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PUBLISHED: 2021 ID: SMRC20656
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Smart Television (TV) Market Forecasts to 2028 – Global Analysis By Technology (Interface Design, Operating System), Application (Public, Family), End User (Educational Purpose, Residential), and By Geography

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4.8 (19 reviews)
Published: 2021 ID: SMRC20656

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Smart Television (TV) Market is accounted for $147.80 billion in 2020 and is expected to reach $1,105.61 billion by 2028 growing at a CAGR of 28.6% during the forecast period. Some of the key factors propelling the market growth include increasing demand for smart TV’s, technological advancements in TV resolution from HD towards 4K and higher, demand for web-enabled TV’s, increasing usage of the internet, growing disposable income across emerging economies, and development of entertainment technologies. However, lack of high-speed internet penetration in emerging economies is likely to restraint the market.
 

Smart TV is basically a concurrence between computer and social TV which allows users to use all features presents in computers or smartphones. Smart TV offers various features such as internet accessibility, storage capacity, GPS system and other entertainment features such as games, music and other. Smart TV is integrated with internet connection which allows access to a number of popular websites including Netflix, YouTube, Amazon Prime and Hulu. In addition to this, smart TV is currently facing many technological transformations such as motion control. Adoption of smart TV by advertisement media is a key trend which is expected to lead smart TV generation to the next level.

By panel type, the quantum dot light emitting diode (QLED) segment is projected to be a significant-growing segment in the oil & gas pumps market, owing to increased adoption since it comprises of a variety of features which other panel types are unable to offer and the advent of QLED technology has led to a decline in LCD panel manufacturing. QLED panels work the same way as LED TVs. There is a backlight built from hundreds or thousands of LEDs that light the individual pixels. QLED improves on standard LED by employing nanoparticles (quantum dots) to supercharge the brightness and color of these individual pixels. The result is a more vibrant color. QLED Alliance has been developed, which consists of Samsung, Hisense, and TCL, devoted to furthering the Quantum Dot cause. This is aiding in the market growth and helping in new product development.

On the basis of geography, the Asia Pacific region is expected to have considerable market growth during the forecast period, due to rise in the regional demand for 4K televisions as customers is choosing UHD TVs due to their sleek design and better image quality, increasing demand for smart TVs by end-users, and the emerging economies of India, China, and Japan. The rising demand for these sets has created opportunities for the content providers to deliver content in better resolution and recording facilities that can support 4K technology. China dominated the market, supported by the emergence of new entrants such as Hisense Co., Ltd. and TCL Corporation, who made the competition fierce for the major players. A few Chinese brands such as TCL Corporation have also entered the North American region, thereby ensuring a global coverage for these brands.

Some of the key players in Smart Television (TV) Market include Panasonic Corporation, Vizio Inc., Koninklijke Philips NV, TCL Corporation, Haier Group Corporation, Hitachi Ltd., Samsung Electronics Co. Ltd., Sony Corporation, LG Electronics, Inc., Insignia Systems Inc., Sansui Electric Co. Ltd., Apple Inc., Videocon Industries Limited, Toshiba Corporation, Hisense Group Co. Ltd., Skyworth Digital Holdings Co., Ltd., and Intex Technologies.

Report Coverage

Details

Published Year:

2021

Estimated Market Size in 2020:

USD 147.80 billion

Estimated Period:

2020

Compound Annual Growth Rate (CAGR)  from 2020 to 2028:

28.6%

Predicted 2028 Value:

USD 1,105.61 billion

Forecast Years:

2021-2028

Tables, Graphs & Figures

455

Chapters Covered:

Screen Type, Refresh Rate, Resolution Type, Platform, Distribution Channel, Screen Size, Panel Type, Accessory, Technology, Application, and End User

Core Drivers and Opportunities:

  • Technological advancements in TV resolution from HD towards 4K and higher
  • Demand for web-enabled TV’s
  • Growing disposable income across emerging economies
  • Technology shift from internet TV to smart TV

Restraining Factors & Market Threats:

  • Lack of high-speed internet penetration in emerging economies
  • High cost of smart TVs


Screen Types Covered:
• Curved Screen
• Flat Screen
• Foldable Screen

Refresh Rates Covered:
• 240Hz
• 120Hz
• 60Hz

Resolution Types Covered:
• 8K Television (TV)
• High Definition Televsion (HDTV)
• 4K Ultra-High-Definition Television (UHD TV)
• Full High Definition (HD) TV
• 720p
• 1080p
• 4K Television (TV)

Platforms Covered:
• Tizen Operating System (OS)
• Roku Television (TV)
• iPhone Operating System (OS)
• Android TV & Google TV
• Web Operating System (OS)
• MyHomeScreen
• Fire Television (TV) (AMAZON)

Distribution Models Covered:
• Offline
• Online Stores
• Indirect
• Direct

Screen Sizes Covered:
• Above 65 Inches
• 56 to 65 Inches
• 46 to 55 Inches
• 32 to 45 Inches
• Below 32 Inches

Panel Types Covered:
• Organic Light Emitting Diode (OLED)
• Liquid Crystal Display (LCD)
• Quantum Dot Light Emitting Diode (QLED)
• Light Emitting Diode (LED)
• Plasma Display Panel (PDP)
• Surface-Conduction Electron-Emitter Display (SED)

Accessories Covered:
• Television (TV) Camera
• 3D Glasses
• wireless Local Area Network (LAN) Adaptor
• Keypads
• Gaming Devices/Play Stations

Technologies Covered:
• Interface Design
• Operating System

Applications Covered:
• Public
• Family

End Users Covered:
• Office Purpose
• Educational Purpose
• Telecommunications
• Life
• Residential
• Consumers
• Enterprises
• Commercial (Advertising)
• Tool
• News Reader
• Transportation
• Social Networking Services

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o France
o Italy
o UK 
o Spain
o Rest of Europe      
• Asia Pacific
o Japan       
o China       
o India       
o Australia       
o New Zealand
o South Korea               
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2019, 2020, 2021, 2025 and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic analysis: Drivers and Constraints, Product/Technology Analysis, Porter’s five forces analysis, SWOT analysis, etc.
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Key Questions Answered In The Report

The Global Smart Television (TV) Market is majorly driven by rising trend of video-on-demand service, increasing demand for personalized entertainment, increasing penetration of high-speed internet, and rising disposable income of the population.

The 4K ultra-high-definition television (UHD TV) segment is growing at a highest CAGR owing to the increase in the demand for such type of TVs as a result of decreasing costs, the mounting deployment of smart entertainment products with high resolution, and increasing advancement in technology.

Asia Pacific dominated with a significant market share due to rising adoption of smart TVs across various sectors as a result of increasing demand for TVs that offer enhanced image & sound quality and smooth design, enhancing living standards of people, and rising inclination towards OTT VOD platforms like Netflix.

Middle East and Africa market is growing at a highest CAGR owing to the advancements across the OTT space, a notable increase in the development of engaging content are leading to a rapid rise in the adoption of smart TVs in the region, and shifting consumer focus toward online content owing to the increasing availability of seamless.

Key players in Smart Television (TV) Market include Panasonic Corporation, Vizio Inc., Koninklijke Philips NV, TCL Corporation, Haier Group Corporation, Hitachi Ltd., Samsung Electronics Co. Ltd., Sony Corporation, LG Electronics, Inc., Insignia Systems Inc., Sansui Electric Co. Ltd., Apple Inc., Videocon Industries Limited, Toshiba Corporation, Hisense Group Co. Ltd., Skyworth Digital Holdings Co., Ltd., and Intex Technologies.

Table of Contents

1 Executive Summary     
      
2 Preface     

 2.1 Abstract    
 2.2 Stake Holders    
 2.3 Research Scope    
 2.4 Research Methodology    
  2.4.1 Data Mining    
  2.4.2 Data Analysis   
  2.4.3 Data Validation   
  2.4.4 Research Approach   
 2.5 Research Sources    
  2.5.1 Primary Research Sources   
  2.5.2 Secondary Research Sources   
  2.5.3 Assumptions   
      
3 Market Trend Analysis     
 3.1 Introduction    
 3.2 Drivers    
 3.3 Restraints    
 3.4 Opportunities    
 3.5 Threats    
 3.6 Technology Analysis    
 3.7 Application Analysis    
 3.8 End User Analysis    
 3.9 Emerging Markets    
 3.10 Impact of Covid-19    
      
4 Porters Five Force Analysis     
 4.1 Bargaining power of suppliers    
 4.2 Bargaining power of buyers    
 4.3 Threat of substitutes    
 4.4 Threat of new entrants    
 4.5 Competitive rivalry    
      
5 Global Smart Television (TV) Market, By Screen Type     
 5.1 Introduction    
 5.2 Curved Screen    
 5.3 Flat Screen    
 5.4 Foldable Screen    
      
