Waterproof Packaging Market
Waterproof Packaging Market Forecasts to 2032 - Global Analysis By Type (Flexible Packaging, Rigid Packaging and Other Types), Material Type, Technology, Application, End User and By Geography
According to Stratistics MRC, the Global Waterproof Packaging Market is accounted for $34.3 billion in 2025 and is expected to reach $52.2 billion by 2032 growing at a CAGR of 6.2% during the forecast period. Waterproof packaging is designed to protect products from moisture, humidity, and liquid exposure, ensuring integrity during storage and transportation. It incorporates specialized materials such as plastic films, laminated coatings, or high-barrier composites to prevent water ingress. Commonly used in food, pharmaceuticals, electronics, and industrial applications, waterproof packaging extends product shelf life and enhances durability. Advances in sustainable materials, including biodegradable and recyclable barriers, are improving environmental impact.
Market Dynamics:
Driver:
Booming e-commerce and online retail
As consumers increasingly rely on digital shopping platforms, businesses are investing in durable packaging solutions to ensure product protection during transit. Waterproof materials help prevent damage caused by moisture, accidental spills, and environmental exposure, enhancing customer satisfaction. Additionally, the rising adoption of omnichannel retail strategies is prompting innovations in packaging technology, leading to the development of highly resistant moisture-barrier solutions tailored for various industries.
Restraint:
Environmental concerns and stringent regulations on plastic use
Governments worldwide are enforcing policies to curb single-use plastics, driving the need for sustainable alternatives. Manufacturers face mounting pressure to comply with evolving guidelines while maintaining cost-effective production. Furthermore, the disposal and recycling of waterproof packaging materials remain complex due to multi-layered compositions, necessitating research into biodegradable and recyclable materials to balance performance with eco-friendly attributes.
Opportunity:
Development of sustainable and eco-friendly waterproof solutions
Companies are increasingly adopting biodegradable films, plant-based coatings, and recyclable composites to align with global sustainability objectives. Advancements in nanotechnology and bio-polymers are improving moisture resistance while minimizing environmental impact. Additionally, regulatory incentives and growing consumer awareness regarding ecological packaging are fueling demand for innovative waterproof solutions, creating market expansion opportunities for brands focusing on green packaging initiatives.
Threat:
Counterfeit and substandard packaging
Inferior waterproof packaging solutions may fail under extreme conditions, leading to damaged goods and customer dissatisfaction. Counterfeit packaging products also compromise brand reputation and consumer trust, particularly in industries such as pharmaceuticals, food, and electronics. As businesses emphasize quality assurance, there is an increasing need for stringent verification measures, improved anti-tampering technologies, and transparent supply chain monitoring to mitigate risks.
Covid-19 Impact:
The pandemic significantly influenced the waterproof packaging market, impacting supply chains and shifting consumer preferences. Initial production slowdowns disrupted material availability, affecting timely product distribution. However, increased demand for secure, moisture-resistant packaging surged, particularly in healthcare, food delivery, and online retail sectors. Additionally, heightened hygiene awareness reinforced the importance of protective packaging, sustaining long-term market growth.
The flexible packaging segment is expected to be the largest during the forecast period
The flexible packaging segment is expected to account for the largest market share during the forecast period driven by its adaptability, lightweight nature, and cost-effectiveness. Packaging formats such as pouches, wraps, and resealable films provide superior moisture resistance, making them ideal for safeguarding sensitive products across industries. Their flexibility allows manufacturers to optimize storage and reduce transportation costs while maintaining durability.
The vacuum packaging segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the vacuum packaging segment is predicted to witness the highest growth rate fueled by its ability to extend product shelf life and maintain quality by eliminating air exposure. Industries such as food, pharmaceuticals, and industrial goods rely on vacuum-sealed packaging to prevent moisture infiltration and contamination, ensuring product integrity. Growing demand for advanced preservation methods in perishable goods has accelerated technological developments in vacuum sealing solutions.
