Sports Drinks Market

Sports Drinks Market

Sports Drinks Market Forecasts to 2030 - Global Analysis By Type (Hypertonic, Hypotonic, Isotonic and Other Types), Packaging Type (Bottles (Pet/Glass), Cans, Metal, PET/Plastic and Other Packaging Types), Distribution Channel, Brand, Application and By Geography

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Published: 2023 ID: SMRC23360

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2023)

US $33.98 BN

Projected Year Value (2030)

US $62.12 BN

CAGR (2023 - 2030)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Highest Growing Market

Asia Pacific

According to Stratistics MRC, the Global Sports Drinks Market is accounted for $33.98 billion in 2023 and is expected to reach $62.12 billion by 2030 growing at a CAGR of 9% during the forecast period. A sports drink is a sort of soft drink that is high in carbohydrates (in the form of sugar), minerals, electrolytes, and flavorings and is intended to promote hydration before and after physical activity. The primary goal of these beverages is to fuel the vital organs that are working hard during activity and to provide carbohydrates and critical minerals to aid in the overall recovery process. Hydration is an important factor in athletic performance, and it includes activities before, during, and after exercise. As a result, regular hydration not only delivers health benefits but also aids in the maintenance of athletic performance.

According to PepsiCo, inc, the company's advertising and other marketing activities expenses, totaled USD 5.1 billion in 2021. This in turn plays a vital role in accelerating the products demand among consumers.

Market Dynamics:


Surging production of healthier products

Manufacturers are gradually implementing natural ingredients because they are healthier than traditional sports beverages, resulting in a market growth opportunity. For instance, in February 2021, Good Sports, a Chicago-based start-up, introduced a natural sports drink consisting of 97 percent dairy. This has three times the electrolytes and 33 percent less sugar than standard ones. Furthermore, the growing health-conscious population in developing and underdeveloped countries will fuel sports drink industry trends.


Presence of a high sugar level

The majority of products on the market include a high quantity of sugar, which can have a harmful impact on health. As a result, this is acting as a restraint on market expansion. For instance, the average 20-ounce bottle pack of Gatorade sports drinks contains 34 grams of sugar.


Due to an increase in demand for fitness centers, obesity is driving the market growth

Rising obesity and other health issues have driven people toward fitness facilities, which has accelerated the consumption of sports drinks, which aid in restoring electrolyte balance and maintaining the body's level of hydration. According to UNICEF's World Obesity Atlas, India will have more than 27 million obese children by 2022. The main elements utilized in sports drinks are sugar, electrolytes, and vitamins, with minerals being the most popular ingredient as they assist in restoring electrolytes lost during workouts or sporting activities. However, there are numerous varieties of sports drinks, and hypertonic sports drinks are generally used post-workout to boost daily carbohydrate consumption and increase muscle glycogen.


High content of sugar

The most significant limitation in this market is opposition to the item's sugar content. A single Monster drink can be estimated to have 14 teaspoons of sugar, which contradicts the health industry's standard measurement. Caffeinated drink businesses, like other refreshment combinations, have considered avoiding sugar or diet adaptations of the beverages to aid their sales and not let the market detect a negative development.

Covid-19 Impact:

The emergence of COVID-19 has resulted in increased consumption of the product, which is largely due to an increase in the number of people working out from home. For instance, according to data given by Food Business News in November 2020, retail sales of non-aseptic energy drinks in the United States increased by 15% to USD 3.51 billion over the 52 weeks ending on July 12, 2020. Prominent companies like Red Bull North America, Inc., expanded by 11% to USD 1.39 billion in 2020, and Monster Beverage Corp., Corona, Calif., expanded by 4.9% to USD 1.23 billion.

The isotonic segment is expected to be the largest during the forecast period

The isotonic segment dominated the largest share throughout the projected period. Globally, the isotonic sort is one of the market's main categories, as it contains about the same quantity of sugar and salt as the human body. Most isotonic beverages, such as Powerade and Lucozade, fall into this category. Furthermore, this sort of drink is popular among athletes, particularly medium- and long-distance runners and those interested in team sports.

The convenience/grocery stores segment is expected to have the highest CAGR during the forecast period

Convenience/Grocery Stores segment is expected to hold lucrative growth over the forecast period. Convenience stores have steadily updated their shelves by designating different lanes that appeal to health-conscious customers, boosting impulsive purchases. Convenience stores have become key sales channels in India for acquiring health and wellness nutrition products, including sports drinks, for market consumers over the projection period. Convenience stores are an important entrance point for millennial customers, who are frequently the target audience for new beverage products.

Region with largest share:

North America is estimated to hold the commanded share over the extrapolated period, owing to the high proportion of the population that invests in outdoor activities, which drives consumption of the drink. According to ORG statistics, the population of the United States was surveyed on 1 billion fewer outdoor trips in 2018. Similarly, dramatically increased sports participation has led to the use of sports beverages for performance enhancement, which helps to produce traction.

Region with highest CAGR:

Due to increased consumer awareness of sports drinks and their health benefits, the Asia-Pacific region is predicted to have profitable growth throughout the forecast period. The rise in health consciousness among consumers in developing nations such as China and India, as well as the increased acceptance of sports drinks, are driving the growth of the Asia-Pacific sports drink market. Furthermore, increased awareness of sports drinks and their associated benefits has contributed to market growth. However, rising middle-class customers with changing lifestyles, particularly in emerging nations such as China and India, are boosting demand for naturally flavored sports drinks.

