Software Defined Wide Area Network Market
Software-Defined Wide Area Network Market Forecasts to 2030 - Global Analysis By Component (Services, Solution and Other Components), Deployment Mode, Organization Size, End User and By Geography
According to Stratistics MRC, the Global Software-Defined Wide Area Network Market is accounted for $5.68 billion in 2023 and is expected to reach $16.74 billion by 2030 growing at a CAGR of 33.9% during the forecast period. Software-defined wide area network revolutionizes traditional networking by centrally managing and dynamically adjusting network traffic flows across multiple sites or branches. By abstracting network control from hardware, it enables centralized management, automation, and policy-based traffic steering based on real-time conditions. SD-WAN solutions offer flexibility, scalability, and improved application performance by intelligently utilizing available network resources, including broadband internet, MPLS, and LTE, while ensuring security through encryption and integrated firewall capabilities.
According to a report published by Palo Alto Networks, a cybersecurity company, 60% of companies are expected to implement SD-WAN to enhance support for cloud applications and agility by 2024.
Market Dynamics:
Driver:
Increasing adoption of cloud-based applications
SD-WAN solutions offer optimized and direct connectivity to cloud platforms, enhancing performance and user experience. By dynamically routing traffic based on real-time conditions, SD-WAN ensure efficient access to cloud resources, supporting businesses' evolving digital infrastructure needs. This alignment with cloud adoption initiatives enhances agility, scalability, and cost-effectiveness, driving the demand for SD-WAN solutions as organizations seeks to optimize their network infrastructure for the cloud-centric era.
Restraint:
Reliability of internet connections
While SD-WAN leverages internet links for connectivity, the variability in performance and reliability of these connections can impact overall network stability. Businesses may experience disruptions, latency issues, or reduced quality of service due to fluctuations in internet performance. Ensuring consistent and dependable connectivity over internet links remains a challenge, especially for mission-critical applications. Consequently, concerns about the reliability of internet connections hinder the adoption of SD-WAN solutions in some scenarios.
Opportunity:
Rising digital transformation initiatives
As organizations embrace digital transformation, they require agile and efficient network infrastructure to support emerging technologies such as IoT, edge computing, and big data analytics. By optimizing connectivity, prioritizing critical applications, and enhancing security, SD-WAN enables businesses to accelerate their digital transformation journey while improving operational efficiency and agility. This increasing demand for agile networking solutions positions SD-WAN as a critical enabler of digital transformation strategies across industries.
Threat:
Security concerns
While SD-WAN offers advanced security features, deploying over public internet connections raises apprehensions about data privacy, compliance, and vulnerability to cyber threats. Potential security breaches and data breaches could undermine trust in SD-WAN solutions. Addressing these concerns requires robust encryption, segmentation, and threat detection mechanisms. Failure to mitigate security risks effectively may deter organizations from adopting SD-WAN, impeding market growth and adoption.
Covid-19 Impact
The covid-19 pandemic has had a mixed impact on the software-defined wide area network market. While it initially slowed down some deployments due to budget constraints and business uncertainties, the shift to remote work and increased reliance on cloud services subsequently drove demand for SD-WAN solutions. Organizations sought to optimize their network infrastructure to support remote workforces and ensure reliable access to critical applications and data. As a result, pandemic accelerated the adoption of SD-WAN, particularly in industries heavily affected by remote work requirements, such as healthcare, education, and finance.
The cloud segment is expected to be the largest during the forecast period
The cloud segment is estimated to have a lucrative growth. In the context of SD-WAN, cloud deployment mode refers to the manner in which SD-WAN solutions are implemented and managed within cloud environments. Cloud deployment offers advantages such as scalability, flexibility, and ease of management, allowing organizations to rapidly deploy and scale SD-WAN services according to their needs. It also enables seamless integration with cloud-based applications and services, optimizing performance and user experience across distributed networks.
The healthcare segment is expected to have the highest CAGR during the forecast period
The healthcare segment is anticipated to witness the highest CAGR growth during the forecast period, due to its transformative benefits. SD-WAN optimizes network performance, ensuring reliable and secure connectivity across distributed healthcare facilities. By prioritizing critical applications such as Electronic Health Records (EHR) and telemedicine platforms, SD-WAN enhance patient care delivery and operational efficiency. With the ability to streamline network operations, improve application performance, and strengthen data security, SD-WAN play a crucial role in advancing healthcare delivery.
