Taste Modulator Market

Taste Modulator Market

Taste Modulator Market Forecasts to 2030 - Global Analysis By Product Type (Taste Modifying Agents, Flavor Enhancers and Other Product Types), Form (Powder, Liquid and Other Forms), Application and by Geography

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4.8 (85 reviews)
Published: 2024 ID: SMRC25982

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2023)

US $1.63 BN

Projected Year Value (2030)

US $2.85 BN

CAGR (2023 - 2030)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Highest Growing Market

Asia Pacific

According to Stratistics MRC, the Global Taste Modulator Market is accounted for $1.63 billion in 2023 and is expected to reach $2.85 billion by 2030 growing at a CAGR of 8.3% during the forecast period. An interesting piece of technology that modifies taste perception is the taste modulator. Certain flavours in food and drink can be intensified or subdued by adjusting the sensory experience. This innovation has potential uses in a number of areas, such as intensifying flavours to improve culinary experiences or producing healthier substitutes by lowering sugar and salt content without compromising taste. Moreover, in order to accommodate a wide range of consumer preferences and dietary requirements, taste modulation opens up a world of opportunities for the food industry.

According to the American Psychological Association, Emotional intelligence is the ability to perceive emotions, to access and generate emotions so as to assist thought, to understand emotions and emotional knowledge, and to reflectively regulate emotions so as to promote emotional and intellectual growth.

Market Dynamics: 


Growing customer demand for healthier selections

Consumer tastes are changing in favor of healthier food and drink options as they become more conscious of the role that nutrition plays in preserving general health. A greater focus on leading healthier lives has increased consumer demand for goods with lower fat, sugar, and salt content without sacrificing flavor. Additionally, taste modulators are essential in satisfying this demand because they offer ways to improve flavor perception while lowering unwanted ingredients, which appeals to consumers who are health-conscious and looking for well-balanced food options.


Financial limitations and accessibility concerns

A major barrier to the growth of the taste modulator market is the cost of the product, which includes R&D charges, production costs, and pricing strategies. Research and development, formulation skills, and manufacturing infrastructure are all important investments in the development and commercialization of taste modulation technologies. High production costs may result in taste-modulated products having premium pricing, which would limit their accessibility and affordability for consumers on a tight budget. Furthermore, taste modulators may not be as popular in cost-sensitive markets as traditional ingredients, which could impede market expansion in some niches.


Growing interest in natural and clean label ingredients

Taste modulator sales have a lot of potential due to consumers growing preference for natural ingredients and clean-label products. Consumers are becoming pickier about food quality and ingredient transparency, which is leading to a move toward clean label formulations, that is, products devoid of artificial flavors and additives. Moreover, natural sources of taste modulators, like plant extracts and fermentation techniques, fit in with the clean label movement and provide a desired way to boost flavor without sacrificing product integrity.


Market saturation and fierce competition

Due to the growth of market participants and product offerings, the taste modulator market is vulnerable to both potential saturation and fierce competition. Taste houses, technology companies, and producers of food ingredients are becoming more and more interested in this market, which is driving up prices and commodifying the taste of taste modulation products. A crowded market with lots of identical products could be the outcome of market saturation, which would make it difficult for businesses to stand out from the competition and take market share. 

Covid-19 Impact: 

The market for taste modulators has been significantly impacted by the COVID-19 pandemic, which has resulted in changes to consumer preferences, purchasing patterns, and supply chains. Production and distribution networks have been impacted by the temporary closure of manufacturing facilities and distribution channels as a result of lockdown procedures and travel restrictions. Furthermore, the demand for taste-modulated products has also been impacted by shifts in consumer spending habits and economic uncertainty, with consumers seeking comfort foods and giving priority to necessities in uncertain times.

The Liquid segment is expected to be the largest during the forecast period

In the taste modulator market, the liquid category has the largest market share. Liquid taste modulators are favored by manufacturers due to their convenience and versatility because they can be easily incorporated into a variety of food and beverage formulations, disperse quickly, and distribute flavor uniformly. Liquid taste modulators also give producers exact control over flavor application and intensity, allowing them to customize goods to suit individual customer preferences. Moreover, the liquid segment's dominance in the taste modulator market is attributed to its wide range of applications, which include beverages, sauces, dressings, and confections.

The Flavor Enhancers segment is expected to have the highest CAGR during the forecast period

The taste modulator market's flavor enhancer segment has the highest CAGR. The taste and aroma of food and beverage products can be enhanced, as well as their overall sensory appeal, by the use of flavor enhancers. The rising popularity of processed and convenience foods has led to a surge in demand for flavor enhancers as consumers seek out more authentic and bold flavor experiences. Furthermore, the segment's strong growth is attributed to developments in flavor enhancement technologies as well as creative formulations and ingredient combinations.

Region with largest share:

In terms of market share for taste modulators, North America is the largest region. The region's well-established food and beverage industry, the high demand from consumers for novel and healthier products, and the significant investment in R&D are all considered contributing factors to this dominance. Moreover, taste modulation technology adoption in North America has been fueled by growing awareness of the negative effects of excessive sugar and salt consumption, which is propelling market growth. The area's dominant position in the taste modulator market is also a result of strict quality standards and advantageous regulatory frameworks.

Region with highest CAGR:

In the taste modulator market, the Asia-Pacific region has the highest CAGR. Numerous factors, such as the growing population, rising disposable incomes, urbanization, and shifting dietary preferences, are contributing to this rapid growth. Taste modulation technologies are in high demand as consumers in the Asia-Pacific area become more health-conscious and look for healthier food and beverage options. These technologies can lower the amount of sugar, salt, and fat in food without sacrificing flavor. Furthermore, producers have the chance to create customized taste modulators that satisfy regional tastes and preferences thanks to the region's varied culinary customs and flavor preferences.

Key players in the market

Some of the key players in Taste Modulator market include Ingredion Incorporated, Flavorchem Corporation, Sensient Technologies Corporation, DSM N.V, International Flavors & Fragrances Inc, Synergy Flavors, Firmenich, Kerry Inc. and Givaudan.

Key Developments:

In January 2024, Kerry Group, a food and drinks manufacturing and distribution company that provides nutritional and functional solutions to the food, beverage and pharmaceutical industries, has entered an agreement to acquire the lactase enzymes business of two merging Danish companies, Chr Hansen and Novozymes.

In November 2023, Ingredion Incorporated, a leading global provider of ingredient solutions to the food and beverage industry, today announced that it has signed a definitive agreement to divest its business in South Korea to an affiliate of the Sajo Group, a leading food company headquartered in Seoul, South Korea. The transaction is expected to close in the first quarter of 2024, subject to regulatory approvals and satisfaction of other customary closing conditions.
In November 2023, IFF announced the continuation of the cooperation agreement with Icahn Capital LP and its affiliates. Icahn Capital and IFF have agreed to renominate one Icahn director and one mutually agreed director to the IFF board for the 2024 proxy season.

Product Types Covered:
• Taste Modifying Agents
• Flavor Enhancers
• Other Product Types
Forms Covered:
• Powder
• Liquid
• Other Forms

