Water Enhancer - Global Market Outlook (2019 -2027)
According to Stratistics MRC, the Global Water Enhancer Market is accounted for $4.66 million in 2019 and is expected to reach $11.04 million by 2027 growing at a CAGR of 11.4% during the forecast period. Rapid industrialization and increasing demand for innovative drinks are the major factors propelling the market growth. However, consumer-friendly manufacturing practices by market participants, lack of strict regulatory regulations, and concerns about intake safety, as well as lack of awareness of certain products among consumers are hampering the market growth.
Water enhancers can be considered as consumable products that add flavour and additional dietary benefits to carbonated water. Owing to carbon dioxide gas, the drink has a certain dull, carbonated taste, and this carbonated drink is accepted worldwide in various soft drinks. Carbonic acid is a process that dissolves carbon dioxide in water at low temperatures and pressures. Product concentrates are generally available in small packages, allowing retailers to increase shelf margins by saving shelf space for other products while providing convenience to end-users. Efforts to make beverages with a unique taste, as well as the nutrient-free carbonated beverage process for human health, have become more popular.
Based on the distribution channel, the hypermarket/supermarket segment is going to have a lucrative growth during the forecast period due to its increasing importance in the distribution of functional food and beverages since their appearance. Distribution models through this retail channel are widely accepted by both business and consumers as the premium retail shopping experience and consumer interactions increase. As more and more consumers reject soft drinks for health reasons, hypermarkets and supermarket shelves have begun to overflow with healthy water improvers.
By geography, North America is going to have a lucrative growth during the forecast period due to an increased awareness of the product in the region. Major companies, such as Pepsi and Coca-Cola, are marketing water enhancers to consumers in the Western world, by promoting the health benefits of enhanced water over that of carbonated and other sugary drinks. Moreover, the shift in consumer preference for nutrient enabled functional drinks from Carbonated Soft Drinks (CSD) increases the potential demand for water enhancers in the North American region.
Some of the key players profiled in the Water Enhancer Market include Coca-Cola, Cott Beverages, Dyla LLC, Heartland Inc, Jel Sert, Nestle S.A., PepsiCo, The Kraft Heinz Company, SweetLeaf Stevia Sweetener, Arizona Beverages, ICEE Co., Pioma Industries, Sunkist growers Inc., and Pepper Snapple Group.
Raw Materials Covered:
• Coconut Water
• Coffee Beans
• Fruits &Vegetables
• Tea Leaves
Active Ingredients Covered:
Distribution Channels Covered:
• Convenience Store
• Online Channel
• Pharmacy & Health Store
End Users Covered:
• North America
o Rest of Europe
• Asia Pacific
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o South Africa
o Rest of Middle East & Africa
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