Region with largest share:
Asia Pacific is projected to hold the largest market share during the forecast period owing to digital transformation initiatives and the increasing adoption of cloud-based applications. Organizations in countries like China, India, Japan, and South Korea are embracing SD-WAN to enhance network performance, agility, and scalability while reducing costs. The region's diverse and expanding economies, coupled with the proliferation of mobile and cloud-based applications, contribute to the growing adoption of SD-WAN solutions.
Region with highest CAGR:
North America is projected to have the highest CAGR over the forecast period, owing to rapid adoption of cloud services, increasing demand for network optimization, and the need for cost-effective connectivity solutions. Enterprises across various industries in the United States and Canada are deploying SD-WAN to optimize network performance, reduce costs, and enhance security. The region's focus on digital transformation, coupled with the demand for reliable and scalable connectivity for remote work and cloud applications, drives the rapid growth of the SD-WAN market.
Key players in the market
Some of the key players profiled in the Software-Defined Wide Area Network Market include Hewlett Packard Enterprise, Aryaka, Oracle, Palo Alto Networks, Cisco, Tata Communications, Epsilon Telecommunications, Huawei, Vmware, Ciena, Martello Technologies, Nokia, NEC Corporation, MCM Telecom, Citrix and Etisalat.
Key Developments:
In November 2023, Etisalat by e& announced its partnership with global technology leaders Versa Networks, VeloCloud, and Fortinet, enhancing its portfolio and unveiling a transformative era in managed SDWAN (Software-Defined Wide Area Network) services. This new alliance places etisalat by e& at the forefront of network connectivity, enabling businesses to benefit from improved operational efficiencies, enhanced security measures and a scalable network infrastructure.
In June 2023, US-based telecom gear maker Cisco and AT&T have jointly launched Webex Calling and Software Defined Wide Area Network (SD-WAN) solutions for businesses as mobile-first collaboration becomes the new normal. This integration helps enterprise customer’s lower costs by reducing or eliminating the need for traditional fixed business lines.
Components Covered:
• Services
• Solution
• Other Components
Deployment Mode Covered:
• On-premises
• Cloud
Organization Size Covered:
• Large Enterprises
• Small-Medium Enterprises
End Users Covered:
• Banking, Financial Services, and Insurance (BFSI)
• Healthcare
• Government
• Manufacturing
• Transport and Logistics
• Retail
• Energy and Utilities
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 End User Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Software-Defined Wide Area Network Market, By Component
5.1 Introduction
5.2 Services
5.2.1 Implementation
5.2.2 Training and support
5.2.3 Consulting
5.3 Solution
5.4 Other Components
6 Global Software-Defined Wide Area Network Market, By Deployment Mode
6.1 Introduction
6.2 On-premises
6.3 Cloud
7 Global Software-Defined Wide Area Network Market, By Organization Size
7.1 Introduction
7.2 Large Enterprises
7.3 Small-Medium Enterprises
8 Global Software-Defined Wide Area Network Market, By End User
8.1 Introduction
8.2 Banking, Financial Services, and Insurance (BFSI)
8.3 Healthcare
8.4 Government
8.5 Manufacturing
8.6 Transport and Logistics
8.7 Retail
8.8 Energy and Utilities
8.9 Other End Users
9 Global Software-Defined Wide Area Network Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 Hewlett Packard Enterprise
11.2 Aryaka
11.3 Oracle
11.4 Palo Alto Networks
11.5 Cisco
11.6 Tata Communications
11.7 Epsilon Telecommunications
11.8 Huawei
11.9 Vmware
11.10 Ciena
11.11 Martello Technologies
11.12 Nokia
11.13 NEC Corporation
11.14 MCM Telecom
11.15 Citrix
11.16 Etisalat
List of Tables
1 Global Software-Defined Wide Area Network Market Outlook, By Region (2021-2030) ($MN)
