Textile Films Market
PUBLISHED: 2023 ID: SMRC22323
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Textile Films Market

Textile Films Market Forecasts to 2028 - Global Analysis By Type (Non-Breathable and Breathable), Material (Polyethylene (PE), Polypropylene (PP) and Other Materials), Availability (White Textile Films, Gold Textile and Silver Textile), Application and By Geography

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4.7 (15 reviews)
Published: 2023 ID: SMRC22323

This report covers the impact of COVID-19 on this global market
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Years Covered

2022-2028

Estimated Year Value (2022)

US $6.25 BN

Projected Year Value (2028)

US $10.26 BN

CAGR (2022 - 2028)

8.6%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market

North America

 

According to Stratistics MRC, the Global Textile Films Market is accounted for $6.25 billion in 2022 and is expected to reach $10.26 billion by 2028 growing at a CAGR of 8.6% during the forecast period. Textile films are made from substances like polymers and sophisticated composites, which have mechanical qualities like flexibility and strength, as well as surface characteristics like hydrophobicity. Due to these characteristics, textile films can be used to meet demand from a variety of sectors, including the packaging, medical, and technical apparel industries.

According to India Brand Equity Foundation (IBEF), the textile industry in the country is expected to reach USD 209 billion by 2029. According to the Ministry of Industry (MOI), exports of textiles and textile products climbed by 19% to USD 10.52 billion from January to October 2021. In addition, the investment value of the sector rose by 12% to 5.06 trillion IDR, or USD 353.7 million.



 

Market Dynamics:

Driver:

High demand for personal protective equipment (PPE)

Healthcare workers who risk their lives on the front lines of the pandemic to combat the virus are more susceptible to infection because of their close contact with the victims. The danger of COVID-19 hospital transmission is reduced by personal protective equipment (PPE) for frontline healthcare employees. The typical PPE gear consists of a gown, a mask, a headcover, shoe covers, a face shield, gloves, and goggles. The majority of PPE kits are constructed of polymers. Film made of polyethylene or polypropylene is used to make headcovers. Nanofibers and non-woven polypropylene are used to make 3-ply masks. Film consisting of polypropylene or polyethylene is used to make disposable gowns. Stockpiles of surgical masks, gloves, and gowns were drastically depleted due to the sharp increase in demand, which resulted in a considerable price increase. Many textile and other sectors started producing gloves, masks, and PPE kits to help reduce this to some level. There is a huge need for such products because the number of cases is continually increasing daily.

Restraint:

Price fluctuations

The market's expansion is being constrained by the erratic pricing of raw materials. Petroleum products make up the majority of the raw ingredients used in the production of textile films. Recent price fluctuations for these raw materials, which reached a five-year low, had an impact on the market's expansion. However, varying raw material prices and the expensive cost of producing breathable films could somewhat impede market expansion.

Opportunity:

Increased usage of hygiene products

With a rising consciousness of the significance of cleanliness, the pandemic has enhanced the relevance of health. Baby diapers, feminine hygiene items, and adult incontinence products all make extensive use of polypropylene films. The American Urological Association estimates that between 25% and 30% of men and women in the US experience urine incontinence. Geriatrics is frequently affected by incontinence. However, this has evolved to encompass additional people as a result of the pandemic. The coronavirus infection in some patients has been linked to an increase in urine frequency, which has led to a rising incidence rate of incontinence, according to the National Center for Biotechnology Information (NCBI). Also, contributing to the high demand for disposable incontinence products is the rise in hospitalisations that have occurred as a result of the pandemic. Several businesses have developed business plans to take advantage of the expanding market as a result. Thus, the market for textile films is driven by the rising use of hygiene products.

Threat:

Concerns regarding waste disposal

Films made of polypropylene; polyethylene and polyurethane are frequently used in products like infant diapers, sanitary products, and medical textiles (such as surgical gowns, surgical masks, gloves, and PPE kits). Since the start of the epidemic, all of these products have seen widespread use. Although it is extensively used to make PPE kits, polypropylene is not biodegradable. This makes the problem of plastic trash, which already exists, worse. An extensive burden is being placed on healthcare waste management systems by the tens of thousands of tonnes of medical waste that have been produced in the two years since the coronavirus started spreading globally. The 87,000 tonnes of personal protective equipment (PPE) that were ordered through a UN portal, says the research, were largely wasted. Such challenges may prove to be difficult for the market for textile films.

