Smartwatch Market Forecasts to 2028 – Global Analysis By Gender (Men, Women), Product (Classic Smartwatch/Hybrid Smartwatch), Application (Wellness, Healthcare, Sports), Channel (Offline, Distribution Channel) and By Geography
According to Stratistics MRC, the Global Smartwatch Market is accounted for $24.68 billion in 2020 and is expected to reach $110.46 billion by 2028 growing at a CAGR of 20.6% during the forecast period. Increase in health awareness among the consumers and growth in demand for wireless fitness & sports devices are driving the market growth. However, the high initial cost of smartwatch may hamper the market growth.
A smartwatch is a wearable electronic device that also has computed capabilities for specific functions and closely resembles a wristwatch, many smartwatches have wireless communication capabilities that a user can use from the watches interface to initiate and answer phone calls, read emails and messages, receive weather report updates, dictate emails or text messages, or use it as a personal digital assistant.
Based on the product, the standalone smartwatch segment is going to have lucrative growth during the forecast period owing to its advanced features such as wireless operations, sim card acceptance, and access capability for the internet. Moreover, the increasing demand for the intelligent based device for monitoring the daily activities is further boosting the market growth of the segment.
By geography, Asia Pacific is going to have high growth during the forecast period due to the growing consumer electronics industry, coupled with a rapid rise of smartwatch market vendors across the emerging economies of the region.
Some of the key players profiled in the Smartwatch Market include Apple Inc., Fitbit Inc, Fossil Group Inc., Garmin Ltd, Huami Corporation, Huawei Technologies Co. Ltd, Lenovo Group Limited, LG Electronics Inc., Polar Electro OY, Samsung Electronics Co. Ltd, and Sony Corporation.
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Report Coverage |
Details |
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Published Year: |
2021 |
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Estimated Market Size in 2020: |
USD 24.68billion |
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Estimated Period: |
2020 |
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Compound Annual Growth Rate (CAGR) from 2020 to 2028: |
20.6% |
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Predicted 2028 Value: |
USD 110.46 billion |
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Forecast Years: |
2021-2028 |
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Tables, Graphs& Figures |
450 |
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Chapters Covered: |
Processor, Display Type, Gender, Age Group, Operating System, Price Range, RAM’s (Random Access Memories), Product, Technology, Application, Sales Channel and Region |
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Core Drivers and Opportunities: |
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Restraining Factors & Market Threats: |
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Processor’s Covered:
• Apple S1
• Dual-Core
• Quad-Core
• Single-Core
Display Types Covered:
• Active-Matrix Organic Light-Emitting Diode (AMOLED)
• Interferometric Modulator Display
• Liquid-Crystal Display (LCD) Smartwatches
• Organic Light Emitting Diode (OLED) Smartwatches
• Passive Matrix Organic Light-Emitting Diode (PMOLED)
• Super Active-Matrix Organic Light-Emitting Diode (SAMOLED) Smartwatches
• Thin Film Transistor (TFT) Liquid-Crystal Display (LCD)
Genders Covered:
• Men
• Women
Age Groups Covered:
• 3-14 Years
• 15-24 Years
• 25-34 Years
• 35-54 Years
• 55+ Years
Operating Systems Covered:
• Android/Android Wear OS (Operating System)
• AsteroidOS (Operating System)
• Embedded OS (Operating System)
• Firefox OS (Operating System)
• Linux
• Pebble OS (Operating System)
• Real Time Operating System (RTOS)
• Sailfish OS (Operating System)
• Tizen
• Ubuntu Touch
• iOS/ Apple Watch Kit
• Windows
Price Ranges Covered:
• High Price
• Low Price
• Medium Price
RAM’s (Random Access Memories) Covered:
• 512 MB
• 1 GB
• 2 GB
• 3 GB
• 4 GB
Products Covered:
• Classic Smartwatch/Hybrid Smartwatch
• Companion
• Extension Smartwatch
• Integrated
• Standalone Smartwatch
Wireless Technologies Covered:
• Bluetooth
• Wi-Fi
• Global Positioning System (GPS)
Applications Covered:
• Personal Assistance & Safety
• Wellness
• Healthcare
• Sports
• Media and Entertainment
• Communication
• Fitness
• Other Applications
Sales Channels Covered:
• Online E-commerce Store
• Offline
• Distribution Channel
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2019, 2010, 2021, 2025 and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Key Questions Answered In The Report
The Global Smartwatch Market is majorly driven by increase in health awareness among the consumers and growth in demand for wireless fitness & sports devices.
