Pregnancy Snacks Market
PUBLISHED: 2025 ID: SMRC28407
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Pregnancy Snacks Market

Pregnancy Snacks Market Forecasts to 2030 - Global Analysis By Product Type (Nutrient-Dense Snacks, Fresh & Natural Snacks, Baked Goods, Dried Fruits and Nuts, Packaged Snacks, Dairy-Based Snacks, Granola Bars, Cereals and Crackers and Other Product Types), Ingredient Type, Distribution Channel, Type of Packaging, Flavor and By Geography

4.2 (68 reviews)
4.2 (68 reviews)
Published: 2025 ID: SMRC28407

This report covers the impact of COVID-19 on this global market
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Years Covered

2022-2030

Estimated Year Value (2024)

US $6.12 BN

Projected Year Value (2030)

US $8.78 BN

CAGR (2024- 2030)

6.2%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market

North America


According to Stratistics MRC, the Global Pregnancy Snacks Market is accounted for $6.12 billion in 2024 and is expected to reach $8.78 billion by 2030 growing at a CAGR of 6.2% during the forecast period. Pregnancy snacks are specially formulated foods designed to meet the nutritional needs of pregnant women. These snacks provide essential nutrients such as protein, fiber, vitamins, and minerals that support both maternal health and fetal development. They often contain key ingredients like folic acid, calcium, iron, and omega-3 fatty acids, which are vital during pregnancy. Pregnancy snacks are convenient, nutritious, and tailored to help manage common pregnancy symptoms, such as nausea or energy dips, while ensuring a healthy diet for expectant mothers.

According to the 2021 report of Mondelez International about snacking habits, 72% of people look for portion-controlled snacking options, which mean they require their nutrition needs to be fulfilled by snacking. 

Market Dynamics: 

Driver: 

Rising awareness of maternal health

The demand for specific snacks that include vital nutrients has grown as more expecting moms are aware of the significance of healthy eating during pregnancy. Rich in protein, vitamins, and minerals, these snacks promote the development of the fetus as well as the health of the mother. Pregnant women who are concerned about their health are increasingly looking for snacks that will boost their energy levels, digestion, and bone health. This awareness has led to a rise in the availability of pregnancy-specific products, including fortified snacks containing folic acid, iron, calcium, and omega-3 fatty acids, all of which are vital for a healthy pregnancy.

Restraint:

High cost of specialized products

Premium pricing for products that are fortified with essential nutrients like folic acid, calcium, iron, and omega-3 fatty acids can make these snacks less accessible to price-sensitive consumers. This may prevent pregnancy-specific foods from becoming widely used, particularly in developing nations where cost is a major factor. Furthermore, the inclusion of natural and organic ingredients in these snacks frequently raises production expenses, which further affects the final cost. Even though the market for wholesome snacks is still expanding, many expectant mothers may choose more economical, traditional options due to the increased price.

Opportunity:

Increasing demand for nutrient-dense foods

Growing knowledge of maternal nutrition and the significance of balanced diets throughout pregnancy are driving the market for pregnancy snacking, which is seeing an increase in demand for nutrient-dense foods. The availability of fortified snack choices, such as bars, smoothies, and nibbles made especially to satisfy these nutritional requirements, has increased as a result of this trend. Furthermore, the desire for natural, minimally processed meals is in line with the choice for organic and clean-label products, which encourages innovation and growth in this market region.

Threat:

Short shelf life of fresh snacks

The short shelf lives of many fresh, nutrient-dense snacks, such as fruits, vegetables, and dairy products, make them challenging to transport and stock in stores. This can affect the availability and affordability of products for customers by increasing waste and expenses for manufacturers. Furthermore, the logistics and supply chain become more complicated when refrigeration or specific storage conditions are required. Fresh snacks' natural and healthful attributes make them desirable, but their perishability restricts their appeal in comparison to packaged snacks with longer shelf life, which has an impact on consumer preferences and market growth.

Covid-19 Impact

The COVID-19 pandemic had a major effect on the market for pregnancy snacks, changing consumer preferences and behavior. There was a rise in the demand for nutrient-dense snacks to make up for the lack of fresh food availability as many pregnant moms looked for solace and nutritional assistance during these stressful times. Customers chose snacks supplemented with vital vitamins and minerals due to the emphasis on immunity and wellness. Furthermore, the growth of e-commerce made these products more widely available, enabling expectant mothers to shop comfortably while following safety precautions. 

The gluten-free snacks segment is expected to be the largest during the forecast period

The gluten-free snacks segment is estimated to be the largest, due to increasing awareness of gluten sensitivities and celiac disease. Expectant mothers with gluten intolerance or those choosing a gluten-free diet for health reasons seek specialized snacks to meet their nutritional needs. Additionally, the rising popularity of gluten-free diets among health-conscious consumers has expanded the availability of gluten-free pregnancy snacks. These products, often rich in nutrients like protein, fiber, and vitamins, cater to the demand for healthier, inclusive snack options.

The supermarkets and hypermarkets segment is expected to have the highest CAGR during the forecast period

The supermarkets and hypermarkets segment is anticipated to witness the highest CAGR during the forecast period, due to their wide reach and convenience. These retail stores provide a diverse range of pregnancy-specific snacks, making it easier for consumers to access nutrient-rich products in one location. With increasing consumer demand for specialized, healthy snacks, supermarkets and hypermarkets have expanded their offerings, including organic, fortified, and gluten-free options. Their large-scale presence and ability to stock a variety of products help boost awareness and sales of pregnancy snacks, driving market growth.

Region with largest share:

Asia Pacific is expected to have the largest market share during the forecast period fueled by rising awareness of maternal health and nutrition among expectant mothers. With growing middle-class populations and increasing disposable incomes, women are increasingly seeking nutritious, convenient snacks tailored for pregnancy. Additionally, the region's shift toward healthier eating habits and the demand for organic and natural products further fuel market growth. As birth rates remain high in countries like India and China, the demand for pregnancy-specific snacks continues to expand, driving the market forward.

Region with highest CAGR:

During the forecast period, the North America region is anticipated to register the highest CAGR, owing to increasing health-consciousness among expectant mothers, who prioritize nutritious, convenient, and functional snacks during pregnancy. Rising awareness of maternal health and the benefits of specific nutrients like folic acid, calcium, and omega-3 fatty acids is boosting demand for pregnancy-focused products. Additionally, the growing preference for organic, gluten-free, and fortified snacks aligns with North America's trend toward healthier eating. The availability of pregnancy snacks through supermarkets, e-commerce platforms, and health stores further contributes to market growth.

Key players in the market

Some of the key players profiled in the Pregnancy Snacks Market include Nestlé S.A., Danone S.A., The Kraft Heinz Company, General Mills, Inc., Unilever, Kerry Group, Arla Foods, Hain Celestial Group, The Hershey Company, Hormel Foods Corporation, PepsiCo, Inc., Abbott Laboratories, Nature’s Path Foods, Kirkland Signature, LÄRABAR, Tata Consumer Products Limited, Bumble Bee Foods, LLC, Clif Bar & Company, Mothers' Nutrition, and Mama Mio.

Key Developments:

In March 2023, General Mills, Inc. announced it has completed the acquisition of Whitebridge Pet Brands’ North American premium Cat feeding and Pet treating business from NXMH in a transaction valued at $1.45 billion. 

In March 2023, Nestlé and UNESCO have announced a new partnership to provide young people with the resources and the skills they need to develop and carry forward innovative solutions to achieve positive social impact in their communities. The project will begin in Latin America with a call for applications across the region. 

Product Types Covered:
• Nutrient-Dense Snacks
• Fresh & Natural Snacks
• Baked Goods
• Dried Fruits and Nuts
• Packaged Snacks
• Dairy-based Snacks
• Granola Bars
• Cereals and Crackers
• Other Product Types

Ingredient Types Covered:
• Vegan and Plant-based Snacks
• Gluten-Free Snacks
• Sugar-Free or Low-Sugar Snacks

Distribution Channels Covered:
• Supermarkets and Hypermarkets
• Online Retail
• Health and Organic Stores
• Pharmacies
• Convenience Stores

Type of Packagings Covered:
• Single-serving packs
• Bulk Packs
• Eco-friendly Packaging
• Resalable Pouches