Covid-19 Impact

Evaluation of the COVID-19's effects on the textile market for films In times of economic crisis, COVID-19 has an impact on the global financial system through affecting a variety of industries, such as manufacturing, through the development of delivery chains and market disruption, as well as through its financial impact on businesses and financial markets. Global market forecasts are predicted by research, which implies that vendors that report the COVID-19 disaster will have lucrative opportunities.

The breathable segment is expected to be the largest during the forecast period

The breathable segment is estimated to have a lucrative growth, due to it prevent water and other liquids from penetrating into the fabric but allow perspiration and water vapour to pass through and aid in evaporative cooling. Micro porous breathable films are favoured in medical applications such as surgical face masks and other disposable goods, while non-porous breathable films are frequently utilised in the textile sector. Breathable films are utilised as a back sheet in diapers, feminine hygiene products, and incontinence products because they keep the skin dry and stop liquid leakage. As a result, baby diapers with a permeable back sheet are better for the skin and aid in preventing rashes and other skin disorders. As a result, the market for textile films is predicted to be dominated by the breathable category.

The medical segment is expected to have the highest CAGR during the forecast period

The medical segment is anticipated to witness the fastest CAGR growth during the forecast period. Medical applications for polymeric films are numerous. These include things like hospital sheets, disposable surgical gowns, mattress covers, and surgical drapes. As an illustration, polyurethane film demonstrates qualities like biocompatibility, good wear and abrasion resistance, breathability, and elasticity that make it a great material for medical applications. Patients and personnel are protected from potentially dangerous bloodborne diseases by these films, which serve as both liquid and virus barriers. Thus, as the healthcare industry expands, so is the demand for medical textiles, which will drive growth in the textile film industry.

Region with highest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to the expanding healthcare sector. According to Astride, Australia's health and medical sector has expanded significantly in size and reputation over the past ten years due to the country's innovative technologies, high professional skills, cutting-edge research and development, and reliable healthcare system. India's largest industry in terms of both employment and revenue is healthcare. Due to its top-notch surgeons and cheaper surgical costs when compared to the US and other western countries before the epidemic, India was one of the most popular locations for surgery. Therefore, this region is poised to dominate the textile films market because of the expanding medical and healthcare sectors.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to the construction and sports industries are growing, which could increase demand for protective clothing. Maintaining adequate feminine and kid hygiene as well as growing healthcare costs are additional aspects anticipated to fuel the target market's growth in this area.



Key players in the market

Some of the key players profiled in the Textile Films Market include Covestro AG , CHIRIPAL POLY FILM, Schweitzer-Mauduit International, Inc, TORAY INDUSTRIES, INC, RKW SE, Jindal Poly Films, Berry Global Inc, Mitsui Hygiene Materials Co., Ltd., Arkema S.A., American Polyfilm, Inc, Dongying Gaolart Import & Export Co and Fatra A.S.

Key Developments:

In July 2021, Covestro developed solutions for wound dressings using the combination of a polypropylene liner with thermoplastic polyurethane films.

In April 2021, Schweitzer-Mauduit International finalized the acquisition of Scapa Group Plc, a UK-based innovation, design, and manufacturing solutions provider for healthcare and industrial markets.

In January 2020, TORAY INDUSTRIES, INC. launched the PICASUS VT has launched world’s first film that helps in the transmitting the vertically incident light and reflects the obliquely incident Light. With this, TORAY INDUSTRIES, INC, has gained customer base of the company and generated revenue of the business.

