Rhodiola Extract Market
Rhodiola Extract Market Forecasts to 2030 - Global Analysis By Nature (Organic and Conventional), Form (Powder, Liquid and Tablet/Capsule), Salidroside Concentration, Application, Distribution Channel and Geography
According to Stratistics MRC, the Global Rhodiola Extract Market is accounted for $3.1 billion in 2024 and is expected to reach $4.7 billion by 2030, growing at a CAGR of 7.4% during the forecast period. Rhodiola extract is a concentrated form of the Rhodiola rosea plant, known for its adaptogenic properties, which help the body resist physical, chemical, and environmental stress. The extract contains active compounds like rosavins and salidrosides, which are believed to enhance mental and physical performance, reduce fatigue, and improve mood. Pharmaceuticals, cosmetics, and dietary supplements widely use Rhodiola extract for its potential benefits in promoting overall health and well-being.
According to the World Health Organization, rhodiola roots and rhizomes are traditionally used to improve memory, reduce stress (adaptogenic action), fight cancer, and stimulate the central nervous system.
Market Dynamics:
Driver:
Growing demand for adaptogens
The increasing consumer interest in natural health solutions and stress management has fueled a surge in demand for adaptogens like Rhodiola extract. As awareness of the potential benefits of adaptogens in combating stress, fatigue, and improving overall well-being grows, more consumers are incorporating these supplements into their daily routines. This trend is further amplified by the rising prevalence of stress-related disorders and a shift towards preventive healthcare. The versatility of rhodiola extract in various applications, from dietary supplements to functional foods and beverages, is also contributing to its expanding market presence.
Restraint:
Limited scientific evidence
While rhodiola extract has a long history of traditional use, the lack of extensive, large-scale clinical studies on its efficacy and long-term safety poses a significant restraint to market growth. Many health claims associated with rhodiola extract are based on preliminary research or anecdotal evidence, which may not meet the stringent regulatory standards in some markets. This scientific uncertainty can make it challenging for manufacturers to obtain approvals for certain health claims and may deter some consumers and healthcare professionals from fully embracing Rhodiola-based products, potentially limiting market expansion in regulated sectors.
Opportunity:
Expansion of online retail platforms
The rapid growth of e-commerce and online retail platforms presents a significant opportunity for the Rhodiola extract market. These digital channels provide manufacturers and brands with direct access to a global consumer base, bypassing traditional distribution barriers. Online platforms also offer opportunities for consumer education through detailed product information, user reviews, and expert content, helping to build trust and awareness around Rhodiola extract products. The convenience of online shopping, coupled with the increasing consumer comfort with purchasing health supplements online, is expected to drive sales.
Threat:
Adulteration and quality control issues
The rhodiola extract market faces a significant threat from adulteration and quality control issues. As demand grows and wild Rhodiola becomes scarcer, there's an increased risk of product adulteration with cheaper, ineffective, or potentially harmful substances. Inconsistent quality standards across different regions and manufacturers can lead to products with varying levels of active compounds, potentially undermining consumer trust and efficacy. These quality concerns could lead to regulatory scrutiny and negative publicity, potentially damaging the reputation of Rhodiola products and slowing market growth.
Covid-19 Impact:
The COVID-19 pandemic initially disrupted supply chains and manufacturing processes for Rhodiola extract. However, it also increased consumer interest in immune-boosting and stress-reducing supplements, driving demand. The pandemic accelerated the shift towards e-commerce, benefiting online sales of Rhodiola products. Long-term, the increased focus on health and wellness may sustain higher demand for adaptogenic supplements like rhodiola extract.
The 3% salidroside segment is expected to be the largest during the forecast period
The 3% salidroside segment is anticipated to hold the largest market share during the forecast period. This segment dominates the Rhodiola extract market due to its optimal balance of potency and cost-effectiveness. This concentration is widely recognized for its therapeutic benefits, particularly in stress reduction and cognitive enhancement, making it popular among supplement manufacturers. The 3% salidroside extract offers a standardized potency that meets regulatory requirements in many markets while providing noticeable benefits to consumers. Its widespread use in various formulations, from capsules to functional beverages, contributes to its large market share and continued growth in the forecast period.