Flavors Covered:
• Sweet
• Fruity
• Spiced
• Savory
• Spicy

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary       
         
2 Preface        

 2.1 Abstract       
 2.2 Stake Holders      
 2.3 Research Scope      
 2.4 Research Methodology     
  2.4.1 Data Mining     
  2.4.2 Data Analysis     
  2.4.3 Data Validation     
  2.4.4 Research Approach     
 2.5 Research Sources      
  2.5.1 Primary Research Sources    
  2.5.2 Secondary Research Sources    
  2.5.3 Assumptions     
         
3 Market Trend Analysis      
 3.1 Introduction      
 3.2 Drivers       
 3.3 Restraints      
 3.4 Opportunities      
 3.5 Threats       
 3.6 Product Analysis      
 3.7 Emerging Markets      
 3.8 Impact of Covid-19      
         
4 Porters Five Force Analysis      
 4.1 Bargaining power of suppliers     
 4.2 Bargaining power of buyers     
 4.3 Threat of substitutes     
 4.4 Threat of new entrants     
 4.5 Competitive rivalry      
         
5 Global Pregnancy Snacks Market, By Product Type    
 5.1 Introduction      
 5.2 Nutrient-Dense Snacks     
 5.3 Fresh & Natural Snacks     
 5.4 Baked Goods      
 5.5 Dried Fruits and Nuts     
 5.6 Packaged Snacks      
 5.7 Dairy-Based Snacks      
 5.8 Granola Bars      
 5.9 Cereals and Crackers     
 5.10 Other Product Types     
         
6 Global Pregnancy Snacks Market, By Ingredient Type   
 6.1 Introduction      
 6.2 Vegan and Plant-based Snacks     
 6.3 Gluten-Free Snacks      
 6.4 Sugar-Free or Low-Sugar Snacks    
         
7 Global Pregnancy Snacks Market, By Distribution Channel   
 7.1 Introduction      
 7.2 Supermarkets and Hypermarkets    
 7.3 Online Retail      
 7.4 Health and Organic Stores     
 7.5 Pharmacies      
 7.6 Convenience Stores      
         
8 Global Pregnancy Snacks Market, By Type of Packaging   
 8.1 Introduction      
 8.2 Single-Serving Packs     
 8.3 Bulk Packs      
 8.4 Eco-Friendly Packaging     
 8.5 Resalable Pouches      
         
9 Global Pregnancy Snacks Market, By Flavor    
 9.1 Introduction      
 9.2 Sweet       
 9.3 Fruity       
 9.4 Spiced       
 9.5 Savory       
 9.6 Spicy       
         
10 Global Pregnancy Snacks Market, By Geography    
 10.1 Introduction      
 10.2 North America      
  10.2.1 US      
  10.2.2 Canada      
  10.2.3 Mexico      
 10.3 Europe       
  10.3.1 Germany      
  10.3.2 UK      
  10.3.3 Italy      
  10.3.4 France      
  10.3.5 Spain      
  10.3.6 Rest of Europe     
 10.4 Asia Pacific      
  10.4.1 Japan      
  10.4.2 China      
  10.4.3 India      
  10.4.4 Australia      
  10.4.5 New Zealand     
  10.4.6 South Korea     
  10.4.7 Rest of Asia Pacific     
 10.5 South America      
  10.5.1 Argentina     
  10.5.2 Brazil      
  10.5.3 Chile      
  10.5.4 Rest of South America    
 10.6 Middle East & Africa     
  10.6.1 Saudi Arabia     
  10.6.2 UAE      
  10.6.3 Qatar      
  10.6.4 South Africa     
  10.6.5 Rest of Middle East & Africa    
         
11 Key Developments       
 11.1 Agreements, Partnerships, Collaborations and Joint Ventures  
 11.2 Acquisitions & Mergers     
 11.3 New Product Launch     
 11.4 Expansions      
 11.5 Other Key Strategies     
         
