Sports Nutrition

According to Stratistics MRC, the Global Sports Nutrition Market is accounted for $49.4 billion in 2024 and is expected to reach $85.3 billion by 2030 growing at a CAGR of 9.5% during the forecast period. Sports nutrition is the science of applying dietary principles to optimize athletic performance. It involves understanding the body's nutritional needs during training, competition, and recovery. Key components include carbohydrates for energy, proteins for muscle repair and growth, and fats for sustained energy. Additionally, it emphasizes adequate hydration, vitamins, and minerals to support metabolic functions. Personalized nutrition plans are designed based on the type of sport, intensity, duration of activity, and individual health goals.

According to Global Health Service Monitor 2021, the biggest health problem faced by citizens from 30 different countries stated that obesity came in fifth place, trailing COVID-19, cancer, mental health, and stress.

Market Dynamics: 

Driver:  

Growing awareness of the importance of health, fitness, and wellness

Individuals prioritize healthy lifestyles and they increasingly seek products that enhance their physical performance and recovery. This heightened awareness drives demand for sports nutrition products such as protein supplements, energy drinks, and recovery aids. Consumers are becoming more knowledgeable about the benefits of these products, leading to a broader market for diverse offerings. Additionally, this trend encourages product innovation, with brands developing advanced formulations and functional ingredients to meet evolving consumer needs.

Restraint:

High costs of premium products

Elevated prices may deter budget-conscious consumers, limiting their access to and adoption of such products. This price barrier is particularly impactful in developing markets where disposable income is lower. As a result, companies may face challenges in expanding their customer base and achieving widespread market penetration and the high costs can create a perception that sports nutrition is an exclusive or luxury category, potentially alienating middle and lower-income consumers and hampering the growth of the market.

Opportunity:

Growth of online retail platforms & social media platforms

Online retail platforms expand consumer reach, providing easy access to a wide array of sports nutrition products beyond local stores. This increased accessibility facilitates higher sales volumes and market expansion. Social media platforms, meanwhile, amplify brand visibility and influence purchasing decisions through targeted advertising and endorsements from fitness influencers. These platforms also enable direct engagement with consumers, fostering brand loyalty and driving trends encouraging the markets growth.

Threat:

Misleading claims or inaccurate ingredient lists

Consumers rely on accurate product information to make informed choices about their health and fitness. When products make false claims or fail to disclose true ingredients, it undermines consumer trust and can lead to dissatisfaction or health risks. This erosion of trust can result in negative reviews, reduced brand loyalty, and potential legal repercussions for companies further complicating market dynamics.

Covid-19 Impact: 

The pandemic heightened health and fitness awareness, boosting demand for sports nutrition products as people sought to strengthen their immune systems and maintain fitness during lockdowns. On the other hand, disruptions in supply chains, reduced consumer spending, and temporary closure of gyms affected sales. However, the rise of home workouts and increased online shopping offset some of these challenges, leading to a shift in focus towards e-commerce and home-based fitness solutions. Overall, the pandemic accelerated trends towards health-conscious living and digital retail.

The protein supplements segment is expected to be the largest during the forecast period

The protein supplements is expected to be the largest during the forecast period because most popular categories within sports nutrition, protein supplements cater to a wide range of consumers, from athletes seeking muscle recovery to fitness enthusiasts aiming for better performance. Their popularity is fuelled by increasing awareness of the role of protein in muscle repair, weight management, and overall health driving the markets growth

The powder segment is expected to have the highest CAGR during the forecast period

The powder segment is expected to have the highest CAGR during the forecast period owing to their convenience, ease of use, and effectiveness in providing targeted nutrition drive their widespread adoption. Protein powders cater to various dietary needs and preferences, offering options like whey, casein, and plant-based proteins and the growth of e-commerce has further boosted the market, as protein powders are readily available online, allowing for easy access and purchase.

Region with largest share:

North America is projected to hold the largest market share during the forecast period owing to wide range of products, including protein powders, energy drinks, bars, and dietary supplements. Innovations and new product formulations cater to various consumer preferences and dietary needs. Further the region is home to several major sports nutrition brands and companies that lead in innovation and market presence. Companies frequently invest in research and development to create advanced products propelling the growth of the market in this region.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period due to the proliferation of gyms, fitness centers, and sports facilities are boosting the demand for sports nutrition products. This trend is particularly evident in urban areas with a growing fitness culture. Moreover the growing focus on youth sports and amateur athletics is contributing to increased demand for sports nutrition products. Parents and young athletes are seeking supplements to enhance performance and recovery.

Key players in the market

Some of the key players in Sports Nutrition market include Abbott, Atlantic Multipower UK Limited, BA Sports Nutrition, Cardiff Sports Nutrition, Cliff Bar, GlaxoSmithKline PLC, Iovate Health Sciences, Jacked Factory, MusclePharm, Olimp Laboratories, Orgain, PepsiCo, Post Holdings, PowerBar Europe GmbH, Quest Nutrition, The Bountiful Company, The Coca-Cola Company and Ultimate Nutrition Inc 

Key Developments:

In June 2024, Abbott teamed up with the National association of community health centers to expand access to nutritious food and improve health. Eight community health centers have been selected to receive funding, expert guidance and training to design and test new solutions to help advance nutrition and improve care in their communities.

In March 2024, Abbott, Real Madrid and the Real Madrid foundation announced the extension of their partnership through Real Madrid's 2026-27 season. Abbott will remain Global Health Sciences and Nutrition Partner of Real Madrid Football Club and Global Partner of the Real Madrid Foundation.

Product Types Covered:
• Protein Supplements 
• Vitamins 
• Minerals 
• Amino Acids 
• Probiotics 
• Omega -3 Fatty Acids 
• Carbohydrates 
• Detox Supplements 
• Meal Replacement Products 
• Weight Loss Product 
• Other Product Types 

Formulations Covered:
• Tablets 
• Capsules 
• Powder 
• Softgels 
• Liquid 
• Other Formulations  

Consumer Groups Covered:
• Children
• Adults
• Geriatric 

Sales Channels Covered:
• Hypermarket/Supermarket 
• Specialty Stores 
• Fitness Centers 
• Online Channels  

End Users Covered:
• Bodybuilders 
• Athletes 
• Lifestyle Users 
• Other End Users  

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances