Soft Covering Flooring Market

According to Stratistics MRC, the Global Soft Covering Flooring Market is accounted for $39.62 billion in 2024 and is expected to reach $58.27 billion by 2030 growing at a CAGR of 6.7% during the forecast period. Soft covering flooring refers to floor materials made from flexible, cushioned, or soft substances designed to provide comfort, warmth, and noise reduction. These floorings typically include carpets, rugs, vinyl, cork, or rubber, which are easy to install and offer a softer feel underfoot compared to hard flooring options. Soft covering floors allow for customization, and they are often valued for their insulating properties and slip resistance.

According to International Trade Administration (ITA), the Chinese construction industry is forecasted to grow at an annual average of 5% in real terms between 2019 and 2023.

Market Dynamics: 

Driver: 

Increased construction and home renovation projects

As more homes, offices, and public buildings are constructed or renovated, the need for aesthetic, durable, and comfortable flooring options rises. Soft covering floors, such as carpets, rugs, and vinyl, offer added comfort, warmth, and sound insulation, making them popular choices in interior design. Additionally, home renovations often involve upgrades to flooring, leading to increased sales. This trend is especially prominent in regions experiencing urbanization and a surge in housing development.

Restraint:

Durability concerns

Durability concerns in soft covering flooring arise because materials like carpets and rugs can wear out faster than hard flooring options. They are more prone to stains, scratches, and damage from heavy foot traffic, pets, or moisture. This shorter lifespan, along with the need for frequent cleaning and maintenance, can deter consumers seeking long-lasting, low-maintenance solutions. As a result, many turn to more durable alternatives like hardwood, tiles, or vinyl, hampering the growth of the soft covering flooring market.

Opportunity:

Rising green building initiatives

Rising green building initiatives increases the demand for eco-friendly, sustainable materials. These initiatives prioritize energy efficiency, environmental sustainability, and healthier indoor air quality, encouraging the use of flooring products made from natural, recycled, or low-emission materials. As more construction projects aim for LEED or other green building certifications, the demand for such environmentally conscious flooring solutions rises, fueling market growth in both residential and commercial sectors.

Threat:

High maintenance costs

Soft covering flooring, particularly carpets and rugs, requires high maintenance due to their tendency to trap dirt, dust, stains, and allergens. Regular cleaning, vacuuming, and occasional deep cleaning are essential to maintain their appearance and hygiene. This maintenance can be time-consuming and costly, deterring consumers who prefer low-maintenance alternatives. The need for frequent upkeep, along with the potential for wear and tear, hampers the growth of the soft covering flooring market.

Covid-19 Impact

The covid-19 pandemic significantly impacted the soft covering flooring market, causing disruptions in manufacturing, supply chains, and demand. During lockdowns, construction and renovation projects slowed, leading to a decline in sales. However, as people spent more time at home, demand for home improvement, including soft flooring, increased. The rise in remote work and focus on home comfort led to higher interest in soft flooring options like carpets and rugs. Post-pandemic recovery is marked by renewed growth in residential and commercial sectors.

The peel & stick installation segment is expected to be the largest during the forecast period

The peel & stick installation segment is predicted to secure the largest market share throughout the forecast period. Peel & Stick installation in soft covering flooring refers to a user-friendly method where the flooring material has an adhesive backing, allowing it to be easily applied to the subfloor without the need for glue, nails, or staples. This installation type is particularly popular for DIY projects due to its simplicity and quick setup. They provide convenience, cost-effectiveness, and minimal mess, making them ideal for residential and commercial spaces, as well as for temporary or rental environments.

The commercial segment is expected to have the highest CAGR during the forecast period

The commercial segment is anticipated to witness the highest CAGR during the forecast period owing to its aesthetic appeal, comfort, and noise reduction properties. It is commonly found in offices, hotels, schools, healthcare facilities, and retail spaces, where comfort and acoustic control are important. Additionally, soft covering flooring contributes to reducing sound reverberation, making spaces more conducive to productivity and communication. The demand for customizable designs and durable, low-maintenance options further drives its adoption in commercial settings.

Region with largest share:

Asia Pacific is expected to register the largest market share during the forecast period driven by rising urbanization, increasing disposable incomes, and a growing demand for residential and commercial infrastructure. Countries like China, India, and Japan are witnessing a surge in home renovation and construction activities, boosting the demand for soft flooring solutions such as carpets, rugs, and vinyl. Additionally, the expanding real estate and hospitality sectors are further propelling market expansion.

Region with highest CAGR:

North America is projected to witness the highest CAGR over the forecast period propelled by increased demand in both residential and commercial sectors. The shift toward eco-friendly and sustainable flooring materials is also influencing consumer choices, with many opting for recyclable and low-emission options. Additionally, innovations in design, texture, and functionality continue to shape market dynamics in the region.

Key players in the market

Some of the key players profiled in the Soft Covering Flooring Market include BASF SE, Sika India Pvt. Ltd., Dow Chemical Company, Arkema S.A., Ashland Inc., Mohawk Industries Inc., Shaw Industries Group Inc., Cargill Inc., Interface Inc., Beaulieu International Group, Fosroc Inc., Mannington Mills Inc., Dixie Group Inc., Bentley Mills Inc., Tarkett S.A., Forbo Management SA and Milliken & Company.

Key Developments:

In April 2024, Shaw Floors introduced the Caress by Shaw carpet collection, a series designed to offer both style and sustainability. The collection uses eco-conscious materials, including recycled fibers, while ensuring superior comfort with its plush texture. Shaw's proprietary Anso® Nylon fiber provides durability, enhanced with R2X® stain and soil protection, and the LifeGuard® spill-proof backing.

In February 2024, Mohawk Industries launched RevWood Plus, a premium hybrid flooring product that combines the softness of traditional carpeting with the durability and aesthetic appeal of hardwood. This innovation offers an advanced alternative to typical laminate flooring by utilizing technology that enhances both its structural integrity and its water resistance.

Products Covered:
• Carpet Tiles
• Broadloom Carpet
• Rugs
• Matting
• Other Products

Installation Types Covered:
• Glue-Down Installation
• Stretch-In Installation
• Peel & Stick Installation
• Interlocking
• Other Installation Types

Materials Covered:
• Wool
• Nylon
• Polyester
• Polypropylene
• Acrylic
• Silk
• Other Materials

Applications Covered:
• Living Rooms
• Bedrooms
• Offices
• Hotels
• Recreational Areas
• Other Applications

End Users Covered:
• Residential
• Commercial
• Industrial
• Institutional
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances