Ventilated Seats Market

Ventilated Seats Market

Ventilated Seats Market Forecasts to 2028 – Global Analysis By Type (Radiant Fans Seat, Axial Fans Seats), Material Type (Fabric, Genuine Leather), Ventilation Type (Active, Passive) and By Geography

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Published: 2022 ID: SMRC21263

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2021)

US $8375.69 MN

Projected Year Value (2028)

US $11707.10 MN

CAGR (2021 - 2028)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Highest Growing Market

Asia Pacific

According to Stratistics MRC, the Global Ventilated Seats Market is accounted for $8375.69 million in 2021 and is expected to reach $11707.10 million by 2028 growing at a CAGR of 4.9% during the forecast period. Ventilated Seats or seat ventilation is a feature that is built into the seats and it directs air through the seat unto the occupant for better comfort particularly on long journeys. Ventilated seats are one of the advanced seating systems used in luxury and premium vehicles. Auto Ventilated seats function via numerous small fans in the seat cushion and backrest.

Market Dynamics:


Growing Number Of Automobile Manufacturers Offering Ventilated Seats In Non-Luxury Cars.

The numerous benefits associated with ventilated seats are fuelling the adoption of these seats in different vehicles, particularly passenger vehicles. Ventilated seats are common in luxury and premium cars. Though, automobile manufacturers are increasingly focusing on offering ventilated seats in mid-segment and entry-level vehicles as well. Ford Motor offers a mid-sized sedan with ventilated seats, Hyundai Motor offers a sedan that comes with standard ventilated seats for both the driver and the front-seat occupant, and Chevrolet Malibu has ventilated seats. Thus, the increasing number of automobile manufacturers offering ventilated seats in mid-segment and entry-level cars is likely to propel the growth of the global automotive ventilated seats market.


High Cost 

Due to increase in the price of ventilated seats kits, uneven weather conditions in different provinces restrict its growth. Another factor that hampers the growth of ventilated seats industry is the increasing depreciation rate on the vehicles owing to obsolescence which hinders its growth in the global market.


Increasing Technology Advancement

Due to the increasing advancement in technology in driver assistance also provides growth opportunities for the ventilated seats industry in the global market. The advancement in market also ensures an automated driving experience and ensures more safety for drivers. Also, the increasing personal disposable income in many emerging countries provides growth opportunities in this market.


Technology Not Properly Integrated

The technology and execution of feature differ from one manufacturer to another. There are those that go all the way to ensure the ventilated seats work correctly and give off the right amount of cold or heat to ensure the occupants are comfortable. In most cases, complaints usually touch on the fact that the cooling sensation is only felt slightly and only when one is wearing light clothing. The problem of getting a car with an ineffective ventilated seat system is that there is nothing you can do about it once you have already bought the vehicle. In most cases, the ineffectiveness isn’t because of defective products it’s just that the technology wasn’t properly integrated into the seats.

Passenger car segment is expected to be the largest during the forecast period

Due to the change in the government regulations related to taxes and excise duties, there has been a spike in the sales of passenger cars through low production costs. Moreover, the used cars market is also expanding globally and aiding to the growth of the global ventilated seats market.

Passive segment is expected to have the highest CAGR during the forecast period

Passive ventilation in automotive seats is a system for providing natural ventilation from thermal buoyancy and wind, for the circulation of air in the interior of the car. This kind of ventilation operates by controlling the temperature of the inside the automotive, along with bringing in fresh air from outside and throwing out the stale air.

Region with largest share:

The North America is projected to hold the highest market share, due to increasing sales of luxury vehicles in U.S. and high spending by consumers on vehicle service and up gradation are expected to enhance the demand for ventilated seats market in this province. Apart from this, North America is the leading consumer of luxury cars and countries such as U.S. are likely to contribute significantly in the growth of ventilated seats market in North America region during the forecast period.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR,. The market of ventilated seats system in Asia Pacific region is thriving on the back of growing automotive industry in Asian countries such as China, Japan and India. Increasing number of SUVs and sedans on road is likely to augment the growth of global ventilated seats system market over the forecast period. Moreover, India, China and Japan are some of the major vehicle producer countries and are expected to contribute significantly in the growth of Asia Pacific ventilated seats market. With the rising disposable income among the consumers and their demand for the advanced seating and rising demands of vehicles is aiding the growth of the market. The government has laid off on the taxes on passenger cars and has aided the manufacturing companies with financial assistances to expand their businesses. Low cost of labour, rapid production of the vehicles, and feasible economic regulations is further supporting the market growth in the upcoming years.

Key players in the market:

Some of the key players profiled in the Ventilated Seats Market include Adient PLC, Continental AG, DURA Automotive Systems, Faurecia SA, Gentherm Inc., Kongsberg Automotive ASA, Lear Corp., Magna International Inc., Mulfingen GmbH & Co. KG, Toyota Boshoku Corporation, TS TECH CO. LTD.

Key developments:

In December 2018: Magna, a leading market player, announced its target to develop a flexible vehicle interior for re configurability of seats. These seats are intended to provide flexible space to allow riders to move luggage and payload and interact amongst each other freely.

In April 2018: Lear Corporation, a leading market player, made an announcement about the completion of the acquisition of automotive seating business of Grupo Antolin's.

In January 2020: Adient sold Recaro Automotive Seating to Raven Acquisitions LLC, a Detroit-based, privately-owned investment corporation. With the new corporate structure, Recaro Automotive Seating is expected to be able to focus on its core business, being performance seats, ergonomic seats, and special applications, with shorter and faster decision-making processes allowing greater flexibility to better meet the requirements of the market.

In October 2019: Faurecia expanded its San Luis Potosi frames plant, a part of the company’s seating division. With the expansion, the manufacturing facility, first opened in 2016, has more than doubled from 16,000 to 35,000 square meters, becoming the largest plant in its North American division.

In February 2020: Toyota Boshoku Corporation announced the development of a seat with a convenient and comfortable function, Drivers’ easy return seta function for Toyota Yaris in Japan

Types Covered:
• Radiant Fans Seat
• Axial Fans Seats

Material Types Covered:
• Fabric
• Genuine Leather
• Synthetic Leather

Propulsions Covered:
• Internal Combustion Engine (ICE) Vehicle
• Electric Vehicle  

Vehicle Types Covered:
• Commercial Car
• Passenger Car

Ventilations Types Covered:
• Active
• Passive

Technology’s Covered:
• Heated and Massage
• Powered
• Standard

Sales Channels Covered:
• Original Equipment Manufacturer (OEM)
• Aftermarket  

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025 and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary     
2 Preface     

 2.1 Abstract    
 2.2 Stake Holders    
 2.3 Research Scope    
 2.4 Research Methodology    
  2.4.1 Data Mining   
  2.4.2 Data Analysis   
  2.4.3 Data Validation   
  2.4.4 Research Approach   
 2.5 Research Sources    
  2.5.1 Primary Research Sources   
  2.5.2 Secondary Research Sources   
  2.5.3 Assumptions   
3 Market Trend Analysis     
 3.1 Introduction    
 3.2 Drivers    
 3.3 Restraints    
 3.4 Opportunities    
 3.5 Threats    
 3.6 Technology Analysis    
 3.7 Emerging Markets    
 3.8 Impact of Covid-19    
4 Porters Five Force Analysis     
 4.1 Bargaining power of suppliers    
 4.2 Bargaining power of buyers    
 4.3 Threat of substitutes    
 4.4 Threat of new entrants    
 4.5 Competitive rivalry    
5 Global Ventilated Seats Market, By Type     
 5.1 Introduction    
 5.2 Radiant Fans Seat    
 5.3 Axial Fans Seats    
6 Global Ventilated Seats Market, By Material Type     
 6.1 Introduction    
 6.2 Fabric    
 6.3 Genuine Leather     
 6.4 Synthetic Leather    
7 Global Ventilated Seats Market, By Propulsion     
 7.1 Introduction    
 7.2 Internal Combustion Engine (ICE) Vehicle    
 7.3 Electric Vehicle    
  7.3.1 Battery Electric Vehicle   
  7.3.2 Hybrid Electric Vehicle   
  7.3.3 Plug-In Electric Vehicle   
8 Global Ventilated Seats Market, By Vehicle Type     
 8.1 Introduction    
 8.2 Commercial Car    
  8.2.1 Heavy Commercial Vehicle   
  8.2.3 Light Commercial Vehicle   
 8.3 Passenger Car    
  8.3.1 Compact   
  8.3.2 Mid-size   
  8.3.3 Sport Utility Vehicle (SUV)   
  8.3.4 Luxury   
9 Global Ventilated Seats Market, By Ventilation Type     
 9.1 Introduction    
 9.2 Active    
 9.3 Passive    
10 Global Ventilated Seats Market, By Technology     
 10.1 Introduction    
 10.2 Heated and Massage    
 10.3 Powered    
 10.4 Standard    
11 Global Ventilated Seats Market, By Sales Channel     
 11.1 Introduction    
 11.2 Original Equipment Manufacturer (OEM)    
 11.3 Aftermarket    
12 Global Ventilated Seats Market, By Geography     
 12.1 Introduction    
 12.2 North America    
  12.2.1 US   
  12.2.2 Canada   
  12.2.3 Mexico   
 12.3 Europe    
  12.3.1 Germany   
  12.3.2 UK   
  12.3.3 Italy   
  12.3.4 France   
  12.3.5 Spain   
  12.3.6 Rest of Europe   
 12.4 Asia Pacific    
  12.4.1 Japan   
  12.4.2 China   
  12.4.3 India   
  12.4.4 Australia   
  12.4.5 New Zealand   
  12.4.6 South Korea   
  12.4.7 Rest of Asia Pacific   
 12.5 South America    
  12.5.1 Argentina   
  12.5.2 Brazil   
  12.5.3 Chile   
  12.5.4 Rest of South America   
 12.6 Middle East & Africa    
  12.6.1 Saudi Arabia   
  12.6.2 UAE   
  12.6.3 Qatar   
  12.6.4 South Africa   
  12.6.5 Rest of Middle East & Africa   
13 Key Developments     
 13.1 Agreements, Partnerships, Collaborations and Joint Ventures    
 13.2 Acquisitions & Mergers    
 13.3 New Product Launch    
 13.4 Expansions    
 13.5 Other Key Strategies    
14 Company Profiling     
 14.1 Adient PLC    
 14.2 Continental AG    
 14.3 DURA Automotive Systems    
 14.4 Faurecia SA    
 14.5 Gentherm Inc.    
 14.6 Kongsberg Automotive ASA    
 14.7 Lear Corp.    
 14.8 Magna International Inc.    
 14.9 Mulfingen GmbH & Co. KG    
 14.10 Toyota Boshoku Corporation    
 14.11 TS TECH CO. LTD.    

List of Tables      
1 Global Ventilated Seats Market Outlook, By Region (2019-2028) (US $MN)      
2 Global Ventilated Seats Market Outlook, By Type (2019-2028) (US $MN)      
3 Global Ventilated Seats Market Outlook, By Radiant Fans Seat (2019-2028) (US $MN)      
4 Global Ventilated Seats Market Outlook, By Axial Fans Seats (2019-2028) (US $MN)      
5 Global Ventilated Seats Market Outlook, By Material Type (2019-2028) (US $MN)      
6 Global Ventilated Seats Market Outlook, By Fabric (2019-2028) (US $MN)      
7 Global Ventilated Seats Market Outlook, By Genuine Leather  (2019-2028) (US $MN)      
8 Global Ventilated Seats Market Outlook, By Synthetic Leather (2019-2028) (US $MN)      
9 Global Ventilated Seats Market Outlook, By Propulsion (2019-2028) (US $MN)      
10 Global Ventilated Seats Market Outlook, By Internal Combustion Engine (ICE) Vehicle (2019-2028) (US $MN)      
11 Global Ventilated Seats Market Outlook, By Electric Vehicle (2019-2028) (US $MN)      
12 Global Ventilated Seats Market Outlook, By Battery Electric Vehicle (2019-2028) (US $MN)      
13 Global Ventilated Seats Market Outlook, By Hybrid Electric Vehicle (2019-2028) (US $MN)      
14 Global Ventilated Seats Market Outlook, By Plug-In Electric Vehicle (2019-2028) (US $MN)      
15 Global Ventilated Seats Market Outlook, By Vehicle Type (2019-2028) (US $MN)      
16 Global Ventilated Seats Market Outlook, By Commercial Car (2019-2028) (US $MN)      
17 Global Ventilated Seats Market Outlook, By Heavy Commercial Vehicle (2019-2028) (US $MN)      
18 Global Ventilated Seats Market Outlook, By Light Commercial Vehicle (2019-2028) (US $MN)       
19 Global Ventilated Seats Market Outlook, By Passenger Car (2019-2028) (US $MN)      
20 Global Ventilated Seats Market Outlook, By Compact (2019-2028) (US $MN)      
21 Global Ventilated Seats Market Outlook, By Mid-size (2019-2028) (US $MN)      
22 Global Ventilated Seats Market Outlook, By Sport Utility Vehicle (SUV) (2019-2028) (US $MN)      
23 Global Ventilated Seats Market Outlook, By Luxury (2019-2028) (US $MN)      
24 Global Ventilated Seats Market Outlook, By Ventilation Type (2019-2028) (US $MN)      
25 Global Ventilated Seats Market Outlook, By Active (2019-2028) (US $MN)      
26 Global Ventilated Seats Market Outlook, By Passive (2019-2028) (US $MN)      
27 Global Ventilated Seats Market Outlook, By Technology (2019-2028) (US $MN)      
28 Global Ventilated Seats Market Outlook, By Heated and Massage (2019-2028) (US $MN)      
29 Global Ventilated Seats Market Outlook, By Powered (2019-2028) (US $MN)      
30 Global Ventilated Seats Market Outlook, By Standard (2019-2028) (US $MN)      
31 Global Ventilated Seats Market Outlook, By Sales Channel (2019-2028) (US $MN)      
32 Global Ventilated Seats Market Outlook, By Original Equipment Manufacturer (OEM) (2019-2028) (US $MN)      
33 Global Ventilated Seats Market Outlook, By Aftermarket (2019-2028) (US $MN)      
Note- Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.     

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

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