Premium Beverages And Craft Drinks Market
Premium Beverages & Craft Drinks Market Forecasts to 2032 – Global Analysis By Product (Alcoholic Beverages and Non-Alcoholic Beverages), Ingredient Type, Packaging Type, Price Range, Consumer Demographic, Distribution Channel and By Geography
According to Stratistics MRC, the Global Premium Beverages & Craft Drinks Market is accounted for $257.6 billion in 2025 and is expected to reach $505.2 billion by 2032 growing at a CAGR of 10.1% during the forecast period. Premium Beverages & Craft Drinks refer to high-quality, often artisanal beverages that emphasize superior ingredients, unique flavors, and distinctive production methods. Unlike mass-market drinks, these beverages focus on craftsmanship, authenticity, and sensory experience, appealing to consumers willing to pay a premium for quality, exclusivity, and brand storytelling. They encompass categories such as craft beer, specialty spirits, fine wines, functional beverages, and gourmet non-alcoholic drinks. Premium and craft beverages often incorporate natural ingredients, innovative recipes, small-batch production, and sustainable practices, catering to discerning tastes while reflecting lifestyle, culture, and a growing consumer preference for personalized and elevated drinking experiences.
Market Dynamics:
Driver:
Rising Consumer Sophistication
Rising consumer sophistication is a major driver of the premium beverages and craft drinks market. Modern consumers increasingly seek unique flavors, high-quality ingredients, and artisanal production techniques. They value authenticity, brand storytelling, and elevated drinking experiences. Growing awareness of health, origin, and sustainability also influences purchasing decisions. This demand encourages producers to innovate, diversify product lines, and emphasize craftsmanship, thereby driving the adoption and expansion of premium and craft beverage offerings worldwide.
Restraint:
High Production & Input Costs
High production and input costs remain a key restraint for the market. Premium beverages often rely on small-batch production, artisanal ingredients, and specialized processing techniques, which increase operational expenses. Importing high-quality raw materials and maintaining strict quality standards adds further financial burden. These costs may limit profit margins, particularly for emerging brands or producers in cost-sensitive markets. Until efficiencies, scaling solutions, or cost-effective sourcing are implemented, high production expenses may constrain market expansion.
Opportunity:
Premiumization Trends
Premiumization trends present significant growth opportunities in the market. Consumers are increasingly willing to pay a premium for unique, high-quality, and sustainable beverages. Functional ingredients, limited-edition products, and artisanal methods enhance perceived value. Brands leveraging innovation, storytelling, and luxury positioning can attract affluent and experience-driven customers. As lifestyles evolve and disposable incomes rise, premiumization encourages diversification, product differentiation, and market expansion, reinforcing the growth potential for craft and high-quality beverage segments.
Threat:
Regulatory Complexities
Regulatory complexities pose a notable threat to the premium beverages and craft drinks market. Stringent labeling requirements, import/export restrictions, and alcohol regulations vary across regions, creating compliance challenges. Small and medium-sized producers may struggle to navigate differing legal standards and approval processes, slowing market entry. Changes in taxation or health regulations can also affect pricing and consumer demand. Without harmonized and clear regulatory frameworks, market growth may face obstacles, particularly in international expansion and distribution.
Covid-19 Impact:
The COVID-19 pandemic had a mixed impact on the premium beverages and craft drinks market. On one hand, lockdowns and bar closures reduced on-premise consumption, impacting sales. On the other hand, home consumption, online sales, and direct-to-consumer channels grew, fostering interest in artisanal, high-quality beverages. Consumers explored new flavors and health-oriented drinks during home consumption. Supply chain disruptions temporarily affected production, but the pandemic ultimately accelerated digital retail adoption and reinforced long-term consumer appreciation for premium beverage experiences.
The clean label additives segment is expected to be the largest during the forecast period
The clean label additives segment is expected to account for the largest market share during the forecast period, due to increasing consumer demand for transparency and natural ingredients. Premium and craft beverage producers are reformulating products to replace artificial preservatives, colors, and flavors with natural alternatives. This trend aligns with health-conscious, sustainability-minded consumers seeking authentic, minimally processed beverages. Widespread adoption across functional drinks, spirits, and non-alcoholic craft beverages ensures this segment maintains a dominant position in the market.
The glass bottles segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the glass bottles segment is predicted to witness the highest growth rate, due to its premium perception, sustainability, and recyclability. Consumers associate glass packaging with quality, taste preservation, and luxury appeal. Craft beverage producers increasingly adopt glass bottles to enhance brand image and align with eco-conscious trends. Regulatory support for sustainable packaging and rising environmental awareness further accelerate adoption, making glass packaging a key driver for market differentiation and growth in the premium beverages sector.
Region with largest share:
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rapid urbanization, rising disposable incomes, and growing interest in premium and artisanal beverages. Countries such as China, India, Japan, and South Korea are witnessing strong adoption of craft beer, specialty spirits, and functional drinks. Expanding retail networks, e-commerce penetration, and cultural interest in unique flavors support regional growth. Increasing health consciousness and brand awareness further strengthen the region’s market leadership.
