Ready To Drink Market
Ready to Drink Market Forecasts to 2030 - Global Analysis By Product (Fermented Beverages, Non-fermented Beverages, Alcoholic Beverages and Other Products), Nature (Conventional, Organic and Other Natures), Packaging Type (Bottles, Cartons, Tetra Pack, Tin Can and Other Packaging Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retail, On-premise and Other Distribution Channels) and By Geography
According to Stratistics MRC, the Global Ready to Drink Market is accounted for $98.8 billion in 2023 and is expected to reach $178.4 billion by 2030 growing at a CAGR of 8.8% during the forecast period. The Ready to Drink (RTD) market is packaged beverages that are pre-mixed and ready for immediate consumption without the need for further preparation. These beverages include a wide range of options such as iced tea, coffee, alcoholic cocktails, and energy drinks. RTD products offer convenience, saving consumers time and effort, making them ideal for on-the-go lifestyles.
According to the Food Editorial, over 2.25 billion cups of coffee are being consumed on an average each day. Drinking coffee every day is a routine for 40% of college students.
Market Dynamics:
Driver:
Increasing demand for beverages made of natural ingredients
As consumers become more health-conscious, there is a growing preference for beverages that are free from artificial additives, preservatives, and excessive sugars. RTD products that feature natural ingredients like real fruit juices, herbal extracts, and organic sweeteners are perceived as healthier options, appealing to those seeking a more nutritious and wholesome choice. This demand is also fueled by the desire for transparency in product labeling, as consumers want to know what they are consuming. As a result, RTD brands that offer natural ingredient-based beverages cater to this consumer preference, enjoying a competitive edge in the market and driving the overall growth of the RTD industry.
Restraint:
Lack of consistent product quality
RTD beverages must maintain a high level of quality and taste across each batch and product line. Variations in taste, texture, or ingredient quality can lead to customer dissatisfaction and erode brand trust. Achieving this consistency, especially in products with natural or organic ingredients, can be challenging. Factors like sourcing variability, production processes, and storage conditions can impact the final product. Manufacturers must invest in robust quality control measures, stringent testing, and supply chain management to ensure that every RTD beverage meets consumer expectations. Inconsistencies can result in negative reviews, decreased customer loyalty, and lost market share.
Opportunity:
Eco-friendly packaging and sustainable sourcing
As environmental consciousness rises, consumers increasingly seek products with minimal ecological impact. Manufacturers adopting sustainable sourcing practices, such as using organic ingredients, supporting fair trade, and reducing carbon footprints, can attract eco-conscious consumers. Moreover, eco-friendly packaging, like recyclable or biodegradable materials, reduces plastic waste and contributes to a positive brand image. Companies that prioritize sustainability not only meet consumer expectations but also align with global efforts to combat climate change, positioning themselves for long-term success in a market where responsible consumption is gaining momentum.
Threat:
Economic fluctuations and consumer spending trends
RTD beverages, often positioned as convenience products, are sensitive to changes in consumer disposable income. During economic downturns, consumers may reduce discretionary spending, impacting their willingness to purchase RTD products, which are often priced at a premium. Moreover, shifts in consumer preferences and spending patterns can quickly influence the market. For instance, a trend towards healthier, more cost-effective homemade beverages can divert consumers away from RTD options. As such, RTD manufacturers must remain vigilant and adaptable, focusing on pricing strategies, innovation, and marketing efforts to remain competitive and resilient in the face of economic uncertainties and changing consumer spending behaviors.
Covid-19 Impact:
The COVID-19 pandemic had a significant impact on the Ready to Drink (RTD) market. Initially, lockdowns and restrictions led to a surge in demand for RTD beverages as consumers sought convenient at-home options. However, the closure of bars, restaurants, and other on-premises establishments disrupted the alcohol segment of the market. Supply chain disruptions and production limitations affected the availability of certain RTD products, causing distribution challenges. The pandemic also accelerated e-commerce adoption for RTD sales. As consumer behavior shifted, there was increased interest in functional and immunity-boosting RTD beverages. Overall, the pandemic highlighted the need for flexibility and innovation in the RTD market to adapt to rapidly changing consumer preferences and circumstances.
The bottles is expected to be the largest during the forecast period
The bottles have a significant share in the Ready to Drink market. Bottles play a pivotal role in the Ready to Drink (RTD) market, serving as the primary packaging for a wide range of beverages, including water, juices, sodas, and alcoholic cocktails. Their convenience, portability, and durability make bottles a popular choice for both single-serve and multi-serve RTD products. They protect beverages from external factors like light and air, preserving taste and freshness. Additionally, bottles come in various materials such as glass, plastic, and aluminum, offering diverse options for manufacturers to meet sustainability goals or cater to specific consumer preferences.
