Toilet Paper Market
Toilet Paper Market Forecasts to 2030 - Global Analysis By Type (Folded and Rolled), Ply Count (One, Two and Other Ply Counts), Application (Healthcare, Household, Hospitality and Other Applications), End User (Commercial and Residential), Distribution Channel and By Geography
|
Years Covered |
2021-2030 |
|
Estimated Year Value (2023) |
US $31.93 BN |
|
Projected Year Value (2030) |
US $50.93 BN |
|
CAGR (2023 - 2030) |
6.9% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
Asia Pacific |
|
Highest Growing Market |
Middle East & Africa |
According to Stratistics MRC, the Global Toilet Paper Market is accounted for $31.93 billion in 2023 and is expected to reach $50.93 billion by 2030 growing at a CAGR of 6.9% during the forecast period. Toilet paper (also known as bathroom tissue or toilet tissue) for storage in a dispenser next to a toilet, it is often provided as a long strip of perforated paper wrapped around a paperboard core. Toilet paper has additional applications as it is a commonly found home item. It is referred to as a roll or bundle of toilet paper. Sweat may be absorbed or removed using it. One can clean using toilet paper instead of a paper towel since it is less abrasive. The majority of contemporary toilet paper sold in wealthy countries is made to degrade in septic tanks, unlike certain other toiletries and tissues. The environment quickly decomposes wet toilet paper. There are one to six plies (layers of thickness) on a roll of toilet paper, with more back-to-back plies offering better strength and absorbency.
According to QS Supplies China uses over 4 billion miles of toilet paper each year, more than any other country.
Market Dynamics:
Driver:
Growing interest in greener products
The use of toilet paper is becoming a contentious issue among consumers as a result of growing knowledge about the destruction of forests for the manufacturing of paper pulp. However, producers are always looking for alternatives to lessen the demand for virgin paper pulp and are making an effort to properly obtain raw resources. Additionally, participants are committed to using greener practises across the product's full production chain. For instance, Georgia-Pacific's Compact Coreless 2-Ply Bathroom Tissue will further minimise the use of paper pulp for the tissue roll's core and contribute to environmental preservation. Similar to this, Lucart Group manufactures these papers from post-consumer recycled beverage carton fibres. As a result, there is now a greater need for environmentally friendly bath tissues due to rising environmental concerns.
Restraint:
Introduction of bidet toilets
A pressing need to reduce the use of this paper has arisen due to growing awareness about the preservation of natural resources. The market has a number of significant options, including bidet toilets, which should reduce the demand for toilet paper. Additionally, the growing cost of paper pulp as a raw material would have an adverse effect on market size.
Opportunity:
An increasing number of commercial buildings
The global hospitality business has expanded as a result of the rising popularity of travel and tourism. This has driven the need for tissue products in hotels, resorts, and restaurants, which will help the industry, develop along with the stricter cleanliness standards. In addition, the growing working-class population has increased the use of products in offices and business sectors to meet employee needs. Similar to this, the rise in the number of working women has raised the need for offices and public facilities to maintain high standards of hygiene. Therefore, the expansion of commercial facilities is anticipated to drive this market's expansion.
Threat:
Excessive price of raw commodities
Suppliers of raw materials are important players in the toilet paper industry. The market's expansion is hampered by rising raw material prices. Additionally, the adoption of toilet paper products is constrained by strict limitations placed on the manufacturing and import of raw materials like wood, are limited supply of high-quality wood.
Covid-19 Impact
Sales and demand for toilet paper have increased as a result of the COVID-19 outbreak. In the early stages of the lockdown, there was a noticeable increase in demand for toilet paper in the market. In affluent nations, toilet paper is a basic necessity, therefore the lockdown caused a panicky shopping frenzy among the public.
The rolled segment is expected to be the largest during the forecast period
The rolled segment is estimated to have a lucrative growth, due to its conventional structure, which provides ease of use and the ability to refill products, the rolled category is anticipated to keep a significant share of the market. However, because of the enthusiastic response from consumers, players are developing new product offers in the folded shape. Kimberly-Clark, for instance, sells folded bath tissue, which only enables the use of one tissue at a time. As a result, compared to the rolled form, around 40% less paper is used. Therefore, the category is anticipated to increase quickly because to the rising customer demand for folded form.
The household segment is expected to have the highest CAGR during the forecast period
The household segment is anticipated to witness the highest CAGR growth during the forecast period, due to paper is a need for everyday use, families utilise it at a higher rate. Residential facilities are increasing their usage, which is considerably boosting the segment's growth. Similar to this, the rise in single-parent homes and nuclear families has increased the number of households and the consumption of these papers per family. As a result, a substantial portion of the toilet paper market is anticipated to belong to the domestic sector.
