Radio Broadcasting Market
PUBLISHED: 2024 ID: SMRC26146
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Radio Broadcasting Market

Radio Broadcasting Market Forecasts to 2030 - Global Analysis By Content Type (Commercial, Music, News, Sports Coverage, Special Events Coverage and Other Content Types), Type (Satellite Radio, Radio Network, Radio Station and Other Types), Technology (Frequency Modulation (FM), Amplitude Modulation (AM) and Other Technologies) and By Geography

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4.1 (67 reviews)
Published: 2024 ID: SMRC26146

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Radio Broadcasting Market is accounted for $67.4 billion in 2023 and is expected to reach $118.6 billion by 2030 growing at a CAGR of 8.4% during the forecast period. Radio broadcasting is the dissemination of audio content via radio waves to reach a wide audience. Broadcasting can be local, regional, national, or international, allowing for targeted communication or broad dissemination. Radio broadcasting plays a crucial role in providing information during emergencies, fostering community engagement, and preserving cultural heritage. With its widespread accessibility and adaptability to different contexts, radio remains a significant medium for entertainment worldwide.

Market Dynamics: 

Driver: 

Integration of radio broadcasting into smart devices

By seamlessly embedding radio functionality into smartphones, smart speakers, and other connected devices, broadcasters can reach wider audiences with enhanced accessibility and convenience. This integration leverages the ubiquity of smart devices, allowing users to effortlessly tune in to their favorite radio stations regardless of their location or time zone. Moreover, the convergence of radio broadcasting with smart technology enables innovative features such as personalized recommendations, interactive content, and on-demand playback, enriching the listener experience and fostering greater engagement.

Restraint:

Content licensing costs

Content licensing costs significantly impede the growth and sustainability of the radio broadcasting market. As broadcasters strive to provide diverse and engaging content to their audiences, they must obtain licenses for music, syndicated programs, and other copyrighted materials. These licensing fees can be exorbitant, especially for smaller stations or those operating on tight budgets. Consequently, many broadcasters are forced to limit their programming options or forego certain content altogether, ultimately diminishing the quality and appeal of their stations. Escalating licensing expenses can hinder innovation and investment in new technologies or talent development, further constraining the industry's ability to evolve and compete in an increasingly digital landscape.

Opportunity:

Innovative business models

Innovative business models are reshaping the landscape of radio broadcasting, injecting new life and dynamism into an industry once considered traditional. Digital streaming platforms, such as Spotify and Pandora, have expanded the reach of radio content beyond terrestrial limitations, offering personalized experiences tailored to individual preferences. Moreover, subscription-based models, like Patreon, enable listeners to directly support their favorite broadcasters, fostering a sense of community and loyalty. These innovations not only broaden the market appeal of radio broadcasting but also empower creators and listeners alike, driving a wave of creativity and diversity in content delivery.

Threat:

Content piracy

Content piracy poses a significant challenge to the radio broadcasting market by undermining the revenue streams of broadcasters. Pirated content, easily accessible through online platforms and illegal streaming services, diminishes the audience base of legitimate radio stations. As listeners opt for free or low-cost pirated alternatives, broadcasters experience a decline in advertising revenue and subscription fees. However, the unauthorized distribution of content deprives creators and rights holders of their rightful compensation, discouraging investment in new and innovative programming. This trend not only undermines the financial sustainability of radio broadcasters but also diminishes their ability to invest in high-quality content production and talent acquisition.

Covid-19 Impact: 

With widespread lockdowns and restrictions on movement, commuting habits changed dramatically, leading to a decline in listenership during traditional peak hours. This shift disrupted advertising revenues, as businesses reduced marketing budgets due to economic uncertainty. Many radio stations faced operational challenges, with staff working remotely and production facilities experiencing limitations. Live events, which often drive engagement and revenue for radio, were canceled or postponed, further exacerbating financial strain. However, the pandemic also highlighted radio's resilience as a trusted source of information and companionship during times of crisis, leading to increased consumption of news and talk radio formats.

The sports coverage segment is expected to be the largest during the forecast period

Sports coverage segment dominated the largest share in the radio broadcasting market during the projected time frame as it offers real-time updates, analysis, and commentary on various sports events, catering to the interests of sports enthusiasts. With the popularity of sports spanning across different demographics, radio stations capitalize on this widespread appeal to capture a diverse listener base. Moreover, sports coverage fosters a sense of community and engagement among fans, encouraging them to tune in regularly. Additionally, sports coverage often feature exclusive interviews, behind-the-scenes insights, and interactive elements, enhancing the overall listener experience and cementing radio's relevance in the digital age.