Types Covered:
• Non-Breathable
• Breathable

Materials Covered:
• Polyethylene (PE)
• Polypropylene (PP)
• Polyurethane (PU)
• Other Materials

Availabilities Covered:
• White Textile Films
• Gold Textile
• Silver Textile

Applications Covered:
• Medical
• Hygiene
• Sportwear
• Protective Apparel Films
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Textile Films Market, By Type
5.1 Introduction
5.2 Non-Breathable
5.3 Breathable

6 Global Textile Films Market, By Material
6.1 Introduction
6.2 Polyethylene (PE)
6.3 Polypropylene (PP)
6.4 Polyurethane (PU)
6.5 Other Materials

7 Global Textile Films Market, By Availability
7.1 Introduction
7.2 White Textile Films
7.3 Gold Textile
7.4 Silver Textile

8 Global Textile Films Market, By Application
8.1 Introduction
8.2 Medical
8.3 Hygiene
8.4 Sportwear
8.5 Protective Apparel Films
8.6 Other Applications

9 Global Textile Films Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa

10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies

11 Company Profiling
11.1 Covestro AG
11.2 CHIRIPAL POLY FILM
11.3 Schweitzer-Mauduit International, Inc.
11.4 TORAY INDUSTRIES, INC.
11.5 RKW SE
11.6 Jindal Poly Films
11.7 Berry Global Inc.
11.8 Mitsui Hygiene Materials Co., Ltd.
11.9 Arkema S.A.
11.10 American Polyfilm, Inc.
11.11 Dongying Gaolart Import & Export Co.
11.12 Fatra A.S.

