Process Control Automation Market
PUBLISHED: 2024 ID: SMRC27005
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Process Control Automation Market

Process Control Automation Market Forecasts to 2030 - Global Analysis By Instrument Type (Analyzers, Humidity Transmitter, Level Transmitter, Temperature Transmitter and Other Instrument Types), Solution Type (Automated Production System, Distributed Control System, Manufacturing Execution Systems, Operator Training Systems, Supervisory Control & Data Acquisition and Other Solution Types), End User and By Geography

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4.4 (83 reviews)
Published: 2024 ID: SMRC27005

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Process Control Automation Market is accounted for $64.17 billion in 2024 and is expected to reach $97.39 billion by 2030 growing at a CAGR of 7.2% during the forecast period. Process Control Automation refers to the use of technology to manage and regulate industrial processes with minimal human intervention. It integrates various hardware and software systems to monitor, control, and optimize operations in real-time, ensuring efficiency, consistency and safety. By continuously gathering data on process variables like temperature, pressure, and flow rates, these systems adjust controls to maintain desired output levels and respond to fluctuations or deviations. 

According to a study by Stratus, 89% of Manufacturers cite Operational Cost reduction as primary goal of deploying IIOT solutions.

Market Dynamics: 

Driver: 

Rising demand for operational efficiency

Rising demand for operational efficiency is driving advancements in Process Control Automation (PCA). As industries strive to reduce costs, improve quality, and increase productivity, PCA becomes crucial in optimizing complex processes. By integrating advanced technologies such as real-time data analytics, machine learning, and artificial intelligence, PCA systems enhance decision-making and streamline operations. Automated systems provide precise control over manufacturing processes, reduce human error, and enable continuous monitoring and adjustments. This shift not only enhances productivity but also ensures consistent quality and compliance with safety standards.

Restraint:

High initial investment

High initial investment is a significant barrier to implementing process control automation due to the substantial upfront costs associated with the technology. Automation systems often require substantial expenditures for hardware, software, and specialized infrastructure, along with installation and integration costs. There are expenses related to training staff and potentially upgrading existing equipment to ensure compatibility with new systems. For many businesses, especially small to mid-sized enterprises, these costs can be prohibitive, limiting their ability to adopt automation technologies despite their potential long-term benefits. The high initial investment can deter companies from pursuing automation, as they may struggle to justify the financial outlay against the immediate financial pressures and uncertainty about the return on investment.

Opportunity:

Growing need for data analytics

The growing need for data analytics is substantially enhancing process control automation by providing deeper insights and more precise control over industrial operations. Advanced analytics tools enable real-time monitoring of process variables, identifying patterns and anomalies that were previously undetectable. This data-driven approach allows for predictive maintenance, reducing downtime and extending equipment lifespan. By integrating machine learning algorithms and statistical models, organizations can optimize control strategies, improve efficiency, and reduce waste. Data analytics also facilitates adaptive control systems that automatically adjust to changing conditions, ensuring optimal performance and consistency.

Threat:

Skill shortages

Skill shortages is significantly impeding progress in Process Control Automation by creating a gap between the rapid technological advancements and the available talent pool. As industries increasingly adopt advanced automation technologies to enhance efficiency and reduce costs, they encounter a scarcity of skilled professionals proficient in complex systems like PLCs, SCADA, and advanced control algorithms. This shortage results in longer project timelines, higher costs, and compromised system performance. The lack of experienced engineers and technicians also hampers innovation, as companies struggle to implement and optimize cutting-edge solutions.

Covid-19 Impact: 

The COVID-19 pandemic significantly impacted process control automation across various industries by accelerating the adoption of digital technologies and reshaping operational practices. With lockdowns and social distancing measures in place, many companies faced disruptions in their traditional methods of managing and monitoring processes. However, this urgency to maintain operations remotely highlighted the limitations of outdated systems and prompted a rapid shift towards automation and remote management solutions. Consequently, the pandemic served as a catalyst for digital transformation, pushing industries to adopt more sophisticated and autonomous systems to future-proof their operations against similar disruptions.

The Humidity Transmitter segment is expected to be the largest during the forecast period

Humidity Transmitter segment is expected to be the largest during the forecast period by providing precise, real-time humidity measurements essential for optimizing industrial processes. These transmitters, integrated with advanced sensors and digital communication technologies, continuously monitor and report humidity levels within various environments, ensuring conditions remain within desired parameters. This real-time data allows for immediate adjustments to control systems, enhancing efficiency, product quality, and equipment longevity. By integrating humidity transmitters with automated control systems, industries can achieve greater accuracy in environmental regulation, reduce manual interventions, and streamline operations, leading to improved overall performance and cost savings.

The Automated Production System segment is expected to have the highest CAGR during the forecast period

Automated Production System segment is expected to have the highest CAGR during the forecast period by integrating cutting-edge technologies and sophisticated algorithms to optimize manufacturing processes. This enhancement leverages real-time data analytics, machine learning, and advanced sensor networks to enable precise control over production variables such as temperature, pressure, and flow rates. By automating these controls, the system ensures consistent product quality, reduces human error, and enhances operational efficiency. 

Region with largest share:

As industries increasingly adopt automated systems to enhance efficiency, safety, and productivity, the demand for sophisticated control technologies has surged, North America region dominated the largest market share over the projected period. Urbanization contributes to this trend by driving the need for smart infrastructure, such as advanced building management systems and energy-efficient solutions, which rely heavily on automation across the region. This shift not only boosts economic growth but also positions North America as a leader in technological innovation. The convergence of industrial growth and urban development accelerates the deployment of cutting-edge control systems, thereby reshaping the region’s industrial practices and contributing to its overall modernization and competitive edge in the global market.

Region with highest CAGR:

Europe region is poised to hold profitable growth during the extrapolated period. Stringent standards and directives, such as the EU's Machinery Directive and the ATEX regulations for explosive atmospheres, compel companies to adopt advanced automation technologies that improve safety and operational efficiency across the region. These regulations encourage the integration of state-of-the-art control systems and data analytics, leading to more precise and reliable process management throughout the region. Furthermore, regulations aimed at reducing environmental impact push industries towards greener technologies and energy-efficient processes, aligning with the EU's broader sustainability goals.

Key players in the market

Some of the key players in Process Control Automation market include ABB Ltd, Azbil Corporation, Emerson Electric Co, FANUC Corporation, Honeywell International Inc, Mitsubishi Electric Corporation, Panasonic Corporation, Rockwell Automation Inc, Siemens AG, Toshiba Corporation and Yokogawa Electric Corporation.

Key Developments:

In November 2023, Panasonic Corporation announced that in order to accelerate the competitiveness of its businesses that contribute to carbon neutrality (decarbonization), it will launch, a power supply and demand management demonstration project in 2024 at Panasonic Manufacturing UK Ltd., a manufacturer and seller of microwave ovens and other products.

In October 2023, Emerson to Launch New CO2 Scroll Refrigeration Units in Europe. The small modular Copeland-branded units can be installed packed or split, indoor or outdoor, according to Emerson; the gas cooler can be placed horizontally or vertically or be self-standing. The units are also Ecodesign compliant.

Instrument Types Covered:
• Analyzers
• Humidity Transmitter
• Level Transmitter
• Temperature Transmitter
• Other Instrument Types 

Solution Types Covered:
• Automated Production System
• Distributed Control System
• Manufacturing Execution Systems
• Operator Training Systems
• Supervisory Control & Data Acquisition
• Other Solution Types

End Users Covered:
• Food & Beverages
• Pharmaceuticals
• Pulp & Paper
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary    
     
2 Preface    
 2.1 Abstract   
 2.2 Stake Holders   
 2.3 Research Scope   
 2.4 Research Methodology   
  2.4.1 Data Mining  
  2.4.2 Data Analysis  
  2.4.3 Data Validation  
  2.4.4 Research Approach  
 2.5 Research Sources   
  2.5.1 Primary Research Sources  
  2.5.2 Secondary Research Sources  
  2.5.3 Assumptions  
     
3 Market Trend Analysis    
 3.1 Introduction   
 3.2 Drivers   
 3.3 Restraints   
 3.4 Opportunities   
 3.5 Threats   
 3.6 End User Analysis   
 3.7 Emerging Markets   
 3.8 Impact of Covid-19   
     
4 Porters Five Force Analysis    
 4.1 Bargaining power of suppliers   
 4.2 Bargaining power of buyers   
 4.3 Threat of substitutes   
 4.4 Threat of new entrants   
 4.5 Competitive rivalry   
     
5 Global Process Control Automation Market, By Instrument Type    
 5.1 Introduction   
 5.2 Analyzers   
 5.3 Humidity Transmitter   
 5.4 Level Transmitter   
 5.5 Temperature Transmitter   
 5.6 Other Instrument Types   
     
6 Global Process Control Automation Market, By Solution Type    
 6.1 Introduction   
 6.2 Automated Production System   
 6.3 Distributed Control System   
 6.4 Manufacturing Execution Systems   
 6.5 Operator Training Systems   
 6.6 Supervisory Control & Data Acquisition   
 6.7 Other Solution Types   
     
7 Global Process Control Automation Market, By End User    
 7.1 Introduction   
 7.2 Food & Beverages   
 7.3 Pharmaceuticals   
 7.4 Pulp & Paper   
 7.5 Other End Users   
     
8 Global Process Control Automation Market, By Geography    
 8.1 Introduction   
 8.2 North America   
  8.2.1 US  
  8.2.2 Canada  
  8.2.3 Mexico  
 8.3 Europe   
  8.3.1 Germany  
  8.3.2 UK  
  8.3.3 Italy  
  8.3.4 France  
  8.3.5 Spain  
  8.3.6 Rest of Europe  
 8.4 Asia Pacific   
  8.4.1 Japan  
  8.4.2 China  
  8.4.3 India  
  8.4.4 Australia  
  8.4.5 New Zealand  
  8.4.6 South Korea  
  8.4.7 Rest of Asia Pacific  
 8.5 South America   
  8.5.1 Argentina  
  8.5.2 Brazil  
  8.5.3 Chile  
  8.5.4 Rest of South America  
 8.6 Middle East & Africa   
  8.6.1 Saudi Arabia  
  8.6.2 UAE  
  8.6.3 Qatar  
  8.6.4 South Africa  
  8.6.5 Rest of Middle East & Africa  
     
9 Key Developments    
 9.1 Agreements, Partnerships, Collaborations and Joint Ventures   
 9.2 Acquisitions & Mergers   
 9.3 New Product Launch   
 9.4 Expansions   
 9.5 Other Key Strategies   
     
10 Company Profiling    
 10.1 ABB Ltd   
 10.2 Azbil Corporation   
 10.3 Emerson Electric Co   
 10.4 FANUC Corporation   
 10.5 Honeywell International Inc   
 10.6 Mitsubishi Electric Corporation   
 10.7 Panasonic Corporation   
 10.8 Rockwell Automation Inc   
 10.9 Siemens AG   
 10.10 Toshiba Corporation   
 10.11 Yokogawa Electric Corporation   
     
