Tortilla Mix Market
Tortilla Mix Market Forecasts to 2030 - Global Analysis By Product (Pre-Cooked Tortilla, Corn Tortilla Mixes and Other Products), Processing Type (Fresh and Frozen), Source, Claim, Distribution Channel and By Geography
According to Stratistics MRC, the Global Tortilla Mix Market is accounted for $12.15 billion in 2023 and is expected to reach $21.51 billion by 2030 growing at a CAGR of 8.50% during the forecast period. Tortilla mix is a convenient and versatile pantry staple commonly used to make homemade tortillas, a staple food in Mexican and Latin American cuisine. It typically consists of a blend of masa harina (corn flour), salt, and sometimes baking powder or other flavorings. With just the addition of water, tortilla mix allows for quick and easy preparation of fresh, soft tortillas at home, perfect for tacos, quesadillas, enchiladas, and more. It offers a convenient alternative to making tortillas from scratch, saving time without compromising on taste or quality.
According to the Linus Pauling Institute, a 12-inch tortilla contains 803 milligrams of sodium, which is 35% of the recommended daily limit for sodium.
Market Dynamics:
Driver:
Health consciousness
The health consciousness is driving the Tortilla Mix market due to the increasing consumer awareness and preference for healthier food options. As people become more conscious of their dietary choices, they seek out products that align with their health goals, such as low-fat, whole-grain, or gluten-free options. In response, manufacturers are reformulating their tortilla mixes to include healthier ingredients like whole wheat flour, ancient grains, and natural additives. Additionally, brands are emphasizing nutritional benefits and highlighting health claims on their packaging to appeal to health-conscious consumers. This trend is driving the growth of the tortilla mix market as more individuals prioritize health and wellness in their food choices.
Restraint:
Price sensitivity
The price sensitivity restraint refers to consumers' responsiveness to changes in the product's price. As Tortilla Mix is often considered a staple in many households, consumers may be highly price-sensitive, meaning they closely evaluate prices before making purchasing decisions. This sensitivity can pose a challenge for manufacturers and retailers, as even slight increases in price may lead to decreased demand. To mitigate this restraint, companies may need to carefully balance pricing strategies with maintaining product quality and differentiation to retain customer loyalty and market share.
Opportunity:
Customization and personalization
The tortilla mix market presents significant opportunities for customization and personalization. Consumers are increasingly seeking unique flavor profiles and dietary preferences, driving demand for customizable options such as gluten-free, organic, or specialty grain blends. Customization allows companies to cater to diverse tastes and dietary needs, enhancing customer satisfaction and loyalty. Personalization, through packaging design or branding, enables brands to connect with consumers on a more individual level, fostering brand loyalty and advocacy. Leveraging these opportunities can differentiate brands in a competitive market and drive growth by aligning with evolving consumer preferences and lifestyles.
Threat:
Substitute products
The threat of substitute products arises from alternative options that consumers may choose over traditional tortilla mixes. These substitutes could include ready-to-eat tortillas, pre-packaged tortilla wraps, or even entirely different meal options like bread or rice-based dishes. As consumers seek convenience and variety, they may opt for these alternatives instead of purchasing tortilla mixes to make their own tortillas at home. This threat intensifies with the availability of diverse and easily accessible substitutes in the market, potentially impacting the demand for tortilla mixes and posing a challenge for companies operating in this sector to differentiate their products and retain customers.
Covid-19 Impact:
Initially, panic buying led to a surge in demand for essential food products, including Tortilla Mix. However, disruptions in the supply chain, labor shortages, and transportation restrictions led to challenges in production and distribution. As lockdown measures were implemented globally, the closure of restaurants and foodservice outlets reduced bulk purchases, shifting consumer demand towards retail channels. Despite the initial spike, overall sales may have experienced fluctuations due to economic uncertainty and changing consumer behaviours. Additionally, manufacturers had to adapt to new health and safety regulations, impacting operational efficiency.
The flour tortilla mixes segment is expected to be the largest during the forecast period
The growth of the flour tortilla mix segment in the tortilla mix market can be attributed to the increasing demand for convenience foods, which has led to a surge in the popularity of ready-to-make flour tortillas at home. Consumers are becoming more health-conscious and are opting for flour tortilla mixes that offer healthier ingredient options, such as whole wheat or gluten-free varieties. Additionally, the versatility of flour tortillas makes them a preferred choice for various cuisines beyond traditional Mexican dishes, further driving demand. Furthermore, the ease of customization and personalization with flour tortilla mixes allows consumers to tailor their tortillas to their taste preferences.
