Wallpaper Market
PUBLISHED: 2020 ID: SMRC19782
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Wallpaper Market

Wallpaper - Global Market Outlook (2019-2027)

4.3 (84 reviews)
4.3 (84 reviews)
Published: 2020 ID: SMRC19782

This report covers the impact of COVID-19 on this global market

According to Stratistics MRC, the Global Wallpaper Market is expected to grow at a CAGR of 5.5% during the forecast period. Increasing consumer demand for aesthetic designs, rising disposable income, and rapid rise in urbanization are some of the factors propelling the growth of the market. However, the high cost of the specialized wall coverings is hampering the growth of the market.

Wallpaper covers and decorates the interior walls of homes, offices, and other buildings and is a part of interior decoration. Wallpaper protects the wall surface from accidental marks or scratches, besides imparting an air of quality and grandeur to uncovered walls. Due to its variety of characteristics, such as colour diversity, rich patterns, environmental protection, convenient installation, and so on, it has considerable popularity.
 
Based on the wallpaper type, the non-woven wallpaper segment is anticipated to hold considerable market share during the forecast period as these wallpapers are easy to install and offer tear-proof and water-proof operations and also are relatively new, in comparison with vinyl and paper-based wallpapers. By geography, Asia Pacific is expected to grow at a significant market share during the forecast period owing to the rising population, increasing foreign investments with its growing residential and non-residential construction sectors and rising demand for building, construction, and infrastructure. 
  
Some of the key players profiled in the Wallpaper Market include York Wall Coverings Inc., Walker Greenbank PLC, Tapetenfabrik Gebr. Rasch GmbH & Co. KG, Sangetsu Corporation, LEN-TEX Corporation, Laura Ashley Holdings PLC, Gratex Industries Ltd., Asian Paints Ltd., F. Schumacher & Co, Erismann & Cie. GmbH, Brewster Wallpaper Corporation, Grandeco Wallfashion Group, and AS Creation Tapeten AG.     

Wall Coverings Covered:
• Natural 
• 3D 

Room Types Covered:
• Office Area 
• Living Room 
• Kitchen & Bathroom 
• Bedroom    

Wallpaper Types Covered:
• Vinyl Wallpaper  
• Pure Paper Type Wallpaper  
• Non-woven Wallpaper  
• Fabric Wallpaper
• Ingrain Wallpaper 
• Decorated Plastic Wallpaper 
• Foaming Decorative Paper 
• Wall Cloth Type Decorative Paper 
• Resin Type Decorative Paper 
• Mica Sheet Decorative Paper 
• Wood Fiber Decorative Paper 
• Fiberglass Wallpaper 
• Digital Printing Wallpaper 
• Diatomite Decorative Paper    

Distribution Channels Covered:
• Online 
• Offline

Applications Covered:
• Commercial
• Residential 

Installations Covered:
• Paste the Paper
• Paste the Wall
• Pre-Pasted

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2018, 2019, 2020, 2024 and 2027
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary      
        
2 Preface       

 2.1 Abstract      
 2.2 Stake Holders     
 2.3 Research Scope     
 2.4 Research Methodology    
  2.4.1 Data Mining    
  2.4.2 Data Analysis    
  2.4.3 Data Validation    
  2.4.4 Research Approach    
 2.5 Research Sources     
  2.5.1 Primary Research Sources   
  2.5.2 Secondary Research Sources   
  2.5.3 Assumptions    
        
3 Market Trend Analysis     
 3.1 Introduction     
 3.2 Drivers      
 3.3 Restraints     
 3.4 Opportunities     
 3.5 Threats      
 3.6 Application Analysis    
 3.7 Emerging Markets     
 3.8 Impact of Covid-19     
        
4 Porters Five Force Analysis     
 4.1 Bargaining power of suppliers    
 4.2 Bargaining power of buyers    
 4.3 Threat of substitutes    
 4.4 Threat of new entrants    
 4.5 Competitive rivalry     
        
5 Global Wallpaper Market, By Wall Covering   
 5.1 Introduction     
 5.2 Natural      
 5.3 3D      
        
6 Global Wallpaper Market, By Room Type    
 6.1 Introduction     
 6.2 Office Area     
 6.3 Living Room     
 6.4 Kitchen & Bathroom    
 6.5 Bedroom      
        
7 Global Wallpaper Market, By Wallpaper Type   

 7.1 Introduction     
 7.2 Vinyl Wallpaper     
 7.3 Pure Paper Type Wallpaper    
 7.4 Non-woven Wallpaper    
 7.5 Fabric Wallpaper     
 7.6 Ingrain Wallpaper     
 7.7 Decorated Plastic Wallpaper    
 7.8 Foaming Decorative Paper    
 7.9 Wall Cloth Type Decorative Paper   
 7.10 Resin Type Decorative Paper    
 7.11 Mica Sheet Decorative Paper    
 7.12 Wood Fiber Decorative Paper    
 7.13 Fiberglass Wallpaper    
 7.14 Digital Printing Wallpaper    
 7.15 Diatomite Decorative Paper    
        
8 Global Wallpaper Market, By Distribution Channel    
 8.1 Introduction     
 8.2 Online       
  8.2.1 Resellers/Third Party E-commerce Channels 
  8.2.2 Company’s Own Website   
 8.3 Offline      
  8.3.1 Owned Showrooms    
  8.3.2 Franchisee Stores    
        
9 Global Wallpaper Market, By Application   
 9.1 Introduction     
 9.2 Commercial     
  9.2.1 Restaurants    
  9.2.2 Entertainment    
  9.2.3 Administrative    
 9.3 Residential      
        
10 Global Wallpaper Market, By Installation   
 10.1 Introduction     
 10.2 Paste the Paper     
 10.3 Paste the Wall     
 10.4 Pre-Pasted     
        
11 Global Wallpaper Market, By Geography    
 11.1 Introduction     
 11.2 North America     
  11.2.1 US     
  11.2.2 Canada     
  11.2.3 Mexico     
 11.3 Europe      
  11.3.1 Germany     
  11.3.2 UK     
  11.3.3 Italy     
  11.3.4 France     
  11.3.5 Spain     
  11.3.6 Rest of Europe    
 11.4 Asia Pacific     
  11.4.1 Japan     
  11.4.2 China     
  11.4.3 India     
  11.4.4 Australia     
  11.4.5 New Zealand    
  11.4.6 South Korea    
  11.4.7 Rest of Asia Pacific    
 11.5 South America     
  11.5.1 Argentina    
  11.5.2 Brazil     
  11.5.3 Chile     
  11.5.4 Rest of South America   
 11.6 Middle East & Africa    
  11.6.1 Saudi Arabia    
  11.6.2 UAE     
  11.6.3 Qatar     
  11.6.4 South Africa    
  11.6.5 Rest of Middle East & Africa   
        
12 Key Developments      
 12.1 Agreements, Partnerships, Collaborations and Joint Ventures 
 12.2 Acquisitions & Mergers    
 12.3 New Product Launch    
 12.4 Expansions     
 12.5 Other Key Strategies    
        
13 Company Profiling      
 13.1 York Wall Coverings Inc.    
 13.2 Walker Greenbank PLC    
 13.3 Tapetenfabrik Gebr. Rasch GmbH & Co. KG  
 13.4 Sangetsu Corporation    
 13.5 LEN-TEX Corporation    
 13.6 Laura Ashley Holdings PLC    
 13.7 Gratex Industries Ltd.    
 13.8 Asian Paints Ltd.     
 13.9 F. Schumacher & Co     
 13.10 Erismann & Cie. GmbH    
 13.11 Brewster Wallpaper Corporation   
 13.12 Grandeco Wallfashion Group    
 13.13 AS Creation Tapeten AG  