The frequency modulation (FM) segment is expected to have the highest CAGR during the forecast period

Frequency Modulation (FM) segment is expected to have the highest CAGR during the forecast period as it offers superior sound quality compared to its predecessor, amplitude modulation (AM), making it more appealing to listeners seeking clarity and fidelity. This enhanced audio experience has attracted a larger audience base, thereby increasing advertising revenue for broadcasters. Additionally, FM's resistance to interference allows for more reliable signal transmission, particularly in urban areas with dense electromagnetic activity.

Region with largest share:

Europe is estimated to command the largest share of the market throughout the extrapolated period. As individuals in the region increasingly prioritize their physical and mental well-being, there is a surge in interest for informative and engaging content related to fitness, nutrition, mental health, and holistic wellness practices. Radio broadcasters throughout the region are capitalizing on this trend by diversifying their programming to include segments dedicated to health and wellness topics, such as exercise routines, healthy cooking tips, mindfulness techniques, and expert interviews. Moreover, the rise of digital platforms and streaming services across the region enables radio stations to reach wider audiences and offer on-demand access to health-focused content, catering to the evolving preferences of listeners.

Region with highest CAGR:

Asia Pacific region is projected to witness the lucrative growth during the forecasted period. With regulations aimed at promoting local content production, ensuring fair competition and expanding broadcasting infrastructure, governments in the region are nurturing a vibrant broadcasting landscape. Initiatives focusing on digitalization and spectrum management are facilitating the transition towards advanced broadcasting technologies, enabling broadcasters to reach wider audiences and enhance service quality across the region.

Key players in the market

Some of the key players in Radio Broadcasting market include Alpha Media LLC, Beasley Broadcast Group, Inc, Bonneville International Corporation, British Broadcasting Corporation, Cox Media Group, Cumulus Media Inc, Emmis Corporation, Entercom Communications Corp, Hubbard Broadcasting, Inc, iHeartMedia Inc, Liberty Media Corporation, Saga Communications, Inc, Salem Media Group, Inc, Sirius XM Radio Inc and Townsquare Media, Inc.

Key Developments:

In April 2024, Liberty Media Corporation has announced an agreement to acquire MotoGP™. This new agreement will see Dorna Sports S.L., the exclusive commercial and television rights holder of MotoGP™, remain an independently run company attributed to Liberty Media’s Formula One Group tracking stock.

In October 2023, Beasley Broadcast Group, Inc Launches Music Discovery on HD-2 Channels in seven markets. It’s called NuTune Country and is now heard on WXTU-HD2 Philadelphia, WKLB-HD2 Boston, KKLZ-HD2 Las Vegas, WQYK-HD2 Tampa, WSOC-HD2 Charlotte, WKXC-HD2 Augusta, Ga., and WKML-HD2 Fayetteville, N.C.

Content Types Covered:
• Commercial
• Music
• News
• Sports Coverage
• Special Events Coverage
• Other Content Types 

Types Covered:
• Satellite Radio
• Radio Network
• Radio Station
• Other Types

Technologies Covered:
• Frequency Modulation (FM)
• Amplitude Modulation (AM)
• Other Technologies

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary    
     
2 Preface    

 2.1 Abstract   
 2.2 Stake Holders   
 2.3 Research Scope   
 2.4 Research Methodology   
  2.4.1 Data Mining  
  2.4.2 Data Analysis  
  2.4.3 Data Validation  
  2.4.4 Research Approach  
 2.5 Research Sources   
  2.5.1 Primary Research Sources  
  2.5.2 Secondary Research Sources  
  2.5.3 Assumptions  
     
3 Market Trend Analysis    
 3.1 Introduction   
 3.2 Drivers   
 3.3 Restraints   
 3.4 Opportunities   
 3.5 Threats   
 3.6 Technology Analysis   
 3.7 Emerging Markets   
 3.8 Impact of Covid-19   
     
4 Porters Five Force Analysis    
 4.1 Bargaining power of suppliers   
 4.2 Bargaining power of buyers   
 4.3 Threat of substitutes   
 4.4 Threat of new entrants   
 4.5 Competitive rivalry   
     
5 Global Radio Broadcasting Market, By Content Type    
 5.1 Introduction   
 5.2 Commercial   
 5.3 Music   
 5.4 News   
 5.5 Sports Coverage   
 5.6 Special Events Coverage   
 5.7 Other Content Types   
     