List of Tables     
1 Global Process Control Automation Market Outlook, By Region (2022-2030) ($MN)    
2 Global Process Control Automation Market Outlook, By Instrument Type (2022-2030) ($MN)    
3 Global Process Control Automation Market Outlook, By Analyzers (2022-2030) ($MN)    
4 Global Process Control Automation Market Outlook, By Humidity Transmitter (2022-2030) ($MN)    
5 Global Process Control Automation Market Outlook, By Level Transmitter (2022-2030) ($MN)    
6 Global Process Control Automation Market Outlook, By Temperature Transmitter (2022-2030) ($MN)    
7 Global Process Control Automation Market Outlook, By Other Instrument Types (2022-2030) ($MN)    
8 Global Process Control Automation Market Outlook, By Solution Type (2022-2030) ($MN)    
9 Global Process Control Automation Market Outlook, By Automated Production System (2022-2030) ($MN)    
10 Global Process Control Automation Market Outlook, By Distributed Control System (2022-2030) ($MN)    
11 Global Process Control Automation Market Outlook, By Manufacturing Execution Systems (2022-2030) ($MN)    
12 Global Process Control Automation Market Outlook, By Operator Training Systems (2022-2030) ($MN)    
13 Global Process Control Automation Market Outlook, By Supervisory Control & Data Acquisition (2022-2030) ($MN)    
14 Global Process Control Automation Market Outlook, By Other Solution Types (2022-2030) ($MN)    
15 Global Process Control Automation Market Outlook, By End User (2022-2030) ($MN)    
16 Global Process Control Automation Market Outlook, By Food & Beverages (2022-2030) ($MN)    
17 Global Process Control Automation Market Outlook, By Pharmaceuticals (2022-2030) ($MN)    
18 Global Process Control Automation Market Outlook, By Pulp & Paper (2022-2030) ($MN)    
19 Global Process Control Automation Market Outlook, By Other End Users (2022-2030) ($MN)    
20 North America Process Control Automation Market Outlook, By Country (2022-2030) ($MN)    
21 North America Process Control Automation Market Outlook, By Instrument Type (2022-2030) ($MN)    
22 North America Process Control Automation Market Outlook, By Analyzers (2022-2030) ($MN)    
23 North America Process Control Automation Market Outlook, By Humidity Transmitter (2022-2030) ($MN)    
24 North America Process Control Automation Market Outlook, By Level Transmitter (2022-2030) ($MN)    
25 North America Process Control Automation Market Outlook, By Temperature Transmitter (2022-2030) ($MN)    
26 North America Process Control Automation Market Outlook, By Other Instrument Types (2022-2030) ($MN)    
27 North America Process Control Automation Market Outlook, By Solution Type (2022-2030) ($MN)    
28 North America Process Control Automation Market Outlook, By Automated Production System (2022-2030) ($MN)    
29 North America Process Control Automation Market Outlook, By Distributed Control System (2022-2030) ($MN)    
30 North America Process Control Automation Market Outlook, By Manufacturing Execution Systems (2022-2030) ($MN)    
31 North America Process Control Automation Market Outlook, By Operator Training Systems (2022-2030) ($MN)    
32 North America Process Control Automation Market Outlook, By Supervisory Control & Data Acquisition (2022-2030) ($MN)    
33 North America Process Control Automation Market Outlook, By Other Solution Types (2022-2030) ($MN)    
34 North America Process Control Automation Market Outlook, By End User (2022-2030) ($MN)    
35 North America Process Control Automation Market Outlook, By Food & Beverages (2022-2030) ($MN)    
36 North America Process Control Automation Market Outlook, By Pharmaceuticals (2022-2030) ($MN)    
37 North America Process Control Automation Market Outlook, By Pulp & Paper (2022-2030) ($MN)    
38 North America Process Control Automation Market Outlook, By Other End Users (2022-2030) ($MN)    
39 Europe Process Control Automation Market Outlook, By Country (2022-2030) ($MN)    