The supermarkets/hypermarkets segment is expected to have the highest CAGR during the forecast period
The supermarkets/hypermarkets have the highest CAGR within the Ready to Drink market over the forecast period. These retail establishments offer a wide array of RTD beverages, providing consumers with easy access to various brands and flavors in one location. Supermarkets and hypermarkets often feature dedicated aisles or sections for RTD products, making it convenient for shoppers to browse and choose from a diverse range of options. These retailers also frequently run promotions and displays, further boosting RTD sales. Moreover, the convenience of one-stop shopping and competitive pricing in supermarkets and hypermarkets enhances the visibility and accessibility of RTD beverages for consumers.
Region with largest share:
North America holds a significant position and expected to hold a largest share over the forecast period. With a diverse consumer base and evolving preferences, the RTD market in North America is characterized by a wide variety of products, including alcoholic beverages, energy drinks, iced tea, and functional beverages. The region's emphasis on health and wellness has driven the demand for natural and low-sugar RTD options. The presence of established brands and innovative start-ups, coupled with the growing popularity of e-commerce, ensures a competitive landscape. Moreover, sustainability initiatives and eco-friendly packaging align with the region's environmental consciousness, influencing product development and consumer choices in the North American RTD market.
Region with highest CAGR:
The Asia-Pacific region witnessed the highest CAGR in the Ready to drink market. The diversity of cultures, tastes, and lifestyles across countries in this region has led to a wide array of RTD products, from traditional tea and coffee to modern energy drinks and alcoholic beverages. The increasing urbanization and busy lifestyles have boosted the demand for convenient, on-the-go RTD options. Furthermore, the strong influence of health and wellness trends has driven the development of functional and low-sugar RTD beverages. The vast population and rising disposable incomes make Asia-Pacific a prime market for both established RTD brands and emerging players, creating a competitive and innovation-driven environment.
Key players in the market
Some of the key players in Ready to Drink Market include Yakult Honsha Co. Ltd., The Welch's Company, The Kraft Heinz Company, The J.M. Smucker Company, The Hershey Company, The Coca-Cola Company, Suntory Beverage & Food Ltd., Starbucks Corporation, Red Bull GmbH, Rauch Fruchtsäfte GmbH & Co OG, Pernod Ricard, PepsiCo., Inc., Ocean Spray Cranberries, Nestlé, Monster Beverage Corporation,Molson Coors Brewing Company, Keurig Dr. Pepper, Inc., Fuze Beverage, Diageo PLC., Del Monte Foods, Inc., Danone S.A., Cott Corporation, Campbell Soup Company, Bacardi Limited and Arizona Beverages.
Key Developments:
In February 2023, Pepsi Co. launched marshmallow-flavored Cola in partnership with Peeps. The pillowy-soft marshmallow cola flavor, paired with the instantly recognizable PEEPS®, comes in vibrant yellow packaging.
In September 2022, Honest Tea launched Just Iced Tea, a ready-to-drink organic iced tea brand focused on sourcing simple ingredients and Fair-Trade Certified teas and sweeteners Source.
In August 2022, PepsiCo launched Nitro Pepsi, its first nitrogen-infused cola in the cola category in the United States. The company used widget technology commonly found in coffee or beer products.
Products Covered:
• Fermented Beverages
• Non-fermented Beverages
• Alcoholic Beverages
• Other Products
Natures Covered:
• Conventional
• Organic
• Other Natures
Packaging Types Covered:
• Bottles
• Cartons
• Tetra Pack
• Tin Can
• Other Packaging Types
Distribution Channels Covered:
• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Retail
• On-premise
• Other Distribution Channels
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Ready to Drink Market, By Product