The healthcare and pharmaceuticals segment is expected to have the highest CAGR during the forecast period
The healthcare and pharmaceuticals segment is poised for the highest growth rate in the rhodiola extract market during the forecast period. This is due to increasing research into its potential medical applications. As more clinical studies explore Rhodiola's effects on stress-related disorders, cognitive function, and physical performance, pharmaceutical companies are showing greater interest in developing Rhodiola-based drugs or nutraceuticals. The growing trend of integrating natural compounds into mainstream medicine is also driving this segment's growth. Additionally, the potential for rhodiola extract in personalized medicine and mental health treatments is attracting investment and innovation in the healthcare sector.
Region with largest share:
North America is anticipated to dominate the rhodiola extract market due to its well-established dietary supplement industry and high consumer awareness of natural health products. The region's strong regulatory framework for supplements and growing interest in stress management and cognitive health solutions contribute to market growth. North America's robust research and development activities in natural products, coupled with a large consumer base willing to spend on premium health supplements, further solidify its leading position. The presence of major supplement manufacturers and extensive distribution networks also support the region's dominant market share.
Region with highest CAGR:
Asia Pacific is expected to experience the highest growth rate in the rhodiola extract market. The region's rapidly growing middle class, increasing health consciousness, and rising disposable incomes are fueling demand for natural health products. Traditional use of herbal medicines in many Asian countries aligns well with Rhodiola's properties, facilitating market acceptance. The expanding nutraceutical and functional food industries in countries like China, Japan, and South Korea are creating new opportunities for Rhodiola extract applications. Additionally, the region's developing e-commerce infrastructure is enhancing product accessibility and market penetration.
Key players in the market
Some of the key players in Rhodiola Extract Market include Herbo Nutra, Nutra Green, Dongguan Meiherb Biotech, Golden Horizon Biologics, Lanyor, Nutragreenlife, Hanzhong TRG Biotech, Bioway (Xi'an) Organic Ingredients, Ningbo J&S Botanics Inc., Organic Herb, Xi'an LiSun Biological Technology Co. Ltd., Shanxi NHK Technology, Fooding Group, and Beijing Refine Biology.
Key Developments:
In June 2023, in a significant development for the plant-based protein industry, Bioway recently met and interviewed Roberto, the head of procurement for the Brazilian subsidiary of a renowned multinational company, SW. The meeting took place at the prestigious Shanghai Food Ingredients Asia & Health Ingredients (FIA&CPHI) exhibition, setting the stage for a promising partnership. During their conversation, Bioway and Roberto discussed the increasing demand for organic protein products in Brazil and South America as a whole. To cater to this growing market, Roberto confirmed that the annual order quantity for the SW subsidiary would be no less than 600 tons of Bioway's organic pea protein and organic pumpkin seed protein powder. This exciting collaboration aims to open up a bigger market for Bioway's products in Brazil.
Nature Covered:
• Organic
• Conventional
Forms Covered:
• Powder
• Liquid
• Tablet/Capsule
Salidroside Concentration Covered:
• 1% Salidroside
• 3% Salidroside
• 10% Salidroside
• Other Concentrations
Applications Covered:
• Dietary Supplements
• Healthcare and Pharmaceuticals
• Nutraceuticals
• Food & Beverage
• Cosmetics & Personal Care
Distribution Channels Covered:
• Online Stores
• Retail Pharmacies
• Health and Wellness Stores
• Supermarkets/Hypermarkets
• Specialty Stores
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Rhodiola Extract Market, By Nature
5.1 Introduction
5.2 Organic
5.3 Conventional
6 Global Rhodiola Extract Market, By Form
6.1 Introduction
6.2 Powder
6.3 Liquid
6.4 Tablet/Capsule
7 Global Rhodiola Extract Market, By Salidroside Concentration
7.1 Introduction
7.2 1% Salidroside
7.3 3% Salidroside
7.4 10% Salidroside
7.5 Other Concentrations
8 Global Rhodiola Extract Market, By Application
8.1 Introduction
8.2 Dietary Supplements
8.3 Healthcare and Pharmaceuticals
8.3.1 Sports Nutrition
8.3.2 Stress Management
8.3.3 Cognitive Enhancement
8.4 Nutraceuticals
8.5 Food & Beverage
8.5.1 Functional Foods
8.5.2 Energy Drinks
8.6 Cosmetics & Personal Care
8.6.1 Anti-aging Products
8.6.2 Skin Care
8.6.3 Hair Care
9 Global Rhodiola Extract Market, By Distribution Channel
9.1 Introduction
9.2 Online Stores
9.3 Retail Pharmacies
9.4 Health and Wellness Stores
9.5 Supermarkets/Hypermarkets
9.6 Specialty Stores
10 Global Rhodiola Extract Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Herbo Nutra
12.2 Nutra Green
12.3 Dongguan Meiherb Biotech
12.4 Golden Horizon Biologics
12.5 Lanyor
12.6 Nutragreenlife
12.7 Hanzhong TRG Biotech
12.8 Bioway (Xi'an) Organic Ingredients
12.9 Ningbo J&S Botanics Inc.
12.10 Organic Herb
12.11 Xi'an LiSun Biological Technology Co. Ltd.
12.12 Shanxi NHK Technology
12.13 Fooding Group
12.14 Beijing Refine Biology
List of Tables
1 Global Rhodiola Extract Market Outlook, By Region (2022-2030) ($MN)
2 Global Rhodiola Extract Market Outlook, By Nature (2022-2030) ($MN)
3 Global Rhodiola Extract Market Outlook, By Organic (2022-2030) ($MN)
4 Global Rhodiola Extract Market Outlook, By Conventional (2022-2030) ($MN)
5 Global Rhodiola Extract Market Outlook, By Form (2022-2030) ($MN)
6 Global Rhodiola Extract Market Outlook, By Powder (2022-2030) ($MN)
7 Global Rhodiola Extract Market Outlook, By Liquid (2022-2030) ($MN)
8 Global Rhodiola Extract Market Outlook, By Tablet/Capsule (2022-2030) ($MN)
9 Global Rhodiola Extract Market Outlook, By Salidroside Concentration (2022-2030) ($MN)
10 Global Rhodiola Extract Market Outlook, By 1% Salidroside (2022-2030) ($MN)
11 Global Rhodiola Extract Market Outlook, By 3% Salidroside (2022-2030) ($MN)
12 Global Rhodiola Extract Market Outlook, By 10% Salidroside (2022-2030) ($MN)
13 Global Rhodiola Extract Market Outlook, By Other Concentrations (2022-2030) ($MN)
14 Global Rhodiola Extract Market Outlook, By Application (2022-2030) ($MN)
15 Global Rhodiola Extract Market Outlook, By Dietary Supplements (2022-2030) ($MN)
16 Global Rhodiola Extract Market Outlook, By Healthcare and Pharmaceuticals (2022-2030) ($MN)
17 Global Rhodiola Extract Market Outlook, By Sports Nutrition (2022-2030) ($MN)
18 Global Rhodiola Extract Market Outlook, By Stress Management (2022-2030) ($MN)
19 Global Rhodiola Extract Market Outlook, By Cognitive Enhancement (2022-2030) ($MN)
20 Global Rhodiola Extract Market Outlook, By Nutraceuticals (2022-2030) ($MN)
21 Global Rhodiola Extract Market Outlook, By Food & Beverage (2022-2030) ($MN)
22 Global Rhodiola Extract Market Outlook, By Functional Foods (2022-2030) ($MN)
23 Global Rhodiola Extract Market Outlook, By Energy Drinks (2022-2030) ($MN)
24 Global Rhodiola Extract Market Outlook, By Cosmetics & Personal Care (2022-2030) ($MN)
25 Global Rhodiola Extract Market Outlook, By Anti-aging Products (2022-2030) ($MN)
26 Global Rhodiola Extract Market Outlook, By Skin Care (2022-2030) ($MN)
27 Global Rhodiola Extract Market Outlook, By Hair Care (2022-2030) ($MN)
28 Global Rhodiola Extract Market Outlook, By Distribution Channel (2022-2030) ($MN)
29 Global Rhodiola Extract Market Outlook, By Online Stores (2022-2030) ($MN)
30 Global Rhodiola Extract Market Outlook, By Retail Pharmacies (2022-2030) ($MN)
31 Global Rhodiola Extract Market Outlook, By Health and Wellness Stores (2022-2030) ($MN)
32 Global Rhodiola Extract Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
33 Global Rhodiola Extract Market Outlook, By Specialty Stores (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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