Protective Relay Market
PUBLISHED: 2024 ID: SMRC25787
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Protective Relay Market

Protective Relay Market Forecasts to 2030 - Global Analysis By Voltage (Low voltage, Medium voltage and High voltage), Operating Mechanism (Electromechanical Relays, Static Relays and Digital/Numerical Relays), Application, End User and By Geography

4.5 (97 reviews)
4.5 (97 reviews)
Published: 2024 ID: SMRC25787

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Protective Relay Market is accounted for $2.5 billion in 2023 and is expected to reach $4.20 billion by 2030 growing at a CAGR of 7.7% during the forecast period. Protective relays are devices used in electrical systems to detect abnormalities such as over current, overvoltage, under frequency, and other faults that could lead to equipment damage or system failure. They work by continuously monitoring electrical parameters and initiating corrective actions, such as isolating faulty sections or tripping circuit breakers, to prevent further damage or hazards. Their swift and precise response helps mitigate risks, ensuring the reliability and safety of electrical networks in various industrial, commercial, and residential settings.

According to the International Energy Agency (IEA), the global electricity demand is anticipated to witness a Y-o-Y change of 938 TWh in 2025, compared to 859 TWh in 2024.

Market Dynamics: 

Driver: 

Rising demand for electricity

As global populations grow, urbanization expands, and industrial activities increase, there's a corresponding surge in the demand for electrical power across various sectors. This escalating demand necessitates the expansion, upgrading, and modernization of electrical infrastructure, driving the adoption of protective relay systems. Protective relays play a pivotal role in ensuring the reliable and safe operation of electrical grids by detecting and responding to faults, overloads, and other abnormalities. Therefore, rising demand for electricity is a significant factor driving market demand.

Restraint:

High initial cost

Protective relays, especially those equipped with advanced features and digital capabilities, often require substantial upfront investments for procurement, installation, and integration into existing infrastructure. These costs stem from various factors, including the complexity of the technology involved, the need for specialized equipment and components, and the expenses associated with engineering, testing, and commissioning. As a result, a high initial cost is a significant factor limiting market expansion.

Opportunity:

Grid modernization initiative

The grid modernization initiative is a significant driver in the protective relay market, propelling the adoption of advanced protective relay systems to support the transformation of electrical grids into smarter, more efficient, and more resilient networks. Protective relays play a crucial role in grid modernization by ensuring the stability, reliability, and safety of modernized electrical grids. Additionally, they provide essential protection against faults, overloads, and disturbances, enabling utilities to maintain system integrity and prevent cascading failures.

Threat:

Lack of skilled workforce

Protective relays are complex devices that require specialized knowledge in electrical engineering, power systems, and digital technology for their installation, configuration, and troubleshooting. The shortage of qualified personnel with expertise in protective relaying can lead to several challenges. It results in delays in project implementation and commissioning as there may not be enough skilled workers available to carry out the necessary tasks. These factors hinder the market's growth.

Covid-19 Impact

The COVID-19 pandemic had a notable impact on the protective relay market. The economic uncertainty resulting from the pandemic prompted some utilities and industries to defer capital expenditures and postpone infrastructure projects, including upgrades or replacements of protective relay systems. However, the pandemic also accelerated certain trends in the protective relay market, such as the adoption of remote monitoring and maintenance solutions. 

The digital/numerical relays segment is expected to be the largest during the forecast period

The digital/numerical relays segment is estimated to hold the largest share. Digital relays utilize microprocessor-based technology to provide enhanced accuracy, flexibility, and reliability in protecting electrical systems. Their advanced digital processing capabilities enable them to detect and respond to various faults and abnormalities with greater sensitivity and speed compared to their predecessors. Furthermore, digital relays offer a wide range of protective functions, including over current, overvoltage, under frequency, distance, differential, and more, all programmable and configurable to suit specific system requirements.