5.1 Introduction
5.2 Fermented Beverages
5.2.1 Dairy-based Beverages
5.2.2 Other Fermented Beverages
5.3 Non-fermented Beverages
5.3.1 Fruit & Vegetable Juices
5.3.2 Non-Fermented Dairy Beverages
5.3.3 Sports & Energy Drinks
5.3.4 Functional Water
5.3.5 Carbonated Soft Drinks
5.3.6 Other Non-fermented Beverages
5.4 Alcoholic Beverages
5.4.1 Malt-based
5.4.2 Spirit-based
5.4.3 Wine-based
5.5 Other Products
6 Global Ready to Drink Market, By Nature
6.1 Introduction
6.2 Conventional
6.3 Organic
6.4 Other Natures
7 Global Ready to Drink Market, By Packaging Type
7.1 Introduction
7.2 Bottles
7.3 Cartons
7.4 Tetra Pack
7.5 Tin Can
7.6 Other Packaging Types
8 Global Ready to Drink Market, By Distribution Channel
8.1 Introduction
8.2 Supermarkets/Hypermarkets
8.3 Specialty Stores
8.4 Convenience Stores
8.5 Online Retail
8.6 On-premise
8.7 Other Distribution Channels
9 Global Ready to Drink Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 Yakult Honsha Co. Ltd.
11.2 The Welch's Company
11.3 The Kraft Heinz Company
11.4 The J.M. Smucker Company
11.5 The Hershey Company
11.6 The Coca-Cola Company
11.7 Suntory Beverage & Food Ltd.
11.8 Starbucks Corporation
11.9 Red Bull GmbH
11.10 Rauch Fruchtsäfte GmbH & Co OG
11.11 Pernod Ricard
11.12 PepsiCo., Inc.
11.13 Ocean Spray Cranberries
11.14 Nestlé
11.15 Monster Beverage Corporation
11.16 Molson Coors Brewing Company
11.17 Keurig Dr. Pepper, Inc.
11.18 Fuze Beverage
11.19 Diageo PLC.
11.20 Del Monte Foods, Inc.
11.21 Danone S.A.
11.22 Cott Corporation
11.23 Campbell Soup Company
11.24 Bacardi Limited
11.25 Arizona Beverages
List of Tables
1 Global Ready to Drink Market Outlook, By Region (2021-2030) ($MN)
2 Global Ready to Drink Market Outlook, By Product (2021-2030) ($MN)
3 Global Ready to Drink Market Outlook, By Fermented Beverages (2021-2030) ($MN)
4 Global Ready to Drink Market Outlook, By Dairy-based Beverages (2021-2030) ($MN)
5 Global Ready to Drink Market Outlook, By Other Fermented Beverages (2021-2030) ($MN)
6 Global Ready to Drink Market Outlook, By Non-fermented Beverages (2021-2030) ($MN)
7 Global Ready to Drink Market Outlook, By Fruit & Vegetable Juices (2021-2030) ($MN)
8 Global Ready to Drink Market Outlook, By Non-Fermented Dairy Beverages (2021-2030) ($MN)
9 Global Ready to Drink Market Outlook, By Sports & Energy Drinks (2021-2030) ($MN)
10 Global Ready to Drink Market Outlook, By Functional Water (2021-2030) ($MN)
11 Global Ready to Drink Market Outlook, By Carbonated Soft Drinks (2021-2030) ($MN)
12 Global Ready to Drink Market Outlook, By Other Non-fermented Beverages (2021-2030) ($MN)
13 Global Ready to Drink Market Outlook, By Alcoholic Beverages (2021-2030) ($MN)
14 Global Ready to Drink Market Outlook, By Malt-based (2021-2030) ($MN)
15 Global Ready to Drink Market Outlook, By Spirit-based (2021-2030) ($MN)
16 Global Ready to Drink Market Outlook, By Wine-based (2021-2030) ($MN)
17 Global Ready to Drink Market Outlook, By Other Products (2021-2030) ($MN)
18 Global Ready to Drink Market Outlook, By Nature (2021-2030) ($MN)
19 Global Ready to Drink Market Outlook, By Conventional (2021-2030) ($MN)
20 Global Ready to Drink Market Outlook, By Organic (2021-2030) ($MN)
21 Global Ready to Drink Market Outlook, By Other Natures (2021-2030) ($MN)
22 Global Ready to Drink Market Outlook, By Packaging Type (2021-2030) ($MN)
23 Global Ready to Drink Market Outlook, By Bottles (2021-2030) ($MN)
24 Global Ready to Drink Market Outlook, By Cartons (2021-2030) ($MN)
25 Global Ready to Drink Market Outlook, By Tetra Pack (2021-2030) ($MN)
26 Global Ready to Drink Market Outlook, By Tin Can (2021-2030) ($MN)
27 Global Ready to Drink Market Outlook, By Other Packaging Types (2021-2030) ($MN)
28 Global Ready to Drink Market Outlook, By Distribution Channel (2021-2030) ($MN)
29 Global Ready to Drink Market Outlook, By Supermarkets/Hypermarkets (2021-2030) ($MN)
30 Global Ready to Drink Market Outlook, By Specialty Stores (2021-2030) ($MN)
31 Global Ready to Drink Market Outlook, By Convenience Stores (2021-2030) ($MN)
32 Global Ready to Drink Market Outlook, By Online Retail (2021-2030) ($MN)
33 Global Ready to Drink Market Outlook, By On-premise (2021-2030) ($MN)
34 Global Ready to Drink Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
"List of Figures
Figure 1 Global Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 2 North America Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 3 US Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 4 Canada Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 5 Mexico Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 6 Europe Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 7 Germany Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 8 UK Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 9 Italy Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 10 France Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 11 Spain Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 12 Rest of Europe Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 13 Asia Pacific Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 14 Japan Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 15 China Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 16 India Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 17 Australia Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 18 New Zealand Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 19 South Korea Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 20 Rest of Asia Pacific Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 21 South America Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 22 Argentina Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 23 Brazil Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 24 Chile Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 25 Rest of South America Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 26 Middle East & Africa Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 27 Saudi Arabia Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 28 UAE Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 29 Qatar Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 30 South Africa Ready to Drink Market Outlook (2021-2030) ($MN)
Figure 31 Rest of Middle East & Africa Ready to Drink Market Outlook (2021-2030) ($MN)
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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