List of Tables       
1 Global Wallpaper Market Outlook, By Region (2018-2027) ($MN) 
2 Global Wallpaper Market Outlook, By Wall Covering (2018-2027) ($MN) 
3 Global Wallpaper Market Outlook, By Natural (2018-2027) ($MN) 
4 Global Wallpaper Market Outlook, By 3D (2018-2027) ($MN)  
5 Global Wallpaper Market Outlook, By Room Type (2018-2027) ($MN) 
6 Global Wallpaper Market Outlook, By Office Area (2018-2027) ($MN) 
7 Global Wallpaper Market Outlook, By Living Room (2018-2027) ($MN) 
8 Global Wallpaper Market Outlook, By Kitchen & Bathroom (2018-2027) ($MN)
9 Global Wallpaper Market Outlook, By Bedroom (2018-2027) ($MN) 
10 Global Wallpaper Market Outlook, By Wallpaper Type (2018-2027) ($MN)
11 Global Wallpaper Market Outlook, By Vinyl Wallpaper (2018-2027) ($MN)
12 Global Wallpaper Market Outlook, By Pure Paper Type Wallpaper (2018-2027) ($MN)
13 Global Wallpaper Market Outlook, By Non-woven Wallpaper (2018-2027) ($MN)
14 Global Wallpaper Market Outlook, By Fabric Wallpaper (2018-2027) ($MN)
15 Global Wallpaper Market Outlook, By Ingrain Wallpaper (2018-2027) ($MN)
16 Global Wallpaper Market Outlook, By Decorated Plastic Wallpaper (2018-2027) ($MN)
17 Global Wallpaper Market Outlook, By Foaming Decorative Paper (2018-2027) ($MN)
18 Global Wallpaper Market Outlook, By Wall Cloth Type Decorative Paper (2018-2027) ($MN)
19 Global Wallpaper Market Outlook, By Resin Type Decorative Paper (2018-2027) ($MN)
20 Global Wallpaper Market Outlook, By Mica Sheet Decorative Paper (2018-2027) ($MN)
21 Global Wallpaper Market Outlook, By Wood Fiber Decorative Paper (2018-2027) ($MN)
22 Global Wallpaper Market Outlook, By Fiberglass Wallpaper (2018-2027) ($MN)
23 Global Wallpaper Market Outlook, By Digital Printing Wallpaper (2018-2027) ($MN)
24 Global Wallpaper Market Outlook, By Diatomite Decorative Paper (2018-2027) ($MN)
25 Global Wallpaper Market Outlook, By Distribution Channel (2018-2027) ($MN)
26 Global Wallpaper Market Outlook, By Online (2018-2027) ($MN) 
27 Global Wallpaper Market Outlook, By Resellers/Third Party E-commerce Channels (2018-2027) ($MN)
28 Global Wallpaper Market Outlook, By Company’s Own Website (2018-2027) ($MN)
29 Global Wallpaper Market Outlook, By Offline (2018-2027) ($MN) 
30 Global Wallpaper Market Outlook, By Owned Showrooms (2018-2027) ($MN)
31 Global Wallpaper Market Outlook, By Franchisee Stores (2018-2027) ($MN)
32 Global Wallpaper Market Outlook, By Application (2018-2027) ($MN) 
33 Global Wallpaper Market Outlook, By Commercial (2018-2027) ($MN) 
34 Global Wallpaper Market Outlook, By Restaurants (2018-2027) ($MN) 
35 Global Wallpaper Market Outlook, By Entertainment (2018-2027) ($MN) 
36 Global Wallpaper Market Outlook, By Administrative (2018-2027) ($MN) 
37 Global Wallpaper Market Outlook, By Residential (2018-2027) ($MN) 
38 Global Wallpaper Market Outlook, By Installation (2018-2027) ($MN) 
39 Global Wallpaper Market Outlook, By Paste the Paper (2018-2027) ($MN)
40 Global Wallpaper Market Outlook, By Paste the Wall (2018-2027) ($MN) 
41 Global Wallpaper Market Outlook, By Pre-Pasted (2018-2027) ($MN) 
        
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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