Wheat Germ Oil Market

Wheat Germ Oil Market

Wheat Germ Oil Market Forecasts to 2030 - Global Analysis By Type (Cold Pressing Method, Extraction Method and Other Types), Nature (Organic and Conventional), Food Products (Pasta, Edible Oils and Other Food Products), Distribution Channel, Applications and By Geography

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Published: 2023 ID: SMRC23610

This report covers the impact of COVID-19 on this global market

According to Stratistics MRC, the Global Wheat Germ Oil Market is accounted for $651.8 million in 2023 and is expected to reach $1,153.8 million by 2030 growing at a CAGR of 8.5% during the forecast period. Wheat germ is a nutrient-dense food with a dry, flour-like texture. It includes embryos that were taken from wheat grains. The term wheat germ oil describes oil made from wheat germ. In particular, it contains omega-3 fatty acids, calcium, vitamin B, iron, and other crucial elements. Eczema and other skin irritations can be treated with wheat germ oil. It also guards against sunburn.

According to data from the International Grains Council (IGC, 2021), estimated production of wheat in 2019/2020 period was 763.7 million tons, of which more than 523.3 and 137.4 million tons were used for food and feed for livestock, respectively.

Market Dynamics:


Increasing health consciousness

Consumers are prioritizing their health and seeking healthier substitutes for traditional oils, which is a major driver in the market for wheat germ oil. The popularity of wheat germ oil as a natural, nutrient-rich product fits in well with these tendencies for better health. Wheat germ oil has the ability to improve immunity, skin, and heart health because of its high concentration of vitamin E, vital fatty acids, and antioxidants. This trend toward natural skincare products and healthy diets has propelled the market's growth and inspired manufacturers to include Wheat Germ oil in a variety of health-related goods.


Price and availability

Wheat germ oil is extracted by collecting oil from the germ of wheat kernels, a labor-intensive technique that produces less oil than other methods. Because of this, Wheat Germ oil's production costs are typically higher, which results in a higher price for consumers. Manufacturers may find it difficult to meet rising demand due to supply shortages caused by limited manufacturing capacity and geographical limitations. Together, these elements may restrict the availability and price of wheat germ oil, preventing its extensive commercial acceptance.


Plant-based and natural trends

The market for Wheat Germ oil has a huge possibility attributable to the natural and plant-based trends. Wheat germ oil is a popular option as customers choose plant-based diets and natural, healthy products in greater numbers. The oil fits in wonderfully with the plant-based movement because it comes from wheat germ, a source produced from plants. Its nutrient-rich composition and all-natural qualities make it a desirable choice for those seeking natural alternatives to cooking oils and skincare products. Wheat germ oil is in high demand right now, and producers and brands who cater to this expanding customer preference for natural and plant-based products can take advantage of this trend by incorporating it into a variety of food and personal care products.


Shelf life and storage

Wheat germ oil has a shorter shelf life than other cooking oils because of its susceptibility to oxidation and rancidity brought on by its high amount of unsaturated fatty acids. The degradation process can be accelerated by improper storage circumstances, such as exposure to light, heat, or air, which can have a severe effect on the oil's quality and nutritional content. If customers are uncertain about the oil's storage conditions, they could be reluctant to buy it, which would limit its market appeal and possibly endanger the industry's overall expansion.

Covid-19 Impact:

COVID-19 pandemic was spread across the globe in 2020 and with panic buying there were disruptions in the supply chain. During the initial stages of the pandemic, disruptions in supply chains and logistical issues affected the availability and distribution of Wheat Germ oil products. However, as consumers became more health-conscious and focused on bolstering their immune systems, the demand for natural and nutritious products like Wheat Germ oil witnessed a surge. As a result, some manufacturers and suppliers adapted to the changing consumer preferences and diversified their product offerings to meet the increasing demand.

The cosmetics segment is expected to be the largest during the forecast period

The cosmetics segment is expected to have a lucrative growth. Wheat Germ oil has found a significant place in the cosmetics industry due to its beneficial properties for skin and hair care its ability to nourish and moisturize the skin, promoting a healthy complexion and reducing signs of aging. Its natural emollient properties make it an excellent ingredient in various skincare products, such as moisturizers, serums, and facial oils. Additionally, Wheat Germ oil's vitamin E content contributes to its effectiveness in promoting hair growth and strengthening hair strands, making it a sought-after component in hair care formulations.

The edible oils segment is expected to have the highest CAGR during the forecast period

The edible oils segment is anticipated to witness the fastest CAGR growth during the forecast period. With a rich source of vitamin E, essential fatty acids, and antioxidants, Wheat Germ oil is sought after by health-conscious consumers looking for natural and nutritious alternatives. Its mild, nutty flavour makes it a versatile ingredient for cooking, salad dressings, and other culinary applications. Furthermore, the growing interest in plant-based diets and healthy eating habits has contributed to the increased demand for Wheat Germ oil as a healthy and wholesome choice in the edible oils market. Its unique nutritional profile sets it apart, positioning it as a promising player in the segment.

Region with largest share:

During the forecast period, it is expected that the North American wheat germ oil market will continue to hold a majority of the market share. The presence of numerous producers in the area ought to drive market expansion. Additionally, due to the rising disposable incomes, shifting lifestyles, and rising customer preferences for eating healthy foods. It is believed that the expanding snack business would be fuelled by rising consumer demand for quick snacks.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR over the forecast period, which is currently dominated by China, India, and Japan, may experience considerable expansion. Due to rising rates of obesity and digestive issues, there is a developing need for antioxidant-rich light edible oils, which could result in a larger market share. Due to their high content of vitamin E, which aids in boosting metabolism, wheat germ oils are frequently utilized as alternatives to mustard and coconut oils. Market can develop as consumer perceptions of healthy eating habits change and there is a growing trend to cook meals in healthy oils.

Key players in the market

Some of the key players in Wheat Germ Oil market include Archer Daniels Midland Company, Bunge Limited, Cargill Inc., Connoils LLC, Country Life, General Nutrition Centers Inc., Glencore plc., Grupo Plimon, Henan Ingredients Group Co. Ltd., Inlife Pharma Pvt. Ltd., Kanta enterprises Ltd., Louis Dreyfus Company, NutriPlex Formulas Inc., Swanson Health Products and Viobin.

Key Developments:

In January 2023, Rivona Naturals launched a rose soap, which contains wheat germ oil as the key ingredient. The key function of wheat germ oil in the soap is to reduce skin damage and support healthy collagen formation.

In May 2022, Well Within Company launched the Berry Oil Blend supplement, which is made with wheat germ oil and other ingredients such as Sea Buckthorn Fruit Oil, Blackcurrant Oil, etc.

In February 2022, Arla Foods amba introduced its popular yogurt product skyr bucket in a sustainable packaging format that would contribute to a 30% reduction in CO2 emission.

Types Covered:
• Cold Pressing Method
• Extraction Method
• Other Types

Natures Covered:
• Organic
• Conventional

Food Products Covered:
• Pasta
• Edible Oils
• Snacks
• Cereals
• Germ-Enriched Bread
• Other Food Products

Distribution Channels Covered:
• Store-Based Retail
• Hypermarkets
• Supermarkets
• Specialty Stores
• Convenience Stores
• Online Retailing
• Other Distribution Channels

Applications Covered:
• Capsules
• Soft Gel
• Cosmetics
• Dietary Supplements
• Pharmaceuticals
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Wheat Germ Oil Market, By Type
5.1 Introduction
5.2 Cold Pressing Method
5.3 Extraction Method
5.4 Other Types

6 Global Wheat Germ Oil Market, By Nature
6.1 Introduction
6.2 Organic
6.3 Conventional

7 Global Wheat Germ Oil Market, By Food Products
7.1 Introduction
7.2 Pasta
7.3 Edible Oils
7.4 Snacks
7.5 Cereals
7.6 Germ-Enriched Bread
7.7 Other Food Products

8 Global Wheat Germ Oil Market, By Distribution Channel
8.1 Introduction
8.2 Store-Based Retail
8.3 Hypermarkets
8.4 Supermarkets
8.5 Specialty Stores
8.6 Convenience Stores
8.7 Online Retailing
8.8 Other Distribution Channels