6 Global Radio Broadcasting Market, By Type    
 6.1 Introduction   
 6.2 Satellite Radio   
 6.3 Radio Network   
 6.4 Radio Station   
 6.5 Other Types   
     
7 Global Radio Broadcasting Market, By Technology    
 7.1 Introduction   
 7.2 Frequency Modulation (FM)   
 7.3 Amplitude Modulation (AM)   
 7.4 Other Technologies   
     
8 Global Radio Broadcasting Market, By Geography    
 8.1 Introduction   
 8.2 North America   
  8.2.1 US  
  8.2.2 Canada  
  8.2.3 Mexico  
 8.3 Europe   
  8.3.1 Germany  
  8.3.2 UK  
  8.3.3 Italy  
  8.3.4 France  
  8.3.5 Spain  
  8.3.6 Rest of Europe  
 8.4 Asia Pacific   
  8.4.1 Japan  
  8.4.2 China  
  8.4.3 India  
  8.4.4 Australia  
  8.4.5 New Zealand  
  8.4.6 South Korea  
  8.4.7 Rest of Asia Pacific  
 8.5 South America   
  8.5.1 Argentina  
  8.5.2 Brazil  
  8.5.3 Chile  
  8.5.4 Rest of South America  
 8.6 Middle East & Africa   
  8.6.1 Saudi Arabia  
  8.6.2 UAE  
  8.6.3 Qatar  
  8.6.4 South Africa  
  8.6.5 Rest of Middle East & Africa  
     
9 Key Developments    
 9.1 Agreements, Partnerships, Collaborations and Joint Ventures   
 9.2 Acquisitions & Mergers   
 9.3 New Product Launch   
 9.4 Expansions   
 9.5 Other Key Strategies   
     
10 Company Profiling    
 10.1 Alpha Media LLC   
 10.2 Beasley Broadcast Group, Inc   
 10.3 Bonneville International Corporation   
 10.4 British Broadcasting Corporation   
 10.5 Cox Media Group   
 10.6 Cumulus Media Inc   
 10.7 Emmis Corporation   
 10.8 Entercom Communications Corp   
 10.9 Hubbard Broadcasting, Inc   
 10.10 iHeartMedia Inc   
 10.11 Liberty Media Corporation   
 10.12 Saga Communications, Inc   
 10.13 Salem Media Group, Inc   
 10.14 Sirius XM Radio Inc   
 10.15 Townsquare Media, Inc   
     