List of Tables
1 Global Textile Films Market Outlook, By Region (2020-2028) ($MN)
2 Global Textile Films Market Outlook, By Type (2020-2028) ($MN)
3 Global Textile Films Market Outlook, By Non-Breathable (2020-2028) ($MN)
4 Global Textile Films Market Outlook, By Breathable (2020-2028) ($MN)
5 Global Textile Films Market Outlook, By Material (2020-2028) ($MN)
6 Global Textile Films Market Outlook, By Polyethylene (PE) (2020-2028) ($MN)
7 Global Textile Films Market Outlook, By Polypropylene (PP) (2020-2028) ($MN)
8 Global Textile Films Market Outlook, By Polyurethane (PU) (2020-2028) ($MN)
9 Global Textile Films Market Outlook, By Other Materials (2020-2028) ($MN)
10 Global Textile Films Market Outlook, By Availability (2020-2028) ($MN)
11 Global Textile Films Market Outlook, By White Textile Films (2020-2028) ($MN)
12 Global Textile Films Market Outlook, By Gold Textile (2020-2028) ($MN)
13 Global Textile Films Market Outlook, By Silver Textile (2020-2028) ($MN)
14 Global Textile Films Market Outlook, By Application (2020-2028) ($MN)
15 Global Textile Films Market Outlook, By Medical (2020-2028) ($MN)
16 Global Textile Films Market Outlook, By Hygiene (2020-2028) ($MN)
17 Global Textile Films Market Outlook, By Sportwear (2020-2028) ($MN)
18 Global Textile Films Market Outlook, By Protective Apparel Films (2020-2028) ($MN)
19 Global Textile Films Market Outlook, By Other Applications (2020-2028) ($MN)
20 North America Textile Films Market Outlook, By Country (2020-2028) ($MN)
21 North America Textile Films Market Outlook, By Type (2020-2028) ($MN)
22 North America Textile Films Market Outlook, By Non-Breathable (2020-2028) ($MN)
23 North America Textile Films Market Outlook, By Breathable (2020-2028) ($MN)
24 North America Textile Films Market Outlook, By Material (2020-2028) ($MN)
25 North America Textile Films Market Outlook, By Polyethylene (PE) (2020-2028) ($MN)
26 North America Textile Films Market Outlook, By Polypropylene (PP) (2020-2028) ($MN)
27 North America Textile Films Market Outlook, By Polyurethane (PU) (2020-2028) ($MN)
28 North America Textile Films Market Outlook, By Other Materials (2020-2028) ($MN)
29 North America Textile Films Market Outlook, By Availability (2020-2028) ($MN)
30 North America Textile Films Market Outlook, By White Textile Films (2020-2028) ($MN)
31 North America Textile Films Market Outlook, By Gold Textile (2020-2028) ($MN)
32 North America Textile Films Market Outlook, By Silver Textile (2020-2028) ($MN)
33 North America Textile Films Market Outlook, By Application (2020-2028) ($MN)
34 North America Textile Films Market Outlook, By Medical (2020-2028) ($MN)
35 North America Textile Films Market Outlook, By Hygiene (2020-2028) ($MN)
36 North America Textile Films Market Outlook, By Sportwear (2020-2028) ($MN)
37 North America Textile Films Market Outlook, By Protective Apparel Films (2020-2028) ($MN)
38 North America Textile Films Market Outlook, By Other Applications (2020-2028) ($MN)
39 Europe Textile Films Market Outlook, By Country (2020-2028) ($MN)
40 Europe Textile Films Market Outlook, By Type (2020-2028) ($MN)
41 Europe Textile Films Market Outlook, By Non-Breathable (2020-2028) ($MN)
42 Europe Textile Films Market Outlook, By Breathable (2020-2028) ($MN)
43 Europe Textile Films Market Outlook, By Material (2020-2028) ($MN)
44 Europe Textile Films Market Outlook, By Polyethylene (PE) (2020-2028) ($MN)
45 Europe Textile Films Market Outlook, By Polypropylene (PP) (2020-2028) ($MN)
46 Europe Textile Films Market Outlook, By Polyurethane (PU) (2020-2028) ($MN)
47 Europe Textile Films Market Outlook, By Other Materials (2020-2028) ($MN)
48 Europe Textile Films Market Outlook, By Availability (2020-2028) ($MN)
49 Europe Textile Films Market Outlook, By White Textile Films (2020-2028) ($MN)
50 Europe Textile Films Market Outlook, By Gold Textile (2020-2028) ($MN)
51 Europe Textile Films Market Outlook, By Silver Textile (2020-2028) ($MN)
52 Europe Textile Films Market Outlook, By Application (2020-2028) ($MN)
53 Europe Textile Films Market Outlook, By Medical (2020-2028) ($MN)
54 Europe Textile Films Market Outlook, By Hygiene (2020-2028) ($MN)
55 Europe Textile Films Market Outlook, By Sportwear (2020-2028) ($MN)
56 Europe Textile Films Market Outlook, By Protective Apparel Films (2020-2028) ($MN)
57 Europe Textile Films Market Outlook, By Other Applications (2020-2028) ($MN)
58 Asia Pacific Textile Films Market Outlook, By Country (2020-2028) ($MN)
59 Asia Pacific Textile Films Market Outlook, By Type (2020-2028) ($MN)
60 Asia Pacific Textile Films Market Outlook, By Non-Breathable (2020-2028) ($MN)
