Vitamins Market
Vitamins Market Forecasts to 2030 - Global Analysis By Type (Fat-Soluble Vitamins and Water-Soluble Vitamins), Form (Tablets, Capsules, Powder, Liquid, Soft Gels, Gummies and Other Forms), Distribution Channel, Application, End User and By Geography
|
Years Covered |
2022-2030 |
|
Estimated Year Value (2024) |
US $6.82 BN |
|
Projected Year Value (2030) |
US $10.25 BN |
|
CAGR (2024 - 2030) |
8.2% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
Asia Pacific |
|
Highest Growing Market |
North America |
According to Stratistics MRC, the Global Vitamins Market is accounted for $6.82 billion in 2024 and is expected to reach $10.25 billion by 2030 growing at a CAGR of 8.2% during the forecast period. Vitamins are essential organic compounds that the body requires in small amounts for normal growth, metabolism, and overall health. They support various bodily functions, such as immune system health, energy production, and the maintenance of bones, skin, and tissues. Since the body cannot produce most vitamins, they must be obtained from food or supplements. There are 13 essential vitamins, including vitamin A, C, D, E, and the B vitamins, each playing specific roles in bodily processes.
According to the U.S. National Health and Nutrition Examination Survey, more than 50% of the U.S. population has reported the consumption of vitamin capsules during the pandemic.
Market Dynamics:
Driver:
Growing awareness about overall health and wellness
As people become more conscious of maintaining a healthy lifestyle, they increasingly turn to vitamins and dietary supplements to support immune function, energy levels, and overall well-being. This shift in mindset has driven demand for essential vitamins, particularly those associated with immunity, bone health, and skin care. Additionally, the rise of wellness trends, such as fitness, mental health, and clean eating, has further fuelled consumer interest in vitamins as part of holistic health and self-care routines, boosting market growth.
Restraint:
Side effects and safety concerns
Overdosing on certain vitamins, particularly fat-soluble ones like Vitamins A, D, E, and K, can lead to toxicity, causing nausea, headaches, and organ damage. Excessive intake of water-soluble vitamins, like Vitamin C, can also cause digestive issues. Additionally, inconsistent quality and unregulated products can further raise concerns, affecting consumer trust and confidence, ultimately limiting the growth potential of the vitamins market.
Opportunity:
Immunity boosting trends
With heightened awareness around the importance of maintaining a strong immune system, consumers are increasingly turning to vitamins, particularly Vitamin C, D, and Zinc, known for their immune-supporting properties. This shift towards preventive healthcare has expanded the demand for dietary supplements, fortified foods, and functional beverages that provide essential nutrients. As more individuals prioritize health and immunity, the market for vitamins continues to thrive.
Threat:
Over-saturation of market
The vitamins market is experiencing over-saturation due to the large number of brands and products flooding the market, each offering similar health benefits. This abundance leads to consumer confusion, making it difficult for individuals to choose the right products. Additionally, many brands engage in aggressive pricing strategies, which can reduce product differentiation and brand loyalty. As a result, the market becomes fragmented, and competition increases, limiting the potential for growth.
Covid-19 Impact
The covid-19 pandemic significantly boosted the vitamins market, driven by increased consumer awareness of health and immunity. As people sought ways to strengthen their immune systems, demand for vitamins, particularly Vitamin C, D, and B complexes, surged. Disruptions in global supply chains and changes in manufacturing processes affected availability, but online sales channels saw growth. The pandemic accelerated trends toward preventive health, leading to sustained market expansion for dietary supplements and functional foods post-covid.
The gummies segment is expected to be the largest during the forecast period
The gummies segment is predicted to secure the largest market share throughout the forecast period. Vitamins in gummy form have gained significant popularity, particularly among children and adults who prefer an easy and enjoyable way to consume supplements. These chewable gummies offer a more palatable alternative to traditional pills or capsules, making them attractive for people with difficulty swallowing tablets. The growing demand for convenient, tasty, and effective supplements is driving the expansion of the gummy vitamins market across various age groups and demographics.
The dietary supplements segment is expected to have the highest CAGR during the forecast period
The dietary supplements segment is anticipated to witness the highest CAGR during the forecast period. Vitamins in dietary supplements are widely used to support overall health, fill nutritional gaps, and enhance specific bodily functions. These supplements are formulated with essential vitamins like Vitamin C, D, and B-complex to boost immunity, improve energy levels, and support bone health. The increasing focus on preventive healthcare and self-care, coupled with rising health awareness, has driven the growing demand for vitamin-based dietary supplements in the global market.
Region with largest share:
Asia Pacific is expected to register the largest market share during the forecast period driven by rising health awareness, a growing aging population, and increasing disposable incomes. The market is supported by expanding urbanization, a shift toward preventive healthcare, and growing demand for dietary supplements and fortified foods. Countries like China, India, Japan, and South Korea are key players, with both local and international brands gaining traction. The market is expected to continue growing due to these evolving trends.
Region with highest CAGR:
North America is projected to witness the highest CAGR over the forecast period determined by rising consumer demand for health and wellness products, particularly after the covid-19 pandemic. The market benefits from a well-established supplement industry, increasing awareness of preventive healthcare, and a growing trend of self-care. The United States and Canada are key contributors, with online retail channels and the popularity of functional foods further driving market expansion.
Key players in the market
Some of the key players profiled in the Vitamins Market include DSM Nutritional Products, BASF SE, Herbalife Nutrition Limited, Amway Corporation, Nature’s Bounty Corporation, Glanbia PLC, NutraScience Labs, Arkopharma, GNC Holdings Inc., Solgar Inc., Swisse Wellness, Abbott Laboratories, Pfizer Inc., Persona Nutrition, Shiseido Company, DuPont de Nemours Inc., Archer Daniels Midland Company, Vitabiotics Corporation, New Chapter Inc. and Sports Research LLC.
Key Developments:
In November 2024, Persona Nutrition introduced White Label Service, designed to help brands offer personalized vitamin subscription services under their own name. This service builds on Persona Nutrition's core expertise in customized vitamin packs, which are tailored to individual health needs through online assessments and recommendations.
In November 2024, DSM-Firmenich launched the new dry vitamin A formulation, aimed to solve stability challenges typically associated with vitamin A in infant formulas. This new formulation leverages advanced processing techniques to protect vitamin A from environmental factors like light, heat, and oxygen, which can cause the vitamin to break down in traditional formats.
Types Covered:
• Fat-Soluble Vitamins
• Water-Soluble Vitamins
Forms Covered:
• Tablets
• Capsules
• Powder
• Liquid
• Soft Gels
• Gummies
• Other Forms
Distribution Channels Covered:
• Pharmacies
• Online Retailers
• Health & Wellness Stores
• Other Distribution Channels
Applications Covered:
• Dietary Supplements
• Fortified Foods & Beverages
• Animal Feed
• Cosmetics & Personal Care
• Sports Nutrition
• Other Applications
End Users Covered:
• Children
• Adults
• Geriatrics
• Pregnant Women
• Athletes/Sports Enthusiasts
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Vitamins Market, By Type
5.1 Introduction
5.2 Fat-Soluble Vitamins
5.2.1 Vitamin A
5.2.2 Vitamin D
5.2.3 Vitamin E
5.2.4 Vitamin K
5.3 Water-Soluble Vitamins
5.3.1 Vitamin B Complex
5.3.2 Vitamin C
6 Global Vitamins Market, By Form
6.1 Introduction
6.2 Tablets
6.3 Capsules
6.4 Powder
6.5 Liquid
6.6 Soft Gels
6.7 Gummies
6.8 Other Forms
7 Global Vitamins Market, By Distribution Channel
7.1 Introduction
7.2 Pharmacies
7.3 Online Retailers
7.4 Health & Wellness Stores
7.5 Other Distribution Channels
8 Global Vitamins Market, By Application
8.1 Introduction
8.2 Dietary Supplements
8.3 Fortified Foods & Beverages
8.4 Animal Feed
8.5 Cosmetics & Personal Care
8.6 Sports Nutrition
8.7 Other Applications
9 Global Vitamins Market, By End User
9.1 Introduction
9.2 Children
9.3 Adults
9.4 Geriatrics
9.5 Pregnant Women
9.6 Athletes/Sports Enthusiasts
9.7 Other End Users
10 Global Vitamins Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies
13 Company Profiling
13.1 DSM Nutritional Products
13.2 BASF SE
13.3 Herbalife Nutrition Limited
13.4 Amway Corporation
13.5 Nature’s Bounty Corporation
13.6 Glanbia PLC
13.7 NutraScience Labs
13.8 Arkopharma
13.9 GNC Holdings Inc.
13.10 Solgar Inc.
13.11 Swisse Wellness
13.12 Abbott Laboratories
13.13 Pfizer Inc.
13.14 Persona Nutrition
13.15 Shiseido Company
13.16 DuPont de Nemours Inc.
13.17 Archer Daniels Midland Company
13.18 Vitabiotics Corporation
13.19 New Chapter Inc.
13.20 Sports Research LLC
List of Tables
1 Global Vitamins Market Outlook, By Region (2022-2030) ($MN)
2 Global Vitamins Market Outlook, By Type (2022-2030) ($MN)
3 Global Vitamins Market Outlook, By Fat-Soluble Vitamins (2022-2030) ($MN)
4 Global Vitamins Market Outlook, By Vitamin A (2022-2030) ($MN)
5 Global Vitamins Market Outlook, By Vitamin D (2022-2030) ($MN)
6 Global Vitamins Market Outlook, By Vitamin E (2022-2030) ($MN)
7 Global Vitamins Market Outlook, By Vitamin K (2022-2030) ($MN)
8 Global Vitamins Market Outlook, By Water-Soluble Vitamins (2022-2030) ($MN)
9 Global Vitamins Market Outlook, By Vitamin B Complex (2022-2030) ($MN)
10 Global Vitamins Market Outlook, By Vitamin C (2022-2030) ($MN)
11 Global Vitamins Market Outlook, By Form (2022-2030) ($MN)
12 Global Vitamins Market Outlook, By Tablets (2022-2030) ($MN)
13 Global Vitamins Market Outlook, By Capsules (2022-2030) ($MN)
14 Global Vitamins Market Outlook, By Powder (2022-2030) ($MN)
15 Global Vitamins Market Outlook, By Liquid (2022-2030) ($MN)
16 Global Vitamins Market Outlook, By Soft Gels (2022-2030) ($MN)
17 Global Vitamins Market Outlook, By Gummies (2022-2030) ($MN)
18 Global Vitamins Market Outlook, By Other Forms (2022-2030) ($MN)
19 Global Vitamins Market Outlook, By Distribution Channel (2022-2030) ($MN)
20 Global Vitamins Market Outlook, By Pharmacies (2022-2030) ($MN)
21 Global Vitamins Market Outlook, By Online Retailers (2022-2030) ($MN)
22 Global Vitamins Market Outlook, By Health & Wellness Stores (2022-2030) ($MN)
23 Global Vitamins Market Outlook, By Other Distribution Channels (2022-2030) ($MN)
24 Global Vitamins Market Outlook, By Application (2022-2030) ($MN)
25 Global Vitamins Market Outlook, By Dietary Supplements (2022-2030) ($MN)
26 Global Vitamins Market Outlook, By Fortified Foods & Beverages (2022-2030) ($MN)
27 Global Vitamins Market Outlook, By Animal Feed (2022-2030) ($MN)
28 Global Vitamins Market Outlook, By Cosmetics & Personal Care (2022-2030) ($MN)
29 Global Vitamins Market Outlook, By Sports Nutrition (2022-2030) ($MN)
30 Global Vitamins Market Outlook, By Other Applications (2022-2030) ($MN)
31 Global Vitamins Market Outlook, By End User (2022-2030) ($MN)
32 Global Vitamins Market Outlook, By Children (2022-2030) ($MN)
33 Global Vitamins Market Outlook, By Adults (2022-2030) ($MN)
34 Global Vitamins Market Outlook, By Geriatrics (2022-2030) ($MN)
35 Global Vitamins Market Outlook, By Pregnant Women (2022-2030) ($MN)
36 Global Vitamins Market Outlook, By Athletes/Sports Enthusiasts (2022-2030) ($MN)
37 Global Vitamins Market Outlook, By Other End Users (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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