The wheat segment is expected to have the highest CAGR during the forecast period
The growth of the wheat segment can be attributed to consumers wish for seeking healthier alternatives, and wheat tortillas are perceived as a nutritious option compared to their corn-based counterparts. The growing popularity of ethnic cuisines, such as Mexican and Tex-Mex, has fueled the demand for wheat tortillas, as they are versatile and can be used in a variety of dishes. Additionally, the convenience factor plays a significant role, with wheat tortilla mixes offering easy preparation and usage. Moreover, manufacturers are focusing on product innovation, introducing whole wheat and multigrain options that appeal to health-conscious consumers. The trend towards gluten-free diets has also driven the demand for wheat-based tortilla mixes formulated with alternative flours.
Region with largest share:
The tortilla mix market in North America has experienced robust growth due to the increasing popularity of Mexican cuisine across the region. The growing awareness of healthier eating habits has led consumers to opt for tortillas made from whole grains and alternative flours, driving market expansion.. Moreover, the rising Hispanic population in North America has further fuelled the demand for authentic tortilla products. As a result, manufacturers have been innovating to cater to diverse preferences, contributing to the market's sustained growth trajectory. Finally, the expansion of distribution channels and the advent of online retail platforms have facilitated easier access to tortilla mixes, amplifying market penetration and driving sales upward.
Region with highest CAGR:
The Asia-Pacific region has witnessed significant growth due to increased globalization and the influence of Western cuisine has sparked a growing demand for Mexican food products, including tortillas. Additionally, changing dietary preferences and a rising awareness of healthy eating habits have contributed to the popularity of tortilla-based meals. The region's large and diverse population, coupled with rapid urbanization and a burgeoning middle class, has fueled the expansion of the market. Furthermore, the accessibility of ingredients and the proliferation of Mexican restaurants and food chains have further propelled the demand for tortilla mixes in the Asia-Pacific region.
Key players in the market
Some of the key players in Tortilla Mix market include Aranda’s Tortilla Company, Inc., Arevalo Tortilleria Inc, Azteca Foods, Inc., Catallia Mexican Foods , General Mills Foodservice, Gruma SAB de CV, Grupo Bimbo SAB de CV, Paulig Group , Ole Mexican Foods, Inc. and Tyson Foods, Inc.
Key Developments:
In February 2024, Finland’s Paulig is set to invest €42m ($45.4m) in a new production plant in Spain for its savoury snacking division. The food and beverage group did not disclose the final location of the facility, which is expected to become operational in 2026. The investment will cover different phases and it contemplates new production lines that will increase paulig’s current capabilities, starting with a focus on tortilla chips.
In October 2023, Tyson Foods, Inc. announced that it has reached an agreement for a twofold investment with Protix, an insect ingredients company. The investment is intended to support the growth of the emerging insect ingredient industry and expand the use of insect ingredient solutions to create more efficient sustainable proteins and lipids for use in the global food system.
Products Covered:
• Pre-Cooked Tortilla
• Corn Tortilla Mixes
• Flour Tortilla Mixes
• Taco Shells
• Tostadas
• Tortilla Chips
• Other Products
Processing Types Covered:
• Fresh
• Frozen
Sources Covered:
• Wheat
• Corn
• Other Sources
Claims Covered:
• Low-Carb
• Gluten-Free
Distribution Channels Covered:
• Store-Based
• Non-Store-Based
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Tortilla Mix Market, By Product