The standalone smartwatch segment is growing at a highest CAGR owing to its advanced features such as wireless operation.
North America dominated with a significant market share due to the factors such as increase in personalized medicines, identifying the genetic modifications and therapeutic areas across the region.
Asia Pacific market is growing at a highest CAGR owing to growing consumer electronics industry, coupled with a rapid rise of smartwatch market vendors in the region.
Key players in Smartwatch Market include Apple Inc., FitbitInc, Fossil Group Inc., Garmin Ltd, Huami Corporation, Huawei Technologies Co. Ltd, Lenovo Group Limited, LG Electronics Inc., Polar Electro OY, Samsung Electronics Co. Ltd and Sony Corporation.
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Technology Analysis
3.8 Application Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining Power of Suppliers
4.2 Bargaining Power of Buyers
4.3 Threat of Substitutes
4.4 Threat of New Entrants
4.5 Competitive Rivalry
5 Global Smartwatch Market, By Processor
5.1 Introduction
5.2 Apple S1
5.3 Dual-Core
5.4 Quad-Core
5.5 Single-Core
6 Global Smartwatch Market, By Display Type
6.1 Introduction
6.2 Active-Matrix Organic Light-Emitting Diode (AMOLED)
6.3 Interferometric Modulator Display
6.4 Liquid-Crystal Display (LCD) Smartwatches
6.5 Organic Light Emitting Diode (OLED) Smartwatches
6.6 Passive Matrix Organic Light-Emitting Diode (PMOLED)
6.7 Super Active-Matrix Organic Light-Emitting Diode (SAMOLED) Smartwatches
6.8 Thin Film Transistor (TFT) Liquid-Crystal Display (LCD)
7 Global Smartwatch Market, By Gender
7.1 Introduction
7.2 Men
7.3 Women
8 Global Smartwatch Market, By Age Group
8.1 Introduction
8.2 3-14 Years
8.3 15-24 Years
8.4 25-34 Years
8.5 35-54 Years
8.6 55+ Years
9 Global Smartwatch Market, By Operating System
9.1 Introduction
9.2 Android/Android Wear OS (Operating System)
9.3 AsteroidOS (Operating System)
9.4 Embedded OS (Operating System)
9.5 Firefox OSn(Operating System)
9.6 Linux
9.7 Pebble OS (Operating System)
9.8 Real Time Operating System (RTOS)
9.9 Sailfish OS (Operating System)
9.10 Tizen
9.11 Ubuntu Touch
9.12 iOS/ Apple Watch Kit
9.13 Windows
10 Global Smartwatch Market, By Price Range
10.1 Introduction
10.2 High Price
10.3 Low Price
10.4 Medium Price
11 Global Smartwatch Market, By RAM (Random Access Memory)
11.1 Introduction
11.2 512 MB
11.3 1 GB
11.4 2 GB
11.5 3 GB
11.6 4 GB
12 Global Smartwatch Market, By Product
12.1 Introduction
12.2 Classic Smartwatch/Hybrid Smartwatch
12.3 Companion
12.4 Extension Smartwatch
12.5 Integrated
12.6 Standalone Smartwatch
13 Global Smartwatch Market, By Technology
13.1 Introduction
13.2 Bluetooth
13.3 Wi-Fi
13.4 Global Positioning System (GPS)
14 Global Smartwatch Market, By Application
14.1 Introduction
14.2 Personal Assistance & Safety
14.3 Wellness
14.4 Healthcare
14.5 Sports
14.6 Media and Entertainment
14.7 Communication
14.8 Fitness
14.9 Other Applications
14.9.1 Spiritual Wellness
14.9.2 Gaming
14.9.3 Kids Learning
14.9.4 Fashion
15 Global Smartwatch Market, By Sales Channel
15.1 Introduction
15.2 Online E-commerce Store
15.3 Offline
15.3.1 Organized Retail Chain
15.3.2 Unorganized Retail Store
16 Global Smartwatch Market, By Geography
16.1 Introduction
16.2 North America
16.2.1 US
16.2.2 Canada
16.2.3 Mexico
16.3 Europe
16.3.1 Germany
16.3.2 UK
16.3.3 Italy
16.3.4 France
16.3.5 Spain
16.3.6 Rest of Europe