The utilities segment is expected to have the highest CAGR during the forecast period

The utilities segment is anticipated to have lucrative growth during the forecast period. Utilities rely on protective relays to safeguard their electrical systems from faults, overloads, and other abnormalities that could disrupt service, damage equipment, or compromise safety. Protective relays serve as the frontline defense, detecting and isolating faults swiftly to prevent cascading failures and blackouts. They help utilities maintain system reliability, minimize downtime, and ensure continuity of service to customers.

Region with largest share:

Asia Pacific commanded the largest market share during the extrapolated period owing to rapid industrialization, urbanization, and infrastructural developments. Increasing investments in renewable energy projects across the region have propelled the demand for protective relays to ensure grid stability and seamless integration of renewable sources. Additionally, stringent regulations pertaining to grid reliability and safety standards have encouraged the adoption of advanced protective relay technologies in the region.

Region with highest CAGR:

North America is expected to witness profitable growth over the projection period due to region’s robust industrial infrastructure, coupled with stringent regulatory standards for power system reliability and safety. The region's emphasis on grid modernization and smart grid initiatives has spurred the deployment of digital relays equipped with communication capabilities, enabling real-time monitoring, data analytics, and remote control functionalities.

Key players in the market

Some of the key players in the Protective Relay Market include Siemens AG, Schneider Electric, THYEAST Protection Relays Co., Eaton Corporation Plc, The International Electrical Products Company, Toshiba Corporation, Mitsubishi Electric Corp., Fanox Electronics, ABB Ltd., Doble Engineering Company, General Electric and NR Electric.

Key Developments:

In October 2023, Siemens and Microsoft partner to drive cross-industry AI adoption. As a first step, the companies are introducing Siemens Industrial Copilot, an AI-powered jointly developed assistant aimed at improving human-machine collaboration in manufacturing.

In April 2023, Siemens and IBM announced they are expanding their long-term partnership by collaborating to develop a combined software solution integrating their respective offerings for systems engineering, service lifecycle management and asset management.

In June 2022, Eaton, the intelligent power management company collaborated with Microsoft to accelerate applications of Energy Aware uninterruptible power system (UPS) technology in key segments worldwide.

Voltages Covered:
• Low voltage
• Medium voltage
• High voltage

Operating Mechanisms Covered:
• Electromechanical Relays 
• Static Relays 
• Digital/Numerical Relays 

Applications Covered:
• Generator Protection  
• Capacitor Bank Protection  
• Feeder Protection  
• Bus-Bar Protection  
• Transformer Protection  
• Breaker Protection  
• Other Applications  

End Users Covered:
• Industrial
• Utilities
• Railways
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary           
            
2 Preface           
 2.1 Abstract          
 2.2 Stake Holders          
 2.3 Research Scope          
 2.4 Research Methodology          
  2.4.1 Data Mining         
  2.4.2 Data Analysis         
  2.4.3 Data Validation         
  2.4.4 Research Approach         
 2.5 Research Sources          
  2.5.1 Primary Research Sources         
  2.5.2 Secondary Research Sources         
  2.5.3 Assumptions         
            
3 Market Trend Analysis           
 3.1 Introduction          
 3.2 Drivers          
 3.3 Restraints          
 3.4 Opportunities          
 3.5 Threats          
 3.6 Application Analysis          
 3.7 End User Analysis          
 3.8 Emerging Markets          
 3.9 Impact of Covid-19          
            
4 Porters Five Force Analysis           
 4.1 Bargaining power of suppliers          
 4.2 Bargaining power of buyers          
 4.3 Threat of substitutes          
 4.4 Threat of new entrants          
 4.5 Competitive rivalry          
            
5 Global Protective Relay Market, By Voltage           
 5.1 Introduction          
 5.2 Low voltage          
 5.3 Medium voltage          
 5.4 High voltage          
            
6 Global Protective Relay Market, By Operating Mechanism           
 6.1 Introduction          
 6.2 Electromechanical Relays          
 6.3 Static Relays          
 6.4 Digital/Numerical Relays          
            