Region with largest share:
During the forecast period, the North America region is expected to hold the largest market share due to its robust e-commerce ecosystem, stringent regulatory standards, and strong demand across healthcare and logistics sectors. Leading packaging manufacturers in the region are focusing on sustainable, high-performance waterproof solutions to comply with environmental policies. Advancements in moisture-resistant coatings and recyclable materials further drive adoption.
Region with highest CAGR:
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR attributed to industrial expansion, rising consumer awareness, and increasing disposable incomes. Countries such as China, India, and Japan are investing heavily in packaging technology to support growing retail and manufacturing sectors. Government policies promoting eco-friendly packaging further accelerate demand for advanced waterproof solutions.
Key players in the market
Some of the key players in Waterproof Packaging Market include Amcor plc, Mondi Group, Sealed Air Corporation, Sonoco Products Company, WestRock Company, Berry Global Inc., Smurfit Kappa Group, JBM Packaging, Tetra Pak International S.A., DS Smith Plc, Uflex Ltd., Clondalkin Group, AptarGroup, Inc., Winpak Ltd., Bemis Company, Inc., International Paper Company, Constantia Flexibles, and Coveris Holdings S.A.
Key Developments:
In May 2025, Amcor finalized its all-stock merger with Berry Global, creating a global leader in consumer and healthcare packaging solutions. The combined entity aims to enhance value for customers and shareholders through expanded product offerings. This strategic move positions the company for accelerated growth in key markets.
In May 2025, Mondi expanded its re/cycle MailerBAG production capacity at the Krapkowice plant in Poland to meet the growing demand for sustainable eCommerce packaging solutions. The new production line increases output to cater to a wide range of sizes and protection requirements.
In May 2025, WestRock announced the commercialization of its first Virtual Power Purchase Agreement (VPPA) project, marking a significant step in its renewable energy initiatives. This project supports WestRock's commitment to sustainability and reducing its carbon footprint.
Types Covered:
• Flexible Packaging
• Rigid Packaging
• Other Types
Material Types Covered:
• Plastic
• Metal
• Glass
• Paper & Paperboard
• Other Material Types
Technologies Covered:
• Vacuum Packaging
• Modified Atmosphere Packaging (MAP)
• Shrink Wrapping
• Seal Coating
• Laminated Films
• Other Technologies
Applications Covered:
• Frozen Foods
• Seafood & Meat
• Baked Goods & Snacks
• Tablets & Capsules
• Medical Devices
• Consumer Electronics
• Other Applications
End Users Covered:
• Food & Beverages
• Pharmaceuticals & Healthcare
• Electrical & Electronics
• Personal Care & Cosmetics
• Building & Construction
• Chemicals & Fertilizers
• Agriculture
• Logistics & E-commerce
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 Application Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Waterproof Packaging Market, By Type
5.1 Introduction
5.2 Flexible Packaging
5.2.1 Bags & Pouches
5.2.2 Films & Wraps
5.2.3 Sachets
5.2.4 Laminates
5.3 Rigid Packaging
5.3.1 Boxes & Cartons
5.3.2 Trays
5.3.3 Bottles & Jars
5.3.4 Cans & Drums
5.4 Other Types
6 Global Waterproof Packaging Market, By Material Type
6.1 Introduction
6.2 Plastic
6.2.1 Polyethylene (PE)
6.2.2 Polypropylene (PP)
6.2.3 Polyvinyl Chloride (PVC)
6.2.4 Polyethylene Terephthalate (PET)
6.3 Metal
6.3.1 Aluminum
6.3.2 Tin
6.4 Glass
6.5 Paper & Paperboard
6.6 Other Material Types
7 Global Waterproof Packaging Market, By Technology
7.1 Introduction
7.2 Vacuum Packaging
7.3 Modified Atmosphere Packaging (MAP)
7.4 Shrink Wrapping
7.5 Seal Coating
7.6 Laminated Films
7.7 Other Technologies
8 Global Waterproof Packaging Market, By Application
8.1 Introduction
8.2 Frozen Foods
8.3 Seafood & Meat
8.4 Baked Goods & Snacks
8.5 Tablets & Capsules
8.6 Medical Devices
8.7 Consumer Electronics
8.8 Other Applications
9 Global Waterproof Packaging Market, By End User
9.1 Introduction
9.2 Food & Beverages
9.3 Pharmaceuticals & Healthcare
9.4 Electrical & Electronics
9.5 Personal Care & Cosmetics
9.6 Building & Construction
9.7 Chemicals & Fertilizers
9.8 Agriculture
9.9 Logistics & E-commerce
9.10 Other End Users
10 Global Waterproof Packaging Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Amcor plc
12.2 Mondi Group
12.3 Sealed Air Corporation
12.4 Sonoco Products Company
12.5 WestRock Company
12.6 Berry Global Inc.
12.7 Smurfit Kappa Group
12.8 JBM Packaging
12.9 Tetra Pak International S.A.
12.10 DS Smith Plc
12.11 Uflex Ltd.
12.12 Clondalkin Group
12.13 AptarGroup, Inc.
12.14 Winpak Ltd.
12.15 Bemis Company, Inc.
12.16 International Paper Company
12.17 Constantia Flexibles
12.18 Coveris Holdings S.A.
List of Tables
1 Global Waterproof Packaging Market Outlook, By Region (2024-2032) ($MN)
2 Global Waterproof Packaging Market Outlook, By Type (2024-2032) ($MN)
3 Global Waterproof Packaging Market Outlook, By Flexible Packaging (2024-2032) ($MN)
4 Global Waterproof Packaging Market Outlook, By Bags & Pouches (2024-2032) ($MN)
5 Global Waterproof Packaging Market Outlook, By Films & Wraps (2024-2032) ($MN)
6 Global Waterproof Packaging Market Outlook, By Sachets (2024-2032) ($MN)
7 Global Waterproof Packaging Market Outlook, By Laminates (2024-2032) ($MN)
8 Global Waterproof Packaging Market Outlook, By Rigid Packaging (2024-2032) ($MN)
9 Global Waterproof Packaging Market Outlook, By Boxes & Cartons (2024-2032) ($MN)
10 Global Waterproof Packaging Market Outlook, By Trays (2024-2032) ($MN)
11 Global Waterproof Packaging Market Outlook, By Bottles & Jars (2024-2032) ($MN)
12 Global Waterproof Packaging Market Outlook, By Cans & Drums (2024-2032) ($MN)
13 Global Waterproof Packaging Market Outlook, By Other Types (2024-2032) ($MN)
14 Global Waterproof Packaging Market Outlook, By Material Type (2024-2032) ($MN)
15 Global Waterproof Packaging Market Outlook, By Plastic (2024-2032) ($MN)
16 Global Waterproof Packaging Market Outlook, By Polyethylene (PE) (2024-2032) ($MN)
17 Global Waterproof Packaging Market Outlook, By Polypropylene (PP) (2024-2032) ($MN)
18 Global Waterproof Packaging Market Outlook, By Polyvinyl Chloride (PVC) (2024-2032) ($MN)
19 Global Waterproof Packaging Market Outlook, By Polyethylene Terephthalate (PET) (2024-2032) ($MN)
20 Global Waterproof Packaging Market Outlook, By Metal (2024-2032) ($MN)
21 Global Waterproof Packaging Market Outlook, By Aluminum (2024-2032) ($MN)
22 Global Waterproof Packaging Market Outlook, By Tin (2024-2032) ($MN)
23 Global Waterproof Packaging Market Outlook, By Glass (2024-2032) ($MN)
24 Global Waterproof Packaging Market Outlook, By Paper & Paperboard (2024-2032) ($MN)
25 Global Waterproof Packaging Market Outlook, By Other Material Types (2024-2032) ($MN)
26 Global Waterproof Packaging Market Outlook, By Technology (2024-2032) ($MN)
27 Global Waterproof Packaging Market Outlook, By Vacuum Packaging (2024-2032) ($MN)
28 Global Waterproof Packaging Market Outlook, By Modified Atmosphere Packaging (MAP) (2024-2032) ($MN)
29 Global Waterproof Packaging Market Outlook, By Shrink Wrapping (2024-2032) ($MN)
30 Global Waterproof Packaging Market Outlook, By Seal Coating (2024-2032) ($MN)
31 Global Waterproof Packaging Market Outlook, By Laminated Films (2024-2032) ($MN)
32 Global Waterproof Packaging Market Outlook, By Other Technologies (2024-2032) ($MN)