6 Global Smart Television (TV) Market, By Refresh Rate     
 6.1 Introduction    
 6.2 240Hz    
 6.3 120Hz    
 6.4 60Hz    
       
7 Global Smart Television (TV) Market, By Resolution Type     
 7.1 Introduction    
 7.2 8K Television (TV)    
 7.3 High Definition Television (HDTV)    
 7.4 4K Ultra-High-Definition Television (UHD TV)    
 7.5 Full High Definition (HD) TV    
 7.6 720p    
 7.7 1080p    
 7.8 4K Television (TV)    
      
8 Global Smart Television (TV) Market, By Platform     
 8.1 Introduction    
 8.2 Tizen Operating System (OS)    
 8.3 Roku Television (TV)    
 8.4 iPhone Operating System (OS)    
 8.5 Android TV & Google TV    
 8.6 Web Operating System (OS)    
 8.7 MyHomeScreen    
 8.8 Fire Television (TV) (AMAZON)    
      
9 Global Smart Television (TV) Market, By Distribution Model     
 9.1 Introduction    
 9.2 Offline    
  9.2.1 Single Brand Stores   
  9.2.2 Multi Brand Stores   
 9.3 Online Stores    
 9.4 Indirect    
 9.5 Direct    
      
10 Global Smart Television (TV) Market, By Screen Size     
 10.1 Introduction    
 10.2 Above 65 Inches    
 10.3 56 to 65 Inches    
 10.4 46 to 55 Inches    
 10.5 32 to 45 Inches    
 10.6 Below 32 Inches    
      
11 Global Smart Television (TV) Market, By Panel Type     
 11.1 Introduction    
 11.2 Organic Light Emitting Diode (OLED)    
 11.3 Liquid Crystal Display (LCD)    
 11.4 Quantum Dot Light Emitting Diode (QLED)    
 11.5 Light Emitting Diode (LED)    
 11.6 Plasma Display Panel (PDP)    
 11.7 Surface-Conduction Electron-Emitter Display (SED)    
      
12 Global Smart Television (TV) Market, By Accessory     
 12.1 Introduction    
 12.2 Television (TV) Camera    
 12.3 3D Glasses    
 12.4 wireless Local Area Network (LAN) Adaptor    
 12.5 Keypads    
 12.6 Gaming Devices/Play Stations    
      
13 Global Smart Television (TV) Market, By Technology     
 13.1 Introduction    
 13.2 Interface Design    
 13.3 Operating System    
      
14 Global Smart Television (TV) Market, By Application     
 14.1 Introduction    
 14.2 Public    
 14.3 Family    
      
15 Global Smart Television (TV) Market, By End User     
 15.1 Introduction    
 15.2 Office Purpose    
 15.3 Educational Purpose    
 15.4 Telecommunications    
 15.5 Life    
 15.6 Residential    
  15.6.1 Home Entertainment    
   15.6.1.1 Music  
   15.6.1.2 Movie & Television  
  15.6.2 Video Gaming   
 15.7 Consumers    
 15.8 Enterprises    
 15.9 Commercial (Advertising)    
 15.10 Tool    
 15.11 News Reader    
 15.12 Transportation    
  15.12.1 Airports   
   15.12.1.1 International  
   15.12.1.2 Domestic  
  15.12.2 Railways   
 15.13 Social Networking Services    
      
16 Global Smart Television (TV) Market, By Geography     
 16.1 Introduction    
 16.2 North America    
  16.2.1 US   
  16.2.2 Canada   
  16.2.3 Mexico   
 16.3 Europe    
  16.3.1 Germany   
  16.3.2 UK   
  16.3.3 Italy   
  16.3.4 France   
  16.3.5 Spain   
  16.3.6 Rest of Europe   
 16.4 Asia Pacific    
  16.4.1 Japan   
  16.4.2 China   
  16.4.3 India   
  16.4.4 Australia   
  16.4.5 New Zealand    
  16.4.6 South Korea   
  16.4.7 Rest of Asia Pacific   
 16.5 South America    
  16.5.1 Argentina   
  16.5.2 Brazil   
  16.5.3 Chile   
  16.5.4 Rest of South America   
 16.6 Middle East & Africa    
  16.6.1 Saudi Arabia   
  16.6.2 UAE    
  16.6.3 Qatar   
  16.6.4 South Africa   
  16.6.5 Rest of Middle East & Africa   
      