Applications Covered:
• Food
• Beverages
• Pharmaceuticals
• Nutraceuticals
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary        
2 Preface        
 2.1 Abstract       
 2.2 Stake Holders       
 2.3 Research Scope       
 2.4 Research Methodology       
  2.4.1 Data Mining      
  2.4.2 Data Analysis      
  2.4.3 Data Validation      
  2.4.4 Research Approach      
 2.5 Research Sources       
  2.5.1 Primary Research Sources      
  2.5.2 Secondary Research Sources      
  2.5.3 Assumptions      
3 Market Trend Analysis        
 3.1 Introduction       
 3.2 Drivers       
 3.3 Restraints       
 3.4 Opportunities       
 3.5 Threats       
 3.6 Product Analysis       
 3.7 Application Analysis       
 3.8 Emerging Markets       
 3.9 Impact of Covid-19       
4 Porters Five Force Analysis        
 4.1 Bargaining power of suppliers       
 4.2 Bargaining power of buyers       
 4.3 Threat of substitutes       
 4.4 Threat of new entrants       
 4.5 Competitive rivalry       
5 Global Taste Modulator Market, By Product Type        
 5.1 Introduction       
 5.2 Taste Modifying Agents       
  5.2.1 Sweet Modulators      
  5.2.2 Salt Modulators      
  5.2.3 Fat Modulators      
  5.2.4 Sour Modulators      
  5.2.5 Bitter Modulators      
  5.2.6 Texture Modifiers      
 5.3 Flavor Enhancers       
  5.3.1 Natural      
  5.3.2 Artificial      
 5.4 Other Product Types       
6 Global Taste Modulator Market, By Form        
 6.1 Introduction       
 6.2 Powder       
 6.3 Liquid       
 6.4 Other Forms       
7 Global Taste Modulator Market, By Application        
 7.1 Introduction       
 7.2 Food       
  7.2.1 Dairy Products      
  7.2.2 Bakery and Confectionery Products      
  7.2.3 Meat Products      
  7.2.4 Snacks and Savory Products      
 7.3 Beverages       
  7.3.1 Alcoholic Beverages      
  7.3.2 Non-Alcoholic Beverages      
 7.4 Pharmaceuticals       
 7.5 Nutraceuticals       
 7.6 Other Applications       
8 Global Taste Modulator Market, By Geography        
 8.1 Introduction       
 8.2 North America       
  8.2.1 US      
  8.2.2 Canada      
  8.2.3 Mexico      
 8.3 Europe       
  8.3.1 Germany      
  8.3.2 UK      
  8.3.3 Italy      
  8.3.4 France      
  8.3.5 Spain      
  8.3.6 Rest of Europe      
 8.4 Asia Pacific       
  8.4.1 Japan      
  8.4.2 China      
  8.4.3 India      
  8.4.4 Australia      
  8.4.5 New Zealand      
  8.4.6 South Korea      
  8.4.7 Rest of Asia Pacific      
 8.5 South America       
  8.5.1 Argentina      
  8.5.2 Brazil      
  8.5.3 Chile      
  8.5.4 Rest of South America      
 8.6 Middle East & Africa       
  8.6.1 Saudi Arabia      
  8.6.2 UAE      
  8.6.3 Qatar      
  8.6.4 South Africa      
  8.6.5 Rest of Middle East & Africa      
9 Key Developments        
 9.1 Agreements, Partnerships, Collaborations and Joint Ventures       
 9.2 Acquisitions & Mergers       
 9.3 New Product Launch       
 9.4 Expansions       
 9.5 Other Key Strategies       
10 Company Profiling        
 10.1 Ingredion Incorporated       
 10.2 Flavorchem Corporation       
 10.3 Sensient Technologies Corporation       
 10.4 DSM N.V       
 10.5 International Flavors & Fragrances Inc       
 10.6 Synergy Flavors       
 10.7 Firmenich       
 10.8 Kerry Inc.       
 10.9 Givaudan       
List of Tables         
1 Global Taste Modulator Market Outlook, By Region (2021-2030) ($MN)        
2 Global Taste Modulator Market Outlook, By Product Type (2021-2030) ($MN)        
3 Global Taste Modulator Market Outlook, By Taste Modifying Agents (2021-2030) ($MN)        
4 Global Taste Modulator Market Outlook, By Sweet Modulators (2021-2030) ($MN)        
5 Global Taste Modulator Market Outlook, By Salt Modulators (2021-2030) ($MN)        
6 Global Taste Modulator Market Outlook, By Fat Modulators (2021-2030) ($MN)        
7 Global Taste Modulator Market Outlook, By Sour Modulators (2021-2030) ($MN)        
8 Global Taste Modulator Market Outlook, By Bitter Modulators (2021-2030) ($MN)        
9 Global Taste Modulator Market Outlook, By Texture Modifiers (2021-2030) ($MN)        
10 Global Taste Modulator Market Outlook, By Flavor Enhancers (2021-2030) ($MN)        
11 Global Taste Modulator Market Outlook, By Natural (2021-2030) ($MN)        
12 Global Taste Modulator Market Outlook, By Artificial (2021-2030) ($MN)        
13 Global Taste Modulator Market Outlook, By Other Product Types (2021-2030) ($MN)        
14 Global Taste Modulator Market Outlook, By Form (2021-2030) ($MN)        
15 Global Taste Modulator Market Outlook, By Powder (2021-2030) ($MN)        
16 Global Taste Modulator Market Outlook, By Liquid (2021-2030) ($MN)        
17 Global Taste Modulator Market Outlook, By Other Forms (2021-2030) ($MN)        
18 Global Taste Modulator Market Outlook, By Application (2021-2030) ($MN)        
19 Global Taste Modulator Market Outlook, By Food (2021-2030) ($MN)        
20 Global Taste Modulator Market Outlook, By Dairy Products (2021-2030) ($MN)        
21 Global Taste Modulator Market Outlook, By Bakery and Confectionery Products (2021-2030) ($MN)        
22 Global Taste Modulator Market Outlook, By Meat Products (2021-2030) ($MN)        
23 Global Taste Modulator Market Outlook, By Snacks and Savory Products (2021-2030) ($MN)        
24 Global Taste Modulator Market Outlook, By Beverages (2021-2030) ($MN)        
25 Global Taste Modulator Market Outlook, By Alcoholic Beverages (2021-2030) ($MN)        
26 Global Taste Modulator Market Outlook, By Non-Alcoholic Beverages (2021-2030) ($MN)        
27 Global Taste Modulator Market Outlook, By Pharmaceuticals (2021-2030) ($MN)        
28 Global Taste Modulator Market Outlook, By Nutraceuticals (2021-2030) ($MN)        
29 Global Taste Modulator Market Outlook, By Other Applications (2021-2030) ($MN)        
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.         

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at info@strategymrc.com

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