Weather Tracking For Agriculture Market

According to Stratistics MRC, the Global Weather Tracking for Agriculture Market is accounted for $2.4 billion in 2025 and is expected to reach $5.9 billion by 2032, growing at a CAGR of 13.2% during the forecast period. Weather Tracking for Agriculture provides advanced meteorological data and analytics services, using IoT sensors and satellite imagery to offer farmers hyper-local weather forecasts and climate insights. Growth is accelerating due to increasing climate volatility and the adoption of precision agriculture, as farmers seek to mitigate risk, optimize irrigation, and protect yields through data-informed decision-making.

Market Dynamics:

Driver:

Growing need for precision agriculture

The growing need for precision agriculture is a primary market driver. It compels farmers to leverage hyper-local weather data for informed decision-making, directly optimizing resource allocation. This data enables precise irrigation scheduling, targeted pesticide application, and accurate yield forecasting, thereby enhancing crop productivity and operational efficiency. Furthermore, the escalating pressure to ensure food security for a growing global population is accelerating this adoption, as maximizing output from existing farmland becomes paramount. This trend fundamentally integrates weather tracking as a core component of modern, data-driven farming practices.

Restraint:

High upfront costs for weather stations, sensors, and software

A significant barrier to widespread adoption is the high upfront capital expenditure required for advanced weather stations, sensor networks, and integrated software platforms. This financial hurdle is particularly prohibitive for smallholder farmers and in developing regions with limited access to capital. The cost encompasses not only the initial hardware but also installation, calibration, and ongoing maintenance. Consequently, the return on investment period can be extended, deterring price-sensitive operators and potentially slowing market penetration outside of large-scale, well-funded agricultural enterprises.

Opportunity:

Development of subscription-based models

The development of flexible, subscription-based (SaaS) models presents a substantial opportunity to expand market reach. These models lower the entry barrier by replacing high capital expenditure with manageable operational expenses, making advanced analytics accessible to smaller farms. Moreover, providers can ensure a recurring revenue stream and foster long-term customer relationships through continuous service updates and support. This approach can unlock latent demand in previously underserved market segments, significantly driving user acquisition and installed base growth over the forecast period.

Threat:

Competition from traditional weather services

The market faces competition from established, often free or low-cost, traditional weather services. These services, including government meteorological agencies and broad-scale weather media, provide generalized forecasts that many farmers still rely upon due to familiarity and cost advantages. Their widespread availability can diminish the perceived value proposition of specialized, paid agricultural weather tracking solutions. To counter this, specialized providers must clearly articulate the superior accuracy and farm-specific actionable insights their services deliver to justify the investment.

Covid-19 Impact:

The pandemic initially disrupted the market through supply chain bottlenecks, delaying hardware component shipments and system installations. However, it simultaneously acted as a catalyst by highlighting vulnerabilities in the food supply chain and accelerating the digital transformation of the agriculture sector. Lockdowns limited farm labor availability, intensifying the need for remote monitoring and automation solutions. This shift in priorities led to a renewed focus on resilience, ultimately driving post-pandemic recovery and investment in precision agriculture technologies, including weather tracking.

The hardware segment is expected to be the largest during the forecast period

The hardware segment is expected to account for the largest market share during the forecast period attributed to the foundational need for physical infrastructure sensors, weather stations, and data loggers to capture accurate, on-farm environmental data. This component is non-negotiable for establishing a functional weather tracking system. Additionally, continuous technological advancements and the deployment of dense sensor networks across large farming operations contribute significantly to recurring hardware revenue. The criticality of reliable, high-quality data collection ensures that hardware remains the largest revenue-generating segment within the market throughout the forecast period.

The small and medium-sized farms (SMEs) segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the small and medium-sized farms (SMEs) segment is predicted to witness the highest growth rate driven by the increasing availability of cost-effective, scalable solutions and subscription-based pricing models. These innovations are making advanced weather analytics financially viable for smaller operations. Furthermore, growing government initiatives and subsidies aimed at modernizing mid-tier agriculture are encouraging adoption. As awareness of climate risks and the economic benefits of precision farming increases, SMEs are increasingly investing in these technologies to enhance their competitiveness and sustainability, fueling a high growth rate.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share. North America's market leadership is firmly established, underpinned by high technology adoption rates, the presence of large-scale farm enterprises with significant capital, and robust digital infrastructure. Moreover, strong governmental support through agencies like the USDA and a well-developed ecosystem of ag-tech companies foster a highly conducive environment for advanced weather tracking solutions. The region's early and widespread embrace of precision agriculture practices ensures its continued dominance in terms of absolute revenue and market share over the forecast period.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR fueled by a massive agricultural sector increasingly focused on improving productivity and managing climate volatility. Key factors include supportive government policies in countries like India and China promoting smart farming, rising penetration of mobile and internet connectivity, and a growing recognition of the need for climate resilience. The vast, untapped potential of this region, combined with its pressing food security challenges, creates a powerful impetus for the rapid adoption of weather tracking technologies.

Key players in the market

Some of the key players in Weather Tracking for Agriculture Market include The Climate Corporation, DTN, LLC, The Weather Company, AccuWeather, Inc., Tomorrow.io, Inc., Pessl Instruments GmbH, Vaisala Oyj, Campbell Scientific, Inc., Davis Instruments Corporation, Spire Global, Inc., OTT HydroMet Fellbach GmbH, Airmar Technology Corporation, Fugro N.V., StormGeo AS, METER Group, Inc., Skymet Weather Services Pvt. Ltd., AerisWeather, Inc., and Sencrop SAS.

Key Developments:

In September 2025, DTN, the global leader in operational decisioning for energy, agriculture, and weather-driven industries, has announced advancements in weather forecasting through collaboration with NVIDIA and Amazon Web Services (AWS). The initiative combines DTN’s meteorological expertise, NVIDIA’s AI technology, and AWS’s scalable computing infrastructure. According to Renny Vandewege, General Manager of Weather and Climate Intelligence at DTN, the partnership represents “a new frontier of operational decisioning for organizations operating in weather-sensitive environments.”

In June 2025, Tomorrow.io, the global weather intelligence leader, headquartered in the United States, and a technology provider of U.S. agencies NOAA, NASA, and Department of Defense, has partnered with the National Irrigation Administration (NIA) to help farmers adapt to volatile and challenging climate conditions and boost productivity using Artificial Intelligence in the Philippines.

In January 2024, Agritask, a crop supply data intelligence software company, and Pessl Instruments, a leading global developer and provider of smart agriculture technological solutions, jointly announced their partnership to integrate METOS® weather stations into the Agritask platform. In combination with other agronomic data sources, METOS® weather station data, which includes a variety of real-time environmental parameters, will provide a more advanced agronomic picture down to the plot level for food and beverage companies using the Agritask platform.

Components Covered:
• Hardware
• Software
• Services

Forecast Types Covered:
• Short-Range Forecasts (1-3 Days)
• Medium-Range Forecasts (4-10 Days)
• Long-Range/Seasonal Forecasts (10+ Days, up to 1 Year)
• Hazardous Weather Warnings

Farm Sizes Covered:
• Large-scale Farms
• Small and Medium-sized Farms (SMEs)

Applications Covered:
• Field Farming (Row Crops)
• Livestock Management
• Aquaculture
• Greenhouse Farming
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances