Traction Control System Market
PUBLISHED: 2023 ID: SMRC23867
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Traction Control System Market

Traction Control System Market Forecasts to 2030 - Global Analysis By Type (Electrical Linkage, Mechanical Linkage and Other Types), Component, Vehicle Type, Distribution Channel and By Geography

4.7 (82 reviews)
4.7 (82 reviews)
Published: 2023 ID: SMRC23867

This report covers the impact of COVID-19 on this global market
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Years Covered

2021-2030

Estimated Year Value (2023)

US $11.7 BN

Projected Year Value (2030)

US $20.5 BN

CAGR (2023 - 2030)

8.3%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Highest Growing Market

Asia Pacific


According to Stratistics MRC, the Global Traction Control System Market is accounted for $11.7 billion in 2023 and is expected to reach $20.5 billion by 2030 growing at a CAGR of 8.3% during the forecast period. Traction control is a subordinate function of electronic stability control (ESC) on motor vehicles that is designed to prevent road wheels from losing grip. When engine force and control input are incompatible with the road's circumstances, it is stimulated. To help drivers keep control of their vehicles, traction control, an enhanced active braking system, is used in automobiles. It enables a vehicle's wheels to maintain dynamic contact with the road, which is inversely proportional to the driver's inputs for braking.

According to The Global Burden of Disease, published by The Harvard School of Public Health on behalf of the World Health Organization and the World Bank, road accidents are estimated to become the third leading cause of death by 2020.



Market Dynamics:

Driver:

Rising adoption of advanced driver assistance systems

Advanced Driver Assistance Systems (ADAS), which include safety features like anti-lock braking systems (ABS), lane-keeping assistance, and collision avoidance systems, play a crucial role in traction control. With regard to improving the stability and control of cars during acceleration and deceleration, traction control systems are particularly important. The need for traction control systems is growing as these technologies become more widely known and used. Consumers are becoming more aware of the convenience and safety advantages this technology offers. As a result, this element is fueling market expansion.

Restraint:

Complexity of technology

Manufacturers face a significant problem when integrating traction control systems with other vehicle systems like the engine, brakes, and stability control. Successful integration and seamless interoperability include a number of technical challenges. These systems' algorithms take into account a number of variables, including wheel speed differentials, vehicle speed, steering input, and road conditions. As a result, creating traction control systems that provide optimal performance and reduce false alarms is a difficult procedure. Therefore, it is anticipated that these factors will restrain market growth throughout the forecast period.

Opportunity:

Robust demand for autonomous vehicles

Autonomous vehicles use a wide range of sensors, including cameras, radar, LIDAR, and GPS, to detect their surroundings and make wise driving judgments. The need of reliability and safety will grow as demand for autonomous vehicles rises. As traction control systems let autonomous vehicles safely handle a variety of road conditions, they become even more crucial. One of the main factors propelling the market's expansion is the increasing demand for traction control systems in driverless vehicles.

Threat:

High maintenance cost

The traction control system for cars seems like a really promising safety feature. Currently, the market's expansion is being hampered by the high cost of maintenance. The traction control system is made up of a number of electronic parts that have a very short lifespan and require routine maintenance, such as control modules and sensors. These components are highly expensive, and fixing them will cost a lot of money. Additionally, the market is hampered by a lack of alternatives for these components.

Covid-19 Impact:

Due to the COVID-19 pandemic, the car sector has seen a significant decline in both sales and production. As a result of supply chain issues that slowed down production activities, fewer automobiles have been launched. As a result, there has been a reduction in car sales across all market sectors, combined with a decline in consumer demand as a result of the unstable labor market and the recession. Unfavourable effects are therefore projected to have a adverse effect on the market.

The electric linkage segment is expected to be the largest during the forecast period

The electric linkage segment is expected to be the largest during the forecast period due to the rise of electric and hybrid vehicles. This enables precise regulation of power distribution to maximize traction and boost overall vehicle performance. It also enables flawless communication and coordination between the electric powertrain components and the traction control system. They are essential in the signal and command transmission process between the vehicle's numerous parts and the traction control module.