61 Asia Pacific Textile Films Market Outlook, By Breathable (2020-2028) ($MN)
62 Asia Pacific Textile Films Market Outlook, By Material (2020-2028) ($MN)
63 Asia Pacific Textile Films Market Outlook, By Polyethylene (PE) (2020-2028) ($MN)
64 Asia Pacific Textile Films Market Outlook, By Polypropylene (PP) (2020-2028) ($MN)
65 Asia Pacific Textile Films Market Outlook, By Polyurethane (PU) (2020-2028) ($MN)
66 Asia Pacific Textile Films Market Outlook, By Other Materials (2020-2028) ($MN)
67 Asia Pacific Textile Films Market Outlook, By Availability (2020-2028) ($MN)
68 Asia Pacific Textile Films Market Outlook, By White Textile Films (2020-2028) ($MN)
69 Asia Pacific Textile Films Market Outlook, By Gold Textile (2020-2028) ($MN)
70 Asia Pacific Textile Films Market Outlook, By Silver Textile (2020-2028) ($MN)
71 Asia Pacific Textile Films Market Outlook, By Application (2020-2028) ($MN)
72 Asia Pacific Textile Films Market Outlook, By Medical (2020-2028) ($MN)
73 Asia Pacific Textile Films Market Outlook, By Hygiene (2020-2028) ($MN)
74 Asia Pacific Textile Films Market Outlook, By Sportwear (2020-2028) ($MN)
75 Asia Pacific Textile Films Market Outlook, By Protective Apparel Films (2020-2028) ($MN)
76 Asia Pacific Textile Films Market Outlook, By Other Applications (2020-2028) ($MN)
77 South America Textile Films Market Outlook, By Country (2020-2028) ($MN)
78 South America Textile Films Market Outlook, By Type (2020-2028) ($MN)
79 South America Textile Films Market Outlook, By Non-Breathable (2020-2028) ($MN)
80 South America Textile Films Market Outlook, By Breathable (2020-2028) ($MN)
81 South America Textile Films Market Outlook, By Material (2020-2028) ($MN)
82 South America Textile Films Market Outlook, By Polyethylene (PE) (2020-2028) ($MN)
83 South America Textile Films Market Outlook, By Polypropylene (PP) (2020-2028) ($MN)
84 South America Textile Films Market Outlook, By Polyurethane (PU) (2020-2028) ($MN)
85 South America Textile Films Market Outlook, By Other Materials (2020-2028) ($MN)
86 South America Textile Films Market Outlook, By Availability (2020-2028) ($MN)
87 South America Textile Films Market Outlook, By White Textile Films (2020-2028) ($MN)
88 South America Textile Films Market Outlook, By Gold Textile (2020-2028) ($MN)
89 South America Textile Films Market Outlook, By Silver Textile (2020-2028) ($MN)
90 South America Textile Films Market Outlook, By Application (2020-2028) ($MN)
91 South America Textile Films Market Outlook, By Medical (2020-2028) ($MN)
92 South America Textile Films Market Outlook, By Hygiene (2020-2028) ($MN)
93 South America Textile Films Market Outlook, By Sportwear (2020-2028) ($MN)
94 South America Textile Films Market Outlook, By Protective Apparel Films (2020-2028) ($MN)
95 South America Textile Films Market Outlook, By Other Applications (2020-2028) ($MN)
96 Middle East & Africa Textile Films Market Outlook, By Country (2020-2028) ($MN)
97 Middle East & Africa Textile Films Market Outlook, By Type (2020-2028) ($MN)
98 Middle East & Africa Textile Films Market Outlook, By Non-Breathable (2020-2028) ($MN)
99 Middle East & Africa Textile Films Market Outlook, By Breathable (2020-2028) ($MN)
100 Middle East & Africa Textile Films Market Outlook, By Material (2020-2028) ($MN)
101 Middle East & Africa Textile Films Market Outlook, By Polyethylene (PE) (2020-2028) ($MN)
102 Middle East & Africa Textile Films Market Outlook, By Polypropylene (PP) (2020-2028) ($MN)
103 Middle East & Africa Textile Films Market Outlook, By Polyurethane (PU) (2020-2028) ($MN)
104 Middle East & Africa Textile Films Market Outlook, By Other Materials (2020-2028) ($MN)
105 Middle East & Africa Textile Films Market Outlook, By Availability (2020-2028) ($MN)
106 Middle East & Africa Textile Films Market Outlook, By White Textile Films (2020-2028) ($MN)
107 Middle East & Africa Textile Films Market Outlook, By Gold Textile (2020-2028) ($MN)
108 Middle East & Africa Textile Films Market Outlook, By Silver Textile (2020-2028) ($MN)
109 Middle East & Africa Textile Films Market Outlook, By Application (2020-2028) ($MN)
110 Middle East & Africa Textile Films Market Outlook, By Medical (2020-2028) ($MN)
111 Middle East & Africa Textile Films Market Outlook, By Hygiene (2020-2028) ($MN)
112 Middle East & Africa Textile Films Market Outlook, By Sportwear (2020-2028) ($MN)
113 Middle East & Africa Textile Films Market Outlook, By Protective Apparel Films (2020-2028) ($MN)
114 Middle East & Africa Textile Films Market Outlook, By Other Applications (2020-2028) ($MN)
 

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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