12 Company Profiling       
 12.1 Nestlé S.A.      
 12.2 Danone S.A.      
 12.3 The Kraft Heinz Company     
 12.4 General Mills, Inc.      
 12.5 Unilever       
 12.6 Kerry Group      
 12.7 Arla Foods      
 12.8 Hain Celestial Group     
 12.9 The Hershey Company     
 12.10 Hormel Foods Corporation     
 12.11 PepsiCo, Inc.      
 12.12 Abbott Laboratories      
 12.13 Nature’s Path Foods     
 12.14 Kirkland Signature      
 12.15 LÄRABAR       
 12.16 Tata Consumer Products Limited    
 12.17 Bumble Bee Foods, LLC     
 12.18 Clif Bar & Company      
 12.19 Mothers' Nutrition      
 12.20 Mama Mio      
         
List of Tables        
1 Global Pregnancy Snacks Market Outlook, By Region (2022-2030) ($MN)  
2 Global Pregnancy Snacks Market Outlook, By Product Type (2022-2030) ($MN) 
3 Global Pregnancy Snacks Market Outlook, By Nutrient-Dense Snacks (2022-2030) ($MN)
4 Global Pregnancy Snacks Market Outlook, By Fresh & Natural Snacks (2022-2030) ($MN)
5 Global Pregnancy Snacks Market Outlook, By Baked Goods (2022-2030) ($MN) 
6 Global Pregnancy Snacks Market Outlook, By Dried Fruits and Nuts (2022-2030) ($MN)
7 Global Pregnancy Snacks Market Outlook, By Packaged Snacks (2022-2030) ($MN) 
8 Global Pregnancy Snacks Market Outlook, By Dairy-Based Snacks (2022-2030) ($MN)
9 Global Pregnancy Snacks Market Outlook, By Granola Bars (2022-2030) ($MN) 
10 Global Pregnancy Snacks Market Outlook, By Cereals and Crackers (2022-2030) ($MN)
11 Global Pregnancy Snacks Market Outlook, By Other Product Types (2022-2030) ($MN)
12 Global Pregnancy Snacks Market Outlook, By Ingredient Type (2022-2030) ($MN) 
13 Global Pregnancy Snacks Market Outlook, By Vegan and Plant-based Snacks (2022-2030) ($MN)
14 Global Pregnancy Snacks Market Outlook, By Gluten-Free Snacks (2022-2030) ($MN)
15 Global Pregnancy Snacks Market Outlook, By Sugar-Free or Low-Sugar Snacks (2022-2030) ($MN)
16 Global Pregnancy Snacks Market Outlook, By Distribution Channel (2022-2030) ($MN)
17 Global Pregnancy Snacks Market Outlook, By Supermarkets and Hypermarkets (2022-2030) ($MN)
18 Global Pregnancy Snacks Market Outlook, By Online Retail (2022-2030) ($MN) 
19 Global Pregnancy Snacks Market Outlook, By Health and Organic Stores (2022-2030) ($MN)
20 Global Pregnancy Snacks Market Outlook, By Pharmacies (2022-2030) ($MN) 
21 Global Pregnancy Snacks Market Outlook, By Convenience Stores (2022-2030) ($MN)
22 Global Pregnancy Snacks Market Outlook, By Type of Packaging (2022-2030) ($MN) 
23 Global Pregnancy Snacks Market Outlook, By Single-Serving Packs (2022-2030) ($MN)
24 Global Pregnancy Snacks Market Outlook, By Bulk Packs (2022-2030) ($MN) 
25 Global Pregnancy Snacks Market Outlook, By Eco-Friendly Packaging (2022-2030) ($MN)
26 Global Pregnancy Snacks Market Outlook, By Resalable Pouches (2022-2030) ($MN) 
27 Global Pregnancy Snacks Market Outlook, By Flavor (2022-2030) ($MN)  
28 Global Pregnancy Snacks Market Outlook, By Sweet (2022-2030) ($MN)  
29 Global Pregnancy Snacks Market Outlook, By Fruity (2022-2030) ($MN)  
30 Global Pregnancy Snacks Market Outlook, By Spiced (2022-2030) ($MN)  
31 Global Pregnancy Snacks Market Outlook, By Savory (2022-2030) ($MN)  
32 Global Pregnancy Snacks Market Outlook, By Spicy (2022-2030) ($MN)  
         
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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