16.4 Asia Pacific
16.4.1 Japan
16.4.2 China
16.4.3 India
16.4.4 Australia
16.4.5 New Zealand
16.4.6 South Korea
16.4.7 Rest of Asia Pacific
16.5 South America
16.5.1 Argentina
16.5.2 Brazil
16.5.3 Chile
16.5.4 Rest of South America
16.6 Middle East & Africa
16.6.1 Saudi Arabia
16.6.2 UAE
16.6.3 Qatar
16.6.4 South Africa
16.6.5 Rest of Middle East & Africa
17 Key Developments
17.1 Agreements, Partnerships, Collaborations and Joint Ventures
17.2 Acquisitions & Mergers
17.3 New Product Launch
17.4 Expansions
17.5 Other Key Strategies
18 Company Profiling
18.1 Apple Inc.
18.2 Fitbit Inc.
18.3 Fossil Group Inc.
18.4 Garmin Ltd
18.5 Huami Corporation
18.6 Huawei Technologies Co. Ltd
18.7 Lenovo Group Limited
18.8 LG Electronics Inc.
18.9 Polar Electro OY
18.10 Samsung Electronics Co. Ltd
18.11 Sony Corporation
List of Tables
1 Global Smartwatch Market Outlook, By Region (2019-2028) (US $MN)
2 Global Smartwatch Market Outlook, By Processor (2019-2028) (US $MN)
3 Global Smartwatch Market Outlook, By Apple S1 (2019-2028) (US $MN)
4 Global Smartwatch Market Outlook, By Dual-Core (2019-2028) (US $MN)
5 Global Smartwatch Market Outlook, By Quad-Core (2019-2028) (US $MN)
6 Global Smartwatch Market Outlook, By Single-Core (2019-2028) (US $MN)
7 Global Smartwatch Market Outlook, By Display Type (2019-2028) (US $MN)
8 Global Smartwatch Market Outlook, By Active-Matrix Organic Light-Emitting Diode (AMOLED) (2019-2028) (US $MN)
9 Global Smartwatch Market Outlook, By Interferometric Modulator Display (2019-2028) (US $MN)
10 Global Smartwatch Market Outlook, By Liquid-Crystal Display (LCD) Smartwatches (2019-2028) (US $MN)
11 Global Smartwatch Market Outlook, By Organic Light Emitting Diode (OLED) Smartwatches (2019-2028) (US $MN)
12 Global Smartwatch Market Outlook, By Passive Matrix Organic Light-Emitting Diode (PMOLED) (2019-2028) (US $MN)
13 Global Smartwatch Market Outlook, By Super Active-Matrix Organic Light-Emitting Diode (SAMOLED) Smartwatches (2019-2028) (US $MN)
14 Global Smartwatch Market Outlook, By Thin Film Transistor (TFT) Liquid-Crystal Display (LCD) (2019-2028) (US $MN)
15 Global Smartwatch Market Outlook, By Gender (2019-2028) (US $MN)
16 Global Smartwatch Market Outlook, By Men (2019-2028) (US $MN)
17 Global Smartwatch Market Outlook, By Women (2019-2028) (US $MN)
18 Global Smartwatch Market Outlook, By Age Group (2019-2028) (US $MN)
19 Global Smartwatch Market Outlook, By 3-14 Years (2019-2028) (US $MN)
20 Global Smartwatch Market Outlook, By 15-24 Years (2019-2028) (US $MN)
21 Global Smartwatch Market Outlook, By 25-34 Years (2019-2028) (US $MN)
22 Global Smartwatch Market Outlook, By 35-54 Years (2019-2028) (US $MN)
23 Global Smartwatch Market Outlook, By 55+ Years (2019-2028) (US $MN)
24 Global Smartwatch Market Outlook, By Operating System (2019-2028) (US $MN)
25 Global Smartwatch Market Outlook, By Android/Android Wear OS (Operating System) (2019-2028) (US $MN)
26 Global Smartwatch Market Outlook, By AsteroidOS (Operating System) (2019-2028) (US $MN)
27 Global Smartwatch Market Outlook, By Embedded OS (Operating System) (2019-2028) (US $MN)
28 Global Smartwatch Market Outlook, By Firefox OSn(Operating System) (2019-2028) (US $MN)
29 Global Smartwatch Market Outlook, By Linux (2019-2028) (US $MN)
30 Global Smartwatch Market Outlook, By Pebble OS (Operating System) (2019-2028) (US $MN)