List of Tables     
1 Global Radio Broadcasting Market Outlook, By Region (2021-2030) ($MN)    
2 Global Radio Broadcasting Market Outlook, By Content Type (2021-2030) ($MN)    
3 Global Radio Broadcasting Market Outlook, By Commercial (2021-2030) ($MN)    
4 Global Radio Broadcasting Market Outlook, By Music (2021-2030) ($MN)    
5 Global Radio Broadcasting Market Outlook, By News (2021-2030) ($MN)    
6 Global Radio Broadcasting Market Outlook, By Sports Coverage (2021-2030) ($MN)    
7 Global Radio Broadcasting Market Outlook, By Special Events Coverage (2021-2030) ($MN)    
8 Global Radio Broadcasting Market Outlook, By Other Content Types (2021-2030) ($MN)    
9 Global Radio Broadcasting Market Outlook, By Type (2021-2030) ($MN)    
10 Global Radio Broadcasting Market Outlook, By Satellite Radio (2021-2030) ($MN)    
11 Global Radio Broadcasting Market Outlook, By Radio Network (2021-2030) ($MN)    
12 Global Radio Broadcasting Market Outlook, By Radio Station (2021-2030) ($MN)    
13 Global Radio Broadcasting Market Outlook, By Other Types (2021-2030) ($MN)    
14 Global Radio Broadcasting Market Outlook, By Technology (2021-2030) ($MN)    
15 Global Radio Broadcasting Market Outlook, By Frequency Modulation (FM) (2021-2030) ($MN)    
16 Global Radio Broadcasting Market Outlook, By Amplitude Modulation (AM) (2021-2030) ($MN)    
17 Global Radio Broadcasting Market Outlook, By Other Technologies (2021-2030) ($MN)    
18 North America Radio Broadcasting Market Outlook, By Country (2021-2030) ($MN)    
19 North America Radio Broadcasting Market Outlook, By Content Type (2021-2030) ($MN)    
20 North America Radio Broadcasting Market Outlook, By Commercial (2021-2030) ($MN)    
21 North America Radio Broadcasting Market Outlook, By Music (2021-2030) ($MN)    
22 North America Radio Broadcasting Market Outlook, By News (2021-2030) ($MN)    
23 North America Radio Broadcasting Market Outlook, By Sports Coverage (2021-2030) ($MN)    
24 North America Radio Broadcasting Market Outlook, By Special Events Coverage (2021-2030) ($MN)    
25 North America Radio Broadcasting Market Outlook, By Other Content Types (2021-2030) ($MN)    
26 North America Radio Broadcasting Market Outlook, By Type (2021-2030) ($MN)    
27 North America Radio Broadcasting Market Outlook, By Satellite Radio (2021-2030) ($MN)    
28 North America Radio Broadcasting Market Outlook, By Radio Network (2021-2030) ($MN)    
29 North America Radio Broadcasting Market Outlook, By Radio Station (2021-2030) ($MN)    
30 North America Radio Broadcasting Market Outlook, By Other Types (2021-2030) ($MN)    
31 North America Radio Broadcasting Market Outlook, By Technology (2021-2030) ($MN)    
32 North America Radio Broadcasting Market Outlook, By Frequency Modulation (FM) (2021-2030) ($MN)    
33 North America Radio Broadcasting Market Outlook, By Amplitude Modulation (AM) (2021-2030) ($MN)    
34 North America Radio Broadcasting Market Outlook, By Other Technologies (2021-2030) ($MN)    
35 Europe Radio Broadcasting Market Outlook, By Country (2021-2030) ($MN)    
36 Europe Radio Broadcasting Market Outlook, By Content Type (2021-2030) ($MN)    
37 Europe Radio Broadcasting Market Outlook, By Commercial (2021-2030) ($MN)    
38 Europe Radio Broadcasting Market Outlook, By Music (2021-2030) ($MN)    
39 Europe Radio Broadcasting Market Outlook, By News (2021-2030) ($MN)    
40 Europe Radio Broadcasting Market Outlook, By Sports Coverage (2021-2030) ($MN)    
41 Europe Radio Broadcasting Market Outlook, By Special Events Coverage (2021-2030) ($MN)    
42 Europe Radio Broadcasting Market Outlook, By Other Content Types (2021-2030) ($MN)    
43 Europe Radio Broadcasting Market Outlook, By Type (2021-2030) ($MN)    
44 Europe Radio Broadcasting Market Outlook, By Satellite Radio (2021-2030) ($MN)    
45 Europe Radio Broadcasting Market Outlook, By Radio Network (2021-2030) ($MN)    
46 Europe Radio Broadcasting Market Outlook, By Radio Station (2021-2030) ($MN)    
47 Europe Radio Broadcasting Market Outlook, By Other Types (2021-2030) ($MN)    
48 Europe Radio Broadcasting Market Outlook, By Technology (2021-2030) ($MN)    
49 Europe Radio Broadcasting Market Outlook, By Frequency Modulation (FM) (2021-2030) ($MN)    
50 Europe Radio Broadcasting Market Outlook, By Amplitude Modulation (AM) (2021-2030) ($MN)    
51 Europe Radio Broadcasting Market Outlook, By Other Technologies (2021-2030) ($MN)    
52 Asia Pacific Radio Broadcasting Market Outlook, By Country (2021-2030) ($MN)    
53 Asia Pacific Radio Broadcasting Market Outlook, By Content Type (2021-2030) ($MN)    
54 Asia Pacific Radio Broadcasting Market Outlook, By Commercial (2021-2030) ($MN)    
