Smartwatch Market

Smartwatch Market Forecasts to 2028 - Global Analysis By Product (Extension, Classic and Standalone), Display Technology (OLED, LCD and Interferometric Modulator Display), Operating System (Android, IOS and Other Operating Systems), Application, Processor, RAM, Price Range, Distribution Channel, End User and By Geography

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4.1 (26 reviews)
Published: 2023 ID: SMRC22661

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2022)

US $25.44 BN

Projected Year Value (2028)

US $64.93 BN

CAGR (2022 - 2028)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market

North America

According to Stratistics MRC, the Global Smartwatch Market is accounted for $25.44 billion in 2022 and is expected to reach $64.93 billion by 2028 growing at a CAGR of 16.9% during the forecast period. A smartwatch is a type of wearable computer that looks like a wristwatch or other type of timepiece. Many smartwatches can connect to Bluetooth devices in addition to telling the time. This watch may extend the functionality of the wearer's smartphone to the watch by acting as a wireless Bluetooth adaptor. With this watch, the user may make and take calls from their smartphone, check the weather, listen to music, read and write emails and texts, and communicate with a digital assistant.

According to government data, around 3.6 million people suffering from cardiovascular disease and approximately 34.4 million who are at a risk of these conditions in the country used wearable medical devices in 2022. According to Trading Economics’ data, the United Arab Emirates spent USD 154,959.54 million on consumers.

Market Dynamics:


Increasing penetration rate of urbanization

Urbanization's increasing rates of penetration have boosted demand for aesthetically pleasing, cutting-edge goods. Customers can enjoy better experiences with these cutting-edge items thanks to time schedules and several functionalities in a single device. It is projected that this aspect would increase demand for smartwatches. A substantial portion of the millennial generation has also begun wearing smartwatches as a result of increased spending on luxury goods or tracking for regular work hours.


Presence of substitute product to restrain market growth

Regular watches are an example of a substitute product with a significant market presence and a steadfast emotional value among consumers all over the world. The market's growth is anticipated to be hampered by the preference of many high-income consumers for luxury watches as well as middle- and huge numbers of low-income consumers for normal timepieces.


The high spending power of developed economies

The capacity of the product to increase spending on smart gadgets, especially smart wearables, has significantly contributed to the product's sales growth in developed economies. The market expansion will also be supported by the companies' increasing manufacturing of kids' smartwatches. Also, the development of the market is being pushed along by European Union nations with high per capita incomes. This is due to the possibility that increased consumer interest in smart wearables could result from increasing per capita income.


High cost of the device

The market's growth is predicted to be constrained by smartwatches' high price. Manufacturing and designing a wide variety of devices, including as displays, sensors, and miniature semiconductor devices with a core diameter of 10 micro metres, requires a broad range of talents and pricey upfront investments.

Covid-19 Impact

Covid-19's epidemic has had an impact on a number of businesses. A decline in growth is having an impact on all industries. The smartwatch market has also been impacted by this pandemic, in a similar manner. The predicted consumption and demand for smartwatches increased as the pandemic spread. This happened as a result of people starting to exercise at home, which forced them to buy smartwatches during the lockdown. Smartwatches were useful as the gyms closed. As a result, more and more people started trading smartwatches online around this time. A new wave of cellular wearables is the epidemic. Smartwatch demand increased as a result of people's growing health concerns.

The medical segment is expected to be the largest during the forecast period

The medical segment is estimated to have a lucrative growth during the forecast period. Health monitoring has shown to be the most useful aspect of wearable technology. It benefits patients by providing information about their issues as well as fitness enthusiasts by providing important health information. The shipment of fitness trackers has increased as a result of people's growing concern for their health. Every wristwatch has a fitness tracker, which is why the smart watch's popularity is surging due to its many useful features for tracking health data. By providing some complex and important information, smart watches are helping doctors and saving them time and money. This information helps medical professionals overcome obstacles like figuring out how a new treatment would affect a patient or continuously tracking a patient's recovery after surgery, among other things.

The E-commerce segment is expected to have the highest CAGR during the forecast period

The E-commerce segment is anticipated to witness the fastest CAGR growth during the forecast period. The recent significant growth of this sector has boosted sales of all kinds of products through online platforms. One of the main elements driving smartwatch sales through e-commerce is the growing consumer desire for online buying. Other important considerations include alluring deals and quick home delivery services. Manufacturers of smartwatches are anticipated to increase their e-commerce spending in order to increase their sales potential as a result of the possibility of accessing a broader audience through online channels.

Region with highest share:

Asia Pacific is projected to hold the largest market share during the forecast period. The market is primarily driven by the expanding consumer electronics sector, which is also accompanied by the quick expansion of smartwatch market vendors, the existence of key market participants, and a sizable population base that raises demand for smartwatches in the area, eventually fueling the market during the forecasted timeframe.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to rising expenditure on smart devices. The United States is renowned for implementing cutting-edge technologies first, and it also leads the world in the use of smart devices. Spending on high-tech gadgets is higher than ever in the nation as both young and old people choose smart devices. Due to the introduction of smartwatches made specifically for the elderly, growing demand for remote monitoring, rising awareness of technology, and favourable market conditions for smartwatches in the area, it is anticipated that the number of elderly persons using smartwatches will rise.