7 Global Protective Relay Market, By Application           
 7.1 Introduction          
 7.2 Generator Protection          
 7.3 Capacitor Bank Protection          
 7.4 Feeder Protection          
 7.5 Bus-Bar Protection          
 7.6 Transformer Protection          
 7.7 Breaker Protection          
 7.8 Other Applications          
            
8 Global Protective Relay Market, By End User           
 8.1 Introduction          
 8.2 Industrial          
 8.3 Utilities          
 8.4 Railways          
 8.5 Other End Users          
            
9 Global Protective Relay Market, By Geography           
 9.1 Introduction          
 9.2 North America          
  9.2.1 US         
  9.2.2 Canada         
  9.2.3 Mexico         
 9.3 Europe          
  9.3.1 Germany         
  9.3.2 UK         
  9.3.3 Italy         
  9.3.4 France         
  9.3.5 Spain         
  9.3.6 Rest of Europe         
 9.4 Asia Pacific          
  9.4.1 Japan         
  9.4.2 China         
  9.4.3 India         
  9.4.4 Australia         
  9.4.5 New Zealand         
  9.4.6 South Korea         
  9.4.7 Rest of Asia Pacific         
 9.5 South America          
  9.5.1 Argentina         
  9.5.2 Brazil         
  9.5.3 Chile         
  9.5.4 Rest of South America         
 9.6 Middle East & Africa          
  9.6.1 Saudi Arabia         
  9.6.2 UAE         
  9.6.3 Qatar         
  9.6.4 South Africa         
  9.6.5 Rest of Middle East & Africa         
            
10 Key Developments           
 10.1 Agreements, Partnerships, Collaborations and Joint Ventures          
 10.2 Acquisitions & Mergers          
 10.3 New Product Launch          
 10.4 Expansions          
 10.5 Other Key Strategies          
            
11 Company Profiling           
 11.1 Siemens AG          
 11.2 Schneider Electric          
 11.3 THYEAST Protection Relays Co.          
 11.4 Eaton Corporation Plc          
 11.5 The International Electrical Products Company          
 11.6 Toshiba Corporation          
 11.7 Mitsubishi Electric Corp.          
 11.8 Fanox Electronics          
 11.9 ABB Ltd.          
 11.10 Doble Engineering Company          
 11.11 General Electric          
 11.12 NR Electric          
            
List of Tables            
1 Global Protective Relay Market Outlook, By Region (2021-2030) ($MN)           
2 Global Protective Relay Market Outlook, By Voltage (2021-2030) ($MN)           
3 Global Protective Relay Market Outlook, By Low voltage (2021-2030) ($MN)           
4 Global Protective Relay Market Outlook, By Medium voltage (2021-2030) ($MN)           
5 Global Protective Relay Market Outlook, By High voltage (2021-2030) ($MN)           
6 Global Protective Relay Market Outlook, By Operating Mechanism (2021-2030) ($MN)           
7 Global Protective Relay Market Outlook, By Electromechanical Relays (2021-2030) ($MN)           
8 Global Protective Relay Market Outlook, By Static Relays (2021-2030) ($MN)           
9 Global Protective Relay Market Outlook, By Digital/Numerical Relays (2021-2030) ($MN)           
10 Global Protective Relay Market Outlook, By Application (2021-2030) ($MN)           
11 Global Protective Relay Market Outlook, By Generator Protection (2021-2030) ($MN)           
12 Global Protective Relay Market Outlook, By Capacitor Bank Protection (2021-2030) ($MN)           
13 Global Protective Relay Market Outlook, By Feeder Protection (2021-2030) ($MN)           
14 Global Protective Relay Market Outlook, By Bus-Bar Protection (2021-2030) ($MN)           
15 Global Protective Relay Market Outlook, By Transformer Protection (2021-2030) ($MN)           
16 Global Protective Relay Market Outlook, By Breaker Protection (2021-2030) ($MN)           
17 Global Protective Relay Market Outlook, By Other Applications (2021-2030) ($MN)           
18 Global Protective Relay Market Outlook, By End User (2021-2030) ($MN)           
19 Global Protective Relay Market Outlook, By Industrial (2021-2030) ($MN)           
20 Global Protective Relay Market Outlook, By Utilities (2021-2030) ($MN)           
21 Global Protective Relay Market Outlook, By Railways (2021-2030) ($MN)           
22 Global Protective Relay Market Outlook, By Other End Users (2021-2030) ($MN)           
23 North America Protective Relay Market Outlook, By Country (2021-2030) ($MN)           
24 North America Protective Relay Market Outlook, By Voltage (2021-2030) ($MN)           
25 North America Protective Relay Market Outlook, By Low voltage (2021-2030) ($MN)           
26 North America Protective Relay Market Outlook, By Medium voltage (2021-2030) ($MN)           
27 North America Protective Relay Market Outlook, By High voltage (2021-2030) ($MN)           
28 North America Protective Relay Market Outlook, By Operating Mechanism (2021-2030) ($MN)           
29 North America Protective Relay Market Outlook, By Electromechanical Relays (2021-2030) ($MN)           
30 North America Protective Relay Market Outlook, By Static Relays (2021-2030) ($MN)           
31 North America Protective Relay Market Outlook, By Digital/Numerical Relays (2021-2030) ($MN)           
32 North America Protective Relay Market Outlook, By Application (2021-2030) ($MN)           
33 North America Protective Relay Market Outlook, By Generator Protection (2021-2030) ($MN)           
34 North America Protective Relay Market Outlook, By Capacitor Bank Protection (2021-2030) ($MN)           
35 North America Protective Relay Market Outlook, By Feeder Protection (2021-2030) ($MN)           
36 North America Protective Relay Market Outlook, By Bus-Bar Protection (2021-2030) ($MN)           
37 North America Protective Relay Market Outlook, By Transformer Protection (2021-2030) ($MN)           
38 North America Protective Relay Market Outlook, By Breaker Protection (2021-2030) ($MN)           
39 North America Protective Relay Market Outlook, By Other Applications (2021-2030) ($MN)           
40 North America Protective Relay Market Outlook, By End User (2021-2030) ($MN)           
41 North America Protective Relay Market Outlook, By Industrial (2021-2030) ($MN)           
42 North America Protective Relay Market Outlook, By Utilities (2021-2030) ($MN)           
43 North America Protective Relay Market Outlook, By Railways (2021-2030) ($MN)           
44 North America Protective Relay Market Outlook, By Other End Users (2021-2030) ($MN)           
45 Europe Protective Relay Market Outlook, By Country (2021-2030) ($MN)           
46 Europe Protective Relay Market Outlook, By Voltage (2021-2030) ($MN)           
