Probiotics Dietary Supplements Market
Probiotics Dietary Supplements Market Forecasts to 2030 - Global Analysis By Product (Lactobacillus, Acidophilus, Bifidobacterium Lactis, Saccharomyces Boulardii, Multiple Strain Blends and Other Products), Form, Distribution Channel, Application, End User and By Geography
According to Stratistics MRC, the Global Probiotic Dietary Supplements Market is accounted for $20.9 billion in 2023 and is expected to reach $59.5 billion by 2030 growing at a CAGR of 16.1% during the forecast period. Probiotic dietary supplements are products containing live beneficial bacteria or yeasts that are consumed to promote a healthy balance of microorganisms in the gut. These supplements are designed to support digestive health by replenishing or enhancing the population of ""good"" bacteria in the gastrointestinal tract. They often contain strains of bacteria such as Lactobacillus and Bifidobacterium, which are believed to confer various health benefits, including improved digestion, immune function, and possibly even mental health.
According to the International Food Information Council, about 32% of Americans are actively trying to consume probiotics, from which 24% try to consume probiotics multiple times a day.
Market Dynamics:
Driver:
Rising health awareness and preventive healthcare focus
Consumers are increasingly prioritizing products that support gut health and overall well-being, leading to a growing demand for probiotic supplements. This trend reflects a broader societal emphasis on proactive health measures, with individuals seeking natural and science-backed solutions to enhance their immune systems and digestive functions. As a result, the market is expected to continue expanding in response to these health-conscious preferences.
Restraint:
Consumer misconceptions
Consumer misconceptions in the market often revolve around exaggerated health claims. Many consumers believe that all probiotics are the same or that higher CFU (colony-forming units) counts always mean better results. Additionally, some think that probiotics can cure all digestive issues instantly, without considering individual health factors. Misunderstandings about refrigeration requirements and probiotic strains' specific benefits also contribute to consumer confusion in this market.
Opportunity:
Innovation in probiotic products
Innovation in probiotic products within the probiotic dietary supplements market is witnessing remarkable growth. Novel formulations, such as encapsulated probiotics for targeted delivery, and diverse strains catering to specific health needs are gaining traction. Advanced technologies like microencapsulation ensure probiotic viability, enhancing shelf life and efficacy. Additionally, the integration of prebiotics and synbiotics further boosts product effectiveness, fostering consumer interest and driving market expansion.
Threat:
Product shelf life and storage requirements
Shelf life presents a hurdle for probiotic supplements. These live bacteria can degrade over time, reducing their effectiveness. Manufacturers use various strategies to extend shelf life, but proper storage by consumers is crucial. This often involves refrigeration, which can be inconvenient. Research is ongoing to improve stability, but for now, ensuring optimal storage conditions throughout the supply chain remains a challenge.
Covid-19 Impact:
The COVID-19 pandemic significantly impacted the Probiotic Dietary Supplements market, leading to increased consumer interest in immune health products. The demand for probiotics surged as people sought ways to boost their immunity. However, disruptions in supply chains and manufacturing processes initially posed challenges. As the pandemic progressed, online sales of probiotic supplements rose, compensating for declines in brick-and-mortar retail.
The capsules segment is expected to be the largest during the forecast period
The capsules segment is expected to be the largest during the forecast period. Consumers are increasingly drawn to the convenience and shelf stability offered by capsules, making them a preferred choice for many. This segment encompasses a wide range of probiotic strains, catering to diverse health needs such as gut health, immune support, and overall wellness. With ongoing research and innovation, the capsules market within probiotic supplements is poised for sustained expansion and evolution.
The skin health segment is expected to have the highest CAGR during the forecast period
The skin health segment is expected to have the highest CAGR during the forecast period. Probiotics are believed to support skin health by balancing gut bacteria, reducing inflammation, and strengthening the skin barrier. These supplements often contain strains like Lactobacillus and Bifidobacterium known for their beneficial effects on skin. Increasing consumer awareness of the gut-skin connection has driven demand for probiotic supplements that promote healthy, glowing skin.
Region with largest share:
North America is projected to hold the largest market share during the forecast period driven by increasing consumer awareness of the health benefits associated with probiotics. Key factors contributing to this growth include the rising prevalence of digestive disorders, emphasis on preventive healthcare, and the availability of a wide range of probiotic products. There has been a significant increase in consumer awareness regarding the benefits of probiotics.
Region with highest CAGR:
Asia Pacific is projected to hold the highest CAGR over the forecast period. Factors such as increasing health consciousness among consumers, growing awareness about the benefits of probiotics for digestive health, and rising disposable incomes have contributed to this growth. The market in the region is expected to continue growing as consumers prioritize health and wellness, driving innovation and competition among industry players.
Key players in the market
Some of the key players in Probiotic Dietary Supplements market include Dietary Pros, Inc., Vitakem Nutraceuticals Inc, Lesaffre, H&H Group, DuPont Nutrition & Biosciences, BASF SE, Abbott, Bayer AG, Glanbia Plc, Pfizer Inc., Symrise, Koninklijke DSM N.V., GSK Plc, Reckitt Benckiser Group plc, Custom Probiotics Inc., Swanson Health Products, Nestlé, Danone S.A., Kerry Group Plc and Yakult Honsha Co Ltd.
Key Developments:
In November 2023, Nestlé (Switzerland) launched N3 milk, a breakthrough in nutritional innovation. Incorporating prebiotic fibers and reduced lactose, it enriches gut health and boasts over 15% fewer calories.
In September 2023, Yakult Honsha Co Ltd (Japan) Introduced the Yakult Gohonmaru Cafe & Gallery in Utsunomiya, Japan. This innovative venture, inclusive of a beauty salon and gallery, offers patrons an array of delectable treats infused with Yakult probiotic beverage.
Products Covered:
• Lactobacillus Acidophilus
• Bifidobacterium Lactis
• Saccharomyces Boulardii
• Multiple Strain Blends
• Other Products
Forms Covered:
• Chewables & Gummies
• Tablets & Softgels
• Capsules
• Powders
• Other Forms
Distribution Channels Covered:
• Supermarkets and Hypermarkets
• Pharmacy and Health Stores
• Online Stores
• Other Distribution Channels
Applications Covered:
• Digestive Health
• Skin Health
• Immune System Support
• Women's Health
• Overall Well-being
• Other Applications
End Users Covered:
• Geriatric
• Infants
• Adults
• Children
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Probiotics Dietary Supplements Market, By Product
5.1 Introduction
5.2 Lactobacillus Acidophilus
5.3 Bifidobacterium Lactis
5.4 Saccharomyces Boulardii
5.5 Multiple Strain Blends
5.6 Other Products
6 Global Probiotics Dietary Supplements Market, By Form
6.1 Introduction
6.2 Chewables & Gummies
6.3 Tablets & Softgels
6.4 Capsules
6.5 Powders
6.6 Other Forms
7 Global Probiotics Dietary Supplements Market, By Distribution Channel
7.1 Introduction
7.2 Supermarkets and Hypermarkets
7.3 Pharmacy and Health Stores
7.4 Online Stores
7.5 Other Distribution Channels
8 Global Probiotics Dietary Supplements Market, By Application
8.1 Introduction
8.2 Digestive Health
8.3 Skin Health
8.4 Immune System Support
8.5 Women's Health
8.6 Overall Well-being
8.7 Other Applications
9 Global Probiotics Dietary Supplements Market, By End User
9.1 Introduction
9.2 Geriatric
9.3 Infants
9.4 Adults
9.5 Children
9.6 Other End Users
10 Global Probiotics Dietary Supplements Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Dietary Pros, Inc.
12.2 Vitakem Nutraceuticals Inc
12.3 Lesaffre
12.4 H&H Group
12.5 DuPont Nutrition & Biosciences
12.6 BASF SE
12.7 Abbott
12.8 Bayer AG
12.9 Glanbia Plc
12.10 Pfizer Inc.
12.11 Symrise
12.12 Koninklijke DSM N.V.
12.13 GSK Plc
12.14 Reckitt Benckiser Group plc
12.15 Custom Probiotics Inc.
12.16 Swanson Health Products
12.17 Nestlé
12.18 Danone S.A.
12.19 Kerry Group Plc
12.20 Yakult Honsha Co Ltd
List of Tables
1 Global Probiotics Dietary Supplements Market Outlook, By Region (2021-2030) ($MN)
2 Global Probiotics Dietary Supplements Market Outlook, By Product (2021-2030) ($MN)
3 Global Probiotics Dietary Supplements Market Outlook, By Lactobacillus Acidophilus (2021-2030) ($MN)
4 Global Probiotics Dietary Supplements Market Outlook, By Bifidobacterium Lactis (2021-2030) ($MN)
5 Global Probiotics Dietary Supplements Market Outlook, By Saccharomyces Boulardii (2021-2030) ($MN)
6 Global Probiotics Dietary Supplements Market Outlook, By Multiple Strain Blends (2021-2030) ($MN)
7 Global Probiotics Dietary Supplements Market Outlook, By Other Products (2021-2030) ($MN)
8 Global Probiotics Dietary Supplements Market Outlook, By Form (2021-2030) ($MN)
9 Global Probiotics Dietary Supplements Market Outlook, By Chewables & Gummies (2021-2030) ($MN)
10 Global Probiotics Dietary Supplements Market Outlook, By Tablets & Softgels (2021-2030) ($MN)
11 Global Probiotics Dietary Supplements Market Outlook, By Capsules (2021-2030) ($MN)
12 Global Probiotics Dietary Supplements Market Outlook, By Powders (2021-2030) ($MN)
13 Global Probiotics Dietary Supplements Market Outlook, By Other Forms (2021-2030) ($MN)
14 Global Probiotics Dietary Supplements Market Outlook, By Distribution Channel (2021-2030) ($MN)
15 Global Probiotics Dietary Supplements Market Outlook, By Supermarkets and Hypermarkets (2021-2030) ($MN)
16 Global Probiotics Dietary Supplements Market Outlook, By Pharmacy and Health Stores (2021-2030) ($MN)
17 Global Probiotics Dietary Supplements Market Outlook, By Online Stores (2021-2030) ($MN)
18 Global Probiotics Dietary Supplements Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
19 Global Probiotics Dietary Supplements Market Outlook, By Application (2021-2030) ($MN)
20 Global Probiotics Dietary Supplements Market Outlook, By Digestive Health (2021-2030) ($MN)
21 Global Probiotics Dietary Supplements Market Outlook, By Skin Health (2021-2030) ($MN)
22 Global Probiotics Dietary Supplements Market Outlook, By Immune System Support (2021-2030) ($MN)
23 Global Probiotics Dietary Supplements Market Outlook, By Women's Health (2021-2030) ($MN)
24 Global Probiotics Dietary Supplements Market Outlook, By Overall Well-being (2021-2030) ($MN)
25 Global Probiotics Dietary Supplements Market Outlook, By Other Applications (2021-2030) ($MN)
26 Global Probiotics Dietary Supplements Market Outlook, By End User (2021-2030) ($MN)
27 Global Probiotics Dietary Supplements Market Outlook, By Geriatric (2021-2030) ($MN)
28 Global Probiotics Dietary Supplements Market Outlook, By Infants (2021-2030) ($MN)
29 Global Probiotics Dietary Supplements Market Outlook, By Adults (2021-2030) ($MN)
30 Global Probiotics Dietary Supplements Market Outlook, By Children (2021-2030) ($MN)
31 Global Probiotics Dietary Supplements Market Outlook, By Other End Users (2021-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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