Key players in the market

Some of the key players profiled in the Smartwatch Market include Xiaomi, Huawei Technologies Co., Ltd., Nike, Inc., Fitbit Inc., Sony Corporation, Virtual-Realties, LLC, Apple Inc, SAMSUNG, Michael Kors, Honeywell International Inc, LG Electronics, ASUSTeK Computer Inc, Polar Electro, Motorola Solutions, Inc, Garmin Ltd, Fossil Group, Inc, Google LLC and Tom Tom International BV.

Key Developments:

In June 2022, Garmin revealed one of the world's first and new GPS running smartwatch 955, with a solar forerunner and charging 255 series. This latest addition to Garmin's Forerunner range has become the preferred choice of runners worldwide. These are triathlon-ready smartwatches with training features developed for mid-level and professional runners and athletes.

In May 2022, Huawei Consumer Business Group has announced several cutting-edge hardware products, including HUAWEI Mate Xs 2, HUAWEI WATCH GT 3 Pro, and HUAWEI WATCH FIT 2, HUAWEI WATCH D, HUAWEI Band 7 and HUAWEI S-TAG at the Huawei flagship product launch in 2022. This aims to streamline the daily lives of consumers.

Products Covered:
• Extension
• Classic
• Standalone

Display Technologies Covered:
• Interferometric Modulator Display

Operating Systems Covered:
• Android
• Real-Time Operating Systems
• Tizen
• Wear OS
• Watch OS
• Firefox OS
• Asteroid OS
• Sailfish OS
• Other Operating Systems

Applications Covered:
• Wellness
• Sports
• Medical
• Personal Assistance
• Running
• Checking Notifications
• Swimming
• Cycling

Processors Covered:
• Single-Core
• Dual-Core
• Quad-Core
• Apple S1

RAM Covered:
• 512 MB
• 1 GB
• 2 GB
• 3 GB
• 4 GB

Price Ranges Covered:
• High-End Smartwatches
• Mid-End Smartwatches
• Low-End Smartwatches

Distribution Channels Covered:
• Direct Sales
• E-Commerce
• Retail Stores

End Users Covered:
• Well Male
• Female

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Smartwatch Market, By Product
5.1 Introduction
5.2 Extension
5.3 Classic
5.4 Standalone

6 Global Smartwatch Market, By Display Technology
6.1 Introduction
6.2 OLED
6.3 LCD
6.4 Interferometric Modulator Display

7 Global Smartwatch Market, By Operating System
7.1 Introduction
7.2 Android
7.3 IOS
7.4 Real-Time Operating Systems
7.5 Tizen
7.6 Wear OS
7.7 Watch OS
7.8 Firefox OS
7.9 Asteroid OS
7.10 Sailfish OS
7.11 Other Operating Systems

8 Global Smartwatch Market, By Application
8.1 Introduction
8.2 Wellness
8.3 Sports
8.4 Medical
8.5 Personal Assistance
8.6 Running
8.7 Checking Notifications
8.8 Swimming
8.9 Cycling

9 Global Smartwatch Market, By Processor
9.1 Introduction
9.2 Single-Core
9.3 Dual-Core
9.4 Quad-Core
9.5 Apple S1

10 Global Smartwatch Market, By RAM
10.1 Introduction
10.2 512 MB
10.3 1 GB
10.4 2 GB
10.5 3 GB
10.6 4 GB

11 Global Smartwatch Market, By Price Range
11.1 Introduction
11.2 High-End Smartwatches
11.3 Mid-End Smartwatches
11.4 Low-End Smartwatches

12 Global Smartwatch Market, By Distribution Channel
12.1 Introduction
12.2 Direct Sales
12.3 E-Commerce
12.4 Retail Stores

13 Global Smartwatch Market, By End User
13.1 Introduction
13.2 Male
13.3 Female

14 Global Smartwatch Market, By Geography
14.1 Introduction
14.2 North America
14.2.1 US
14.2.2 Canada
14.2.3 Mexico
14.3 Europe
14.3.1 Germany
14.3.2 UK
14.3.3 Italy
14.3.4 France
14.3.5 Spain
14.3.6 Rest of Europe
14.4 Asia Pacific
14.4.1 Japan
14.4.2 China
14.4.3 India
14.4.4 Australia
14.4.5 New Zealand
14.4.6 South Korea
14.4.7 Rest of Asia Pacific
14.5 South America
14.5.1 Argentina
14.5.2 Brazil
14.5.3 Chile
14.5.4 Rest of South America
14.6 Middle East & Africa
14.6.1 Saudi Arabia
14.6.2 UAE
14.6.3 Qatar
14.6.4 South Africa
14.6.5 Rest of Middle East & Africa

15 Key Developments
15.1 Agreements, Partnerships, Collaborations and Joint Ventures
15.2 Acquisitions & Mergers
15.3 New Product Launch
15.4 Expansions
15.5 Other Key Strategies