2 Global Software-Defined Wide Area Network Market Outlook, By Component (2021-2030) ($MN)
3 Global Software-Defined Wide Area Network Market Outlook, By Services (2021-2030) ($MN)
4 Global Software-Defined Wide Area Network Market Outlook, By Implementation (2021-2030) ($MN)
5 Global Software-Defined Wide Area Network Market Outlook, By Training and support (2021-2030) ($MN)
6 Global Software-Defined Wide Area Network Market Outlook, By Consulting (2021-2030) ($MN)
7 Global Software-Defined Wide Area Network Market Outlook, By Solution (2021-2030) ($MN)
8 Global Software-Defined Wide Area Network Market Outlook, By Other Components (2021-2030) ($MN)
9 Global Software-Defined Wide Area Network Market Outlook, By Deployment Mode (2021-2030) ($MN)
10 Global Software-Defined Wide Area Network Market Outlook, By On-premises (2021-2030) ($MN)
11 Global Software-Defined Wide Area Network Market Outlook, By Cloud (2021-2030) ($MN)
12 Global Software-Defined Wide Area Network Market Outlook, By Organization Size (2021-2030) ($MN)
13 Global Software-Defined Wide Area Network Market Outlook, By Large Enterprises (2021-2030) ($MN)
14 Global Software-Defined Wide Area Network Market Outlook, By Small-Medium Enterprises (2021-2030) ($MN)
15 Global Software-Defined Wide Area Network Market Outlook, By End User (2021-2030) ($MN)
16 Global Software-Defined Wide Area Network Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2021-2030) ($MN)
17 Global Software-Defined Wide Area Network Market Outlook, By Healthcare (2021-2030) ($MN)
18 Global Software-Defined Wide Area Network Market Outlook, By Government (2021-2030) ($MN)
19 Global Software-Defined Wide Area Network Market Outlook, By Manufacturing (2021-2030) ($MN)
20 Global Software-Defined Wide Area Network Market Outlook, By Transport and Logistics (2021-2030) ($MN)
21 Global Software-Defined Wide Area Network Market Outlook, By Retail (2021-2030) ($MN)
22 Global Software-Defined Wide Area Network Market Outlook, By Energy and Utilities (2021-2030) ($MN)
23 Global Software-Defined Wide Area Network Market Outlook, By Other End Users (2021-2030) ($MN)
24 North America Software-Defined Wide Area Network Market Outlook, By Country (2021-2030) ($MN)
25 North America Software-Defined Wide Area Network Market Outlook, By Component (2021-2030) ($MN)
26 North America Software-Defined Wide Area Network Market Outlook, By Services (2021-2030) ($MN)
27 North America Software-Defined Wide Area Network Market Outlook, By Implementation (2021-2030) ($MN)
28 North America Software-Defined Wide Area Network Market Outlook, By Training and support (2021-2030) ($MN)
29 North America Software-Defined Wide Area Network Market Outlook, By Consulting (2021-2030) ($MN)
30 North America Software-Defined Wide Area Network Market Outlook, By Solution (2021-2030) ($MN)
31 North America Software-Defined Wide Area Network Market Outlook, By Other Components (2021-2030) ($MN)
32 North America Software-Defined Wide Area Network Market Outlook, By Deployment Mode (2021-2030) ($MN)
33 North America Software-Defined Wide Area Network Market Outlook, By On-premises (2021-2030) ($MN)
34 North America Software-Defined Wide Area Network Market Outlook, By Cloud (2021-2030) ($MN)
35 North America Software-Defined Wide Area Network Market Outlook, By Organization Size (2021-2030) ($MN)
36 North America Software-Defined Wide Area Network Market Outlook, By Large Enterprises (2021-2030) ($MN)
37 North America Software-Defined Wide Area Network Market Outlook, By Small-Medium Enterprises (2021-2030) ($MN)
38 North America Software-Defined Wide Area Network Market Outlook, By End User (2021-2030) ($MN)
39 North America Software-Defined Wide Area Network Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2021-2030) ($MN)
40 North America Software-Defined Wide Area Network Market Outlook, By Healthcare (2021-2030) ($MN)
41 North America Software-Defined Wide Area Network Market Outlook, By Government (2021-2030) ($MN)
