Scara Robot
SCARA Robot Market Forecasts to 2030 - Global Analysis By Component (Services, Software and Hardware), Payload Capacity (Up to 5 kg, 5-15 kg and Above 15 kg), Application (Assembling & Disassembling, Welding & Soldering and Material Handling), End User and By Geography
According to Stratistics MRC, the Global SCARA Robot Market is accounted for $12.9 billion in 2024 and is expected to reach $26.1 billion by 2030 growing at a CAGR of 12.5% during the forecast period. A SCARA (Selective Compliance Assembly Robot Arm) robot is a type of industrial robotic arm designed for high-speed, precision tasks, primarily in assembly, material handling, and packaging. It is characterized by its unique configuration, which includes two parallel rotary joints and a vertical linear joint. This design allows for selective compliance, meaning the robot is rigid in the vertical direction but can be flexible in the horizontal plane, making it ideal for tasks like pick-and-place or assembly operations. SCARA robots excel in applications requiring high precision and repeatability, such as electronic component assembly, as they can handle small parts with high accuracy.
According to International Federation of Robotics, APAC region is experiencing a ‘robot revolution’, during which China already added 87,000 industrial robots in 2016.
Market Dynamics:
Driver:
Rising adoption in automotive assembly
SCARA robots are designed to perform high-speed, precise movements in a confined workspace, making them ideal for tasks such as part insertion, material handling, and assembly line operations. With their rigid structure in the vertical axis and flexibility in the horizontal plane, SCARA robots offer both speed and accuracy, crucial for the fast-paced automotive industry. As manufacturers aim for higher productivity and reduced downtime, SCARA robots provide a reliable solution that streamlines operations while ensuring high-quality standards. Their ability to handle repetitive tasks, coupled with advancements in AI and machine learning, allows for smarter and more adaptable automation systems.
Restraint:
High initial training requirements for operators
High initial training requirements for operators are a significant challenge for the adoption and effective use of SCARA robots in industrial settings. These robots, while offering high precision and speed in tasks like assembly, packaging, and pick-and-place, demand specialized knowledge and skills to operate efficiently. Operators must be trained in programming, troubleshooting, maintenance, and safety protocols, often requiring a steep learning curve. This not only increases the upfront cost of implementing SCARA robots but also adds to the downtime as workers get up to speed.
Opportunity:
Improved payload capacities for handling
Improved payload capacities are significantly enhancing SCARA (Selective Compliance Assembly Robot Arm) robots by enabling them to handle heavier and more complex tasks with greater efficiency. Traditionally, SCARA robots were known for their high-speed, precise movements, making them ideal for tasks like assembly, packaging, and material handling in environments with light to medium loads. Furthermore, advancements in design, materials, and motor technologies, modern SCARA robots now feature higher payload capacities, allowing them to handle heavier objects without compromising speed or accuracy.
Threat:
Lack of standardization
The lack of standardization in SCARA (Selective Compliance Assembly Robot Arm) robots is creating significant challenges in their widespread adoption and efficiency. However, without standardized design protocols and software interfaces, compatibility issues arise when integrating these robots into existing production lines or with other automation systems. Different manufacturers use varying designs, control systems, and programming languages, making it difficult for businesses to seamlessly adopt or switch between models. This results in higher training costs, longer setup times, and increased maintenance complexity. The absence of a unified approach can lead to issues in scalability, limiting the ability to upgrade systems or expand production capabilities.
Covid-19 Impact:
The COVID-19 pandemic significantly impacted the SCARA (Selective Compliance Assembly Robot Arm) robot industry, disrupting both production and demand. Factory shutdowns, labor shortages, and supply chain issues led to delays in manufacturing and delivery of SCARA robots. The pandemic also accelerated the adoption of automation as businesses sought ways to reduce reliance on human labor and ensure continuity during lockdowns and social distancing measures. SCARA robots, known for their precision in assembly and packaging tasks, became increasingly important in adapting to new manufacturing needs.
The Software segment is expected to be the largest during the forecast period
Software segment is expected to dominate the largest share over the estimated period as it improves its performance, flexibility, and ease of integration into various industrial applications. These upgrades typically focus on refining the robot's motion control algorithms, increasing its precision and speed while maintaining reliability. Enhancements may include implementing advanced kinematics and dynamic modeling, which enable the SCARA robot to perform more complex tasks with greater accuracy. Additionally, software improvements could involve better user interfaces for programming and operation, allowing operators to easily set up, monitor and modify tasks.
The Assembling & Disassembling segment is expected to have the highest CAGR during the forecast period
Assembling & Disassembling segment is estimated to grow at a rapid pace during the forecast period. SCARA robots are highly efficient, precise, and fast, making them ideal for tasks requiring repetitive and detailed work, such as assembly and disassembly. In assembly, SCARA robots are used to automate the process of placing components, fastening parts, and performing quality checks, ensuring consistency and reducing human error. Similarly, for disassembly, they can handle delicate or complex tasks like removing parts from assemblies, sorting components, or reworking products. SCARA robots are becoming increasingly essential for streamlining production processes, improving efficiency, and reducing labor costs in assembling and disassembling applications.
Region with largest share:
Asia Pacific region is poised to hold the largest share of the market throughout the extrapolated period. Governments across countries like Japan, China, South Korea, and India are increasingly investing in advanced manufacturing technologies, offering financial incentives, tax benefits, and funding for automation projects. These initiatives are part of broader strategies to boost industrial automation, reduce labor costs, and improve manufacturing efficiency. Additionally, many governments are promoting smart factory and Industry 4.0 initiatives, fostering the use of robotic systems for enhanced production capabilities.
Region with highest CAGR:
Europe region is estimated to witness the highest CAGR during the projected time frame. As industries across Europe seek to optimize manufacturing processes, SCARA robots are being increasingly favored due to their ability to perform high-speed, precise, and repeatable tasks, particularly in assembly, material handling, and packaging. The focus on customization allows businesses to tailor the robots to specific tasks, enabling seamless integration into diverse production lines. Additionally, the increasing need for flexible automation solutions that can adapt to changing product requirements and production volumes is driving innovation in SCARA robotics. Manufacturers are now offering modular designs and software-driven features that allow easy reprogramming and reconfiguration, making SCARA robots more versatile and cost-effective for various applications.
Key players in the market
Some of the key players in SCARA Robot market include ABB Robotics, Delta Electronics, Inc, Denso Corporation, Inventec Corporation, Kawasaki Heavy Industries Ltd, KUKA Robotics Corporation, Mitsubishi Electric Corporation, Omron Corporation, Parker Hannifin Corporation, Seiko Epson Corporation, Yaskawa Electric Corporation, Toshiba Machine Co., Ltd, Universal Robots A/S, Parker Hannifin Corporation and Autonics Corporation.
Key Developments:
In November 2023, ABB Robotics introduced the IRB 930 to its SCARA robot lineup, which now includes three models capable of handling payloads weighing 12 kg and 22 kg. This addition, designed to address increasing opportunities in both conventional and new markets, strengthens ABB's industrial automation solutions, satisfying a wide range of precision and efficiency needs in manufacturing applications.
In February 2023, FANUC introduced two new SCARA pick-and-place robots: the pedestal-mounted, cleanroom-standard SR-3iA/C three-axis and SR-6iA/C four-axis SR robots. Ideal for replacing manual labor in handling duties, they also feature innovative anti-contamination features that meet the highest safety and hygiene standards in even the most challenging pharmaceutical environments.
In June 2022, FANUC America expanded its SCARA robot lineup with three new models, including the SR-3iA/U ceiling mount, SR-3iA/C, and SR-6iA/C variants. These additions bolster FANUC's capacity to address automation requirements in assembly, packaging, material handling, and inspection processes.
Components Covered:
• Services
• Software
• Hardware
Payload Capacities Covered:
• Up to 5 kg
• 5-15 kg
• Above 15 kg
Applications Covered:
• Assembling & Disassembling
• Welding & Soldering
• Material Handling
End Users Covered:
• Chemicals
• Automotive
• Food & Beverages
• Pharmaceuticals & Cosmetics
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global SCARA Robot Market, By Component
5.1 Introduction
5.2 Services
5.3 Software
5.4 Hardware
6 Global SCARA Robot Market, By Payload Capacity
6.1 Introduction
6.2 Up to 5 kg
6.3 5-15 kg
6.4 Above 15 kg
7 Global SCARA Robot Market, By Application
7.1 Introduction
7.2 Assembling & Disassembling
7.3 Welding & Soldering
7.4 Material Handling
8 Global SCARA Robot Market, By End User
8.1 Introduction
8.2 Chemicals
8.3 Automotive
8.4 Food & Beverages
8.5 Pharmaceuticals & Cosmetics
8.6 Other End Users
9 Global SCARA Robot Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 ABB Robotics
11.2 Delta Electronics, Inc
11.3 Denso Corporation
11.4 Inventec Corporation
11.5 Kawasaki Heavy Industries Ltd
11.6 KUKA Robotics Corporation
11.7 Mitsubishi Electric Corporation
11.8 Omron Corporation
11.9 Parker Hannifin Corporation
11.10 Seiko Epson Corporation
11.11 Yaskawa Electric Corporation
11.12 Toshiba Machine Co., Ltd
11.13 Universal Robots A/S
11.14 Parker Hannifin Corporation
11.15 Autonics Corporation
List of Tables
1 Global SCARA Robot Market Outlook, By Region (2022-2030) ($MN)
2 Global SCARA Robot Market Outlook, By Component (2022-2030) ($MN)
3 Global SCARA Robot Market Outlook, By Services (2022-2030) ($MN)
4 Global SCARA Robot Market Outlook, By Software (2022-2030) ($MN)
5 Global SCARA Robot Market Outlook, By Hardware (2022-2030) ($MN)
6 Global SCARA Robot Market Outlook, By Payload Capacity (2022-2030) ($MN)
7 Global SCARA Robot Market Outlook, By Up to 5 kg (2022-2030) ($MN)
8 Global SCARA Robot Market Outlook, By 5-15 kg (2022-2030) ($MN)
9 Global SCARA Robot Market Outlook, By Above 15 kg (2022-2030) ($MN)
10 Global SCARA Robot Market Outlook, By Application (2022-2030) ($MN)
11 Global SCARA Robot Market Outlook, By Assembling & Disassembling (2022-2030) ($MN)
12 Global SCARA Robot Market Outlook, By Welding & Soldering (2022-2030) ($MN)
13 Global SCARA Robot Market Outlook, By Material Handling (2022-2030) ($MN)
14 Global SCARA Robot Market Outlook, By End User (2022-2030) ($MN)
15 Global SCARA Robot Market Outlook, By Chemicals (2022-2030) ($MN)
16 Global SCARA Robot Market Outlook, By Automotive (2022-2030) ($MN)
17 Global SCARA Robot Market Outlook, By Food & Beverages (2022-2030) ($MN)
18 Global SCARA Robot Market Outlook, By Pharmaceuticals & Cosmetics (2022-2030) ($MN)
19 Global SCARA Robot Market Outlook, By Other End Users (2022-2030) ($MN)
20 North America SCARA Robot Market Outlook, By Country (2022-2030) ($MN)
21 North America SCARA Robot Market Outlook, By Component (2022-2030) ($MN)
22 North America SCARA Robot Market Outlook, By Services (2022-2030) ($MN)
23 North America SCARA Robot Market Outlook, By Software (2022-2030) ($MN)
24 North America SCARA Robot Market Outlook, By Hardware (2022-2030) ($MN)
25 North America SCARA Robot Market Outlook, By Payload Capacity (2022-2030) ($MN)
26 North America SCARA Robot Market Outlook, By Up to 5 kg (2022-2030) ($MN)
27 North America SCARA Robot Market Outlook, By 5-15 kg (2022-2030) ($MN)
28 North America SCARA Robot Market Outlook, By Above 15 kg (2022-2030) ($MN)