5.1 Introduction
5.2 Pre-Cooked Tortilla
5.3 Corn Tortilla Mixes
5.4 Flour Tortilla Mixes
5.5 Taco Shells
5.6 Tostadas
5.7 Tortilla Chips
5.8 Other Products
6 Global Tortilla Mix Market, By Processing Type
6.1 Introduction
6.2 Fresh
6.3 Frozen
7 Global Tortilla Mix Market, By Source
7.1 Introduction
7.2 Wheat
7.3 Corn
7.4 Other Sources
8 Global Tortilla Mix Market, By Claim
8.1 Introduction
8.2 Low-Carb
8.3 Gluten-Free
9 Global Tortilla Mix Market, By Distribution Channel
9.1 Introduction
9.2 Store-Based
9.3 Non-Store-Based
10 Global Tortilla Mix Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Aranda’s Tortilla Company, Inc.
12.2 Arevalo Tortilleria Inc
12.3 Azteca Foods, Inc.
12.4 Catallia Mexican Foods
12.5 General Mills Foodservice
12.6 Gruma SAB de CV
12.7 Grupo Bimbo SAB de CV
12.8 Paulig Group
12.9 Ole Mexican Foods, Inc.
12.10 Tyson Foods, Inc.
List of Tables
1 Global Tortilla Mix Market Outlook, By Region (2021-2030) ($MN)
2 Global Tortilla Mix Market Outlook, By Product (2021-2030) ($MN)
3 Global Tortilla Mix Market Outlook, By Pre-Cooked Tortilla (2021-2030) ($MN)
4 Global Tortilla Mix Market Outlook, By Corn Tortilla Mixes (2021-2030) ($MN)
5 Global Tortilla Mix Market Outlook, By Flour Tortilla Mixes (2021-2030) ($MN)
6 Global Tortilla Mix Market Outlook, By Taco Shells (2021-2030) ($MN)
7 Global Tortilla Mix Market Outlook, By Tostadas (2021-2030) ($MN)
8 Global Tortilla Mix Market Outlook, By Tortilla Chips (2021-2030) ($MN)
9 Global Tortilla Mix Market Outlook, By Other Products (2021-2030) ($MN)
10 Global Tortilla Mix Market Outlook, By Processing Type (2021-2030) ($MN)
11 Global Tortilla Mix Market Outlook, By Fresh (2021-2030) ($MN)
12 Global Tortilla Mix Market Outlook, By Frozen (2021-2030) ($MN)
13 Global Tortilla Mix Market Outlook, By Source (2021-2030) ($MN)
14 Global Tortilla Mix Market Outlook, By Wheat (2021-2030) ($MN)
15 Global Tortilla Mix Market Outlook, By Corn (2021-2030) ($MN)
16 Global Tortilla Mix Market Outlook, By Other Sources (2021-2030) ($MN)
17 Global Tortilla Mix Market Outlook, By Claim (2021-2030) ($MN)
18 Global Tortilla Mix Market Outlook, By Low-Carb (2021-2030) ($MN)
19 Global Tortilla Mix Market Outlook, By Gluten-Free (2021-2030) ($MN)
20 Global Tortilla Mix Market Outlook, By Distribution Channel (2021-2030) ($MN)
21 Global Tortilla Mix Market Outlook, By Store-Based (2021-2030) ($MN)
22 Global Tortilla Mix Market Outlook, By Non-Store-Based (2021-2030) ($MN)
23 North America Tortilla Mix Market Outlook, By Country (2021-2030) ($MN)
24 North America Tortilla Mix Market Outlook, By Product (2021-2030) ($MN)
25 North America Tortilla Mix Market Outlook, By Pre-Cooked Tortilla (2021-2030) ($MN)
26 North America Tortilla Mix Market Outlook, By Corn Tortilla Mixes (2021-2030) ($MN)
27 North America Tortilla Mix Market Outlook, By Flour Tortilla Mixes (2021-2030) ($MN)
28 North America Tortilla Mix Market Outlook, By Taco Shells (2021-2030) ($MN)
29 North America Tortilla Mix Market Outlook, By Tostadas (2021-2030) ($MN)
30 North America Tortilla Mix Market Outlook, By Tortilla Chips (2021-2030) ($MN)
31 North America Tortilla Mix Market Outlook, By Other Products (2021-2030) ($MN)
32 North America Tortilla Mix Market Outlook, By Processing Type (2021-2030) ($MN)
33 North America Tortilla Mix Market Outlook, By Fresh (2021-2030) ($MN)
34 North America Tortilla Mix Market Outlook, By Frozen (2021-2030) ($MN)
35 North America Tortilla Mix Market Outlook, By Source (2021-2030) ($MN)
36 North America Tortilla Mix Market Outlook, By Wheat (2021-2030) ($MN)
37 North America Tortilla Mix Market Outlook, By Corn (2021-2030) ($MN)
38 North America Tortilla Mix Market Outlook, By Other Sources (2021-2030) ($MN)
39 North America Tortilla Mix Market Outlook, By Claim (2021-2030) ($MN)
40 North America Tortilla Mix Market Outlook, By Low-Carb (2021-2030) ($MN)
41 North America Tortilla Mix Market Outlook, By Gluten-Free (2021-2030) ($MN)
42 North America Tortilla Mix Market Outlook, By Distribution Channel (2021-2030) ($MN)
43 North America Tortilla Mix Market Outlook, By Store-Based (2021-2030) ($MN)
44 North America Tortilla Mix Market Outlook, By Non-Store-Based (2021-2030) ($MN)
45 Europe Tortilla Mix Market Outlook, By Country (2021-2030) ($MN)
46 Europe Tortilla Mix Market Outlook, By Product (2021-2030) ($MN)
47 Europe Tortilla Mix Market Outlook, By Pre-Cooked Tortilla (2021-2030) ($MN)
48 Europe Tortilla Mix Market Outlook, By Corn Tortilla Mixes (2021-2030) ($MN)
49 Europe Tortilla Mix Market Outlook, By Flour Tortilla Mixes (2021-2030) ($MN)
50 Europe Tortilla Mix Market Outlook, By Taco Shells (2021-2030) ($MN)
51 Europe Tortilla Mix Market Outlook, By Tostadas (2021-2030) ($MN)
52 Europe Tortilla Mix Market Outlook, By Tortilla Chips (2021-2030) ($MN)
53 Europe Tortilla Mix Market Outlook, By Other Products (2021-2030) ($MN)
54 Europe Tortilla Mix Market Outlook, By Processing Type (2021-2030) ($MN)
55 Europe Tortilla Mix Market Outlook, By Fresh (2021-2030) ($MN)
56 Europe Tortilla Mix Market Outlook, By Frozen (2021-2030) ($MN)
57 Europe Tortilla Mix Market Outlook, By Source (2021-2030) ($MN)
58 Europe Tortilla Mix Market Outlook, By Wheat (2021-2030) ($MN)
59 Europe Tortilla Mix Market Outlook, By Corn (2021-2030) ($MN)
60 Europe Tortilla Mix Market Outlook, By Other Sources (2021-2030) ($MN)
61 Europe Tortilla Mix Market Outlook, By Claim (2021-2030) ($MN)
62 Europe Tortilla Mix Market Outlook, By Low-Carb (2021-2030) ($MN)
63 Europe Tortilla Mix Market Outlook, By Gluten-Free (2021-2030) ($MN)
64 Europe Tortilla Mix Market Outlook, By Distribution Channel (2021-2030) ($MN)
65 Europe Tortilla Mix Market Outlook, By Store-Based (2021-2030) ($MN)
66 Europe Tortilla Mix Market Outlook, By Non-Store-Based (2021-2030) ($MN)
67 Asia Pacific Tortilla Mix Market Outlook, By Country (2021-2030) ($MN)
68 Asia Pacific Tortilla Mix Market Outlook, By Product (2021-2030) ($MN)
69 Asia Pacific Tortilla Mix Market Outlook, By Pre-Cooked Tortilla (2021-2030) ($MN)
70 Asia Pacific Tortilla Mix Market Outlook, By Corn Tortilla Mixes (2021-2030) ($MN)
71 Asia Pacific Tortilla Mix Market Outlook, By Flour Tortilla Mixes (2021-2030) ($MN)
72 Asia Pacific Tortilla Mix Market Outlook, By Taco Shells (2021-2030) ($MN)
73 Asia Pacific Tortilla Mix Market Outlook, By Tostadas (2021-2030) ($MN)
74 Asia Pacific Tortilla Mix Market Outlook, By Tortilla Chips (2021-2030) ($MN)
75 Asia Pacific Tortilla Mix Market Outlook, By Other Products (2021-2030) ($MN)
76 Asia Pacific Tortilla Mix Market Outlook, By Processing Type (2021-2030) ($MN)
77 Asia Pacific Tortilla Mix Market Outlook, By Fresh (2021-2030) ($MN)
78 Asia Pacific Tortilla Mix Market Outlook, By Frozen (2021-2030) ($MN)
79 Asia Pacific Tortilla Mix Market Outlook, By Source (2021-2030) ($MN)
80 Asia Pacific Tortilla Mix Market Outlook, By Wheat (2021-2030) ($MN)
81 Asia Pacific Tortilla Mix Market Outlook, By Corn (2021-2030) ($MN)
82 Asia Pacific Tortilla Mix Market Outlook, By Other Sources (2021-2030) ($MN)
83 Asia Pacific Tortilla Mix Market Outlook, By Claim (2021-2030) ($MN)
84 Asia Pacific Tortilla Mix Market Outlook, By Low-Carb (2021-2030) ($MN)
85 Asia Pacific Tortilla Mix Market Outlook, By Gluten-Free (2021-2030) ($MN)
86 Asia Pacific Tortilla Mix Market Outlook, By Distribution Channel (2021-2030) ($MN)
87 Asia Pacific Tortilla Mix Market Outlook, By Store-Based (2021-2030) ($MN)
88 Asia Pacific Tortilla Mix Market Outlook, By Non-Store-Based (2021-2030) ($MN)