42 North America Software-Defined Wide Area Network Market Outlook, By Manufacturing (2021-2030) ($MN)
43 North America Software-Defined Wide Area Network Market Outlook, By Transport and Logistics (2021-2030) ($MN)
44 North America Software-Defined Wide Area Network Market Outlook, By Retail (2021-2030) ($MN)
45 North America Software-Defined Wide Area Network Market Outlook, By Energy and Utilities (2021-2030) ($MN)
46 North America Software-Defined Wide Area Network Market Outlook, By Other End Users (2021-2030) ($MN)
47 Europe Software-Defined Wide Area Network Market Outlook, By Country (2021-2030) ($MN)
48 Europe Software-Defined Wide Area Network Market Outlook, By Component (2021-2030) ($MN)
49 Europe Software-Defined Wide Area Network Market Outlook, By Services (2021-2030) ($MN)
50 Europe Software-Defined Wide Area Network Market Outlook, By Implementation (2021-2030) ($MN)
51 Europe Software-Defined Wide Area Network Market Outlook, By Training and support (2021-2030) ($MN)
52 Europe Software-Defined Wide Area Network Market Outlook, By Consulting (2021-2030) ($MN)
53 Europe Software-Defined Wide Area Network Market Outlook, By Solution (2021-2030) ($MN)
54 Europe Software-Defined Wide Area Network Market Outlook, By Other Components (2021-2030) ($MN)
55 Europe Software-Defined Wide Area Network Market Outlook, By Deployment Mode (2021-2030) ($MN)
56 Europe Software-Defined Wide Area Network Market Outlook, By On-premises (2021-2030) ($MN)
57 Europe Software-Defined Wide Area Network Market Outlook, By Cloud (2021-2030) ($MN)
58 Europe Software-Defined Wide Area Network Market Outlook, By Organization Size (2021-2030) ($MN)
59 Europe Software-Defined Wide Area Network Market Outlook, By Large Enterprises (2021-2030) ($MN)
60 Europe Software-Defined Wide Area Network Market Outlook, By Small-Medium Enterprises (2021-2030) ($MN)
61 Europe Software-Defined Wide Area Network Market Outlook, By End User (2021-2030) ($MN)
62 Europe Software-Defined Wide Area Network Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2021-2030) ($MN)
63 Europe Software-Defined Wide Area Network Market Outlook, By Healthcare (2021-2030) ($MN)
64 Europe Software-Defined Wide Area Network Market Outlook, By Government (2021-2030) ($MN)
65 Europe Software-Defined Wide Area Network Market Outlook, By Manufacturing (2021-2030) ($MN)
66 Europe Software-Defined Wide Area Network Market Outlook, By Transport and Logistics (2021-2030) ($MN)
67 Europe Software-Defined Wide Area Network Market Outlook, By Retail (2021-2030) ($MN)
68 Europe Software-Defined Wide Area Network Market Outlook, By Energy and Utilities (2021-2030) ($MN)
69 Europe Software-Defined Wide Area Network Market Outlook, By Other End Users (2021-2030) ($MN)
70 Asia Pacific Software-Defined Wide Area Network Market Outlook, By Country (2021-2030) ($MN)
71 South America Software-Defined Wide Area Network Market Outlook, By Country (2021-2030) ($MN)
72 South America Software-Defined Wide Area Network Market Outlook, By Component (2021-2030) ($MN)
73 South America Software-Defined Wide Area Network Market Outlook, By Services (2021-2030) ($MN)
74 South America Software-Defined Wide Area Network Market Outlook, By Implementation (2021-2030) ($MN)
75 South America Software-Defined Wide Area Network Market Outlook, By Training and support (2021-2030) ($MN)
76 South America Software-Defined Wide Area Network Market Outlook, By Consulting (2021-2030) ($MN)
77 South America Software-Defined Wide Area Network Market Outlook, By Solution (2021-2030) ($MN)
78 South America Software-Defined Wide Area Network Market Outlook, By Other Components (2021-2030) ($MN)
79 South America Software-Defined Wide Area Network Market Outlook, By Deployment Mode (2021-2030) ($MN)
80 South America Software-Defined Wide Area Network Market Outlook, By On-premises (2021-2030) ($MN)
81 South America Software-Defined Wide Area Network Market Outlook, By Cloud (2021-2030) ($MN)
82 South America Software-Defined Wide Area Network Market Outlook, By Organization Size (2021-2030) ($MN)
83 South America Software-Defined Wide Area Network Market Outlook, By Large Enterprises (2021-2030) ($MN)
84 South America Software-Defined Wide Area Network Market Outlook, By Small-Medium Enterprises (2021-2030) ($MN)
85 South America Software-Defined Wide Area Network Market Outlook, By End User (2021-2030) ($MN)
86 South America Software-Defined Wide Area Network Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2021-2030) ($MN)
87 South America Software-Defined Wide Area Network Market Outlook, By Healthcare (2021-2030) ($MN)
88 South America Software-Defined Wide Area Network Market Outlook, By Government (2021-2030) ($MN)
89 South America Software-Defined Wide Area Network Market Outlook, By Manufacturing (2021-2030) ($MN)
90 South America Software-Defined Wide Area Network Market Outlook, By Transport and Logistics (2021-2030) ($MN)
91 South America Software-Defined Wide Area Network Market Outlook, By Retail (2021-2030) ($MN)
92 South America Software-Defined Wide Area Network Market Outlook, By Energy and Utilities (2021-2030) ($MN)
93 South America Software-Defined Wide Area Network Market Outlook, By Other End Users (2021-2030) ($MN)
94 Middle East & Africa Software-Defined Wide Area Network Market Outlook, By Country (2021-2030) ($MN)
95 Middle East & Africa Software-Defined Wide Area Network Market Outlook, By Component (2021-2030) ($MN)
96 Middle East & Africa Software-Defined Wide Area Network Market Outlook, By Services (2021-2030) ($MN)
97 Middle East & Africa Software-Defined Wide Area Network Market Outlook, By Implementation (2021-2030) ($MN)
98 Middle East & Africa Software-Defined Wide Area Network Market Outlook, By Training and support (2021-2030) ($MN)
99 Middle East & Africa Software-Defined Wide Area Network Market Outlook, By Consulting (2021-2030) ($MN)
100 Middle East & Africa Software-Defined Wide Area Network Market Outlook, By Solution (2021-2030) ($MN)
101 Middle East & Africa Software-Defined Wide Area Network Market Outlook, By Other Components (2021-2030) ($MN)
102 Middle East & Africa Software-Defined Wide Area Network Market Outlook, By Deployment Mode (2021-2030) ($MN)
103 Middle East & Africa Software-Defined Wide Area Network Market Outlook, By On-premises (2021-2030) ($MN)
104 Middle East & Africa Software-Defined Wide Area Network Market Outlook, By Cloud (2021-2030) ($MN)
105 Middle East & Africa Software-Defined Wide Area Network Market Outlook, By Organization Size (2021-2030) ($MN)
106 Middle East & Africa Software-Defined Wide Area Network Market Outlook, By Large Enterprises (2021-2030) ($MN)
107 Middle East & Africa Software-Defined Wide Area Network Market Outlook, By Small-Medium Enterprises (2021-2030) ($MN)
108 Middle East & Africa Software-Defined Wide Area Network Market Outlook, By End User (2021-2030) ($MN)
109 Middle East & Africa Software-Defined Wide Area Network Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2021-2030) ($MN)
110 Middle East & Africa Software-Defined Wide Area Network Market Outlook, By Healthcare (2021-2030) ($MN)
111 Middle East & Africa Software-Defined Wide Area Network Market Outlook, By Government (2021-2030) ($MN)
112 Middle East & Africa Software-Defined Wide Area Network Market Outlook, By Manufacturing (2021-2030) ($MN)
113 Middle East & Africa Software-Defined Wide Area Network Market Outlook, By Transport and Logistics (2021-2030) ($MN)
114 Middle East & Africa Software-Defined Wide Area Network Market Outlook, By Retail (2021-2030) ($MN)
115 Middle East & Africa Software-Defined Wide Area Network Market Outlook, By Energy and Utilities (2021-2030) ($MN)
116 Middle East & Africa Software-Defined Wide Area Network Market Outlook, By Other End Users (2021-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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