The passenger car segment is expected to have the highest CAGR during the forecast period

The passenger car segment is expected to have the highest CAGR during the forecast period due to the rising demand for passenger cars globally as well as the implementation of severe safety rules in the automotive sector. In addition, as consumer awareness of vehicle safety has grown, OEMs are increasingly including sophisticated traction control systems in passenger cars. This element is additionally projected to support market expansion within the projected time frame.

Region with largest share:

North America is projected to hold the largest market share during the forecast period owing to increasing investment in research support and development of vehicle safety features. The use of traction control systems will also be further boosted by the improvement in economic conditions and the rising demand for autonomous and electric vehicles, which will fuel the expansion of the regional market during the projection period.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period. The growth and development of autonomous driving technologies, such as sensor networks, artificial intelligence, and machine learning, have enhanced the viability and promise of self-driving cars, which has increased the demand for traction control systems. The widespread adoption of cutting-edge safety and driver-assistance technologies in automobiles made locally is a key factor driving the traction control system market.



Key players in the market

Some of the key players in Traction Control System market include ZF TRW, WABCO, Hyundai Mobis CO., LTD, Hitachi Ltd, Denso Corporation, Nissin Kogyo Co., Robert Bosch GmbH, AUTOLIV INC, Continental AG, ADVICS CO., LTD, MAHLE GmbH and Delphi Automotive LLP.

Key Developments:

In August 2023, Hyundai Mobis , a leading global automotive supplier and Autotalks, a world leader in V2X (Vehicle-to-Everything) communication solutions are set to unveil their latest joint effort: Hyundai Mobis' MTCU (Multi-functional Telematics Control Unit) connectivity modules.

In May 2023, Bosch and Plus are collaborating to make software-defined commercial trucks a reality. Through a new technology agreement, Plus is offering its PlusDrive solution with the integrated steering system from Bosch featuring hardware and software to deliver driver assistance and partially automated features to commercial vehicles.

In December 2022, Hyundai Mobis, the global automotive supplier, and Ottopia, the global leader in teleoperation software, announced a partnership to develop an end-to-end remote mobility assistance solution that enables the commercialization of autonomous mobility.

Types Covered:
• Electrical Linkage
• Mechanical Linkage
• Other Types

Components Covered:
• Hydraulic Modulators
• Sensors
• Electronic Control Unit
• Other Components

Vehicle Types Covered:
• Passenger Car
• Electric Vehicles
• Light Commercial Vehicle
• Heavy Commercial Vehicle
• Internal Combustion Engine (ICE)
• Other Vehicle Types

Distribution Channels Covered:
• Original Equipment Manufacturer (OEM)
• Aftermarket

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Emerging Markets
3.7 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Traction Control System Market, By Type
5.1 Introduction
5.2 Electrical Linkage
5.3 Mechanical Linkage
5.4 Other Types

6 Global Traction Control System Market, By Component
6.1 Introduction
6.2 Hydraulic Modulators
6.3 Sensors
6.4 Electronic Control Unit
6.5 Other Components

7 Global Traction Control System Market, By Vehicle Type
7.1 Introduction
7.2 Passenger Car
7.3 Electric Vehicles
7.4 Light Commercial Vehicle
7.5 Heavy Commercial Vehicle
7.6 Internal Combustion Engine (ICE)
7.7 Other Vehicle Types

8 Global Traction Control System Market, By Distribution Channel
8.1 Introduction
8.2 Original Equipment Manufacturer (OEM)
8.3 Aftermarket

9 Global Traction Control System Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa

10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies

11 Company Profiling
11.1 ZF TRW
11.2 WABCO
11.3 Hyundai Mobis CO., LTD
11.4 Hitachi Ltd
11.5 Denso Corporation
11.6 Nissin Kogyo Co.
11.7 Robert Bosch GmbH
11.8 AUTOLIV INC
11.9 Continental AG
11.10 ADVICS CO., LTD
11.11 MAHLE GmbH
11.12 Delphi Automotive LLP

List of Tables
1 Global Traction Control System Market Outlook, By Region (2021-2030) ($MN)
2 Global Traction Control System Market Outlook, By Type (2021-2030) ($MN)
3 Global Traction Control System Market Outlook, By Electrical Linkage (2021-2030) ($MN)
4 Global Traction Control System Market Outlook, By Mechanical Linkage (2021-2030) ($MN)
5 Global Traction Control System Market Outlook, By Other Types (2021-2030) ($MN)
6 Global Traction Control System Market Outlook, By Component (2021-2030) ($MN)
7 Global Traction Control System Market Outlook, By Hydraulic Modulators (2021-2030) ($MN)
8 Global Traction Control System Market Outlook, By Sensors (2021-2030) ($MN)
10 Global Traction Control System Market Outlook, By Electronic Control Unit (2021-2030) ($MN)
11 Global Traction Control System Market Outlook, By Other Components (2021-2030) ($MN)
12 Global Traction Control System Market Outlook, By Vehicle Type (2021-2030) ($MN)
13 Global Traction Control System Market Outlook, By Passenger Car (2021-2030) ($MN)
14 Global Traction Control System Market Outlook, By Electric Vehicles (2021-2030) ($MN)
15 Global Traction Control System Market Outlook, By Light Commercial Vehicle (2021-2030) ($MN)
16 Global Traction Control System Market Outlook, By Heavy Commercial Vehicle (2021-2030) ($MN)
17 Global Traction Control System Market Outlook, By Internal Combustion Engine (ICE) (2021-2030) ($MN)
18 Global Traction Control System Market Outlook, By Other Vehicle Types (2021-2030) ($MN)
19 Global Traction Control System Market Outlook, By Distribution Channel (2021-2030) ($MN)
20 Global Traction Control System Market Outlook, By Original Equipment Manufacturer (OEM) (2021-2030) ($MN)
21 Global Traction Control System Market Outlook, By Aftermarket (2021-2030) ($MN)
22 North America Traction Control System Market Outlook, By Country (2021-2030) ($MN)
23 North America Traction Control System Market Outlook, By Type (2021-2030) ($MN)
24 North America Traction Control System Market Outlook, By Electrical Linkage (2021-2030) ($MN)
25 North America Traction Control System Market Outlook, By Mechanical Linkage (2021-2030) ($MN)
26 North America Traction Control System Market Outlook, By Other Types (2021-2030) ($MN)
27 North America Traction Control System Market Outlook, By Component (2021-2030) ($MN)
28 North America Traction Control System Market Outlook, By Hydraulic Modulators (2021-2030) ($MN)
29 North America Traction Control System Market Outlook, By Sensors (2021-2030) ($MN)
31 North America Traction Control System Market Outlook, By Electronic Control Unit (2021-2030) ($MN)
32 North America Traction Control System Market Outlook, By Other Components (2021-2030) ($MN)
33 North America Traction Control System Market Outlook, By Vehicle Type (2021-2030) ($MN)
34 North America Traction Control System Market Outlook, By Passenger Car (2021-2030) ($MN)
35 North America Traction Control System Market Outlook, By Electric Vehicles (2021-2030) ($MN)
36 North America Traction Control System Market Outlook, By Light Commercial Vehicle (2021-2030) ($MN)
37 North America Traction Control System Market Outlook, By Heavy Commercial Vehicle (2021-2030) ($MN)
38 North America Traction Control System Market Outlook, By Internal Combustion Engine (ICE) (2021-2030) ($MN)
39 North America Traction Control System Market Outlook, By Other Vehicle Types (2021-2030) ($MN)
40 North America Traction Control System Market Outlook, By Distribution Channel (2021-2030) ($MN)
41 North America Traction Control System Market Outlook, By Original Equipment Manufacturer (OEM) (2021-2030) ($MN)
42 North America Traction Control System Market Outlook, By Aftermarket (2021-2030) ($MN)
43 Europe Traction Control System Market Outlook, By Country (2021-2030) ($MN)
44 Europe Traction Control System Market Outlook, By Type (2021-2030) ($MN)
45 Europe Traction Control System Market Outlook, By Electrical Linkage (2021-2030) ($MN)
46 Europe Traction Control System Market Outlook, By Mechanical Linkage (2021-2030) ($MN)
47 Europe Traction Control System Market Outlook, By Other Types (2021-2030) ($MN)
48 Europe Traction Control System Market Outlook, By Component (2021-2030) ($MN)
49 Europe Traction Control System Market Outlook, By Hydraulic Modulators (2021-2030) ($MN)
50 Europe Traction Control System Market Outlook, By Sensors (2021-2030) ($MN)
52 Europe Traction Control System Market Outlook, By Electronic Control Unit (2021-2030) ($MN)
53 Europe Traction Control System Market Outlook, By Other Components (2021-2030) ($MN)
54 Europe Traction Control System Market Outlook, By Vehicle Type (2021-2030) ($MN)
55 Europe Traction Control System Market Outlook, By Passenger Car (2021-2030) ($MN)
56 Europe Traction Control System Market Outlook, By Electric Vehicles (2021-2030) ($MN)
57 Europe Traction Control System Market Outlook, By Light Commercial Vehicle (2021-2030) ($MN)
58 Europe Traction Control System Market Outlook, By Heavy Commercial Vehicle (2021-2030) ($MN)
59 Europe Traction Control System Market Outlook, By Internal Combustion Engine (ICE) (2021-2030) ($MN)
60 Europe Traction Control System Market Outlook, By Other Vehicle Types (2021-2030) ($MN)
61 Europe Traction Control System Market Outlook, By Distribution Channel (2021-2030) ($MN)
62 Europe Traction Control System Market Outlook, By Original Equipment Manufacturer (OEM) (2021-2030) ($MN)
63 Europe Traction Control System Market Outlook, By Aftermarket (2021-2030) ($MN)
64 Asia Pacific Traction Control System Market Outlook, By Country (2021-2030) ($MN)
65 Asia Pacific Traction Control System Market Outlook, By Type (2021-2030) ($MN)
66 Asia Pacific Traction Control System Market Outlook, By Electrical Linkage (2021-2030) ($MN)
67 Asia Pacific Traction Control System Market Outlook, By Mechanical Linkage (2021-2030) ($MN)
68 Asia Pacific Traction Control System Market Outlook, By Other Types (2021-2030) ($MN)
69 Asia Pacific Traction Control System Market Outlook, By Component (2021-2030) ($MN)
70 Asia Pacific Traction Control System Market Outlook, By Hydraulic Modulators (2021-2030) ($MN)
71 Asia Pacific Traction Control System Market Outlook, By Sensors (2021-2030) ($MN)
73 Asia Pacific Traction Control System Market Outlook, By Electronic Control Unit (2021-2030) ($MN)
74 Asia Pacific Traction Control System Market Outlook, By Other Components (2021-2030) ($MN)
75 Asia Pacific Traction Control System Market Outlook, By Vehicle Type (2021-2030) ($MN)
76 Asia Pacific Traction Control System Market Outlook, By Passenger Car (2021-2030) ($MN)
77 Asia Pacific Traction Control System Market Outlook, By Electric Vehicles (2021-2030) ($MN)
78 Asia Pacific Traction Control System Market Outlook, By Light Commercial Vehicle (2021-2030) ($MN)
79 Asia Pacific Traction Control System Market Outlook, By Heavy Commercial Vehicle (2021-2030) ($MN)
80 Asia Pacific Traction Control System Market Outlook, By Internal Combustion Engine (ICE) (2021-2030) ($MN)
81 Asia Pacific Traction Control System Market Outlook, By Other Vehicle Types (2021-2030) ($MN)
82 Asia Pacific Traction Control System Market Outlook, By Distribution Channel (2021-2030) ($MN)
83 Asia Pacific Traction Control System Market Outlook, By Original Equipment Manufacturer (OEM) (2021-2030) ($MN)
84 Asia Pacific Traction Control System Market Outlook, By Aftermarket (2021-2030) ($MN)
85 South America Traction Control System Market Outlook, By Country (2021-2030) ($MN)
86 South America Traction Control System Market Outlook, By Type (2021-2030) ($MN)
87 South America Traction Control System Market Outlook, By Electrical Linkage (2021-2030) ($MN)