Region with largest share:
Asia Pacific is projected to hold the largest market share during the forecast period owing to the Asian nations that have substantially lower per capita use. But the existence of densely populated nations, rising urbanisation, and industrialization have improved lavatory facilities, increasing product demand. Furthermore, given the rise in the number of families and business establishments that have toilets in the restrooms, the trend of westernising Asian cultures is anticipated to sustain product demand.
Region with highest CAGR:
Middle East & Africa is projected to have the highest CAGR over the forecast period, owing to the existence of less developed nations, their dire economic situations, and the overall lower average volume of tissue consumption across all regional markets, the Middle East and Africa market now has a smaller share. However, the market is anticipated to expand steadily, with the demand for sanitary tissue products in the area being driven by the rising awareness of personal hygiene and care.
Key players in the market
Some of the key players profiled in the Toilet Paper Market include Kimberly-Clark, Georgia-Pacific LLC, Essity AB, Procter & Gamble Co., Sofidel Group, Kruger Inc, WEPA Hygieneprodukte GmbH, Empresas CMPC S.A, Unilever, Hengan Group, Asia Pulp and Paper (APP), Wausau Paper Corporation, Svenska Cellulosa Aktiebolaget, Cascades Tissue Group Inc., Absormex CMPC Tissue and Caprice Paper Products Pty. Ltd.
Key Developments:
In July 2019, Cascades acquired Orchid Paper Products Company, which is expected to support the former in strengthening its footprint in the market.
In April 2019, Georgia Pacific announced to invest of around USD 120 million in its Naheola Mill, the U.S. which produces bath tissues. This investment is expected to grow the company’s bath tissue business.
Types Covered:
• Folded
• Rolled
Ply Counts Covered:
• One
• Two
• Other Ply Counts
Applications Covered:
• Healthcare
• Household
• Hospitality
• Other Applications
End Users Covered:
• Commercial
• Residential
Distribution Channels Covered:
• Online
• Offline
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Toilet Paper Market, By Type
5.1 Introduction
5.2 Folded
5.3 Rolled
6 Global Toilet Paper Market, By Ply Count
6.1 Introduction
6.2 One
6.3 Two
6.4 Other Ply Counts
7 Global Toilet Paper Market, By Application
7.1 Introduction
7.2 Healthcare
7.3 Household
7.4 Hospitality
7.5 Other Applications
8 Global Toilet Paper Market, By End User
8.1 Introduction
8.2 Commercial
8.3 Residential
9 Global Toilet Paper Market, By Distribution Channel
9.1 Introduction
9.2 Online
9.3 Offline
10 Global Toilet Paper Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Kimberly-Clark
12.2 Georgia-Pacific LLC
12.3 Essity AB
12.4 Procter & Gamble Co.
12.5 Sofidel Group
12.6 Kruger Inc
12.7 WEPA Hygieneprodukte GmbH
12.8 Empresas CMPC S.A
12.9 Unilever
12.10 Hengan Group
12.11 Asia Pulp and Paper (APP)
12.12 Wausau Paper Corporation
12.13 Svenska Cellulosa Aktiebolaget
12.14 Cascades Tissue Group Inc.
12.15 Absormex CMPC Tissue
12.16 Caprice Paper Products Pty. Ltd.
List of Tables
1 Global Toilet Paper Market Outlook, By Region (2021-2030) ($MN)
2 Global Toilet Paper Market Outlook, By Type (2021-2030) ($MN)
3 Global Toilet Paper Market Outlook, By Folded (2021-2030) ($MN)
4 Global Toilet Paper Market Outlook, By Rolled (2021-2030) ($MN)
5 Global Toilet Paper Market Outlook, By Ply Count (2021-2030) ($MN)
6 Global Toilet Paper Market Outlook, By One (2021-2030) ($MN)
7 Global Toilet Paper Market Outlook, By Two (2021-2030) ($MN)
8 Global Toilet Paper Market Outlook, By Other Ply Counts (2021-2030) ($MN)
9 Global Toilet Paper Market Outlook, By Application (2021-2030) ($MN)
10 Global Toilet Paper Market Outlook, By Healthcare (2021-2030) ($MN)
11 Global Toilet Paper Market Outlook, By Household (2021-2030) ($MN)
12 Global Toilet Paper Market Outlook, By Hospitality (2021-2030) ($MN)
13 Global Toilet Paper Market Outlook, By Other Applications (2021-2030) ($MN)
14 Global Toilet Paper Market Outlook, By End User (2021-2030) ($MN)
15 Global Toilet Paper Market Outlook, By Commercial (2021-2030) ($MN)
16 Global Toilet Paper Market Outlook, By Residential (2021-2030) ($MN)
17 Global Toilet Paper Market Outlook, By Distribution Channel (2021-2030) ($MN)
18 Global Toilet Paper Market Outlook, By Online (2021-2030) ($MN)
19 Global Toilet Paper Market Outlook, By Offline (2021-2030) ($MN)
20 North America Toilet Paper Market Outlook, By Country (2021-2030) ($MN)
21 North America Toilet Paper Market Outlook, By Type (2021-2030) ($MN)
22 North America Toilet Paper Market Outlook, By Folded (2021-2030) ($MN)
23 North America Toilet Paper Market Outlook, By Rolled (2021-2030) ($MN)
24 North America Toilet Paper Market Outlook, By Ply Count (2021-2030) ($MN)
25 North America Toilet Paper Market Outlook, By One (2021-2030) ($MN)
26 North America Toilet Paper Market Outlook, By Two (2021-2030) ($MN)
27 North America Toilet Paper Market Outlook, By Other Ply Counts (2021-2030) ($MN)
28 North America Toilet Paper Market Outlook, By Application (2021-2030) ($MN)
29 North America Toilet Paper Market Outlook, By Healthcare (2021-2030) ($MN)
30 North America Toilet Paper Market Outlook, By Household (2021-2030) ($MN)
31 North America Toilet Paper Market Outlook, By Hospitality (2021-2030) ($MN)
32 North America Toilet Paper Market Outlook, By Other Applications (2021-2030) ($MN)
33 North America Toilet Paper Market Outlook, By End User (2021-2030) ($MN)
34 North America Toilet Paper Market Outlook, By Commercial (2021-2030) ($MN)
35 North America Toilet Paper Market Outlook, By Residential (2021-2030) ($MN)
36 North America Toilet Paper Market Outlook, By Distribution Channel (2021-2030) ($MN)
37 North America Toilet Paper Market Outlook, By Online (2021-2030) ($MN)
38 North America Toilet Paper Market Outlook, By Offline (2021-2030) ($MN)
39 Europe Toilet Paper Market Outlook, By Country (2021-2030) ($MN)
40 Europe Toilet Paper Market Outlook, By Type (2021-2030) ($MN)
41 Europe Toilet Paper Market Outlook, By Folded (2021-2030) ($MN)
42 Europe Toilet Paper Market Outlook, By Rolled (2021-2030) ($MN)
43 Europe Toilet Paper Market Outlook, By Ply Count (2021-2030) ($MN)
44 Europe Toilet Paper Market Outlook, By One (2021-2030) ($MN)
45 Europe Toilet Paper Market Outlook, By Two (2021-2030) ($MN)
46 Europe Toilet Paper Market Outlook, By Other Ply Counts (2021-2030) ($MN)
47 Europe Toilet Paper Market Outlook, By Application (2021-2030) ($MN)
48 Europe Toilet Paper Market Outlook, By Healthcare (2021-2030) ($MN)
49 Europe Toilet Paper Market Outlook, By Household (2021-2030) ($MN)
50 Europe Toilet Paper Market Outlook, By Hospitality (2021-2030) ($MN)
51 Europe Toilet Paper Market Outlook, By Other Applications (2021-2030) ($MN)
52 Europe Toilet Paper Market Outlook, By End User (2021-2030) ($MN)
53 Europe Toilet Paper Market Outlook, By Commercial (2021-2030) ($MN)
54 Europe Toilet Paper Market Outlook, By Residential (2021-2030) ($MN)
