Processing Strawberry Market

According to Stratistics MRC, the Global Processing Strawberry Market is accounted for $10.90 billion in 2024 and is expected to reach $18.28 billion by 2030 growing at a CAGR of 9.0% during the forecast period. Processing strawberries involves a number of methods designed to turn raw strawberries into different goods for preservation and longer shelf life. Washing, sorting, grading, hulling, slicing, and heating or freezing are some of the procedures in this process. Dried strawberries, strawberry jam, puree, and frozen variations are among the end products that can be produced to suit a variety of culinary uses. Strawberries can be used in the food service, retail, and food processing industries by improving their flavour and nutritional content while maintaining quality control. 

According to FAOSTAT, the United States' production of blueberries has increased to 345,960 metric tons in 2021, from 315,520 metric tons in 2020. With the growing production of blueberry, the exports from the country have grown in the last few years. According to ITC Trade map, the export value of fresh berries from the United States has increased to USD 1,441.5 million in 2023 from USD 1,168.9 million in 2019 

Market Dynamics: 

Driver: 

Growing demand for processed food

Consumers' increased preference for convenience and extended shelf lives in their food selections is a major factor driving the processing strawberry market. These demands are fulfilled by processed strawberries, which are sold in frozen berries, jams, and purees. They are especially useful in the dairy, beverage, and baking industries. Consumption of ready-to-eat strawberry products is further accelerated by the move toward hectic metropolitan individuals. Furthermore, health-conscious consumers look for wholesome substitutes in their diets, and processed strawberry products offer year-round vital vitamins and antioxidants, increasing their attractiveness in the worldwide food market.

Restraint:

Price volatility of raw strawberries

A number of variables, such as market dynamics, weather patterns, and seasonal variations, affect the price volatility of raw strawberries in the processing market. Because strawberries are a highly perishable crop, supply availability throughout peak and off-seasons affects prices significantly. Unfavourable weather conditions, such droughts or intense rainfall, can also impair quality and interrupt production, which adds to price volatility. Strawberries can be sold both fresh and processed, which creates an additional degree of unpredictability because growers frequently choose their market right before harvest, which affects pricing and supply predictability.

Opportunity:

Technological advancements

Technological developments in the strawberry processing industry are greatly increasing production and efficiency. By supporting human pickers and expediting the harvesting process, innovations like semi-autonomous harvesting robots—like AgPro Robotics' StrawBot—are transforming strawberry collection. Furthermore, improvements in artificial intelligence, sensors, and machine vision are making it possible to sort and control quality more precisely during processing. In addition to lowering labour costs, these technologies increase the yield and general quality of processed strawberry products, meeting consumer desire for more sustainable and convenient food options.

Threat:

Stringent food safety regulations

Strict food safety laws are essential to guaranteeing both product quality and consumer health in the processed strawberry industry. To reduce the possibility of contamination, these regulations impose strict guidelines for the handling, processing, and packing of strawberries. Maintaining good cleanliness among employees, putting in place efficient washing and sorting techniques, and keeping the temperature under control during storage and transit are all important activities. Following regulations set forth by agencies such as the FDA and USDA is crucial since they supervise quality control procedures that guard against infections and guarantee processed strawberry goods fulfil safety requirements, which boosts consumer trust in the industry.

Covid-19 Impact

The processed strawberry market saw both opportunities and challenges as a result of the COVID-19 outbreak. Due to lockdowns and social distancing measures, the industry first experienced labour shortages, supply chain problems, and decreased demand from the food service industries. However, retail sales of processed strawberry products increased as consumers turned to home cooking and looked for healthier food options. The necessity of robust supply systems was also brought to light by the epidemic, which raised demand for strawberries grown nearby. Long-term changes in consumer buying habits were also brought about by the increase in online shopping, which made processed strawberry products more accessible.

The frozen strawberries segment is expected to be the largest during the forecast period

The frozen strawberries segment is estimated to be the largest, due to their perpetual availability and extended shelf life, frozen strawberries are in high demand in the processed strawberry industry. This makes them perfect for both customers and food makers. These frozen products are popular for smoothies, baked goods, and desserts since they preserve a large portion of the fruit's flavour and nutritional content. Furthermore, the global demand for frozen strawberries is increased by the growing trend toward convenient, healthful food options as well as the growing frozen food business.

The food and beverage segment is expected to have the highest CAGR during the forecast period

The food and beverage segment is anticipated to witness the highest CAGR during the forecast period, due to changing consumer inclinations toward health and convenience. The demand for processed strawberry goods, such as jams, purees, and frozen fruits, is rising as people's lives get busier. These products provide quick and adaptable options for meals and snacks. Additionally, producers are encouraged to use strawberries in a variety of food applications due to the increased demand for natural and organic components. 

Region with largest share:

Europe is expected to have the largest market share during the forecast period owing to the growing demand for natural and organic fruit-based goods, health consciousness, and the burgeoning food and beverage industries in nations like Germany, France, and the UK. Technological developments in freezing and drying improve the quality of processed strawberries, and the demand for processed strawberry products in functional foods and snacks is increased by consumers' increasing preference for plant-based and clean-label components.

Region with highest CAGR:

North America is projected to witness the highest CAGR over the forecast period, owing to technological developments, organic and locally sourced ingredients, and health benefits. Processed goods like jams, purees, and frozen fruits are sought after by consumers that value sustainability and quality. Processing technology advancements include automation and better preservation techniques increase productivity and product quality. Growth is also aided by the growing food and beverage sector, as producers use processed strawberries in a variety of goods.

Key players in the market

Some of the key players profiled in the Processing Strawberry Market include Döhler Group, AGRANA Beteiligungs-AG, Inventure Foods, Inc., Driscoll's, Inc., Kendall Frozen Fruits, Inc., SunOpta Inc., Nestlé S.A., Monterey Foods, Olam International, Del Monte Foods, Inc., Valley Fresh Produce, Inc., Uren Food Group Limited, Milne Fruit Products, Inc., SVZ International B.V., Simpson Farms Pty Ltd., Sunrise Growers, Meelunie B.V., California Giant Berry Farms, Earthbound Farm, and Golden State Foods Corporation.

Key Developments:

In June 2023, Döhler Group, a leading supplier of natural ingredients, introduced new strawberry purees and concentrates, focusing on clean-label and organic certifications to meet growing consumer demand for natural, healthy fruit-based ingredients

In April 2022, AGRANA Beteiligungs-AG expanded its product line with new organic frozen strawberry products, targeting European markets with a rising demand for organic and sustainably sourced fruit.

Product Types Covered:
• Frozen Strawberries
• Strawberry Puree
• Strawberry Jam and Jellies
• Dried Strawberries
• Concentrates
• Canned Strawberries
• Strawberry Tart
• Other Product Types

Distribution Channels Covered:
• Online Retail
• Supermarkets/Hypermarkets
• Convenience Stores
• Food Service Providers
• Specialty Stores

Processing Methods Covered:
• Canning
• Pasteurization
• Freeze-Drying
• Other Processing Methods

Packagings Covered:
• Glass
• Bulk
• Plastic

Applications Covered:
• Cosmetics and Personal Care
• Pharmaceuticals
• Food and Beverage
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

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o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
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