40 Europe Process Control Automation Market Outlook, By Instrument Type (2022-2030) ($MN)    
41 Europe Process Control Automation Market Outlook, By Analyzers (2022-2030) ($MN)    
42 Europe Process Control Automation Market Outlook, By Humidity Transmitter (2022-2030) ($MN)    
43 Europe Process Control Automation Market Outlook, By Level Transmitter (2022-2030) ($MN)    
44 Europe Process Control Automation Market Outlook, By Temperature Transmitter (2022-2030) ($MN)    
45 Europe Process Control Automation Market Outlook, By Other Instrument Types (2022-2030) ($MN)    
46 Europe Process Control Automation Market Outlook, By Solution Type (2022-2030) ($MN)    
47 Europe Process Control Automation Market Outlook, By Automated Production System (2022-2030) ($MN)    
48 Europe Process Control Automation Market Outlook, By Distributed Control System (2022-2030) ($MN)    
49 Europe Process Control Automation Market Outlook, By Manufacturing Execution Systems (2022-2030) ($MN)    
50 Europe Process Control Automation Market Outlook, By Operator Training Systems (2022-2030) ($MN)    
51 Europe Process Control Automation Market Outlook, By Supervisory Control & Data Acquisition (2022-2030) ($MN)    
52 Europe Process Control Automation Market Outlook, By Other Solution Types (2022-2030) ($MN)    
53 Europe Process Control Automation Market Outlook, By End User (2022-2030) ($MN)    
54 Europe Process Control Automation Market Outlook, By Food & Beverages (2022-2030) ($MN)    
55 Europe Process Control Automation Market Outlook, By Pharmaceuticals (2022-2030) ($MN)    
56 Europe Process Control Automation Market Outlook, By Pulp & Paper (2022-2030) ($MN)    
57 Europe Process Control Automation Market Outlook, By Other End Users (2022-2030) ($MN)    
58 Asia Pacific Process Control Automation Market Outlook, By Country (2022-2030) ($MN)    
59 Asia Pacific Process Control Automation Market Outlook, By Instrument Type (2022-2030) ($MN)    
60 Asia Pacific Process Control Automation Market Outlook, By Analyzers (2022-2030) ($MN)    
61 Asia Pacific Process Control Automation Market Outlook, By Humidity Transmitter (2022-2030) ($MN)    
62 Asia Pacific Process Control Automation Market Outlook, By Level Transmitter (2022-2030) ($MN)    
63 Asia Pacific Process Control Automation Market Outlook, By Temperature Transmitter (2022-2030) ($MN)    
64 Asia Pacific Process Control Automation Market Outlook, By Other Instrument Types (2022-2030) ($MN)    
65 Asia Pacific Process Control Automation Market Outlook, By Solution Type (2022-2030) ($MN)    
66 Asia Pacific Process Control Automation Market Outlook, By Automated Production System (2022-2030) ($MN)    
67 Asia Pacific Process Control Automation Market Outlook, By Distributed Control System (2022-2030) ($MN)    
68 Asia Pacific Process Control Automation Market Outlook, By Manufacturing Execution Systems (2022-2030) ($MN)    
69 Asia Pacific Process Control Automation Market Outlook, By Operator Training Systems (2022-2030) ($MN)    
70 Asia Pacific Process Control Automation Market Outlook, By Supervisory Control & Data Acquisition (2022-2030) ($MN)    
71 Asia Pacific Process Control Automation Market Outlook, By Other Solution Types (2022-2030) ($MN)    
72 Asia Pacific Process Control Automation Market Outlook, By End User (2022-2030) ($MN)    
73 Asia Pacific Process Control Automation Market Outlook, By Food & Beverages (2022-2030) ($MN)    
74 Asia Pacific Process Control Automation Market Outlook, By Pharmaceuticals (2022-2030) ($MN)    
75 Asia Pacific Process Control Automation Market Outlook, By Pulp & Paper (2022-2030) ($MN)    
76 Asia Pacific Process Control Automation Market Outlook, By Other End Users (2022-2030) ($MN)    
77 South America Process Control Automation Market Outlook, By Country (2022-2030) ($MN)    
78 South America Process Control Automation Market Outlook, By Instrument Type (2022-2030) ($MN)    
79 South America Process Control Automation Market Outlook, By Analyzers (2022-2030) ($MN)    
