Variable Data Printing Market Forecasts to 2028 – Global Analysis By Composition (Facestock, Topcoat), Component (Variable Data Printing (VDP) Machine, Variable Data Printing (VDP) Software, Services), and By Geography
According to Stratistics MRC, the Global Variable Data Printing Market is accounted for $19.10 billion in 2020 and is expected to reach $65.25 billion by 2028 growing at a CAGR of 16.6% during the forecast period. Increasing demand for variable data printed labels from food & beverage sector, increased focus on the aesthetic appeal of products and innovative printing, improved manufacturing activities, and growth of the parent industry are the major factors propelling the market growth. However, high cost of raw materials and advent of new technologies that are enabling printing on packages are hampering the market growth.
Variable data printing, or VDP, refers to a special form of digital printing where document content is determined by entries in a record or data set and can be highly personalized. Varied text, graphics, and images are typical content elements, but layout, element positioning, and even document choice are just some of the other variables. Because the content on the printed page is constantly changing, it would not be feasible to produce this type of print product with traditional offset lithography or with any other process that requires a fixed image plate.
Based on printing technology, the thermal transfer segment is estimated to have a lucrative growth due to its increasing usage for printing of high-quality barcodes. Thermal transfer is preferred over direct thermal printing on surfaces that are heat-sensitive or when higher durability of printed matter is desired. Thermal transfer is a popular print process particularly used for the printing of identification labels.
By geography, Asia Pacific is going to have a lucrative growth during the forecast period due to the rising disposable incomes and changing preferences of consumers towards informed buying and growing concerns among the manufacturers about the printing of varied data in a cost- and time-efficient manner.
Some of the key players profiled in the Variable Data Printing Market include HP Inc, Canon, Inc, 3M, Xerox Corporation, RR Donnelley & Sons Company, Mondi PLC, Avery Dennison Corporation, Quad/Graphics, Inc, Cenveo, Inc, Ws Packaging Group, Inc, DesignMerge, FusionPro Creator, and Esko-Graphics BV.
Label Types Covered:
• Linerless Labels
• Release Liner Labels
• Variable Data Printing (VDP) Machine
• Variable Data Printing (VDP) Software
Printing Technologies Covered:
• Direct Thermal
• Thermal Transfer
Ink Types Covered:
• Ultraviolet (UV) Curable
• Paper & Paper Boards
• Glass & Metals
• Flexible & Rigid Plastics
• Barcodes/QR Code Labels Printing
• Advertising Stickers Printing
• Plastics Cards/PVC Printing
• Product Labels Printing
End Users Covered:
• Food & Beverages
• Consumer Durables
• Home & Personal Care
• Cosmetics & Toiletries
• Electronics & Electricals
• Travel and transport/logistics
• Other End Users
• North America
o Rest of Europe
• Asia Pacific
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
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- Covers Market data for the years 2019, 2020, 2021, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
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