16 Company Profiling
16.1 Xiaomi
16.2 Huawei Technologies Co., Ltd.
16.3 Nike, Inc.
16.4 Fitbit Inc.
16.5 Sony Corporation
16.6 Virtual-Realties, LLC
16.7 Apple Inc
16.9 Michael Kors
16.10 Honeywell International Inc
16.11 LG Electronics
16.12 ASUSTeK Computer Inc
16.13 Polar Electro
16.14 Motorola Solutions, Inc
16.15 Garmin Ltd
16.16 Fossil Group, Inc
16.17 Google LLC
16.18 TomTom International BV

List of Tables
1 Global Smartwatch Market Outlook, By Region (2020-2028) ($MN)
2 Global Smartwatch Market Outlook, By Product (2020-2028) ($MN)
3 Global Smartwatch Market Outlook, By Extension (2020-2028) ($MN)
4 Global Smartwatch Market Outlook, By Classic (2020-2028) ($MN)
5 Global Smartwatch Market Outlook, By Standalone (2020-2028) ($MN)
6 Global Smartwatch Market Outlook, By Display Technology (2020-2028) ($MN)
7 Global Smartwatch Market Outlook, By OLED (2020-2028) ($MN)
8 Global Smartwatch Market Outlook, By LCD (2020-2028) ($MN)
9 Global Smartwatch Market Outlook, By Interferometric Modulator Display (2020-2028) ($MN)
10 Global Smartwatch Market Outlook, By Operating System (2020-2028) ($MN)
11 Global Smartwatch Market Outlook, By Android (2020-2028) ($MN)
12 Global Smartwatch Market Outlook, By IOS (2020-2028) ($MN)
13 Global Smartwatch Market Outlook, By Real-Time Operating Systems (2020-2028) ($MN)
14 Global Smartwatch Market Outlook, By Tizen (2020-2028) ($MN)
15 Global Smartwatch Market Outlook, By Wear OS (2020-2028) ($MN)
16 Global Smartwatch Market Outlook, By Watch OS (2020-2028) ($MN)
17 Global Smartwatch Market Outlook, By Firefox OS (2020-2028) ($MN)
18 Global Smartwatch Market Outlook, By Asteroid OS (2020-2028) ($MN)
19 Global Smartwatch Market Outlook, By Sailfish OS (2020-2028) ($MN)
20 Global Smartwatch Market Outlook, By Other Operating Systems (2020-2028) ($MN)
21 Global Smartwatch Market Outlook, By Application (2020-2028) ($MN)
22 Global Smartwatch Market Outlook, By Wellness (2020-2028) ($MN)
23 Global Smartwatch Market Outlook, By Sports (2020-2028) ($MN)
24 Global Smartwatch Market Outlook, By Medical (2020-2028) ($MN)
25 Global Smartwatch Market Outlook, By Personal Assistance (2020-2028) ($MN)
26 Global Smartwatch Market Outlook, By Running (2020-2028) ($MN)
27 Global Smartwatch Market Outlook, By Checking Notifications (2020-2028) ($MN)
28 Global Smartwatch Market Outlook, By Swimming (2020-2028) ($MN)
29 Global Smartwatch Market Outlook, By Cycling (2020-2028) ($MN)
30 Global Smartwatch Market Outlook, By Processor (2020-2028) ($MN)
31 Global Smartwatch Market Outlook, By Single-Core (2020-2028) ($MN)
32 Global Smartwatch Market Outlook, By Dual-Core (2020-2028) ($MN)
33 Global Smartwatch Market Outlook, By Quad-Core (2020-2028) ($MN)
34 Global Smartwatch Market Outlook, By Apple S1 (2020-2028) ($MN)
35 Global Smartwatch Market Outlook, By RAM (2020-2028) ($MN)
36 Global Smartwatch Market Outlook, By 512 MB (2020-2028) ($MN)
37 Global Smartwatch Market Outlook, By 1 GB (2020-2028) ($MN)
38 Global Smartwatch Market Outlook, By 2 GB (2020-2028) ($MN)
39 Global Smartwatch Market Outlook, By 3 GB (2020-2028) ($MN)
40 Global Smartwatch Market Outlook, By 4 GB (2020-2028) ($MN)
41 Global Smartwatch Market Outlook, By Price Range (2020-2028) ($MN)
42 Global Smartwatch Market Outlook, By High-End Smartwatches (2020-2028) ($MN)
43 Global Smartwatch Market Outlook, By Mid-End Smartwatches (2020-2028) ($MN)
44 Global Smartwatch Market Outlook, By Low-End Smartwatches (2020-2028) ($MN)
45 Global Smartwatch Market Outlook, By Distribution Channel (2020-2028) ($MN)
46 Global Smartwatch Market Outlook, By Direct Sales (2020-2028) ($MN)
47 Global Smartwatch Market Outlook, By E-Commerce (2020-2028) ($MN)
48 Global Smartwatch Market Outlook, By Retail Stores (2020-2028) ($MN)
49 Global Smartwatch Market Outlook, By End User (2020-2028) ($MN)
50 Global Smartwatch Market Outlook, By Male (2020-2028) ($MN)
51 Global Smartwatch Market Outlook, By Female (2020-2028) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

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