Qr And Nfc Codes Market
QR & NFC Codes Market Forecasts to 2032 – Global Analysis By Code Type (QR Codes, NFC Tags and Other Code Types), Payment Type, Operating Mode, Technology, Application, End User and By Geography
According to Stratistics MRC, the Global QR & NFC Codes Market is accounted for $42.1 billion in 2025 and is expected to reach $96.2 billion by 2032 growing at a CAGR of 12.5% during the forecast period. QR (Quick Response) codes are two-dimensional barcodes that store data such as URLs, product details, or contact information, enabling instant access via smartphone scanning. NFC (Near Field Communication) codes facilitate short-range wireless communication between compatible devices, allowing secure data exchange or contactless transactions. Both technologies streamline user interaction, enhance digital connectivity, and are widely adopted across retail, healthcare, and logistics for authentication, tracking, and mobile payments. Their integration supports efficient, touch-free experiences in modern digital ecosystems.
Market Dynamics:
Driver:
Widespread smartphone adoption
The proliferation of smartphones globally has significantly accelerated the adoption of QR and NFC technologies. With mobile devices now serving as primary tools for digital interaction, consumers increasingly rely on QR codes for scanning menus, accessing services, and verifying product authenticity. NFC-enabled devices support seamless tap-and-go payments, enhancing convenience across retail, transit, and healthcare. This widespread accessibility is fostering innovation in mobile commerce, loyalty programs, and smart packaging, positioning QR/NFC as foundational technologies in the digital economy.
Restraint:
Vulnerabilities in QR code phishing and NFC skimming
Despite their convenience, QR and NFC technologies face persistent security challenges. QR codes can be exploited for phishing attacks, redirecting users to malicious websites or unauthorized payment portals. Similarly, NFC signals are susceptible to skimming and spoofing, particularly in unsecured environments. These vulnerabilities raise concerns among enterprises and consumers, prompting demand for encrypted protocols, secure readers, and regulatory oversight. The lack of universal security standards across platforms further complicates safe deployment in sensitive applications.
Opportunity:
Integration with freshness indicators, TTI labels, and traceability tools
QR and NFC codes are increasingly embedded in smart packaging solutions, enabling real-time tracking, freshness monitoring, and product authentication. Technologies such as time-temperature indicators (TTI) and dynamic traceability labels are being paired with scannable codes to enhance supply chain transparency. This integration is particularly valuable in food, pharmaceuticals, and logistics, where safety and compliance are critical. As sustainability and digital traceability gain prominence, QR/NFC-enabled packaging offers a scalable solution for brands seeking consumer trust and regulatory alignment.
Threat:
Malicious QR codes and spoofed NFC signals
The growing use of QR and NFC codes has also led to a surge in cyber threats targeting these interfaces. Malicious actors deploy counterfeit QR codes in public spaces or spoof NFC signals to intercept sensitive data. These tactics undermine consumer confidence and expose businesses to reputational and financial risks. Without robust authentication mechanisms and user education, the market may face adoption hesitancy, especially in sectors handling personal or financial information.
Covid-19 Impact:
The pandemic catalyzed the shift toward contactless technologies, with QR and NFC codes emerging as essential tools for safe interaction. From digital menus and vaccine certificates to mobile payments and remote check-ins, these technologies enabled low-touch engagement across industries. While initial supply chain disruptions affected hardware availability, the long-term impact has been overwhelmingly positive. Businesses accelerated digital transformation, and consumers embraced mobile-first experiences, solidifying QR/NFC as critical components of post-pandemic infrastructure.
The QR codes segment is expected to be the largest during the forecast period
The QR codes segment is expected to account for the largest market share during the forecast period due to their affordability, ease of implementation, and universal compatibility with smartphone cameras. Their ability to encode diverse data types from URLs and product details to payment credentials makes them indispensable across industries. Retailers use them for promotions and inventory tracking, while healthcare providers leverage them for patient identification and medication labeling. The simplicity of deployment without specialized hardware further accelerates their adoption in both developed and emerging markets.
The push payment segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the push payment segment is predicted to witness the highest growth rate as these solutions allow users to initiate payments directly from their devices, reducing dependency on card readers or third-party processors. Enhanced security, faster transaction times, and reduced fraud risk are key advantages driving uptake. Financial institutions and fintech platforms are increasingly integrating push payment capabilities into mobile apps, especially in regions prioritizing digital financial inclusion and real-time settlement infrastructure.