29 North America SCARA Robot Market Outlook, By Application (2022-2030) ($MN)
30 North America SCARA Robot Market Outlook, By Assembling & Disassembling (2022-2030) ($MN)
31 North America SCARA Robot Market Outlook, By Welding & Soldering (2022-2030) ($MN)
32 North America SCARA Robot Market Outlook, By Material Handling (2022-2030) ($MN)
33 North America SCARA Robot Market Outlook, By End User (2022-2030) ($MN)
34 North America SCARA Robot Market Outlook, By Chemicals (2022-2030) ($MN)
35 North America SCARA Robot Market Outlook, By Automotive (2022-2030) ($MN)
36 North America SCARA Robot Market Outlook, By Food & Beverages (2022-2030) ($MN)
37 North America SCARA Robot Market Outlook, By Pharmaceuticals & Cosmetics (2022-2030) ($MN)
38 North America SCARA Robot Market Outlook, By Other End Users (2022-2030) ($MN)
39 Europe SCARA Robot Market Outlook, By Country (2022-2030) ($MN)
40 Europe SCARA Robot Market Outlook, By Component (2022-2030) ($MN)
41 Europe SCARA Robot Market Outlook, By Services (2022-2030) ($MN)
42 Europe SCARA Robot Market Outlook, By Software (2022-2030) ($MN)
43 Europe SCARA Robot Market Outlook, By Hardware (2022-2030) ($MN)
44 Europe SCARA Robot Market Outlook, By Payload Capacity (2022-2030) ($MN)
45 Europe SCARA Robot Market Outlook, By Up to 5 kg (2022-2030) ($MN)
46 Europe SCARA Robot Market Outlook, By 5-15 kg (2022-2030) ($MN)
47 Europe SCARA Robot Market Outlook, By Above 15 kg (2022-2030) ($MN)
48 Europe SCARA Robot Market Outlook, By Application (2022-2030) ($MN)
49 Europe SCARA Robot Market Outlook, By Assembling & Disassembling (2022-2030) ($MN)
50 Europe SCARA Robot Market Outlook, By Welding & Soldering (2022-2030) ($MN)
51 Europe SCARA Robot Market Outlook, By Material Handling (2022-2030) ($MN)
52 Europe SCARA Robot Market Outlook, By End User (2022-2030) ($MN)
53 Europe SCARA Robot Market Outlook, By Chemicals (2022-2030) ($MN)
54 Europe SCARA Robot Market Outlook, By Automotive (2022-2030) ($MN)
55 Europe SCARA Robot Market Outlook, By Food & Beverages (2022-2030) ($MN)
56 Europe SCARA Robot Market Outlook, By Pharmaceuticals & Cosmetics (2022-2030) ($MN)
57 Europe SCARA Robot Market Outlook, By Other End Users (2022-2030) ($MN)
58 Asia Pacific SCARA Robot Market Outlook, By Country (2022-2030) ($MN)
59 Asia Pacific SCARA Robot Market Outlook, By Component (2022-2030) ($MN)
60 Asia Pacific SCARA Robot Market Outlook, By Services (2022-2030) ($MN)
61 Asia Pacific SCARA Robot Market Outlook, By Software (2022-2030) ($MN)
62 Asia Pacific SCARA Robot Market Outlook, By Hardware (2022-2030) ($MN)
63 Asia Pacific SCARA Robot Market Outlook, By Payload Capacity (2022-2030) ($MN)
64 Asia Pacific SCARA Robot Market Outlook, By Up to 5 kg (2022-2030) ($MN)
65 Asia Pacific SCARA Robot Market Outlook, By 5-15 kg (2022-2030) ($MN)
66 Asia Pacific SCARA Robot Market Outlook, By Above 15 kg (2022-2030) ($MN)
67 Asia Pacific SCARA Robot Market Outlook, By Application (2022-2030) ($MN)
68 Asia Pacific SCARA Robot Market Outlook, By Assembling & Disassembling (2022-2030) ($MN)
69 Asia Pacific SCARA Robot Market Outlook, By Welding & Soldering (2022-2030) ($MN)
70 Asia Pacific SCARA Robot Market Outlook, By Material Handling (2022-2030) ($MN)
71 Asia Pacific SCARA Robot Market Outlook, By End User (2022-2030) ($MN)
72 Asia Pacific SCARA Robot Market Outlook, By Chemicals (2022-2030) ($MN)
73 Asia Pacific SCARA Robot Market Outlook, By Automotive (2022-2030) ($MN)
74 Asia Pacific SCARA Robot Market Outlook, By Food & Beverages (2022-2030) ($MN)
75 Asia Pacific SCARA Robot Market Outlook, By Pharmaceuticals & Cosmetics (2022-2030) ($MN)
76 Asia Pacific SCARA Robot Market Outlook, By Other End Users (2022-2030) ($MN)
77 South America SCARA Robot Market Outlook, By Country (2022-2030) ($MN)
78 South America SCARA Robot Market Outlook, By Component (2022-2030) ($MN)
79 South America SCARA Robot Market Outlook, By Services (2022-2030) ($MN)
80 South America SCARA Robot Market Outlook, By Software (2022-2030) ($MN)
81 South America SCARA Robot Market Outlook, By Hardware (2022-2030) ($MN)
82 South America SCARA Robot Market Outlook, By Payload Capacity (2022-2030) ($MN)
83 South America SCARA Robot Market Outlook, By Up to 5 kg (2022-2030) ($MN)
84 South America SCARA Robot Market Outlook, By 5-15 kg (2022-2030) ($MN)
85 South America SCARA Robot Market Outlook, By Above 15 kg (2022-2030) ($MN)
86 South America SCARA Robot Market Outlook, By Application (2022-2030) ($MN)
87 South America SCARA Robot Market Outlook, By Assembling & Disassembling (2022-2030) ($MN)
88 South America SCARA Robot Market Outlook, By Welding & Soldering (2022-2030) ($MN)
89 South America SCARA Robot Market Outlook, By Material Handling (2022-2030) ($MN)
90 South America SCARA Robot Market Outlook, By End User (2022-2030) ($MN)
91 South America SCARA Robot Market Outlook, By Chemicals (2022-2030) ($MN)
92 South America SCARA Robot Market Outlook, By Automotive (2022-2030) ($MN)
93 South America SCARA Robot Market Outlook, By Food & Beverages (2022-2030) ($MN)
94 South America SCARA Robot Market Outlook, By Pharmaceuticals & Cosmetics (2022-2030) ($MN)
95 South America SCARA Robot Market Outlook, By Other End Users (2022-2030) ($MN)
96 Middle East & Africa SCARA Robot Market Outlook, By Country (2022-2030) ($MN)
97 Middle East & Africa SCARA Robot Market Outlook, By Component (2022-2030) ($MN)
98 Middle East & Africa SCARA Robot Market Outlook, By Services (2022-2030) ($MN)
99 Middle East & Africa SCARA Robot Market Outlook, By Software (2022-2030) ($MN)
100 Middle East & Africa SCARA Robot Market Outlook, By Hardware (2022-2030) ($MN)
101 Middle East & Africa SCARA Robot Market Outlook, By Payload Capacity (2022-2030) ($MN)
102 Middle East & Africa SCARA Robot Market Outlook, By Up to 5 kg (2022-2030) ($MN)
103 Middle East & Africa SCARA Robot Market Outlook, By 5-15 kg (2022-2030) ($MN)
104 Middle East & Africa SCARA Robot Market Outlook, By Above 15 kg (2022-2030) ($MN)
105 Middle East & Africa SCARA Robot Market Outlook, By Application (2022-2030) ($MN)
106 Middle East & Africa SCARA Robot Market Outlook, By Assembling & Disassembling (2022-2030) ($MN)
107 Middle East & Africa SCARA Robot Market Outlook, By Welding & Soldering (2022-2030) ($MN)
108 Middle East & Africa SCARA Robot Market Outlook, By Material Handling (2022-2030) ($MN)
109 Middle East & Africa SCARA Robot Market Outlook, By End User (2022-2030) ($MN)
110 Middle East & Africa SCARA Robot Market Outlook, By Chemicals (2022-2030) ($MN)
111 Middle East & Africa SCARA Robot Market Outlook, By Automotive (2022-2030) ($MN)
112 Middle East & Africa SCARA Robot Market Outlook, By Food & Beverages (2022-2030) ($MN)
113 Middle East & Africa SCARA Robot Market Outlook, By Pharmaceuticals & Cosmetics (2022-2030) ($MN)
114 Middle East & Africa SCARA Robot Market Outlook, By Other End Users (2022-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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