
Tissue Paper Market
Tissue Paper - Global Market Outlook (2019-2027)
According to Stratistics MRC, the Global Tissue Paper Market is accounted for $45.62 billion in 2019 and is expected to reach $78.38 billion by 2027 growing at a CAGR of 7.0% during the forecast period. Some of the key factors propelling the growth of the market are the expansion of the tourism and hospitality sectors, the outbreak of Covid-19, and rapid urbanization. However, the availability of alternative options is the restraining factor for the growth of the market.
Tissue paper refers to a light crepe paper or lightweight paper which can be made from both recycled and virgin paper pulp. The main features of tissue paper include comfort, appearance, thickness, absorbency, and strength.
By product, the toilet paper segment is expected to grow at a significant market share during the forecast period owing to the increasing demand and acceptance of recycled toilet paper. Based on geography, North America is anticipated to hold considerable market share during the forecast period which is attributed to the high standard of living, high disposable income, and hygiene-related awareness among people.
Some of the key players in Tissue Paper Market include Kimberly-Clark, The Procter & Gamble Company, Cascades Tissue Group, Svenska Cellulosa AB, Georgia-Pacific LLC, First Quality Tissue LLC, Von Drehle Corporation, Unicharm Corporation, WEPA Group, Asian Pulp & Paper, Sofidel Group, CMPC Tissue SA, Essity AB, Kruger Inc, and Hengan Group.
Material Sources Covered:
• Recycled Pulp
• Virgin Pulp
Raw Materials Covered:
• High Yield Pulp (HYP)
• Birch Hardwood Kraft Pulp (BHK)
• Bleached Softwood Kraft Pulp (BSK)
Categories Covered:
• Recovered Fiber
• Wood Containing
• Wood Free
Tissue Grades Covered:
• Up to 20 GSM
• 21 GSM to 40 GSM
• Above 40 GSM
Plys Covered:
• 1-Ply
• 2-Ply
• 3-Ply and Above
Products Covered:
• Facial Tissue
• Paper Napkin
• Specialty and Wrapping Tissue
• Pocket Tissue
• Toilet Paper
• Paper Towel
• Kitchen and Hand Towel
• Medical Tissues
• Folded Tissue
• Wipes
• Bathroom Tissue
• Handkerchief Paper
• Hygiene Tissues
Packaging Types Covered:
• Rolls
• Sheets
Distribution Channels Covered:
• Non-Store Retail
• Store-Based Retail
Applications Covered:
• Household
• Commercial
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o France
o Italy
o UK
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2018, 2019, 2020, 2024 and 2027
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic analysis: Drivers and Constraints, Product/Technology Analysis, Porter’s five forces analysis, SWOT analysis, etc.
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Tissue Paper Market, By Material Source
5.1 Introduction
5.2 Recycled Pulp
5.3 Virgin Pulp
6 Global Tissue Paper Market, By Type
6.1 Introduction
6.2 High Yield Pulp (HYP)
6.3 Birch Hardwood Kraft Pulp (BHK)
6.4 Bleached Softwood Kraft Pulp (BSK)
7 Global Tissue Paper Market, By Raw Material
7.1 Introduction
7.2 Recovered Fiber
7.3 Wood Containing
7.4 Wood Free
8 Global Tissue Paper Market, By Tissue Grade
8.1 Introduction
8.2 Up to 20 GSM
8.3 21 GSM to 40 GSM
8.4 Above 40 GSM
9 Global Tissue Paper Market, By Ply
9.1 Introduction
9.2 1-Ply
9.3 2-Ply
9.4 3-Ply and Above
10 Global Tissue Paper Market, By Product
10.1 Introduction
10.2 Facial Tissue
10.3 Paper Napkin