17 Key Developments     
 17.1 Agreements, Partnerships, Collaborations and Joint Ventures    
 17.2 Acquisitions & Mergers    
 17.3 New Product Launch     
 17.4 Expansions    
 17.5 Other Key Strategies    
      
18 Company Profiling     
 18.1 Panasonic Corporation    
 18.2 Vizio Inc.    
 18.3 Koninklijke Philips NV    
 18.4 TCL Corporation    
 18.5 Haier Group Corporation    
 18.6 Hitachi Ltd.    
 18.7 Samsung Electronics Co. Ltd.    
 18.8 Sony Corporation    
 18.9 LG Electronics, Inc.    
 18.10 Insignia Systems Inc.    
 18.11 Sansui Electric Co. Ltd.    
 18.12 Apple Inc.    
 18.13 Videocon Industries Limited    
 18.14 Toshiba Corporation    
 18.15 Hisense Group Co. Ltd.    
 18.16 Skyworth Digital Holdings Co., Ltd.    
 18.17 Intex Technologies    


List of Tables      
1 Global Smart Television (TV) Market Outlook, By Region (2019-2028) ($MN)     
2 Global Smart Television (TV) Market Outlook, By Screen Type (2019-2028) ($MN)     
3 Global Smart Television (TV) Market Outlook, By Curved Screen (2019-2028) ($MN)     
4 Global Smart Television (TV) Market Outlook, By Flat Screen (2019-2028) ($MN)     
5 Global Smart Television (TV) Market Outlook, By Foldable Screen (2019-2028) ($MN)     
6 Global Smart Television (TV) Market Outlook, By Refresh Rate (2019-2028) ($MN)     
7 Global Smart Television (TV) Market Outlook, By 240Hz (2019-2028) ($MN)     
8 Global Smart Television (TV) Market Outlook, By 120Hz (2019-2028) ($MN)     
9 Global Smart Television (TV) Market Outlook, By 60Hz (2019-2028) ($MN)     
10 Global Smart Television (TV) Market Outlook, By Resolution Type (2019-2028) ($MN)     
11 Global Smart Television (TV) Market Outlook, By 8K Television (TV) (2019-2028) ($MN)     
12 Global Smart Television (TV) Market Outlook, By High Definition Televsion (HDTV) (2019-2028) ($MN)     
13 Global Smart Television (TV) Market Outlook, By 4K Ultra-High-Definition Television (UHD TV) (2019-2028) ($MN)     
14 Global Smart Television (TV) Market Outlook, By Full High Definition (HD) TV (2019-2028) ($MN)     
15 Global Smart Television (TV) Market Outlook, By 720p (2019-2028) ($MN)     
16 Global Smart Television (TV) Market Outlook, By 1080p (2019-2028) ($MN)     
17 Global Smart Television (TV) Market Outlook, By 4K Television (TV) (2019-2028) ($MN)     
18 Global Smart Television (TV) Market Outlook, By Platform (2019-2028) ($MN)     
19 Global Smart Television (TV) Market Outlook, By Tizen Operating System (OS) (2019-2028) ($MN)     
20 Global Smart Television (TV) Market Outlook, By Roku Television (TV) (2019-2028) ($MN)     
21 Global Smart Television (TV) Market Outlook, By iPhone Operating System (OS) (2019-2028) ($MN)     
22 Global Smart Television (TV) Market Outlook, By Android TV & Google TV (2019-2028) ($MN)     
23 Global Smart Television (TV) Market Outlook, By Web Operating System (OS) (2019-2028) ($MN)     
24 Global Smart Television (TV) Market Outlook, By MyHomeScreen (2019-2028) ($MN)     
25 Global Smart Television (TV) Market Outlook, By Fire Television (TV) (AMAZON) (2019-2028) ($MN)     
26 Global Smart Television (TV) Market Outlook, By Distribution Model (2019-2028) ($MN)      
27 Global Smart Television (TV) Market Outlook, By Offline (2019-2028) ($MN)     
28 Global Smart Television (TV) Market Outlook, By Single Brand Stores (2019-2028) ($MN)     
29 Global Smart Television (TV) Market Outlook, By Multi Brand Stores (2019-2028) ($MN)     
30 Global Smart Television (TV) Market Outlook, By Online Stores (2019-2028) ($MN)     
31 Global Smart Television (TV) Market Outlook, By Indirect (2019-2028) ($MN)     
32 Global Smart Television (TV) Market Outlook, By Direct (2019-2028) ($MN)     
33 Global Smart Television (TV) Market Outlook, By Screen Size (2019-2028) ($MN)     
34 Global Smart Television (TV) Market Outlook, By Above 65 Inches (2019-2028) ($MN)     
35 Global Smart Television (TV) Market Outlook, By 56 to 65 Inches (2019-2028) ($MN)     
36 Global Smart Television (TV) Market Outlook, By 46 to 55 Inches (2019-2028) ($MN)     
37 Global Smart Television (TV) Market Outlook, By 32 to 45 Inches (2019-2028) ($MN)     
38 Global Smart Television (TV) Market Outlook, By Below 32 Inches (2019-2028) ($MN)     
39 Global Smart Television (TV) Market Outlook, By Panel Type (2019-2028) ($MN)     
40 Global Smart Television (TV) Market Outlook, By Organic Light Emitting Diode (OLED) (2019-2028) ($MN)     
41 Global Smart Television (TV) Market Outlook, By Liquid Crystal Display (LCD) (2019-2028) ($MN)     
42 Global Smart Television (TV) Market Outlook, By Quantum Dot Light Emitting Diode (QLED) (2019-2028) ($MN)     
43 Global Smart Television (TV) Market Outlook, By Light Emitting Diode (LED) (2019-2028) ($MN)     
44 Global Smart Television (TV) Market Outlook, By Plasma Display Panel (PDP) (2019-2028) ($MN)     
45 Global Smart Television (TV) Market Outlook, By Surface-Conduction Electron-Emitter Display (SED) (2019-2028) ($MN)     
46 Global Smart Television (TV) Market Outlook, By Accessory (2019-2028) ($MN)     
47 Global Smart Television (TV) Market Outlook, By Television (TV) Camera (2019-2028) ($MN)     
48 Global Smart Television (TV) Market Outlook, By 3D Glasses (2019-2028) ($MN)     
49 Global Smart Television (TV) Market Outlook, By wireless Local Area Network (LAN) Adaptor (2019-2028) ($MN)     
50 Global Smart Television (TV) Market Outlook, By Keypads (2019-2028) ($MN)     
51 Global Smart Television (TV) Market Outlook, By Gaming Devices/Play Stations (2019-2028) ($MN)     
52 Global Smart Television (TV) Market Outlook, By Technology (2019-2028) ($MN)     
53 Global Smart Television (TV) Market Outlook, By Interface Design (2019-2028) ($MN)     
54 Global Smart Television (TV) Market Outlook, By Operating System (2019-2028) ($MN)     
55 Global Smart Television (TV) Market Outlook, By Application (2019-2028) ($MN)     
56 Global Smart Television (TV) Market Outlook, By Public (2019-2028) ($MN)     
57 Global Smart Television (TV) Market Outlook, By Family (2019-2028) ($MN)     
58 Global Smart Television (TV) Market Outlook, By End User (2019-2028) ($MN)     
59 Global Smart Television (TV) Market Outlook, By Office Purpose (2019-2028) ($MN)     
60 Global Smart Television (TV) Market Outlook, By Educational Purpose (2019-2028) ($MN)     
61 Global Smart Television (TV) Market Outlook, By Telecommunications (2019-2028) ($MN)     
62 Global Smart Television (TV) Market Outlook, By Life (2019-2028) ($MN)     
63 Global Smart Television (TV) Market Outlook, By Residential (2019-2028) ($MN)     
64 Global Smart Television (TV) Market Outlook, By Home Entertainment (2019-2028) ($MN)     
65 Global Smart Television (TV) Market Outlook, By Video Gaming (2019-2028) ($MN)     
66 Global Smart Television (TV) Market Outlook, By Consumers (2019-2028) ($MN)     
67 Global Smart Television (TV) Market Outlook, By Enterprises (2019-2028) ($MN)     
68 Global Smart Television (TV) Market Outlook, By Commercial (Advertising) (2019-2028) ($MN)     
69 Global Smart Television (TV) Market Outlook, By Tool (2019-2028) ($MN)     
70 Global Smart Television (TV) Market Outlook, By News Reader (2019-2028) ($MN)     
71 Global Smart Television (TV) Market Outlook, By Transportation (2019-2028) ($MN)     
72 Global Smart Television (TV) Market Outlook, By Airports (2019-2028) ($MN)     
73 Global Smart Television (TV) Market Outlook, By Railways (2019-2028) ($MN)     
74 Global Smart Television (TV) Market Outlook, By Social Networking Services (2019-2028) ($MN)     
      
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.      

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