Region with highest CAGR:
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong consumer preference for craft, artisanal, and health-oriented beverages. High disposable income, lifestyle-driven consumption, and early adoption of premium trends fuel market expansion. Widespread e-commerce, direct-to-consumer channels, and innovative product launches enhance accessibility. Regulatory support for craft beverage production, coupled with consumer interest in sustainability and clean label products, drives rapid adoption and positions North America as the fastest-growing regional market.
Key players in the market
Some of the key players in Premium Beverages & Craft Drinks Market include Diageo plc, Rémy Cointreau Group, Pernod Ricard SA, Campari Group, Bacardi Limited, Treasury Wine Estates, Brown‑Forman Corporation, E. & J. Gallo Winery, Constellation Brands, Inc., Beam Suntory Inc., Heineken N.V., Carlsberg Group, Anheuser‑Busch InBev SA/NV, Molson Coors Beverage Company and Asahi Group Holdings, Ltd.
Key Developments:
In December 2025, Carlsberg Asia is deepening its alliance with Meituan through first‑ever Black Pearl Restaurant Guide collaboration, blending premium dining with digital access and quick commerce to offer curated beer experiences, delivery options, and personalised promotions that elevate beer enjoyment across China and beyond.
In November 2025, Carlsberg has signed renewable energy Power Purchase Agreements (PPAs) in the Nordics, reinforcing its sustainability goals. These agreements secure long-term clean electricity supply, reduce carbon emissions, and support the brewer’s ambition to achieve net-zero operations while promoting regional renewable energy development.
Products Covered:
• Alcoholic Beverages
• Non-Alcoholic Beverages
Ingredient Types Covered:
• Natural & Organic Ingredients
• Low/No Sugar Formulations
• Botanical & Herbal Infusions
• Clean Label Additives
• Exotic Fruits & Flavors
Packaging Types Covered:
• Glass Bottles
• Sustainable & Recyclable Packaging
• Cans
• Kegs & Growlers
• Tetra Packs
Price Ranges Covered:
• Super Premium
• Affordable Premium
• Premium
Consumer Demographics Covered:
• Millennials
• Generation X
• Generation Z
• High-Income Consumers
Distribution Channels Covered:
• On Trade
• Off Trade
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Premium Beverages & Craft Drinks Market, By Product
5.1 Introduction
5.2 Alcoholic Beverages
5.2.1 Craft Beer
5.2.2 Premium Wine
5.2.3 Craft Spirits
5.2.4 Ready-to-Drink (RTD) Alcoholic Beverages
5.3 Non-Alcoholic Beverages
5.3.1 Functional & Wellness Beverages
5.3.2 Premium Juices & Cold-Pressed Drinks
5.3.3 Premium Soft Drinks
5.3.4 Non-Alcoholic Craft Beer & Spirits
5.3.5 Craft Sodas
6 Global Premium Beverages & Craft Drinks Market, By Ingredient Type
6.1 Introduction
6.2 Natural & Organic Ingredients
6.3 Low/No Sugar Formulations
6.4 Botanical & Herbal Infusions
6.5 Clean Label Additives
6.6 Exotic Fruits & Flavors
7 Global Premium Beverages & Craft Drinks Market, By Packaging Type
7.1 Introduction
7.2 Glass Bottles
7.3 Sustainable & Recyclable Packaging
7.4 Cans
7.5 Kegs & Growlers
7.6 Tetra Packs
8 Global Premium Beverages & Craft Drinks Market, By Price Range
8.1 Introduction
8.2 Super Premium
8.3 Affordable Premium
8.4 Premium
9 Global Premium Beverages & Craft Drinks Market, By Consumer Demographic
9.1 Introduction
9.2 Millennials
9.3 Generation X
9.4 Generation Z
9.5 High-Income Consumers
10 Global Premium Beverages & Craft Drinks Market, By Distribution Channel
10.1 Introduction
10.2 On Trade
10.2.1 Bars & Pubs
10.2.2 Hotels & Lounges
10.2.3 Restaurants & Cafés
10.3 Off Trade
10.3.1 Supermarkets & Hypermarkets
10.3.2 Direct-to-Consumer
10.3.3 Specialty Stores
10.3.4 Online Retail
11 Global Premium Beverages & Craft Drinks Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa
12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies
13 Company Profiling
13.1 Diageo plc
13.2 Rémy Cointreau Group
13.3 Pernod Ricard SA
13.4 Campari Group
13.5 Bacardi Limited
13.6 Treasury Wine Estates
13.7 Brown Forman Corporation
13.8 E. & J. Gallo Winery
13.9 Constellation Brands, Inc.
13.10 Beam Suntory Inc.
13.11 Heineken N.V.
13.12 Carlsberg Group
13.13 Anheuser Busch InBev SA/NV
13.14 Molson Coors Beverage Company
13.15 Asahi Group Holdings, Ltd.
List of Tables
1 Global Premium Beverages & Craft Drinks Market Outlook, By Region (2024-2032) ($MN)
2 Global Premium Beverages & Craft Drinks Market Outlook, By Product (2024-2032) ($MN)
3 Global Premium Beverages & Craft Drinks Market Outlook, By Alcoholic Beverages (2024-2032) ($MN)
4 Global Premium Beverages & Craft Drinks Market Outlook, By Craft Beer (2024-2032) ($MN)
5 Global Premium Beverages & Craft Drinks Market Outlook, By Premium Wine (2024-2032) ($MN)
6 Global Premium Beverages & Craft Drinks Market Outlook, By Craft Spirits (2024-2032) ($MN)
7 Global Premium Beverages & Craft Drinks Market Outlook, By Ready-to-Drink (RTD) Alcoholic Beverages (2024-2032) ($MN)
8 Global Premium Beverages & Craft Drinks Market Outlook, By Non-Alcoholic Beverages (2024-2032) ($MN)
9 Global Premium Beverages & Craft Drinks Market Outlook, By Functional & Wellness Beverages (2024-2032) ($MN)
10 Global Premium Beverages & Craft Drinks Market Outlook, By Premium Juices & Cold-Pressed Drinks (2024-2032) ($MN)
11 Global Premium Beverages & Craft Drinks Market Outlook, By Premium Soft Drinks (2024-2032) ($MN)
12 Global Premium Beverages & Craft Drinks Market Outlook, By Non-Alcoholic Craft Beer & Spirits (2024-2032) ($MN)
13 Global Premium Beverages & Craft Drinks Market Outlook, By Craft Sodas (2024-2032) ($MN)
14 Global Premium Beverages & Craft Drinks Market Outlook, By Ingredient Type (2024-2032) ($MN)
15 Global Premium Beverages & Craft Drinks Market Outlook, By Natural & Organic Ingredients (2024-2032) ($MN)
16 Global Premium Beverages & Craft Drinks Market Outlook, By Low/No Sugar Formulations (2024-2032) ($MN)
17 Global Premium Beverages & Craft Drinks Market Outlook, By Botanical & Herbal Infusions (2024-2032) ($MN)
18 Global Premium Beverages & Craft Drinks Market Outlook, By Clean Label Additives (2024-2032) ($MN)
19 Global Premium Beverages & Craft Drinks Market Outlook, By Exotic Fruits & Flavors (2024-2032) ($MN)
20 Global Premium Beverages & Craft Drinks Market Outlook, By Packaging Type (2024-2032) ($MN)
21 Global Premium Beverages & Craft Drinks Market Outlook, By Glass Bottles (2024-2032) ($MN)
22 Global Premium Beverages & Craft Drinks Market Outlook, By Sustainable & Recyclable Packaging (2024-2032) ($MN)
23 Global Premium Beverages & Craft Drinks Market Outlook, By Cans (2024-2032) ($MN)
24 Global Premium Beverages & Craft Drinks Market Outlook, By Kegs & Growlers (2024-2032) ($MN)
25 Global Premium Beverages & Craft Drinks Market Outlook, By Tetra Packs (2024-2032) ($MN)
26 Global Premium Beverages & Craft Drinks Market Outlook, By Price Range (2024-2032) ($MN)
27 Global Premium Beverages & Craft Drinks Market Outlook, By Super Premium (2024-2032) ($MN)
28 Global Premium Beverages & Craft Drinks Market Outlook, By Affordable Premium (2024-2032) ($MN)
29 Global Premium Beverages & Craft Drinks Market Outlook, By Premium (2024-2032) ($MN)
30 Global Premium Beverages & Craft Drinks Market Outlook, By Consumer Demographic (2024-2032) ($MN)
31 Global Premium Beverages & Craft Drinks Market Outlook, By Millennials (2024-2032) ($MN)
32 Global Premium Beverages & Craft Drinks Market Outlook, By Generation X (2024-2032) ($MN)
33 Global Premium Beverages & Craft Drinks Market Outlook, By Generation Z (2024-2032) ($MN)
34 Global Premium Beverages & Craft Drinks Market Outlook, By High-Income Consumers (2024-2032) ($MN)
35 Global Premium Beverages & Craft Drinks Market Outlook, By Distribution Channel (2024-2032) ($MN)
36 Global Premium Beverages & Craft Drinks Market Outlook, By On Trade (2024-2032) ($MN)
37 Global Premium Beverages & Craft Drinks Market Outlook, By Bars & Pubs (2024-2032) ($MN)
38 Global Premium Beverages & Craft Drinks Market Outlook, By Hotels & Lounges (2024-2032) ($MN)
39 Global Premium Beverages & Craft Drinks Market Outlook, By Restaurants & Cafés (2024-2032) ($MN)
40 Global Premium Beverages & Craft Drinks Market Outlook, By Off Trade (2024-2032) ($MN)
41 Global Premium Beverages & Craft Drinks Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
42 Global Premium Beverages & Craft Drinks Market Outlook, By Direct-to-Consumer (2024-2032) ($MN)
43 Global Premium Beverages & Craft Drinks Market Outlook, By Specialty Stores (2024-2032) ($MN)
44 Global Premium Beverages & Craft Drinks Market Outlook, By Online Retail (2024-2032) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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