47 Europe Protective Relay Market Outlook, By Low voltage (2021-2030) ($MN)           
48 Europe Protective Relay Market Outlook, By Medium voltage (2021-2030) ($MN)           
49 Europe Protective Relay Market Outlook, By High voltage (2021-2030) ($MN)           
50 Europe Protective Relay Market Outlook, By Operating Mechanism (2021-2030) ($MN)           
51 Europe Protective Relay Market Outlook, By Electromechanical Relays (2021-2030) ($MN)           
52 Europe Protective Relay Market Outlook, By Static Relays (2021-2030) ($MN)           
53 Europe Protective Relay Market Outlook, By Digital/Numerical Relays (2021-2030) ($MN)           
54 Europe Protective Relay Market Outlook, By Application (2021-2030) ($MN)           
55 Europe Protective Relay Market Outlook, By Generator Protection (2021-2030) ($MN)           
56 Europe Protective Relay Market Outlook, By Capacitor Bank Protection (2021-2030) ($MN)           
57 Europe Protective Relay Market Outlook, By Feeder Protection (2021-2030) ($MN)           
58 Europe Protective Relay Market Outlook, By Bus-Bar Protection (2021-2030) ($MN)           
59 Europe Protective Relay Market Outlook, By Transformer Protection (2021-2030) ($MN)           
60 Europe Protective Relay Market Outlook, By Breaker Protection (2021-2030) ($MN)           
61 Europe Protective Relay Market Outlook, By Other Applications (2021-2030) ($MN)           
62 Europe Protective Relay Market Outlook, By End User (2021-2030) ($MN)           
63 Europe Protective Relay Market Outlook, By Industrial (2021-2030) ($MN)           
64 Europe Protective Relay Market Outlook, By Utilities (2021-2030) ($MN)           
65 Europe Protective Relay Market Outlook, By Railways (2021-2030) ($MN)           
66 Europe Protective Relay Market Outlook, By Other End Users (2021-2030) ($MN)           
67 Asia Pacific Protective Relay Market Outlook, By Country (2021-2030) ($MN)           
68 Asia Pacific Protective Relay Market Outlook, By Voltage (2021-2030) ($MN)           
69 Asia Pacific Protective Relay Market Outlook, By Low voltage (2021-2030) ($MN)           
70 Asia Pacific Protective Relay Market Outlook, By Medium voltage (2021-2030) ($MN)           
71 Asia Pacific Protective Relay Market Outlook, By High voltage (2021-2030) ($MN)           
72 Asia Pacific Protective Relay Market Outlook, By Operating Mechanism (2021-2030) ($MN)           
73 Asia Pacific Protective Relay Market Outlook, By Electromechanical Relays (2021-2030) ($MN)           
74 Asia Pacific Protective Relay Market Outlook, By Static Relays (2021-2030) ($MN)           
75 Asia Pacific Protective Relay Market Outlook, By Digital/Numerical Relays (2021-2030) ($MN)           
76 Asia Pacific Protective Relay Market Outlook, By Application (2021-2030) ($MN)           
77 Asia Pacific Protective Relay Market Outlook, By Generator Protection (2021-2030) ($MN)           
78 Asia Pacific Protective Relay Market Outlook, By Capacitor Bank Protection (2021-2030) ($MN)           
79 Asia Pacific Protective Relay Market Outlook, By Feeder Protection (2021-2030) ($MN)           
80 Asia Pacific Protective Relay Market Outlook, By Bus-Bar Protection (2021-2030) ($MN)           
81 Asia Pacific Protective Relay Market Outlook, By Transformer Protection (2021-2030) ($MN)           
82 Asia Pacific Protective Relay Market Outlook, By Breaker Protection (2021-2030) ($MN)           
83 Asia Pacific Protective Relay Market Outlook, By Other Applications (2021-2030) ($MN)           
84 Asia Pacific Protective Relay Market Outlook, By End User (2021-2030) ($MN)           
85 Asia Pacific Protective Relay Market Outlook, By Industrial (2021-2030) ($MN)           
86 Asia Pacific Protective Relay Market Outlook, By Utilities (2021-2030) ($MN)           
87 Asia Pacific Protective Relay Market Outlook, By Railways (2021-2030) ($MN)           
88 Asia Pacific Protective Relay Market Outlook, By Other End Users (2021-2030) ($MN)           
89 South America Protective Relay Market Outlook, By Country (2021-2030) ($MN)           
90 South America Protective Relay Market Outlook, By Voltage (2021-2030) ($MN)           
91 South America Protective Relay Market Outlook, By Low voltage (2021-2030) ($MN)           
92 South America Protective Relay Market Outlook, By Medium voltage (2021-2030) ($MN)           
93 South America Protective Relay Market Outlook, By High voltage (2021-2030) ($MN)           
94 South America Protective Relay Market Outlook, By Operating Mechanism (2021-2030) ($MN)           
95 South America Protective Relay Market Outlook, By Electromechanical Relays (2021-2030) ($MN)           
96 South America Protective Relay Market Outlook, By Static Relays (2021-2030) ($MN)           
97 South America Protective Relay Market Outlook, By Digital/Numerical Relays (2021-2030) ($MN)           
98 South America Protective Relay Market Outlook, By Application (2021-2030) ($MN)           
99 South America Protective Relay Market Outlook, By Generator Protection (2021-2030) ($MN)           
100 South America Protective Relay Market Outlook, By Capacitor Bank Protection (2021-2030) ($MN)           
101 South America Protective Relay Market Outlook, By Feeder Protection (2021-2030) ($MN)           
102 South America Protective Relay Market Outlook, By Bus-Bar Protection (2021-2030) ($MN)           
103 South America Protective Relay Market Outlook, By Transformer Protection (2021-2030) ($MN)           
104 South America Protective Relay Market Outlook, By Breaker Protection (2021-2030) ($MN)           
105 South America Protective Relay Market Outlook, By Other Applications (2021-2030) ($MN)           
106 South America Protective Relay Market Outlook, By End User (2021-2030) ($MN)           
107 South America Protective Relay Market Outlook, By Industrial (2021-2030) ($MN)           
108 South America Protective Relay Market Outlook, By Utilities (2021-2030) ($MN)           
109 South America Protective Relay Market Outlook, By Railways (2021-2030) ($MN)           
110 South America Protective Relay Market Outlook, By Other End Users (2021-2030) ($MN)           
111 Middle East & Africa Protective Relay Market Outlook, By Country (2021-2030) ($MN)           
112 Middle East & Africa Protective Relay Market Outlook, By Voltage (2021-2030) ($MN)           
113 Middle East & Africa Protective Relay Market Outlook, By Low voltage (2021-2030) ($MN)           
114 Middle East & Africa Protective Relay Market Outlook, By Medium voltage (2021-2030) ($MN)           
115 Middle East & Africa Protective Relay Market Outlook, By High voltage (2021-2030) ($MN)           
116 Middle East & Africa Protective Relay Market Outlook, By Operating Mechanism (2021-2030) ($MN)           
117 Middle East & Africa Protective Relay Market Outlook, By Electromechanical Relays (2021-2030) ($MN)           
118 Middle East & Africa Protective Relay Market Outlook, By Static Relays (2021-2030) ($MN)           
119 Middle East & Africa Protective Relay Market Outlook, By Digital/Numerical Relays (2021-2030) ($MN)           
120 Middle East & Africa Protective Relay Market Outlook, By Application (2021-2030) ($MN)           
121 Middle East & Africa Protective Relay Market Outlook, By Generator Protection (2021-2030) ($MN)           
122 Middle East & Africa Protective Relay Market Outlook, By Capacitor Bank Protection (2021-2030) ($MN)           
123 Middle East & Africa Protective Relay Market Outlook, By Feeder Protection (2021-2030) ($MN)           
124 Middle East & Africa Protective Relay Market Outlook, By Bus-Bar Protection (2021-2030) ($MN)           
125 Middle East & Africa Protective Relay Market Outlook, By Transformer Protection (2021-2030) ($MN)           
126 Middle East & Africa Protective Relay Market Outlook, By Breaker Protection (2021-2030) ($MN)           
127 Middle East & Africa Protective Relay Market Outlook, By Other Applications (2021-2030) ($MN)           
128 Middle East & Africa Protective Relay Market Outlook, By End User (2021-2030) ($MN)           
129 Middle East & Africa Protective Relay Market Outlook, By Industrial (2021-2030) ($MN)           
130 Middle East & Africa Protective Relay Market Outlook, By Utilities (2021-2030) ($MN)           
131 Middle East & Africa Protective Relay Market Outlook, By Railways (2021-2030) ($MN)           
132 Middle East & Africa Protective Relay Market Outlook, By Other End Users (2021-2030) ($MN)

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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