9 Global Wheat Germ Oil Market, By Application
9.1 Introduction
9.2 Capsules
9.3 Soft Gel
9.4 Cosmetics
9.5 Dietary Supplements
9.6 Pharmaceuticals
9.7 Other Applications

10 Global Wheat Germ Oil Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa

11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies

12 Company Profiling
12.1 Archer Daniels Midland Company
12.2 Bunge Limited
12.3 Cargill Inc.
12.4 Connoils LLC
12.5 Country Life
12.6 General Nutrition Centers Inc.
12.7 Glencore plc.
12.8 Grupo Plimon
12.9 Henan Ingredients Group Co. Ltd.
12.10 Inlife Pharma Pvt. Ltd.
12.11 Kanta enterprises Ltd.
12.12 Louis Dreyfus Company
12.13 NutriPlex Formulas Inc.
12.14 Swanson Health Products
12.15 Viobin

List of Tables
1 Global Wheat Germ Oil Market Outlook, By Region (2021-2030) ($MN)
2 Global Wheat Germ Oil Market Outlook, By Type (2021-2030) ($MN)
3 Global Wheat Germ Oil Market Outlook, By Cold Pressing Method (2021-2030) ($MN)
4 Global Wheat Germ Oil Market Outlook, By Extraction Method (2021-2030) ($MN)
5 Global Wheat Germ Oil Market Outlook, By Other Types (2021-2030) ($MN)
6 Global Wheat Germ Oil Market Outlook, By Nature (2021-2030) ($MN)
7 Global Wheat Germ Oil Market Outlook, By Organic (2021-2030) ($MN)
8 Global Wheat Germ Oil Market Outlook, By Conventional (2021-2030) ($MN)
9 Global Wheat Germ Oil Market Outlook, By Food Products (2021-2030) ($MN)
10 Global Wheat Germ Oil Market Outlook, By Pasta (2021-2030) ($MN)
11 Global Wheat Germ Oil Market Outlook, By Edible Oils (2021-2030) ($MN)
12 Global Wheat Germ Oil Market Outlook, By Snacks (2021-2030) ($MN)
13 Global Wheat Germ Oil Market Outlook, By Cereals (2021-2030) ($MN)
14 Global Wheat Germ Oil Market Outlook, By Germ-Enriched Bread (2021-2030) ($MN)
15 Global Wheat Germ Oil Market Outlook, By Other Food Products (2021-2030) ($MN)
16 Global Wheat Germ Oil Market Outlook, By Distribution Channel (2021-2030) ($MN)
17 Global Wheat Germ Oil Market Outlook, By Store-Based Retail (2021-2030) ($MN)
18 Global Wheat Germ Oil Market Outlook, By Hypermarkets (2021-2030) ($MN)
19 Global Wheat Germ Oil Market Outlook, By Supermarkets (2021-2030) ($MN)
20 Global Wheat Germ Oil Market Outlook, By Specialty Stores (2021-2030) ($MN)
21 Global Wheat Germ Oil Market Outlook, By Convenience Stores (2021-2030) ($MN)
22 Global Wheat Germ Oil Market Outlook, By Online Retailing (2021-2030) ($MN)
23 Global Wheat Germ Oil Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
24 Global Wheat Germ Oil Market Outlook, By Application (2021-2030) ($MN)
25 Global Wheat Germ Oil Market Outlook, By Introduction (2021-2030) ($MN)
26 Global Wheat Germ Oil Market Outlook, By Capsules (2021-2030) ($MN)
27 Global Wheat Germ Oil Market Outlook, By Soft Gel (2021-2030) ($MN)
28 Global Wheat Germ Oil Market Outlook, By Cosmetics (2021-2030) ($MN)
29 Global Wheat Germ Oil Market Outlook, By Dietary Supplements (2021-2030) ($MN)
30 Global Wheat Germ Oil Market Outlook, By Pharmaceuticals (2021-2030) ($MN)
31 Global Wheat Germ Oil Market Outlook, By Other Applications (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at info@strategymrc.com

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