistics             

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025 and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances


Table of Contents

1 Executive Summary   
2 Preface  
 2.1 Abstract  
 2.2 Stake Holders  
 2.3 Research Scope  
 2.4 Research Methodology  
  2.4.1 Data Mining 
  2.4.2 Data Analysis 
  2.4.3 Data Validation 
  2.4.4 Research Approach 
 2.5 Research Sources  
  2.5.1 Primary Research Sources 
  2.5.2 Secondary Research Sources 
  2.5.3 Assumptions 
3 Market Trend Analysis   
 3.1 Introduction  
 3.2 Drivers  
 3.3 Restraints  
 3.4 Opportunities  
 3.5 Threats  
 3.6 Application Analysis  
 3.7 End User Analysis  
 3.8 Emerging Markets  
 3.9 Impact of Covid-19  
4 Porters Five Force Analysis   
 4.1 Bargaining power of suppliers  
 4.2 Bargaining power of buyers  
 4.3 Threat of substitutes  
 4.4 Threat of new entrants  
 4.5 Competitive rivalry  
5 Global Predictive Analytics Market, By Type   
 5.1 Introduction  
 5.2 Services           
  5.2.1 Professional Services Consulting Support and Maintenance    
    5.2.2 Managed Services       
 5.3 Solutions           
    5.3.1 Risk Analytics Operational Risk Management Credit and Market Risk Management Cyber Risk Management    
    5.3.2 Sales Analytics  Sales Rep Efficiency Management  Sales Life Cycle Management    
    5.3.3 Web and Social Media Analytics Competitor Benchmarking  Performance Monitoring  Social Media Management  Search Engine Optimization    
    5.3.4 Network Analytics Traffic Management  Intelligent Network Optimization 
    5.3.5 Financial Analytics Governance and Compliance Management Fraud Detection   Profitability Management    
    5.3.6  Marketing Analytics Yield Management   Product and Service Development Strategies Predictive Modelling    
    5.3.7  Supply Chain Analytics    Manufacturing Analysis  Inventory Management  Distribution and Logistics Optimization   
    5.3.8 Customer Analytics Customer Behavior Analysis   Monitoring Customer Loyalty and Satisfaction Customer Segmentation and Clustering   
6 Global Predictive Analytics Market, By Deployment Model   
 6.1 Introduction  
 6.2 Cloud          
 6.3 On-Premises           
7 Global Predictive Analytics Market, By Organization Size   
 7.1 Introduction  
 7.2 Large Enterprises         
 7.3 Small and Medium-Sized Enterprises        
8 Global Predictive Analytics Market, By Application   
 8.1 Introduction   
 8.2 Customer & Channel        
 8.3 Finance and Risk         
 8.4 Sales & Marketing         
9 Global Predictive Analytics Market, By End User   
 9.1 Introduction  
 9.2 Banking, Financial Services, and Insurance       
 9.3 Energy and Utilities          
 9.4 Engineering & Construction         
 9.5 Government and Defense         
 9.6 Healthcare and Life Sciences         
 9.7 Manufacturing          
 9.8 Media and Entertainment        
 9.9 Retail and Ecommerce         
 9.10 Telecommunications and IT        
 9.11 Transportation and Logistics         
10 Global Predictive Analytics Market, By Geography   
 10.1 Introduction  
 10.2 North America  
  10.2.1 US 
  10.2.2 Canada 
  10.2.3 Mexico 
 10.3 Europe  
  10.3.1 Germany 
  10.3.2 UK 
  10.3.3 Italy 
  10.3.4 France 
  10.3.5 Spain 
  10.3.6 Rest of Europe 
 10.4 Asia Pacific  
  10.4.1 Japan 
  10.4.2 China 
  10.4.3 India 
  10.4.4 Australia 
  10.4.5 New Zealand 
  10.4.6 South Korea 
  10.4.7 Rest of Asia Pacific 
 10.5 South America  
  10.5.1 Argentina 
  10.5.2 Brazil 
  10.5.3 Chile 
  10.5.4 Rest of South America 
 10.6 Middle East & Africa  
  10.6.1 Saudi Arabia 
  10.6.2 UAE 
  10.6.3 Qatar 
  10.6.4 South Africa 
  10.6.5 Rest of Middle East & Africa 
11 Key Developments   
 11.1 Agreements, Partnerships, Collaborations and Joint Ventures  
 11.2 Acquisitions & Mergers  
 11.3 New Product Launch  
 11.4 Expansions  
 11.5 Other Key Strategies  
12 Company Profiling   
 12.1 Alteryx, Inc.  
 12.2 Cloudera Inc  
 12.3 Fair Isaac Corporation  
 12.4 Information Builders  
 12.5 International Business Machines Corporation  
 12.6 KNIME  
 12.7 Microsoft Corporation  
 12.8 Oracle Corporation  
 12.9 QlikTech international AB  
 12.10 Inc.  
 12.11 SAP SE  
 12.12 SAS Institute Inc.  
 12.13 Teradata Corp  
 12.14 TIBCO Software Inc.  
 12.15 Vista Equity Partners Management LLC  
List of Tables    
1 Global Predictive Analytics Market Outlook, By Region (2020-2028) (US $MN)    
2 Global Predictive Analytics Market Outlook, By Type (2020-2028) (US $MN)    
3 Global Predictive Analytics Market Outlook, By Services (2020-2028) (US $MN)    
4 Global Predictive Analytics Market Outlook, By Professional Services (2020-2028) (US $MN)    
5 Global Predictive Analytics Market Outlook, By Managed Services (2020-2028) (US $MN)    
6 Global Predictive Analytics Market Outlook, By Solutions (2020-2028) (US $MN)    
7 Global Predictive Analytics Market Outlook, By Risk Analytics (2020-2028) (US $MN)    
8 Global Predictive Analytics Market Outlook, By Sales Analytics (2020-2028) (US $MN)    
9 Global Predictive Analytics Market Outlook, By Web and Social Media Analytics (2020-2028) (US $MN)    
10 Global Predictive Analytics Market Outlook, By Network Analytics (2020-2028) (US $MN)    
11 Global Predictive Analytics Market Outlook, By Financial Analytics (2020-2028) (US $MN)    
12 Global Predictive Analytics Market Outlook, By Marketing Analytics (2020-2028) (US $MN)    
13 Global Predictive Analytics Market Outlook, By Supply Chain Analytics (2020-2028) (US $MN)    
14 Global Predictive Analytics Market Outlook, By Customer Analytics (2020-2028) (US $MN)    
15 Global Predictive Analytics Market Outlook, By Deployment Model (2020-2028) (US $MN)    
16 Global Predictive Analytics Market Outlook, By Cloud (2020-2028) (US $MN)    
17 Global Predictive Analytics Market Outlook, By On-Premises (2020-2028) (US $MN)    
18 Global Predictive Analytics Market Outlook, By Organization Size (2020-2028) (US $MN)    
19 Global Predictive Analytics Market Outlook, By Large Enterprises (2020-2028) (US $MN)    
20 Global Predictive Analytics Market Outlook, By Small and Medium-Sized Enterprises (2020-2028) (US $MN)    
21 Global Predictive Analytics Market Outlook, By Application (2020-2028) (US $MN)    
22 Global Predictive Analytics Market Outlook, By Customer & Channel (2020-2028) (US $MN)    
23 Global Predictive Analytics Market Outlook, By Finance and Risk (2020-2028) (US $MN)    
24 Global Predictive Analytics Market Outlook, By Sales & Marketing (2020-2028) (US $MN)    
25 Global Predictive Analytics Market Outlook, By End User (2020-2028) (US $MN)    
26 Global Predictive Analytics Market Outlook, By Banking, Financial Services, and Insurance (2020-2028) (US $MN)    
27 Global Predictive Analytics Market Outlook, By Energy and Utilities (2020-2028) (US $MN)    
28 Global Predictive Analytics Market Outlook, By Engineering & Construction (2020-2028) (US $MN)    
29 Global Predictive Analytics Market Outlook, By Government and Defense (2020-2028) (US $MN)    
30 Global Predictive Analytics Market Outlook, By Healthcare and Life Sciences (2020-2028) (US $MN)    
31 Global Predictive Analytics Market Outlook, By Manufacturing (2020-2028) (US $MN)    
32 Global Predictive Analytics Market Outlook, By Media and Entertainment (2020-2028) (US $MN)    
33 Global Predictive Analytics Market Outlook, By Retail and Ecommerce (2020-2028) (US $MN)    
34 Global Predictive Analytics Market Outlook, By Telecommunications and IT (2020-2028) (US $MN)    
35 Global Predictive Analytics Market Outlook, By Transportation and Logistics (2020-2028) (US $MN)    
Note- Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.   


List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

Frequently Asked Questions

In case of any queries regarding this report, you can contact the customer service by filing the “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: or phone: +1-301-202-5929

Yes, the samples are available for all the published reports. You can request them by filling the “Request Sample” option available in this page.

Yes, you can request a sample with your specific requirements. All the customized samples will be provided as per the requirement with the real data masked.

All our reports are available in Digital PDF format. In case if you require them in any other formats, such as PPT, Excel etc you can submit a request through “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: or phone: +1-301-202-5929

We offer a free 15% customization with every purchase. This requirement can be fulfilled for both pre and post sale. You may send your customization requirements through email at or call us on +1-301-202-5929.

We have 3 different licensing options available in electronic format.

  • Single User Licence: Allows one person, typically the buyer, to have access to the ordered product. The ordered product cannot be distributed to anyone else.
  • 2-5 User Licence: Allows the ordered product to be shared among a maximum of 5 people within your organisation.
  • Corporate License: Allows the product to be shared among all employees of your organisation regardless of their geographical location.

All our reports are typically be emailed to you as an attachment.

To order any available report you need to register on our website. The payment can be made either through CCAvenue or PayPal payments gateways which accept all international cards.

We extend our support to 6 months post sale. A post sale customization is also provided to cover your unmet needs in the report.

Request Customization

We provide a free 15% customization on every purchase. This requirement can be fulfilled for both pre and post sale. You may send your customization requirements through email at or call us on +1-301-202-5929.

Note: This customization is absolutely free until it falls under the 15% bracket. If your requirement exceeds this a feasibility check will be performed. Post that, a quote will be provided along with the timelines.


Assured Quality

Assured Quality

Best in class reports with high standard of research integrity

24X7 Research Support

24X7 Research Support

Continuous support to ensure the best customer experience.

Free Customization

Free Customization

Adding more values to your product of interest.

Safe and Secure Access

Safe & Secure Access

Providing a secured environment for all online transactions.

Trusted by 600+ Brands

Trusted by 600+ Brands

Serving the most reputed brands across the world.