89 South America Tortilla Mix Market Outlook, By Country (2021-2030) ($MN)
90 South America Tortilla Mix Market Outlook, By Product (2021-2030) ($MN)
91 South America Tortilla Mix Market Outlook, By Pre-Cooked Tortilla (2021-2030) ($MN)
92 South America Tortilla Mix Market Outlook, By Corn Tortilla Mixes (2021-2030) ($MN)
93 South America Tortilla Mix Market Outlook, By Flour Tortilla Mixes (2021-2030) ($MN)
94 South America Tortilla Mix Market Outlook, By Taco Shells (2021-2030) ($MN)
95 South America Tortilla Mix Market Outlook, By Tostadas (2021-2030) ($MN)
96 South America Tortilla Mix Market Outlook, By Tortilla Chips (2021-2030) ($MN)
97 South America Tortilla Mix Market Outlook, By Other Products (2021-2030) ($MN)
98 South America Tortilla Mix Market Outlook, By Processing Type (2021-2030) ($MN)
99 South America Tortilla Mix Market Outlook, By Fresh (2021-2030) ($MN)
100 South America Tortilla Mix Market Outlook, By Frozen (2021-2030) ($MN)
101 South America Tortilla Mix Market Outlook, By Source (2021-2030) ($MN)
102 South America Tortilla Mix Market Outlook, By Wheat (2021-2030) ($MN)
103 South America Tortilla Mix Market Outlook, By Corn (2021-2030) ($MN)
104 South America Tortilla Mix Market Outlook, By Other Sources (2021-2030) ($MN)
105 South America Tortilla Mix Market Outlook, By Claim (2021-2030) ($MN)
106 South America Tortilla Mix Market Outlook, By Low-Carb (2021-2030) ($MN)
107 South America Tortilla Mix Market Outlook, By Gluten-Free (2021-2030) ($MN)
108 South America Tortilla Mix Market Outlook, By Distribution Channel (2021-2030) ($MN)
109 South America Tortilla Mix Market Outlook, By Store-Based (2021-2030) ($MN)
110 South America Tortilla Mix Market Outlook, By Non-Store-Based (2021-2030) ($MN)
111 Middle East & Africa Tortilla Mix Market Outlook, By Country (2021-2030) ($MN)
112 Middle East & Africa Tortilla Mix Market Outlook, By Product (2021-2030) ($MN)
113 Middle East & Africa Tortilla Mix Market Outlook, By Pre-Cooked Tortilla (2021-2030) ($MN)
114 Middle East & Africa Tortilla Mix Market Outlook, By Corn Tortilla Mixes (2021-2030) ($MN)
115 Middle East & Africa Tortilla Mix Market Outlook, By Flour Tortilla Mixes (2021-2030) ($MN)
116 Middle East & Africa Tortilla Mix Market Outlook, By Taco Shells (2021-2030) ($MN)
117 Middle East & Africa Tortilla Mix Market Outlook, By Tostadas (2021-2030) ($MN)
118 Middle East & Africa Tortilla Mix Market Outlook, By Tortilla Chips (2021-2030) ($MN)
119 Middle East & Africa Tortilla Mix Market Outlook, By Other Products (2021-2030) ($MN)
120 Middle East & Africa Tortilla Mix Market Outlook, By Processing Type (2021-2030) ($MN)
121 Middle East & Africa Tortilla Mix Market Outlook, By Fresh (2021-2030) ($MN)
122 Middle East & Africa Tortilla Mix Market Outlook, By Frozen (2021-2030) ($MN)
123 Middle East & Africa Tortilla Mix Market Outlook, By Source (2021-2030) ($MN)
124 Middle East & Africa Tortilla Mix Market Outlook, By Wheat (2021-2030) ($MN)
125 Middle East & Africa Tortilla Mix Market Outlook, By Corn (2021-2030) ($MN)
126 Middle East & Africa Tortilla Mix Market Outlook, By Other Sources (2021-2030) ($MN)
127 Middle East & Africa Tortilla Mix Market Outlook, By Claim (2021-2030) ($MN)
128 Middle East & Africa Tortilla Mix Market Outlook, By Low-Carb (2021-2030) ($MN)
129 Middle East & Africa Tortilla Mix Market Outlook, By Gluten-Free (2021-2030) ($MN)
130 Middle East & Africa Tortilla Mix Market Outlook, By Distribution Channel (2021-2030) ($MN)
131 Middle East & Africa Tortilla Mix Market Outlook, By Store-Based (2021-2030) ($MN)
132 Middle East & Africa Tortilla Mix Market Outlook, By Non-Store-Based (2021-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
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