55 Asia Pacific Radio Broadcasting Market Outlook, By Music (2021-2030) ($MN)    
56 Asia Pacific Radio Broadcasting Market Outlook, By News (2021-2030) ($MN)    
57 Asia Pacific Radio Broadcasting Market Outlook, By Sports Coverage (2021-2030) ($MN)    
58 Asia Pacific Radio Broadcasting Market Outlook, By Special Events Coverage (2021-2030) ($MN)    
59 Asia Pacific Radio Broadcasting Market Outlook, By Other Content Types (2021-2030) ($MN)    
60 Asia Pacific Radio Broadcasting Market Outlook, By Type (2021-2030) ($MN)    
61 Asia Pacific Radio Broadcasting Market Outlook, By Satellite Radio (2021-2030) ($MN)    
62 Asia Pacific Radio Broadcasting Market Outlook, By Radio Network (2021-2030) ($MN)    
63 Asia Pacific Radio Broadcasting Market Outlook, By Radio Station (2021-2030) ($MN)    
64 Asia Pacific Radio Broadcasting Market Outlook, By Other Types (2021-2030) ($MN)    
65 Asia Pacific Radio Broadcasting Market Outlook, By Technology (2021-2030) ($MN)    
66 Asia Pacific Radio Broadcasting Market Outlook, By Frequency Modulation (FM) (2021-2030) ($MN)    
67 Asia Pacific Radio Broadcasting Market Outlook, By Amplitude Modulation (AM) (2021-2030) ($MN)    
68 Asia Pacific Radio Broadcasting Market Outlook, By Other Technologies (2021-2030) ($MN)    
69 South America Radio Broadcasting Market Outlook, By Country (2021-2030) ($MN)    
70 South America Radio Broadcasting Market Outlook, By Content Type (2021-2030) ($MN)    
71 South America Radio Broadcasting Market Outlook, By Commercial (2021-2030) ($MN)    
72 South America Radio Broadcasting Market Outlook, By Music (2021-2030) ($MN)    
73 South America Radio Broadcasting Market Outlook, By News (2021-2030) ($MN)    
74 South America Radio Broadcasting Market Outlook, By Sports Coverage (2021-2030) ($MN)    
75 South America Radio Broadcasting Market Outlook, By Special Events Coverage (2021-2030) ($MN)    
76 South America Radio Broadcasting Market Outlook, By Other Content Types (2021-2030) ($MN)    
77 South America Radio Broadcasting Market Outlook, By Type (2021-2030) ($MN)    
78 South America Radio Broadcasting Market Outlook, By Satellite Radio (2021-2030) ($MN)    
79 South America Radio Broadcasting Market Outlook, By Radio Network (2021-2030) ($MN)    
80 South America Radio Broadcasting Market Outlook, By Radio Station (2021-2030) ($MN)    
81 South America Radio Broadcasting Market Outlook, By Other Types (2021-2030) ($MN)    
82 South America Radio Broadcasting Market Outlook, By Technology (2021-2030) ($MN)    
83 South America Radio Broadcasting Market Outlook, By Frequency Modulation (FM) (2021-2030) ($MN)    
84 South America Radio Broadcasting Market Outlook, By Amplitude Modulation (AM) (2021-2030) ($MN)    
85 South America Radio Broadcasting Market Outlook, By Other Technologies (2021-2030) ($MN)    
86 Middle East & Africa Radio Broadcasting Market Outlook, By Country (2021-2030) ($MN)    
87 Middle East & Africa Radio Broadcasting Market Outlook, By Content Type (2021-2030) ($MN)    
88 Middle East & Africa Radio Broadcasting Market Outlook, By Commercial (2021-2030) ($MN)    
89 Middle East & Africa Radio Broadcasting Market Outlook, By Music (2021-2030) ($MN)    
90 Middle East & Africa Radio Broadcasting Market Outlook, By News (2021-2030) ($MN)    
91 Middle East & Africa Radio Broadcasting Market Outlook, By Sports Coverage (2021-2030) ($MN)    
92 Middle East & Africa Radio Broadcasting Market Outlook, By Special Events Coverage (2021-2030) ($MN)    
93 Middle East & Africa Radio Broadcasting Market Outlook, By Other Content Types (2021-2030) ($MN)    
94 Middle East & Africa Radio Broadcasting Market Outlook, By Type (2021-2030) ($MN)    
95 Middle East & Africa Radio Broadcasting Market Outlook, By Satellite Radio (2021-2030) ($MN)    
96 Middle East & Africa Radio Broadcasting Market Outlook, By Radio Network (2021-2030) ($MN)    
97 Middle East & Africa Radio Broadcasting Market Outlook, By Radio Station (2021-2030) ($MN)    
98 Middle East & Africa Radio Broadcasting Market Outlook, By Other Types (2021-2030) ($MN)    
99 Middle East & Africa Radio Broadcasting Market Outlook, By Technology (2021-2030) ($MN)    
100 Middle East & Africa Radio Broadcasting Market Outlook, By Frequency Modulation (FM) (2021-2030) ($MN)    
101 Middle East & Africa Radio Broadcasting Market Outlook, By Amplitude Modulation (AM) (2021-2030) ($MN)    
102 Middle East & Africa Radio Broadcasting Market Outlook, By Other Technologies (2021-2030) ($MN)    

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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