Sports Technology Market
PUBLISHED: 2021 ID: SMRC20664
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Sports Technology Market

Sports Technology Market Forecasts to 2028 – Global Analysis By Product, Sport, Component, Sport Type, Technology, Application, End User and By Geography

4.8 (27 reviews)
4.8 (27 reviews)
Published: 2021 ID: SMRC20664

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Sports Technology Market is accounted for $15.22 billion in 2020 and is expected to reach $63.72 billion by 2028 growing at a CAGR of 19.6% during the forecast period. While the factors like the increasing need for data-driven decisions and rising pressure for player/team performance improvement are propelling the market growth. However, high initial investments and budget constraints are hampering market growth.

Sports Technology refers to the technology which is utilized to improve the sports experience and training with the use of advancements and innovations. Sports technology also improves fan engagement by influencing the way sports content is consumed. It also helps athletes improve their training and competitive surroundings, to enhance their overall athletic performance.

Based on the product, the smart stadium segment is estimated to have lucrative growth due to it assists in enhancing the audience experience and strengthening stadium security. The technology includes some cameras, sensors, and digital signage to supply real-time information on parking slots, ticketing lines, and food concessions, and other related information.

By geography, Europe is going to have a huge demand during the forecast period. Europe is home to several football leagues and most of these leagues have adopted technology in different forms. The stringent public safety regulations enforced by the governing bodies to ensure the security of the spectators and the stadiums are expected to drive the regional market.

Some of the key players profiled in the Sports Technology Market include Apple Inc., ChyronHego Corporation, Cisco Systems, Inc., HCL Technologies Limited, IBM Corporation, Infosys Limited, Modern Times Group MTG, Oracle, Panasonic Corporation, SAP SE, Sony Corporation, Stats LLC, Telefonaktiebolaget LM Ericsson, Sharp, Samsung, Ericsson, Fujitsu, and Valve Corporation.

Report Coverage

Details

Published Year:

2021

Estimated Market Size in 2020:

USD 15.22 billion

Estimated Period:

2020

Compound Annual Growth Rate (CAGR)  from 2020 to 2028:

19.6%

Predicted 2028 Value:

USD 63.72 billion

Forecast Years:

2021-2028

Tables, Graphs & Figures

469

Chapters Covered:

Product, Sports, Component, Sport Type, Technology, Application, End User and Region

Core Drivers and Opportunities:

  • Expanding demand for fan engagement
  • Advent of AI and ML technologies
  • Emergence of sports leagues and events with large prize pools

Restraining Factors & Market Threats:

  • Lack of awareness regarding benefits of sports analytics solutions
  • High initial investments and budget constraints


Products Covered:
• Device 
• Sports Analytics & Statistics 
• Esports 
• Smart Stadium 

Sports Covered:
• American Football/Rugby
• Baseball
• Basketball
• Cricket
• Tennis
• Golf
• Ice Hockey
• Soccer
• Cycling
• Other Sports

Components Covered:
• Software 
• Wearable Devices and Sports Equipment 
• Services 
• Hardware 

Sport Types Covered:
• Indoor Sports
• Outdoor Sports

Technologies Covered:
• Wearable Technology
• Tracking System/Hawk-Eye Technology
• Virtual Reality
• Artificial Intelligence/Machine Learning (AI/ML)
• Internet of Things (IoT)
• Broadcast Technology

Applications Covered:
• Active   
• Passive  

End Users Covered:
• Coaches
• Clubs
• Leagues
• Sports Associations
• Athletes & Sports Person

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2019, 2020, 2021, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Key Questions Answered In The Report

The Global Sports Technology Market is majorly driven by increasing need for data–driven decisions, increasing pressure for player/team performance improvement, and rising adoption of e-sports technology.

The American football/rugby segment is growing at the highest CAGR due to an improved understanding of the players tackle their opponents and their effect on the performance and health of players.

Europe dominated with a significant market share owing to the adoption of new advancements by leagues in the region and high investment in the sports industry.

Asia Pacific market is growing at a highest CAGR owing to the presence of a large number of market participants.

Key players in Sports Technology Market include Apple Inc., ChyronHego Corporation, Cisco Systems, Inc., HCL Technologies Limited, IBM Corporation, Infosys Limited, Modern Times Group MTG, Oracle, Panasonic Corporation, SAP SE, Sony Corporation, Stats LLC, Telefonaktiebolaget LM Ericsson, Sharp, Samsung, Ericsson, Fujitsu, and Valve Corporation.