88 South America Traction Control System Market Outlook, By Mechanical Linkage (2021-2030) ($MN)
89 South America Traction Control System Market Outlook, By Other Types (2021-2030) ($MN)
90 South America Traction Control System Market Outlook, By Component (2021-2030) ($MN)
91 South America Traction Control System Market Outlook, By Hydraulic Modulators (2021-2030) ($MN)
92 South America Traction Control System Market Outlook, By Sensors (2021-2030) ($MN)
94 South America Traction Control System Market Outlook, By Electronic Control Unit (2021-2030) ($MN)
95 South America Traction Control System Market Outlook, By Other Components (2021-2030) ($MN)
96 South America Traction Control System Market Outlook, By Vehicle Type (2021-2030) ($MN)
97 South America Traction Control System Market Outlook, By Passenger Car (2021-2030) ($MN)
98 South America Traction Control System Market Outlook, By Electric Vehicles (2021-2030) ($MN)
99 South America Traction Control System Market Outlook, By Light Commercial Vehicle (2021-2030) ($MN)
100 South America Traction Control System Market Outlook, By Heavy Commercial Vehicle (2021-2030) ($MN)
101 South America Traction Control System Market Outlook, By Internal Combustion Engine (ICE) (2021-2030) ($MN)
102 South America Traction Control System Market Outlook, By Other Vehicle Types (2021-2030) ($MN)
103 South America Traction Control System Market Outlook, By Distribution Channel (2021-2030) ($MN)
104 South America Traction Control System Market Outlook, By Original Equipment Manufacturer (OEM) (2021-2030) ($MN)
105 South America Traction Control System Market Outlook, By Aftermarket (2021-2030) ($MN)
106 Middle East & Africa Traction Control System Market Outlook, By Country (2021-2030) ($MN)
107 Middle East & Africa Traction Control System Market Outlook, By Type (2021-2030) ($MN)
108 Middle East & Africa Traction Control System Market Outlook, By Electrical Linkage (2021-2030) ($MN)
109 Middle East & Africa Traction Control System Market Outlook, By Mechanical Linkage (2021-2030) ($MN)
110 Middle East & Africa Traction Control System Market Outlook, By Other Types (2021-2030) ($MN)
111 Middle East & Africa Traction Control System Market Outlook, By Component (2021-2030) ($MN)
112 Middle East & Africa Traction Control System Market Outlook, By Hydraulic Modulators (2021-2030) ($MN)
113 Middle East & Africa Traction Control System Market Outlook, By Sensors (2021-2030) ($MN)
115 Middle East & Africa Traction Control System Market Outlook, By Electronic Control Unit (2021-2030) ($MN)
116 Middle East & Africa Traction Control System Market Outlook, By Other Components (2021-2030) ($MN)
117 Middle East & Africa Traction Control System Market Outlook, By Vehicle Type (2021-2030) ($MN)
118 Middle East & Africa Traction Control System Market Outlook, By Passenger Car (2021-2030) ($MN)
119 Middle East & Africa Traction Control System Market Outlook, By Electric Vehicles (2021-2030) ($MN)
120 Middle East & Africa Traction Control System Market Outlook, By Light Commercial Vehicle (2021-2030) ($MN)
121 Middle East & Africa Traction Control System Market Outlook, By Heavy Commercial Vehicle (2021-2030) ($MN)
122 Middle East & Africa Traction Control System Market Outlook, By Internal Combustion Engine (ICE) (2021-2030) ($MN)
123 Middle East & Africa Traction Control System Market Outlook, By Other Vehicle Types (2021-2030) ($MN)
124 Middle East & Africa Traction Control System Market Outlook, By Distribution Channel (2021-2030) ($MN)
125 Middle East & Africa Traction Control System Market Outlook, By Original Equipment Manufacturer (OEM) (2021-2030) ($MN)
126 Middle East & Africa Traction Control System Market Outlook, By Aftermarket (2021-2030) ($MN)

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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