10.4 Specialty and Wrapping Tissue
10.5 Pocket Tissue
10.6 Toilet Paper
10.7 Paper Towel
10.8 Kitchen Roll and Hand Towel
10.9 Medical Tissues
10.10 Folded Tissue
10.11 Wipes
10.11.1 Baby Wipes
10.11.2 General Purpose Wipes
10.11.3 Intimate Wipes
10.11.4 Cosmetic Wipes
10.12 Bathroom Tissue
10.13 Handkerchief Paper
10.14 Hygiene Tissues
11 Global Tissue Paper Market, By Packaging Type
11.1 Introduction
11.2 Rolls
11.3 Sheets
12 Global Tissue Paper Market, By Distribution Channel
12.1 Introduction
12.2 Non-Store Retail
12.2.1 Teleshopping
12.2.2 Online
12.3 Store-Based Retail
12.3.1 Multi-Brand Stores
12.3.2 Departmental Stores
12.3.3 Exclusive Brand Outlets
12.3.4 Convenience Stores
12.3.5 Supermarkets & Hypermarkets
13 Global Tissue Paper Market, By Application
13.1 Introduction
13.2 Household
13.3 Commercial
13.3.1 Hospitals
13.3.2 Airlines and Railways
13.3.3 Offices
13.3.4 Malls and Multiplexes
13.3.5 Schools and Colleges
13.3.6 Hotels
14 Global Tissue Paper Market, By Geography
14.1 Introduction
14.2 North America
14.2.1 US
14.2.2 Canada
14.2.3 Mexico
14.3 Europe
14.3.1 Germany
14.3.2 UK
14.3.3 Italy
14.3.4 France
14.3.5 Spain
14.3.6 Rest of Europe
14.4 Asia Pacific
14.4.1 Japan
14.4.2 China
14.4.3 India
14.4.4 Australia
14.4.5 New Zealand
14.4.6 South Korea
14.4.7 Rest of Asia Pacific
14.5 South America
14.5.1 Argentina
14.5.2 Brazil
14.5.3 Chile
14.5.4 Rest of South America
14.6 Middle East & Africa
14.6.1 Saudi Arabia
14.6.2 UAE
14.6.3 Qatar
14.6.4 South Africa
14.6.5 Rest of Middle East & Africa
15 Key Developments
15.1 Agreements, Partnerships, Collaborations and Joint Ventures
15.2 Acquisitions & Mergers
15.3 New Product Launch
15.4 Expansions
15.5 Other Key Strategies
16 Company Profiling
16.1 Kimberly-Clark
16.2 The Procter & Gamble Company
16.3 Cascades Tissue Group
16.4 Svenska Cellulosa AB
16.5 Georgia-Pacific LLC
16.6 First Quality Tissue LLC
16.7 Von Drehle Corporation
16.8 Unicharm Corporation
16.9 WEPA Group
16.10 Asian Pulp & Paper
16.11 Sofidel Group
16.12 CMPC Tissue SA
16.13 Essity AB
16.14 Kruger Inc
16.15 Hengan Group
List of Tables
1 Global Tissue Paper Market Outlook, By Region (2018-2027) ($MN)
2 Global Tissue Paper Market Outlook, By Material Source (2018-2027) ($MN)
3 Global Tissue Paper Market Outlook, By Recycled Pulp (2018-2027) ($MN)
4 Global Tissue Paper Market Outlook, By Virgin Pulp (2018-2027) ($MN)
5 Global Tissue Paper Market Outlook, By Type (2018-2027) ($MN)
6 Global Tissue Paper Market Outlook, By High Yield Pulp (HYP) (2018-2027) ($MN)
7 Global Tissue Paper Market Outlook, By Birch Hardwood Kraft Pulp (BHK) (2018-2027) ($MN)
8 Global Tissue Paper Market Outlook, By Bleached Softwood Kraft Pulp (BSK) (2018-2027) ($MN)
9 Global Tissue Paper Market Outlook, By Raw Material (2018-2027) ($MN)
10 Global Tissue Paper Market Outlook, By Recovered Fiber (2018-2027) ($MN)
11 Global Tissue Paper Market Outlook, By Wood Containing (2018-2027) ($MN)
12 Global Tissue Paper Market Outlook, By Wood Free (2018-2027) ($MN)
13 Global Tissue Paper Market Outlook, By Tissue Grade (2018-2027) ($MN)
14 Global Tissue Paper Market Outlook, By Up to 20 GSM (2018-2027) ($MN)
15 Global Tissue Paper Market Outlook, By 21 GSM to 40 GSM (2018-2027) ($MN)
16 Global Tissue Paper Market Outlook, By Above 40 GSM (2018-2027) ($MN)
17 Global Tissue Paper Market Outlook, By Ply (2018-2027) ($MN)
18 Global Tissue Paper Market Outlook, By 1-Ply (2018-2027) ($MN)
19 Global Tissue Paper Market Outlook, By 2-Ply (2018-2027) ($MN)
20 Global Tissue Paper Market Outlook, By 3-Ply and Above (2018-2027) ($MN)
21 Global Tissue Paper Market Outlook, By Product (2018-2027) ($MN)
22 Global Tissue Paper Market Outlook, By Facial Tissue (2018-2027) ($MN)
23 Global Tissue Paper Market Outlook, By Paper Napkin (2018-2027) ($MN)
24 Global Tissue Paper Market Outlook, By Specialty and Wrapping Tissue (2018-2027) ($MN)
25 Global Tissue Paper Market Outlook, By Pocket Tissue (2018-2027) ($MN)
26 Global Tissue Paper Market Outlook, By Toilet Paper (2018-2027) ($MN)
27 Global Tissue Paper Market Outlook, By Paper Towel (2018-2027) ($MN)
28 Global Tissue Paper Market Outlook, By Kitchen and Hand Towel (2018-2027) ($MN)
29 Global Tissue Paper Market Outlook, By Medical Tissues (2018-2027) ($MN)
30 Global Tissue Paper Market Outlook, By Folded Tissue (2018-2027) ($MN)
31 Global Tissue Paper Market Outlook, By Wipes (2018-2027) ($MN)
32 Global Tissue Paper Market Outlook, By Baby Wipes (2018-2027) ($MN)
33 Global Tissue Paper Market Outlook, By General Purpose Wipes (2018-2027) ($MN)
34 Global Tissue Paper Market Outlook, By Intimate Wipes (2018-2027) ($MN)
35 Global Tissue Paper Market Outlook, By Cosmetic Wipes (2018-2027) ($MN)
36 Global Tissue Paper Market Outlook, By Bathroom Tissue (2018-2027) ($MN)
37 Global Tissue Paper Market Outlook, By Handkerchief Paper (2018-2027) ($MN)
38 Global Tissue Paper Market Outlook, By Hygiene Tissues (2018-2027) ($MN)
39 Global Tissue Paper Market Outlook, By Packaging Type (2018-2027) ($MN)
40 Global Tissue Paper Market Outlook, By Rolls (2018-2027) ($MN)
41 Global Tissue Paper Market Outlook, By Sheets (2018-2027) ($MN)
42 Global Tissue Paper Market Outlook, By Distribution Channel (2018-2027) ($MN)
43 Global Tissue Paper Market Outlook, By Non-Store Retail (2018-2027) ($MN)
44 Global Tissue Paper Market Outlook, By Teleshopping (2018-2027) ($MN)
45 Global Tissue Paper Market Outlook, By Online (2018-2027) ($MN)
46 Global Tissue Paper Market Outlook, By Store-Based Retail (2018-2027) ($MN)
47 Global Tissue Paper Market Outlook, By Multi-Brand Stores (2018-2027) ($MN)
48 Global Tissue Paper Market Outlook, By Departmental Stores (2018-2027) ($MN)
49 Global Tissue Paper Market Outlook, By Exclusive Brand Outlets (2018-2027) ($MN)
50 Global Tissue Paper Market Outlook, By Convenience Stores (2018-2027) ($MN)
51 Global Tissue Paper Market Outlook, By Supermarkets & Hypermarkets (2018-2027) ($MN)
52 Global Tissue Paper Market Outlook, By Application (2018-2027) ($MN)
53 Global Tissue Paper Market Outlook, By Household (2018-2027) ($MN)
54 Global Tissue Paper Market Outlook, By Commercial (2018-2027) ($MN)
55 Global Tissue Paper Market Outlook, By Hospitals (2018-2027) ($MN)
56 Global Tissue Paper Market Outlook, By Airlines and Railways (2018-2027) ($MN)
57 Global Tissue Paper Market Outlook, By Offices (2018-2027) ($MN)
58 Global Tissue Paper Market Outlook, By Malls and Multiplexes (2018-2027) ($MN)
59 Global Tissue Paper Market Outlook, By Schools and Colleges (2018-2027) ($MN)
60 Global Tissue Paper Market Outlook, By Hotels (2018-2027) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY

We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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