33 Global Waterproof Packaging Market Outlook, By Application (2024-2032) ($MN)
34 Global Waterproof Packaging Market Outlook, By Frozen Foods (2024-2032) ($MN)
35 Global Waterproof Packaging Market Outlook, By Seafood & Meat (2024-2032) ($MN)
36 Global Waterproof Packaging Market Outlook, By Baked Goods & Snacks (2024-2032) ($MN)
37 Global Waterproof Packaging Market Outlook, By Tablets & Capsules (2024-2032) ($MN)
38 Global Waterproof Packaging Market Outlook, By Medical Devices (2024-2032) ($MN)
39 Global Waterproof Packaging Market Outlook, By Consumer Electronics (2024-2032) ($MN)
40 Global Waterproof Packaging Market Outlook, By Other Applications (2024-2032) ($MN)
41 Global Waterproof Packaging Market Outlook, By End User (2024-2032) ($MN)
42 Global Waterproof Packaging Market Outlook, By Food & Beverages (2024-2032) ($MN)
43 Global Waterproof Packaging Market Outlook, By Pharmaceuticals & Healthcare (2024-2032) ($MN)
44 Global Waterproof Packaging Market Outlook, By Electrical & Electronics (2024-2032) ($MN)
45 Global Waterproof Packaging Market Outlook, By Personal Care & Cosmetics (2024-2032) ($MN)
46 Global Waterproof Packaging Market Outlook, By Building & Construction (2024-2032) ($MN)
47 Global Waterproof Packaging Market Outlook, By Chemicals & Fertilizers (2024-2032) ($MN)
48 Global Waterproof Packaging Market Outlook, By Agriculture (2024-2032) ($MN)
49 Global Waterproof Packaging Market Outlook, By Logistics & E-commerce (2024-2032) ($MN)
50 Global Waterproof Packaging Market Outlook, By Other End Users (2024-2032) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
Frequently Asked Questions
In case of any queries regarding this report, you can contact the customer service by filing the “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: info@strategymrc.com or phone: +1-301-202-5929
Yes, the samples are available for all the published reports. You can request them by filling the “Request Sample” option available in this page.
Yes, you can request a sample with your specific requirements. All the customized samples will be provided as per the requirement with the real data masked.
All our reports are available in Digital PDF format. In case if you require them in any other formats, such as PPT, Excel etc you can submit a request through “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: info@strategymrc.com or phone: +1-301-202-5929
We offer a free 15% customization with every purchase. This requirement can be fulfilled for both pre and post sale. You may send your customization requirements through email at info@strategymrc.com or call us on +1-301-202-5929.
We have 3 different licensing options available in electronic format.
- Single User Licence: Allows one person, typically the buyer, to have access to the ordered product. The ordered product cannot be distributed to anyone else.
- 2-5 User Licence: Allows the ordered product to be shared among a maximum of 5 people within your organisation.
- Corporate License: Allows the product to be shared among all employees of your organisation regardless of their geographical location.
All our reports are typically be emailed to you as an attachment.
To order any available report you need to register on our website. The payment can be made either through CCAvenue or PayPal payments gateways which accept all international cards.
We extend our support to 6 months post sale. A post sale customization is also provided to cover your unmet needs in the report.
Request Customization
We offer complimentary customization of up to 15% with every purchase. To share your customization requirements, feel free to email us at info@strategymrc.com or call us on +1-301-202-5929. .
Please Note: Customization within the 15% threshold is entirely free of charge. If your request exceeds this limit, we will conduct a feasibility assessment. Following that, a detailed quote and timeline will be provided.
WHY CHOOSE US ?
Assured Quality
Best in class reports with high standard of research integrity
24X7 Research Support
Continuous support to ensure the best customer experience.
Free Customization
Adding more values to your product of interest.
Safe & Secure Access
Providing a secured environment for all online transactions.
Trusted by 600+ Brands
Serving the most reputed brands across the world.