55 Europe Toilet Paper Market Outlook, By Distribution Channel (2021-2030) ($MN)
56 Europe Toilet Paper Market Outlook, By Online (2021-2030) ($MN)
57 Europe Toilet Paper Market Outlook, By Offline (2021-2030) ($MN)
58 Asia Pacific Toilet Paper Market Outlook, By Country (2021-2030) ($MN)
59 Asia Pacific Toilet Paper Market Outlook, By Type (2021-2030) ($MN)
60 Asia Pacific Toilet Paper Market Outlook, By Folded (2021-2030) ($MN)
61 Asia Pacific Toilet Paper Market Outlook, By Rolled (2021-2030) ($MN)
62 Asia Pacific Toilet Paper Market Outlook, By Ply Count (2021-2030) ($MN)
63 Asia Pacific Toilet Paper Market Outlook, By One (2021-2030) ($MN)
64 Asia Pacific Toilet Paper Market Outlook, By Two (2021-2030) ($MN)
65 Asia Pacific Toilet Paper Market Outlook, By Other Ply Counts (2021-2030) ($MN)
66 Asia Pacific Toilet Paper Market Outlook, By Application (2021-2030) ($MN)
67 Asia Pacific Toilet Paper Market Outlook, By Healthcare (2021-2030) ($MN)
68 Asia Pacific Toilet Paper Market Outlook, By Household (2021-2030) ($MN)
69 Asia Pacific Toilet Paper Market Outlook, By Hospitality (2021-2030) ($MN)
70 Asia Pacific Toilet Paper Market Outlook, By Other Applications (2021-2030) ($MN)
71 Asia Pacific Toilet Paper Market Outlook, By End User (2021-2030) ($MN)
72 Asia Pacific Toilet Paper Market Outlook, By Commercial (2021-2030) ($MN)
73 Asia Pacific Toilet Paper Market Outlook, By Residential (2021-2030) ($MN)
74 Asia Pacific Toilet Paper Market Outlook, By Distribution Channel (2021-2030) ($MN)
75 Asia Pacific Toilet Paper Market Outlook, By Online (2021-2030) ($MN)
76 Asia Pacific Toilet Paper Market Outlook, By Offline (2021-2030) ($MN)
77 South America Toilet Paper Market Outlook, By Country (2021-2030) ($MN)
78 South America Toilet Paper Market Outlook, By Type (2021-2030) ($MN)
79 South America Toilet Paper Market Outlook, By Folded (2021-2030) ($MN)
80 South America Toilet Paper Market Outlook, By Rolled (2021-2030) ($MN)
81 South America Toilet Paper Market Outlook, By Ply Count (2021-2030) ($MN)
82 South America Toilet Paper Market Outlook, By One (2021-2030) ($MN)
83 South America Toilet Paper Market Outlook, By Two (2021-2030) ($MN)
84 South America Toilet Paper Market Outlook, By Other Ply Counts (2021-2030) ($MN)
85 South America Toilet Paper Market Outlook, By Application (2021-2030) ($MN)
86 South America Toilet Paper Market Outlook, By Healthcare (2021-2030) ($MN)
87 South America Toilet Paper Market Outlook, By Household (2021-2030) ($MN)
88 South America Toilet Paper Market Outlook, By Hospitality (2021-2030) ($MN)
89 South America Toilet Paper Market Outlook, By Other Applications (2021-2030) ($MN)
90 South America Toilet Paper Market Outlook, By End User (2021-2030) ($MN)
91 South America Toilet Paper Market Outlook, By Commercial (2021-2030) ($MN)
92 South America Toilet Paper Market Outlook, By Residential (2021-2030) ($MN)
93 South America Toilet Paper Market Outlook, By Distribution Channel (2021-2030) ($MN)
94 South America Toilet Paper Market Outlook, By Online (2021-2030) ($MN)
95 South America Toilet Paper Market Outlook, By Offline (2021-2030) ($MN)
96 Middle East & Africa Toilet Paper Market Outlook, By Country (2021-2030) ($MN)
97 Middle East & Africa Toilet Paper Market Outlook, By Type (2021-2030) ($MN)
98 Middle East & Africa Toilet Paper Market Outlook, By Folded (2021-2030) ($MN)
99 Middle East & Africa Toilet Paper Market Outlook, By Rolled (2021-2030) ($MN)
100 Middle East & Africa Toilet Paper Market Outlook, By Ply Count (2021-2030) ($MN)
101 Middle East & Africa Toilet Paper Market Outlook, By One (2021-2030) ($MN)
102 Middle East & Africa Toilet Paper Market Outlook, By Two (2021-2030) ($MN)
103 Middle East & Africa Toilet Paper Market Outlook, By Other Ply Counts (2021-2030) ($MN)
104 Middle East & Africa Toilet Paper Market Outlook, By Application (2021-2030) ($MN)
105 Middle East & Africa Toilet Paper Market Outlook, By Healthcare (2021-2030) ($MN)
106 Middle East & Africa Toilet Paper Market Outlook, By Household (2021-2030) ($MN)
107 Middle East & Africa Toilet Paper Market Outlook, By Hospitality (2021-2030) ($MN)
108 Middle East & Africa Toilet Paper Market Outlook, By Other Applications (2021-2030) ($MN)
109 Middle East & Africa Toilet Paper Market Outlook, By End User (2021-2030) ($MN)
110 Middle East & Africa Toilet Paper Market Outlook, By Commercial (2021-2030) ($MN)
111 Middle East & Africa Toilet Paper Market Outlook, By Residential (2021-2030) ($MN)
112 Middle East & Africa Toilet Paper Market Outlook, By Distribution Channel (2021-2030) ($MN)
113 Middle East & Africa Toilet Paper Market Outlook, By Online (2021-2030) ($MN)
114 Middle East & Africa Toilet Paper Market Outlook, By Offline (2021-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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