80 South America Process Control Automation Market Outlook, By Humidity Transmitter (2022-2030) ($MN)    
81 South America Process Control Automation Market Outlook, By Level Transmitter (2022-2030) ($MN)    
82 South America Process Control Automation Market Outlook, By Temperature Transmitter (2022-2030) ($MN)    
83 South America Process Control Automation Market Outlook, By Other Instrument Types (2022-2030) ($MN)    
84 South America Process Control Automation Market Outlook, By Solution Type (2022-2030) ($MN)    
85 South America Process Control Automation Market Outlook, By Automated Production System (2022-2030) ($MN)    
86 South America Process Control Automation Market Outlook, By Distributed Control System (2022-2030) ($MN)    
87 South America Process Control Automation Market Outlook, By Manufacturing Execution Systems (2022-2030) ($MN)    
88 South America Process Control Automation Market Outlook, By Operator Training Systems (2022-2030) ($MN)    
89 South America Process Control Automation Market Outlook, By Supervisory Control & Data Acquisition (2022-2030) ($MN)    
90 South America Process Control Automation Market Outlook, By Other Solution Types (2022-2030) ($MN)    
91 South America Process Control Automation Market Outlook, By End User (2022-2030) ($MN)    
92 South America Process Control Automation Market Outlook, By Food & Beverages (2022-2030) ($MN)    
93 South America Process Control Automation Market Outlook, By Pharmaceuticals (2022-2030) ($MN)    
94 South America Process Control Automation Market Outlook, By Pulp & Paper (2022-2030) ($MN)    
95 South America Process Control Automation Market Outlook, By Other End Users (2022-2030) ($MN)    
96 Middle East & Africa Process Control Automation Market Outlook, By Country (2022-2030) ($MN)    
97 Middle East & Africa Process Control Automation Market Outlook, By Instrument Type (2022-2030) ($MN)    
98 Middle East & Africa Process Control Automation Market Outlook, By Analyzers (2022-2030) ($MN)    
99 Middle East & Africa Process Control Automation Market Outlook, By Humidity Transmitter (2022-2030) ($MN)    
100 Middle East & Africa Process Control Automation Market Outlook, By Level Transmitter (2022-2030) ($MN)    
101 Middle East & Africa Process Control Automation Market Outlook, By Temperature Transmitter (2022-2030) ($MN)    
102 Middle East & Africa Process Control Automation Market Outlook, By Other Instrument Types (2022-2030) ($MN)    
103 Middle East & Africa Process Control Automation Market Outlook, By Solution Type (2022-2030) ($MN)    
104 Middle East & Africa Process Control Automation Market Outlook, By Automated Production System (2022-2030) ($MN)    
105 Middle East & Africa Process Control Automation Market Outlook, By Distributed Control System (2022-2030) ($MN)    
106 Middle East & Africa Process Control Automation Market Outlook, By Manufacturing Execution Systems (2022-2030) ($MN)    
107 Middle East & Africa Process Control Automation Market Outlook, By Operator Training Systems (2022-2030) ($MN)    
108 Middle East & Africa Process Control Automation Market Outlook, By Supervisory Control & Data Acquisition (2022-2030) ($MN)    
109 Middle East & Africa Process Control Automation Market Outlook, By Other Solution Types (2022-2030) ($MN)    
110 Middle East & Africa Process Control Automation Market Outlook, By End User (2022-2030) ($MN)    
111 Middle East & Africa Process Control Automation Market Outlook, By Food & Beverages (2022-2030) ($MN)    
112 Middle East & Africa Process Control Automation Market Outlook, By Pharmaceuticals (2022-2030) ($MN)    
113 Middle East & Africa Process Control Automation Market Outlook, By Pulp & Paper (2022-2030) ($MN)    
114 Middle East & Africa Process Control Automation Market Outlook, By Other End Users (2022-2030) ($MN)    

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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