Table of Contents

1 Executive Summary             
              
2 Preface      
        
 2.1 Abstract            
 2.2 Stake Holders            
 2.3 Research Scope            
 2.4 Research Methodology            
  2.4.1 Data Mining           
  2.4.2 Data Analysis           
  2.4.3 Data Validation           
  2.4.4 Research Approach           
 2.5 Research Sources            
  2.5.1 Primary Research Sources           
  2.5.2 Secondary Research Sources           
  2.5.3 Assumptions           
              
3 Market Trend Analysis             
 3.1 Introduction             
 3.2 Drivers            
 3.3 Restraints            
 3.4 Opportunities            
 3.5 Threats            
 3.6 Product Analysis            
 3.7 Technology Analysis            
 3.8 Application Analysis            
 3.9 End User Analysis            
 3.10 Emerging Markets            
 3.11 Impact of Covid-19            
              
4 Porters Five Force Analysis             
 4.1 Bargaining power of suppliers            
 4.2 Bargaining power of buyers            
 4.3 Threat of substitutes            
 4.4 Threat of new entrants            
 4.5 Competitive rivalry            
              
5 Global Sports Technology Market, By Product    
         
 5.1 Introduction            
 5.2 Device            
  5.2.1 Sports Camera           
  5.2.2 Digital Signage           
  5.2.3 Wearables           
   5.2.3.1 Wristwear          
   5.2.3.2 Augmented Reality/Virtual Reality (AR/VR)          
   5.2.3.3 Smart Clothing          
 5.3 Sports Analytics & Statistics             
  5.3.1 Data Interpretation and Analysis           
  5.3.2 Fan Engagement and Digital Experience Analysis           
  5.3.3 Health Assessment           
  5.3.4 Player Analysis           
  5.3.5 Team Performance Analysis           
  5.3.6 Video Analysis           
 5.4 Esports            
  5.4.1 Sponsorship & Direct Advertisement           
  5.4.2 Tickets & Merchandise           
  5.4.3 Publisher Fees           
  5.4.4 Media Rights           
 5.5 Smart Stadium            
  5.5.1 Building Automation           
   5.5.1.1 Facility Management Systems          
   5.5.1.2 Energy Management Systems          
  5.5.2 Event Management           
   5.5.2.1 Event Marketing and Registration          
   5.5.2.2 Workforce Management           
  5.5.3 Network Management           
  5.5.4 Crowd Management           
  5.5.5 Stadium & Public Security           
   5.5.5.1 Video Surveillance          
   5.5.5.2 Physical Security Information Management (PSIM)          
   5.5.5.3 Security Scanning, Imaging, and Metal Detection          
   5.5.5.4 Emergency and Disaster Management          
   5.5.5.5 Cybersecurity          
   5.5.5.6 Access Control          
  5.5.6 Digital Content Management           
   5.5.6.1 Mobile and Content Management          
   5.5.6.2 Audio and Video Management          
              
6 Global Sports Technology Market, By Sports             
 6.1 Introduction            
 6.2 American Football/Rugby            
 6.3 Baseball            
 6.4 Basketball            
 6.5 Cricket            
 6.6 Tennis            
 6.7 Golf            
 6.8 Ice Hockey            
 6.9 Soccer            
 6.10 Cycling            
 6.11 Other Sports            
  6.11.1 Swimming           
  6.11.2 Athletics           
  6.11.3 Badminton           
              
7 Global Sports Technology Market, By Component             
 7.1 Introduction            
 7.2 Software            
  7.2.1 On-Premise           
  7.2.2 Cloud           
 7.3 Wearable Devices and Sports Equipment            
 7.4 Services            
  7.4.1 Support and Maintenance           
  7.4.2 Training and Implementation           
  7.4.3 Managed/Outsourced Services           
  7.4.4 Consulting           
  7.4.5 Deployment and Integration           
 7.5 Hardware            
              
8 Global Sports Technology Market, By Sport Type             
 8.1 Introduction            
 8.2 Indoor Sports            
 8.3 Outdoor Sports            
              
9 Global Sports Technology Market, By Technology             
 9.1 Introduction            
 9.2 Wearable Technology            
 9.3 Tracking System/Hawk-Eye Technology            
 9.4 Virtual Reality            
 9.9 Artificial Intelligence/Machine Learning (AI/ML)            
 9.6 Internet of Things (IoT)            
 9.7 Broadcast Technology            
              
10 Global Sports Technology Market, By Application             
 10.1 Introduction            
 10.2 Active            
  10.2.1 Decision Making            
  10.2.2 Tracking           
 10.3 Passive            
  10.3.1 Game Performance Analysis           
  10.3.2 Injury and Health Analysis           
  10.3.3 Tactics and Simulation           
  10.3.4 Team Analysis and Management           
  10.3.5 Training           
              
11 Global Sports Technology Market, By End User             
 11.1 Introduction            
 11.2 Coaches            
 11.3 Clubs            
 11.4 Leagues            
 11.5 Sports Associations            
 11.6 Athletes & Sports Person            
              
12 Global Sports Technology Market, By Geography             
 12.1 Introduction            
 12.2 North America            
  12.2.1 US           
  12.2.2 Canada           
  12.2.3 Mexico           
 12.3 Europe            
  12.3.1 Germany           
  12.3.2 UK           
  12.3.3 Italy           
  12.3.4 France           
  12.3.5 Spain           
  12.3.6 Rest of Europe           
 12.4 Asia Pacific             
  12.4.1 Japan           
  12.4.2 China           
  12.4.3 India           
  12.4.4 Australia           
  12.4.5 New Zealand           
  12.4.6 South Korea           
  12.4.7 Rest of Asia Pacific           
 12.5 South America            
  12.5.1 Argentina           
  12.5.2 Brazil           
  12.5.3 Chile           
  12.5.4 Rest of South America           
 12.6 Middle East & Africa            
  12.6.1 Saudi Arabia           
  12.6.2 UAE           
  12.6.3 Qatar           
  12.6.4 South Africa           
  12.6.5 Rest of Middle East & Africa           
              
13 Key Developments             
 13.1 Agreements, Partnerships, Collaborations and Joint Ventures            
 13.2 Acquisitions & Mergers            
 13.3 New Product Launch            
 13.4 Expansions            
 13.5 Other Key Strategies            
              
14 Company Profiling             
 14.1 Apple Inc.            
 14.2 ChyronHego Corporation            
 14.3 Cisco Systems, Inc.             
 14.4 HCL Technologies Limited            
 14.5 IBM Corporation            
 14.6 Infosys Limited            
 14.7 Modern Times Group MTG            
 14.8 Oracle            
 14.9 Panasonic Corporation            
 14.10 SAP SE             
 14.11 Sony Corporation            
 14.12 Stats LLC            
 14.13 Telefonaktiebolaget LM Ericsson             
 14.14 Sharp            
 14.15 Samsung            
 14.16 Ericsson            
 14.17 Fujitsu            
 14.18 Valve Corporation            


List of Tables              
1 Global Sports Technology Market Outlook, By Region (2019-2028) ($MN)             
2 Global Sports Technology Market Outlook, By Product (2019-2028) ($MN)             
3 Global Sports Technology Market Outlook, By Device (2019-2028) ($MN)             
4 Global Sports Technology Market Outlook, By Sports Camera (2019-2028) ($MN)             
5 Global Sports Technology Market Outlook, By Digital Signage (2019-2028) ($MN)             
6 Global Sports Technology Market Outlook, By Wearables (2019-2028) ($MN)             
7 Global Sports Technology Market Outlook, By Sports Analytics & Statistics (2019-2028) ($MN)             
8 Global Sports Technology Market Outlook, By Data Interpretation and Analysis (2019-2028) ($MN)             
9 Global Sports Technology Market Outlook, By Fan Engagement and Digital Experience Analysis (2019-2028) ($MN)             
10 Global Sports Technology Market Outlook, By Health Assessment (2019-2028) ($MN)              
11 Global Sports Technology Market Outlook, By Player Analysis (2019-2028) ($MN)             
12 Global Sports Technology Market Outlook, By Team Performance Analysis (2019-2028) ($MN)             
13 Global Sports Technology Market Outlook, By Video Analysis (2019-2028) ($MN)             
14 Global Sports Technology Market Outlook, By Esports (2019-2028) ($MN)             
15 Global Sports Technology Market Outlook, By Sponsorship & Direct Advertisement (2019-2028) ($MN)             
16 Global Sports Technology Market Outlook, By Tickets & Merchandise (2019-2028) ($MN)             
17 Global Sports Technology Market Outlook, By Publisher Fees (2019-2028) ($MN)             
18 Global Sports Technology Market Outlook, By Media Rights (2019-2028) ($MN)             
19 Global Sports Technology Market Outlook, By Smart Stadium (2019-2028) ($MN)             
20 Global Sports Technology Market Outlook, By Building Automation (2019-2028) ($MN)             
21 Global Sports Technology Market Outlook, By Event Management (2019-2028) ($MN)             
22 Global Sports Technology Market Outlook, By Network Management (2019-2028) ($MN)             
23 Global Sports Technology Market Outlook, By Crowd Management (2019-2028) ($MN)             
24 Global Sports Technology Market Outlook, By Stadium & Public Security (2019-2028) ($MN)             
25 Global Sports Technology Market Outlook, By Digital Content Management (2019-2028) ($MN)             
26 Global Sports Technology Market Outlook, By Sports (2019-2028) ($MN)             
27 Global Sports Technology Market Outlook, By American Football/Rugby (2019-2028) ($MN)             
28 Global Sports Technology Market Outlook, By Baseball (2019-2028) ($MN)             
29 Global Sports Technology Market Outlook, By Basketball (2019-2028) ($MN)             
30 Global Sports Technology Market Outlook, By Cricket (2019-2028) ($MN)             
31 Global Sports Technology Market Outlook, By Tennis (2019-2028) ($MN)             
32 Global Sports Technology Market Outlook, By Golf (2019-2028) ($MN)             
33 Global Sports Technology Market Outlook, By Ice Hockey (2019-2028) ($MN)             
34 Global Sports Technology Market Outlook, By Soccer (2019-2028) ($MN)             
35 Global Sports Technology Market Outlook, By Cycling (2019-2028) ($MN)             
36 Global Sports Technology Market Outlook, By Other Sports (2019-2028) ($MN)             
37 Global Sports Technology Market Outlook, By Swimming (2019-2028) ($MN)             
38 Global Sports Technology Market Outlook, By Athletics (2019-2028) ($MN)             
39 Global Sports Technology Market Outlook, By Badminton (2019-2028) ($MN)             
40 Global Sports Technology Market Outlook, By Component (2019-2028) ($MN)              
41 Global Sports Technology Market Outlook, By Software (2019-2028) ($MN)             
42 Global Sports Technology Market Outlook, By On-Premise (2019-2028) ($MN)             
43 Global Sports Technology Market Outlook, By Cloud (2019-2028) ($MN)              
44 Global Sports Technology Market Outlook, By Wearable Devices and Sports Equipment (2019-2028) ($MN)             
45 Global Sports Technology Market Outlook, By Services (2019-2028) ($MN)             
46 Global Sports Technology Market Outlook, By Support and Maintenance (2019-2028) ($MN)             
47 Global Sports Technology Market Outlook, By Training and Implementation (2019-2028) ($MN)             
48 Global Sports Technology Market Outlook, By Managed/Outsourced Services (2019-2028) ($MN)             
49 Global Sports Technology Market Outlook, By Consulting (2019-2028) ($MN)             
50 Global Sports Technology Market Outlook, By Deployment and Integration (2019-2028) ($MN)             
51 Global Sports Technology Market Outlook, By Hardware (2019-2028) ($MN)             
52 Global Sports Technology Market Outlook, By Sport Type (2019-2028) ($MN)             
53 Global Sports Technology Market Outlook, By Indoor Sports (2019-2028) ($MN)             
54 Global Sports Technology Market Outlook, By Outdoor Sports (2019-2028) ($MN)             
55 Global Sports Technology Market Outlook, By Technology (2019-2028) ($MN)             
56 Global Sports Technology Market Outlook, By Wearable Technology (2019-2028) ($MN)              
57 Global Sports Technology Market Outlook, By Tracking System/Hawk-Eye Technology (2019-2028) ($MN)             
58 Global Sports Technology Market Outlook, By Virtual Reality (2019-2028) ($MN)             
59 Global Sports Technology Market Outlook, By Artificial Intelligence/Machine Learning (AI/ML) (2019-2028) ($MN)             
60 Global Sports Technology Market Outlook, By Internet of Things (IoT) (2019-2028) ($MN)             
61 Global Sports Technology Market Outlook, By Broadcast Technology (2019-2028) ($MN)             
62 Global Sports Technology Market Outlook, By Application (2019-2028) ($MN)             
63 Global Sports Technology Market Outlook, By Active (2019-2028) ($MN)             
64 Global Sports Technology Market Outlook, By Decision Making  (2019-2028) ($MN)             
65 Global Sports Technology Market Outlook, By Tracking (2019-2028) ($MN)             
66 Global Sports Technology Market Outlook, By Passive (2019-2028) ($MN)             
67 Global Sports Technology Market Outlook, By Game Performance Analysis (2019-2028) ($MN)             
68 Global Sports Technology Market Outlook, By Injury and Health Analysis (2019-2028) ($MN)             
69 Global Sports Technology Market Outlook, By Tactics and Simulation (2019-2028) ($MN)             
70 Global Sports Technology Market Outlook, By Team Analysis and Management (2019-2028) ($MN)             
71 Global Sports Technology Market Outlook, By Training (2019-2028) ($MN)             
72 Global Sports Technology Market Outlook, By End User (2019-2028) ($MN)             
73 Global Sports Technology Market Outlook, By Coaches (2019-2028) ($MN)             
74 Global Sports Technology Market Outlook, By Clubs (2019-2028) ($MN)             
75 Global Sports Technology Market Outlook, By Leagues (2019-2028) ($MN)             
76 Global Sports Technology Market Outlook, By Sports Associations (2019-2028) ($MN)             
77 Global Sports Technology Market Outlook, By Athletes & Sports Person (2019-2028) ($MN)              
              
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.              

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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