Sports Food Market
Sports Food Market Forecasts to 2030 - Global Analysis By Type (Meal Replacement Products, Weight Loss Products, Sports Supplements, Sports Food, Sports Drinks and Other Types), Formulation, Consumer, Application and By Geography
|
Years Covered |
2021-2030 |
|
Estimated Year Value (2023) |
US $75.9 BN |
|
Projected Year Value (2030) |
US $150.9 BN |
|
CAGR (2023 - 2030) |
10.3% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
North America |
|
Highest Growing Market |
Europe |
According to Stratistics MRC, the Global Sports Food Market is accounted for $75.9 billion in 2023 and is expected to reach $150.9 billion by 2030 growing at a CAGR of 10.3% during the forecast period. Sports food is a food, or a food combination, that has been particularly prepared to assist athletes in achieving specific dietary or performance objectives. Appropriate food and nutrition are required for peak performance. Because of its benefits, athletes frequently consume multivitamin supplements, which can be attributed to these sport food products' greater accessibility in department stores, supermarkets, and online.
According to MuscleBlaze, Whey supplements were utilized by 40% of gym-goers in India in 2019. According to a study published in the New England Journal of Medicine, Obesity is estimated to affect around half of the U.S. population by 2030. Eurostat estimates that 52.7% of European Union citizens are overweight.
Market Dynamics:
Driver:
Surging urbanization
Consumer demand has been fueled by the rise in urbanisation across all industries. In addition, people are being influenced by the changing lifestyle to develop healthy eating habits, which is fueling the market for sports food products including energy bars, protein bars, and sports gels. Additionally, the change in consumption patterns has prompted sports food producers to create new products that might hasten the achievement of consumers' health objectives. These elements are accelerating the market's expansion.
Restraint:
Adverse effects on health
Sports supplements can be purchased over the counter and online. They contain hidden substances like androgenic steroids. It issued a warning that using supplements is likely to be hazardous. Their use is anticipated to raise blood urea or creatinine levels in healthy individuals. The improper usage or excessive ingestion of supplements might have negative health impacts and possibly hurt athletes. The market is thus being constrained by negative consequences brought on by sports nutrition, particularly steroids.
Opportunity:
Change in lifestyle patterns
The use of sports nutrition products has been significantly influenced by the recent significant rise in awareness of health and fitness. It is also projected that the developing athletics trend would increase consumer demand for dietary supplements. Other factors that could potentially boost sales over the course of the predicted period include the rise in fitness clubs, high illness prevalence, expanding acceptance of healthy lifestyles, shifting food choices, and rising awareness of obesity and diabetes.
Threat:
Availability of substitutes
It is believed that the availability of such items is preventing the global sports food market from growing further since a huge number of low-cost counterfeit products negatively impact the sales of genuine businesses. The cost of sports nutrition is high. However, the sector continues to face difficulties as a result of the slow uptake of sports food caused by unfavourable customer perception. Sports nutrition products are becoming more widely available, but many consumers still have a bad opinion of them. The market's growth is anticipated to be hampered as a result.
Covid-19 Impact
Due to gym and fitness centre closures because of lockdown, the pandemic had a significant detrimental impact on the sports food industry. Use of natural and clean label products is likely to gain significant traction as people's concerns about their health grow. Increased interest in health and fitness as well as the reopening of gyms and fitness facilities would contribute to market growth in the post-COVID-19 scenario.
The adult segment is expected to be the largest during the forecast period
The adult segment is estimated to have a lucrative growth, due to rising expenditure on health goods and supplements and rising awareness about well-being. Additionally, customers in this age group are particularly interested in sports and fitness. The need for women's sports nutrition in this age range is being driven by the increase in the number of working women. As disposable income rises and concerns about maintaining a healthy lifestyle grow, supplement use is rising.
The post-workout segment is expected to have the highest CAGR during the forecast period
The post-workout segment is anticipated to witness the fastest CAGR growth during the forecast period, due to numerous advantages of post-workout supplements as well as increased awareness of post-workout supplements. Post-workout supplements provide several benefits, including the ability to restore damaged muscles and improve muscle development, recovery, and mass maintenance. A growing number of people are becoming aware of the benefits of post-workout supplements including branched-chain amino acids, glutamine, and casein.
Region with Largest share:
North America is projected to hold the largest market share during the forecast period owing to increasing awareness about health and fitness. One of the main drivers of demand for goods in the area is the rise of online fitness classes, the creation of new fitness facilities, and the rising popularity of athleticism among the younger generation. The region's growing health clubs and gyms, combined with government initiatives to support sporting events, are fueling demand for the products.
Region with highest CAGR:
Europe is projected to have the highest CAGR over the forecast period, owing to increasing focus on sustainability and ethical concerns regarding the consumption of animal-derived food products. Future exports of sports nutrition supplements are anticipated to increase as a result of investments in the study and development of vegan substitutes for animal products used in clinical and athletic nutrition. The regional market is expected to rise due to a high demand for supplements and an increase in the number of athletes.
Key players in the market
Some of the key players profiled in the Sports Food Market include The Coca-Cola Company, GlaxoSmithKline plc, GNC Holdings LLC, Nestlé S.A., Abbott Laboratories, Clif Bar & Company, Glanbia plc, PepsiCo, The Bountiful Company, BA Sports Nutrition, Quest Nutrition, Lovate Health Sciences, Post Holdings, MusclePharm, Reckitt Benckiser Group Plc and Danone S.A.
Key Developments:
In August 2022, Spacemilk, an American sports nutrition brand signed an agreement with NextFerm Technologies, an Israeli food technology start-up to supply ProteVin, a non-GMO protein alternative. The agreement was valued at around US$ 3 million for a 4.5 years supply.
In May 2021, Pepsico launched Gatorlyte which is created for athletes who needed "rapid rehydration," according to the manufacturer. Gatorlyte comes in three flavours: cherry lime, orange, and strawberry kiwi. It has less sugar than standard Gatorade and a five-electrolyte combination that includes sodium, potassium, calcium, chloride, and magnesium.
Types Covered:
• Meal Replacement Products
• Weight Loss Products
• Sports Supplements
• Sports Food
• Sports Drinks
• Other Types
Formulations Covered:
• Gummies
• Tablets
• Capsules
• Liquid
• Powder
• Soft gels
Consumers Covered:
• Geriatric
• Adult
• Children
Applications Covered:
• Post-workout
• Weight Loss
• Pre-workout
• Other Applications
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Sports Food Market, By Type
5.1 Introduction
5.2 Meal Replacement Products
5.3 Weight Loss Products
5.4 Sports Supplements
5.5 Sports Food
5.6 Sports Drinks
5.7 Other Types
6 Global Sports Food Market, By Formulation
6.1 Introduction
6.2 Gummies
6.3 Tablets
6.4 Capsules
6.5 Liquid
6.6 Powder
6.7 Soft gels
7 Global Sports Food Market, By Consumer
7.1 Introduction
7.2 Geriatric
7.3 Adult
7.4 Children
8 Global Sports Food Market, By Application
8.1 Introduction
8.2 Post-workout
8.3 Weight Loss
8.4 Pre-workout
8.5 Other Applications
9 Global Sports Food Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 The Coca-Cola Company
11.2 GlaxoSmithKline plc
11.3 GNC Holdings LLC
11.4 Nestlé S.A.
11.5 Abbott Laboratories
11.6 Clif Bar & Company
11.7 Glanbia plc
11.8 PepsiCo
11.9 The Bountiful Company
11.10 BA Sports Nutrition
11.11 Quest Nutrition
11.12 Lovate Health Sciences
11.13 Post Holdings
11.14 MusclePharm
11.15 Reckitt Benckiser Group Plc
11.16 Danone S.A
List of Tables
1 Global Sports Food Market Outlook, By Region (2021-2030) ($MN)
2 Global Sports Food Market Outlook, By Type (2021-2030) ($MN)
3 Global Sports Food Market Outlook, By Meal Replacement Products (2021-2030) ($MN)
4 Global Sports Food Market Outlook, By Weight Loss Products (2021-2030) ($MN)
5 Global Sports Food Market Outlook, By Sports Supplements (2021-2030) ($MN)
6 Global Sports Food Market Outlook, By Sports Food (2021-2030) ($MN)
7 Global Sports Food Market Outlook, By Sports Drinks (2021-2030) ($MN)
8 Global Sports Food Market Outlook, By Other Types (2021-2030) ($MN)
9 Global Sports Food Market Outlook, By Formulation (2021-2030) ($MN)
10 Global Sports Food Market Outlook, By Gummies (2021-2030) ($MN)
11 Global Sports Food Market Outlook, By Tablets (2021-2030) ($MN)
12 Global Sports Food Market Outlook, By Capsules (2021-2030) ($MN)
13 Global Sports Food Market Outlook, By Liquid (2021-2030) ($MN)
14 Global Sports Food Market Outlook, By Powder (2021-2030) ($MN)
15 Global Sports Food Market Outlook, By Soft gels (2021-2030) ($MN)
16 Global Sports Food Market Outlook, By Consumer (2021-2030) ($MN)
17 Global Sports Food Market Outlook, By Geriatric (2021-2030) ($MN)
18 Global Sports Food Market Outlook, By Adult (2021-2030) ($MN)
19 Global Sports Food Market Outlook, By Children (2021-2030) ($MN)
20 Global Sports Food Market Outlook, By Application (2021-2030) ($MN)
21 Global Sports Food Market Outlook, By Post-workout (2021-2030) ($MN)
22 Global Sports Food Market Outlook, By Weight Loss (2021-2030) ($MN)
23 Global Sports Food Market Outlook, By Pre-workout (2021-2030) ($MN)
24 Global Sports Food Market Outlook, By Other Applications (2021-2030) ($MN)
25 North America Sports Food Market Outlook, By Country (2021-2030) ($MN)
26 North America Sports Food Market Outlook, By Type (2021-2030) ($MN)
27 North America Sports Food Market Outlook, By Meal Replacement Products (2021-2030) ($MN)
28 North America Sports Food Market Outlook, By Weight Loss Products (2021-2030) ($MN)
29 North America Sports Food Market Outlook, By Sports Supplements (2021-2030) ($MN)
30 North America Sports Food Market Outlook, By Sports Food (2021-2030) ($MN)
31 North America Sports Food Market Outlook, By Sports Drinks (2021-2030) ($MN)
32 North America Sports Food Market Outlook, By Other Types (2021-2030) ($MN)
33 North America Sports Food Market Outlook, By Formulation (2021-2030) ($MN)
34 North America Sports Food Market Outlook, By Gummies (2021-2030) ($MN)
35 North America Sports Food Market Outlook, By Tablets (2021-2030) ($MN)
36 North America Sports Food Market Outlook, By Capsules (2021-2030) ($MN)
37 North America Sports Food Market Outlook, By Liquid (2021-2030) ($MN)
38 North America Sports Food Market Outlook, By Powder (2021-2030) ($MN)
39 North America Sports Food Market Outlook, By Soft gels (2021-2030) ($MN)
40 North America Sports Food Market Outlook, By Consumer (2021-2030) ($MN)
41 North America Sports Food Market Outlook, By Geriatric (2021-2030) ($MN)
42 North America Sports Food Market Outlook, By Adult (2021-2030) ($MN)
43 North America Sports Food Market Outlook, By Children (2021-2030) ($MN)
44 North America Sports Food Market Outlook, By Application (2021-2030) ($MN)
45 North America Sports Food Market Outlook, By Post-workout (2021-2030) ($MN)
46 North America Sports Food Market Outlook, By Weight Loss (2021-2030) ($MN)
47 North America Sports Food Market Outlook, By Pre-workout (2021-2030) ($MN)
48 North America Sports Food Market Outlook, By Other Applications (2021-2030) ($MN)
49 Europe Sports Food Market Outlook, By Country (2021-2030) ($MN)
50 Europe Sports Food Market Outlook, By Type (2021-2030) ($MN)
51 Europe Sports Food Market Outlook, By Meal Replacement Products (2021-2030) ($MN)
52 Europe Sports Food Market Outlook, By Weight Loss Products (2021-2030) ($MN)
53 Europe Sports Food Market Outlook, By Sports Supplements (2021-2030) ($MN)
54 Europe Sports Food Market Outlook, By Sports Food (2021-2030) ($MN)
55 Europe Sports Food Market Outlook, By Sports Drinks (2021-2030) ($MN)
56 Europe Sports Food Market Outlook, By Other Types (2021-2030) ($MN)
57 Europe Sports Food Market Outlook, By Formulation (2021-2030) ($MN)
58 Europe Sports Food Market Outlook, By Gummies (2021-2030) ($MN)
59 Europe Sports Food Market Outlook, By Tablets (2021-2030) ($MN)
60 Europe Sports Food Market Outlook, By Capsules (2021-2030) ($MN)
61 Europe Sports Food Market Outlook, By Liquid (2021-2030) ($MN)
62 Europe Sports Food Market Outlook, By Powder (2021-2030) ($MN)
63 Europe Sports Food Market Outlook, By Soft gels (2021-2030) ($MN)
64 Europe Sports Food Market Outlook, By Consumer (2021-2030) ($MN)
65 Europe Sports Food Market Outlook, By Geriatric (2021-2030) ($MN)
66 Europe Sports Food Market Outlook, By Adult (2021-2030) ($MN)
67 Europe Sports Food Market Outlook, By Children (2021-2030) ($MN)
68 Europe Sports Food Market Outlook, By Application (2021-2030) ($MN)
69 Europe Sports Food Market Outlook, By Post-workout (2021-2030) ($MN)
70 Europe Sports Food Market Outlook, By Weight Loss (2021-2030) ($MN)
71 Europe Sports Food Market Outlook, By Pre-workout (2021-2030) ($MN)
72 Europe Sports Food Market Outlook, By Other Applications (2021-2030) ($MN)
73 Asia Pacific Sports Food Market Outlook, By Country (2021-2030) ($MN)
74 Asia Pacific Sports Food Market Outlook, By Type (2021-2030) ($MN)
75 Asia Pacific Sports Food Market Outlook, By Meal Replacement Products (2021-2030) ($MN)
76 Asia Pacific Sports Food Market Outlook, By Weight Loss Products (2021-2030) ($MN)
77 Asia Pacific Sports Food Market Outlook, By Sports Supplements (2021-2030) ($MN)
78 Asia Pacific Sports Food Market Outlook, By Sports Food (2021-2030) ($MN)
79 Asia Pacific Sports Food Market Outlook, By Sports Drinks (2021-2030) ($MN)
80 Asia Pacific Sports Food Market Outlook, By Other Types (2021-2030) ($MN)
81 Asia Pacific Sports Food Market Outlook, By Formulation (2021-2030) ($MN)
82 Asia Pacific Sports Food Market Outlook, By Gummies (2021-2030) ($MN)
83 Asia Pacific Sports Food Market Outlook, By Tablets (2021-2030) ($MN)
84 Asia Pacific Sports Food Market Outlook, By Capsules (2021-2030) ($MN)
85 Asia Pacific Sports Food Market Outlook, By Liquid (2021-2030) ($MN)
86 Asia Pacific Sports Food Market Outlook, By Powder (2021-2030) ($MN)
87 Asia Pacific Sports Food Market Outlook, By Soft gels (2021-2030) ($MN)
88 Asia Pacific Sports Food Market Outlook, By Consumer (2021-2030) ($MN)
89 Asia Pacific Sports Food Market Outlook, By Geriatric (2021-2030) ($MN)
90 Asia Pacific Sports Food Market Outlook, By Adult (2021-2030) ($MN)
91 Asia Pacific Sports Food Market Outlook, By Children (2021-2030) ($MN)
92 Asia Pacific Sports Food Market Outlook, By Application (2021-2030) ($MN)
93 Asia Pacific Sports Food Market Outlook, By Post-workout (2021-2030) ($MN)
94 Asia Pacific Sports Food Market Outlook, By Weight Loss (2021-2030) ($MN)
95 Asia Pacific Sports Food Market Outlook, By Pre-workout (2021-2030) ($MN)
96 Asia Pacific Sports Food Market Outlook, By Other Applications (2021-2030) ($MN)
97 South America Sports Food Market Outlook, By Country (2021-2030) ($MN)
98 South America Sports Food Market Outlook, By Type (2021-2030) ($MN)
99 South America Sports Food Market Outlook, By Meal Replacement Products (2021-2030) ($MN)
100 South America Sports Food Market Outlook, By Weight Loss Products (2021-2030) ($MN)
101 South America Sports Food Market Outlook, By Sports Supplements (2021-2030) ($MN)
102 South America Sports Food Market Outlook, By Sports Food (2021-2030) ($MN)
103 South America Sports Food Market Outlook, By Sports Drinks (2021-2030) ($MN)
104 South America Sports Food Market Outlook, By Other Types (2021-2030) ($MN)
105 South America Sports Food Market Outlook, By Formulation (2021-2030) ($MN)
106 South America Sports Food Market Outlook, By Gummies (2021-2030) ($MN)
107 South America Sports Food Market Outlook, By Tablets (2021-2030) ($MN)
108 South America Sports Food Market Outlook, By Capsules (2021-2030) ($MN)
109 South America Sports Food Market Outlook, By Liquid (2021-2030) ($MN)
110 South America Sports Food Market Outlook, By Powder (2021-2030) ($MN)
111 South America Sports Food Market Outlook, By Soft gels (2021-2030) ($MN)
112 South America Sports Food Market Outlook, By Consumer (2021-2030) ($MN)
113 South America Sports Food Market Outlook, By Geriatric (2021-2030) ($MN)
114 South America Sports Food Market Outlook, By Adult (2021-2030) ($MN)
115 South America Sports Food Market Outlook, By Children (2021-2030) ($MN)
116 South America Sports Food Market Outlook, By Application (2021-2030) ($MN)
117 South America Sports Food Market Outlook, By Post-workout (2021-2030) ($MN)
118 South America Sports Food Market Outlook, By Weight Loss (2021-2030) ($MN)
119 South America Sports Food Market Outlook, By Pre-workout (2021-2030) ($MN)
120 South America Sports Food Market Outlook, By Other Applications (2021-2030) ($MN)
121 Middle East & Africa Sports Food Market Outlook, By Country (2021-2030) ($MN)
122 Middle East & Africa Sports Food Market Outlook, By Type (2021-2030) ($MN)
123 Middle East & Africa Sports Food Market Outlook, By Meal Replacement Products (2021-2030) ($MN)
124 Middle East & Africa Sports Food Market Outlook, By Weight Loss Products (2021-2030) ($MN)
125 Middle East & Africa Sports Food Market Outlook, By Sports Supplements (2021-2030) ($MN)
126 Middle East & Africa Sports Food Market Outlook, By Sports Food (2021-2030) ($MN)
127 Middle East & Africa Sports Food Market Outlook, By Sports Drinks (2021-2030) ($MN)
128 Middle East & Africa Sports Food Market Outlook, By Other Types (2021-2030) ($MN)
129 Middle East & Africa Sports Food Market Outlook, By Formulation (2021-2030) ($MN)
130 Middle East & Africa Sports Food Market Outlook, By Gummies (2021-2030) ($MN)
131 Middle East & Africa Sports Food Market Outlook, By Tablets (2021-2030) ($MN)
132 Middle East & Africa Sports Food Market Outlook, By Capsules (2021-2030) ($MN)
133 Middle East & Africa Sports Food Market Outlook, By Liquid (2021-2030) ($MN)
134 Middle East & Africa Sports Food Market Outlook, By Powder (2021-2030) ($MN)
135 Middle East & Africa Sports Food Market Outlook, By Soft gels (2021-2030) ($MN)
136 Middle East & Africa Sports Food Market Outlook, By Consumer (2021-2030) ($MN)
137 Middle East & Africa Sports Food Market Outlook, By Geriatric (2021-2030) ($MN)
138 Middle East & Africa Sports Food Market Outlook, By Adult (2021-2030) ($MN)
139 Middle East & Africa Sports Food Market Outlook, By Children (2021-2030) ($MN)
140 Middle East & Africa Sports Food Market Outlook, By Application (2021-2030) ($MN)
141 Middle East & Africa Sports Food Market Outlook, By Post-workout (2021-2030) ($MN)
142 Middle East & Africa Sports Food Market Outlook, By Weight Loss (2021-2030) ($MN)
143 Middle East & Africa Sports Food Market Outlook, By Pre-workout (2021-2030) ($MN)
144 Middle East & Africa Sports Food Market Outlook, By Other Applications (2021-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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