Region with largest share:
During the forecast period, the Asia Pacific region is expected to hold the largest market share attributed to high mobile penetration, rapid urbanization, and strong government backing for digital payment ecosystems. Countries like China, India, and Indonesia have embraced QR-based payment platforms for everyday transactions, from street vendors to e-commerce giants. Public transportation systems, healthcare services, and educational institutions are also integrating QR/NFC for access control and digital verification. The region’s innovation in low-cost deployment and user-friendly interfaces continues to set global benchmarks.
Region with highest CAGR:
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR fueled by rising demand for secure, contactless technologies across consumer and enterprise applications. The region’s emphasis on cybersecurity, data privacy, and regulatory compliance is prompting investment in encrypted QR/NFC solutions. Healthcare providers are adopting these technologies for patient tracking and medication authentication, while educational institutions use them for attendance and credentialing. Additionally, the packaging industry is exploring QR/NFC for smart labeling, traceability, and sustainability, contributing to robust market expansion.
Key players in the market
Some of the key players in QR & NFC Codes Market include Scanbuy Inc., Blue Bite, Zebra Technologies, Denso Wave Inc., Avery Dennison, NXP Semiconductors, Identiv Inc., Thinfilm Electronics ASA, Smartify, Socket Mobile Inc., CodeREADr, Smartrac Technology GmbH, Proxama PLC, Inuru GmbH, Tapwow, and Tappy Technologies.
Key Developments:
In October 2025, Zebra Technologies partnered with Tulip to integrate mobile computers with Tulip’s MES platform for frontline manufacturing. The collaboration simplifies digital transformation and enhances traceability and quality control workflows.
In September 2025, Blue Bite launched GS1-compliant QR solutions for smart packaging, enabling personalized content and global compliance. The platform supports dynamic redirects, secure DNS, and API integrations for enterprise-grade traceability.
In September 2025, Avery Dennison expanded its partnership with Wiliot to scale ambient IoT supply chain intelligence globally. The collaboration enhances RFID-enabled traceability and supports sustainability goals.
Code Types Covered:
• QR Codes
• NFC Tags
• Other Code Types
Payment Types Covered:
• Push Payment
• Pull Payment
Operating Modes Covered:
• Reader Emulation Mode
• Peer-to-Peer Mode
• Card Emulation Mode
• Other Operating Modes
Technologies Covered:
• Static QR Code
• Dynamic QR Code
• Advanced QR Codes
• Passive NFC
• 1D/2D Barcode
• Cloud-based Dynamic
• Other Technologies
Applications Covered:
• Payments & Transactions
• Information Sharing
• Customer Engagement & Loyalty
• Supply Chain Management & Logistics
• Mobile & Contactless Payments
• Ticketing & Transit
• Other Applications
End Users Covered:
• BFSI
• Retail & E-commerce
• Transportation
• Automotive
• Healthcare
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 Application Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global QR & NFC Codes Market, By Code Type
5.1 Introduction
5.2 QR Codes
5.2.1 Website QR
5.2.2 Menu QR
5.2.3 File QR
5.2.4 vCard QR
5.3 NFC Tags
5.3.1 NTAG Series
5.3.2 MIFARE Series
5.3.3 ICODE Series
5.3 Other Code Types
6 Global QR & NFC Codes Market, By Payment Type
6.1 Introduction
6.2 Push Payment
6.3 Pull Payment
7 Global QR & NFC Codes Market, By Operating Mode
7.1 Introduction
7.2 Reader Emulation Mode
7.3 Peer-to-Peer Mode
7.4 Card Emulation Mode
7.5 Other Operating Modes
8 Global QR & NFC Codes Market, By Technology
8.1 Introduction
8.2 Static QR Code
8.3 Dynamic QR Code
8.4 Advanced QR Codes
8.5 Passive NFC
8.6 1D/2D Barcode
8.7 Cloud-based Dynamic
8.8 Other Technologies
9 Global QR & NFC Codes Market, By Application
9.1 Introduction
9.2 Payments & Transactions
9.3 Information Sharing
9.4 Customer Engagement & Loyalty
9.5 Supply Chain Management & Logistics
9.6 Mobile & Contactless Payments
9.7 Ticketing & Transit
9.8 Other Applications
10 Global QR & NFC Codes Market, By End User
10.1 Introduction
10.2 BFSI
10.3 Retail & E-commerce
10.4 Transportation
10.5 Automotive
10.6 Healthcare
10.7 Other End Users
11 Global QR & NFC Codes Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa
12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies
13 Company Profiling
13.1 Scanbuy Inc.
13.2 Blue Bite
13.3 Zebra Technologies
13.4 Denso Wave Inc.
13.5 Avery Dennison
13.6 NXP Semiconductors
13.7 Identiv Inc.
13.8 Thinfilm Electronics ASA
13.9 Smartify
13.10 Socket Mobile Inc.
13.11 CodeREADr
13.12 Smartrac Technology GmbH
13.13 Proxama PLC
13.14 Inuru GmbH
13.15 Tapwow
13.16 Tappy Technologies
List of Tables
1 Global QR & NFC Codes Market Outlook, By Region (2024-2032) ($MN)
2 Global QR & NFC Codes Market Outlook, By Code Type (2024-2032) ($MN)
3 Global QR & NFC Codes Market Outlook, By QR Codes (2024-2032) ($MN)
4 Global QR & NFC Codes Market Outlook, By Website QR (2024-2032) ($MN)
5 Global QR & NFC Codes Market Outlook, By Menu QR (2024-2032) ($MN)
6 Global QR & NFC Codes Market Outlook, By File QR (2024-2032) ($MN)
7 Global QR & NFC Codes Market Outlook, By vCard QR (2024-2032) ($MN)
8 Global QR & NFC Codes Market Outlook, By NFC Tags (2024-2032) ($MN)
9 Global QR & NFC Codes Market Outlook, By NTAG Series (2024-2032) ($MN)
10 Global QR & NFC Codes Market Outlook, By MIFARE Series (2024-2032) ($MN)
11 Global QR & NFC Codes Market Outlook, By ICODE Series (2024-2032) ($MN)
12 Global QR & NFC Codes Market Outlook, By Other Code Types (2024-2032) ($MN)
13 Global QR & NFC Codes Market Outlook, By Payment Type (2024-2032) ($MN)
14 Global QR & NFC Codes Market Outlook, By Push Payment (2024-2032) ($MN)
15 Global QR & NFC Codes Market Outlook, By Pull Payment (2024-2032) ($MN)
16 Global QR & NFC Codes Market Outlook, By Operating Mode (2024-2032) ($MN)
17 Global QR & NFC Codes Market Outlook, By Reader Emulation Mode (2024-2032) ($MN)
18 Global QR & NFC Codes Market Outlook, By Peer-to-Peer Mode (2024-2032) ($MN)
19 Global QR & NFC Codes Market Outlook, By Card Emulation Mode (2024-2032) ($MN)
20 Global QR & NFC Codes Market Outlook, By Other Operating Modes (2024-2032) ($MN)
21 Global QR & NFC Codes Market Outlook, By Technology (2024-2032) ($MN)
22 Global QR & NFC Codes Market Outlook, By Static QR Code (2024-2032) ($MN)
23 Global QR & NFC Codes Market Outlook, By Dynamic QR Code (2024-2032) ($MN)
24 Global QR & NFC Codes Market Outlook, By Advanced QR Codes (2024-2032) ($MN)
25 Global QR & NFC Codes Market Outlook, By Passive NFC (2024-2032) ($MN)
26 Global QR & NFC Codes Market Outlook, By 1D/2D Barcode (2024-2032) ($MN)
27 Global QR & NFC Codes Market Outlook, By Cloud-based Dynamic (2024-2032) ($MN)
28 Global QR & NFC Codes Market Outlook, By Other Technologies (2024-2032) ($MN)
29 Global QR & NFC Codes Market Outlook, By Application (2024-2032) ($MN)
30 Global QR & NFC Codes Market Outlook, By Payments & Transactions (2024-2032) ($MN)
31 Global QR & NFC Codes Market Outlook, By Information Sharing (2024-2032) ($MN)
32 Global QR & NFC Codes Market Outlook, By Customer Engagement & Loyalty (2024-2032) ($MN)
33 Global QR & NFC Codes Market Outlook, By Supply Chain Management & Logistics (2024-2032) ($MN)
34 Global QR & NFC Codes Market Outlook, By Mobile & Contactless Payments (2024-2032) ($MN)
35 Global QR & NFC Codes Market Outlook, By Ticketing & Transit (2024-2032) ($MN)
36 Global QR & NFC Codes Market Outlook, By Other Applications (2024-2032) ($MN)
37 Global QR & NFC Codes Market Outlook, By End User (2024-2032) ($MN)
38 Global QR & NFC Codes Market Outlook, By BFSI (2024-2032) ($MN)
39 Global QR & NFC Codes Market Outlook, By Retail & E-commerce (2024-2032) ($MN)
40 Global QR & NFC Codes Market Outlook, By Transportation (2024-2032) ($MN)
41 Global QR & NFC Codes Market Outlook, By Automotive (2024-2032) ($MN)
42 Global QR & NFC Codes Market Outlook, By Healthcare (2024-2032) ($MN)
43 Global QR & NFC Codes Market Outlook, By Other End Users (2024-2032) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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