Key players in the market

Some of the key players in Sports Drinks market include Abbott Laboratories, ABBOTT NUTRITION, Aspire Food Group, BA Sports Nutrition, LLC, BodyArmor , Britvic plc, FRS Healthy Energy, Gatorade, Lucozade Ribena Suntory Ltd, Monster Beverage Corporation, Nestlé S.A., PepsiCo Inc, Powerade, Red Bull GmbH, Rockstar, Inc, The BUD Co. Ltd, The Coca-Cola Company, The GURU Organic Energy Corp, The Swire Group and Xyience.

Key Developments:

In February 2023, The UFC and PRIME signed a multi-year sponsorship deal. The UFC official drink is now being sold in India through the e-commerce site named

In November 2022, Tata Consumer Products launched products under NourishCo, a new line of fruit-based drinks. The product offering also includes sports drinks.

In August 2022, Coca-Cola India announced the first-ever brand extension for its homegrown brand Limca into the hydrating sports drinks category with 'Limca Sportz'.

Types Covered:
• Hypertonic
• Hypotonic
• Isotonic
• Other Types

Packaging Types Covered:
• Bottles (Glass)
• Cans
• Metal
• PET/Plastic
• Other Packaging Types

Distribution Channels Covered:
• Offline
• Online
• Supermarkets/ Hypermarkets
• Convenience/Grocery Stores
• Speciality Stores
• Online Retail Stores
• Other Distribution Channels

Brands Covered:
• Gatorade
• Powerade
• Other Brands

Applications Covered:
• Lifestyle User
• Casual Consumers
• Athletes
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Sports Drinks Market, By Type
5.1 Introduction
5.2 Hypertonic
5.3 Hypotonic
5.4 Isotonic
5.5 Other Types

6 Global Sports Drinks Market, By Packaging Type
6.1 Introduction
6.2 Bottles (Glass)
6.3 Cans
6.4 Metal
6.5 PET/Plastic
6.6 Other Packaging Types

7 Global Sports Drinks Market, By Distribution Channel
7.1 Introduction
7.2 Offline
7.3 Online
7.4 Supermarkets/ Hypermarkets
7.5 Convenience/Grocery Stores
7.6 Speciality Stores
7.7 Online Retail Stores
7.8 Other Distribution Channels

8 Global Sports Drinks Market, By Brand
8.1 Introduction
8.2 Gatorade
8.3 Powerade
8.4 Other Brands

9 Global Sports Drinks Market, By Application
9.1 Introduction
9.2 Lifestyle User
9.3 Casual Consumers
9.4 Athletes
9.5 Other Applications

10 Global Sports Drinks Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa

11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies

12 Company Profiling
12.1 Abbott Laboratories
12.3 Aspire Food Group
12.4 BA Sports Nutrition, LLC
12.5 BodyArmor
12.6 Britvic plc
12.7 FRS Healthy Energy
12.8 Gatorade
12.9 Lucozade Ribena Suntory Ltd
12.10 Monster Beverage Corporation
12.11 Nestlé S.A.
12.12 PepsiCo Inc
12.13 Powerade
12.14 Red Bull GmbH
12.15 Rockstar, Inc
12.16 The BUD Co. Ltd
12.17 The Coca-Cola Company
12.18 The GURU Organic Energy Corp
12.19 The Swire Group
12.20 Xyience

List of Tables
1 Global Sports Drinks Market Outlook, By Region (2021-2030) ($MN)
2 Global Sports Drinks Market Outlook, By Type (2021-2030) ($MN)
3 Global Sports Drinks Market Outlook, By Hypertonic (2021-2030) ($MN)
4 Global Sports Drinks Market Outlook, By Hypotonic (2021-2030) ($MN)
5 Global Sports Drinks Market Outlook, By Isotonic (2021-2030) ($MN)
6 Global Sports Drinks Market Outlook, By Other Types (2021-2030) ($MN)
7 Global Sports Drinks Market Outlook, By Packaging Type (2021-2030) ($MN)
8 Global Sports Drinks Market Outlook, By Bottles (Glass) (2021-2030) ($MN)
9 Global Sports Drinks Market Outlook, By Cans (2021-2030) ($MN)
10 Global Sports Drinks Market Outlook, By Metal (2021-2030) ($MN)
11 Global Sports Drinks Market Outlook, By PET/Plastic (2021-2030) ($MN)
12 Global Sports Drinks Market Outlook, By Other Packaging Types (2021-2030) ($MN)
13 Global Sports Drinks Market Outlook, By Distribution Channel (2021-2030) ($MN)
14 Global Sports Drinks Market Outlook, By Offline (2021-2030) ($MN)
15 Global Sports Drinks Market Outlook, By Online (2021-2030) ($MN)
16 Global Sports Drinks Market Outlook, By Supermarkets/ Hypermarkets (2021-2030) ($MN)
17 Global Sports Drinks Market Outlook, By Convenience/Grocery Stores (2021-2030) ($MN)
18 Global Sports Drinks Market Outlook, By Speciality Stores (2021-2030) ($MN)
19 Global Sports Drinks Market Outlook, By Online Retail Stores (2021-2030) ($MN)
20 Global Sports Drinks Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
21 Global Sports Drinks Market Outlook, By Brand (2021-2030) ($MN)
22 Global Sports Drinks Market Outlook, By Gatorade (2021-2030) ($MN)
23 Global Sports Drinks Market Outlook, By Powerade (2021-2030) ($MN)
24 Global Sports Drinks Market Outlook, By Other Brands (2021-2030) ($MN)
25 Global Sports Drinks Market Outlook, By Application (2021-2030) ($MN)
26 Global Sports Drinks Market Outlook, By Lifestyle User (2021-2030) ($MN)
27 Global Sports Drinks Market Outlook, By Casual Consumers (2021-2030) ($MN)
28 Global Sports Drinks Market Outlook, By Athletes (2021-2030) ($MN)
29 Global Sports Drinks Market Outlook, By Other Applications (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

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