31 Global Smartwatch Market Outlook, By Real Time Operating System (RTOS) (2019-2028) (US $MN)
32 Global Smartwatch Market Outlook, By Sailfish OS (Operating System) (2019-2028) (US $MN)
33 Global Smartwatch Market Outlook, By Tizen (2019-2028) (US $MN)
34 Global Smartwatch Market Outlook, By Ubuntu Touch (2019-2028) (US $MN)
35 Global Smartwatch Market Outlook, By iOS/ Apple Watch Kit (2019-2028) (US $MN)
36 Global Smartwatch Market Outlook, By Windows (2019-2028) (US $MN)
37 Global Smartwatch Market Outlook, By Price Range (2019-2028) (US $MN)
38 Global Smartwatch Market Outlook, By High Price (2019-2028) (US $MN)
39 Global Smartwatch Market Outlook, By Low Price (2019-2028) (US $MN)
40 Global Smartwatch Market Outlook, By Medium Price (2019-2028) (US $MN)
41 Global Smartwatch Market Outlook, By RAM (Random Access Memory) (2019-2028) (US $MN)
42 Global Smartwatch Market Outlook, By 512 MB (2019-2028) (US $MN)
43 Global Smartwatch Market Outlook, By 1 GB (2019-2028) (US $MN)
44 Global Smartwatch Market Outlook, By 2 GB (2019-2028) (US $MN)
45 Global Smartwatch Market Outlook, By 3 GB (2019-2028) (US $MN)
46 Global Smartwatch Market Outlook, By 4 GB (2019-2028) (US $MN)
47 Global Smartwatch Market Outlook, By Product (2019-2028) (US $MN)
48 Global Smartwatch Market Outlook, By Classic Smartwatch/Hybrid Smartwatch (2019-2028) (US $MN)
49 Global Smartwatch Market Outlook, By Companion (2019-2028) (US $MN)
50 Global Smartwatch Market Outlook, By Extension Smartwatch (2019-2028) (US $MN)
51 Global Smartwatch Market Outlook, By Integrated (2019-2028) (US $MN)
52 Global Smartwatch Market Outlook, By Standalone Smartwatch (2019-2028) (US $MN)
53 Global Smartwatch Market Outlook, By Technology (2019-2028) (US $MN)
54 Global Smartwatch Market Outlook, By Bluetooth (2019-2028) (US $MN)
55 Global Smartwatch Market Outlook, By Wi-Fi (2019-2028) (US $MN)
56 Global Smartwatch Market Outlook, By Global Positioning System (GPS) (2019-2028) (US $MN)
57 Global Smartwatch Market Outlook, By Application (2019-2028) (US $MN)
58 Global Smartwatch Market Outlook, By Personal Assistance & Safety (2019-2028) (US $MN)
59 Global Smartwatch Market Outlook, By Wellness (2019-2028) (US $MN)
60 Global Smartwatch Market Outlook, By Healthcare (2019-2028) (US $MN)
61 Global Smartwatch Market Outlook, By Sports (2019-2028) (US $MN)
62 Global Smartwatch Market Outlook, By Media and Entertainment (2019-2028) (US $MN)
63 Global Smartwatch Market Outlook, By Communication (2019-2028) (US $MN)
64 Global Smartwatch Market Outlook, By Fitness (2019-2028) (US $MN)
65 Global Smartwatch Market Outlook, By Other Applications (2019-2028) (US $MN)
66 Global Smartwatch Market Outlook, By Spiritual Wellness (2019-2028) (US $MN)
67 Global Smartwatch Market Outlook, By Gaming (2019-2028) (US $MN)
68 Global Smartwatch Market Outlook, By Kids Learning (2019-2028) (US $MN)
69 Global Smartwatch Market Outlook, By Fashion (2019-2028) (US $MN)
70 Global Smartwatch Market Outlook, By Sales Channel (2019-2028) (US $MN)
71 Global Smartwatch Market Outlook, By Online E-commerce Store (2019-2028) (US $MN)
72 Global Smartwatch Market Outlook, By Offline (2019-2028) (US $MN)
73 Global Smartwatch Market Outlook, By Organized Retail Chain (2019-2028) (US $MN)
74 Global Smartwatch Market Outlook, By Unorganized Retail Store (2019-2028) (US $MN)
Note- Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
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