Wireless Audio Device Market

According to Stratistics MRC, the Global Wireless Audio Device Market is accounted for $69.60 billion in 2021 and is expected to reach $237.98 billion by 2028 growing at a CAGR of 19.2% during the forecast period. Wireless audio devices are electronic devices which receive and broadcast diverse sound signals with the assist of different technologies, namely Wi-Fi, Bluetooth, air play and others. By using a radio-frequency transmitter, this device transmits an audio signal to a radio receiver. It sets up a one-to-one link to a source device without wires. Use of wireless audio devices makes it easier to share resources with other devices, without having to be connected to a port. This saves space within a room as well as time. These devices are being used in numerous sectors such as industries, transportation, residential commercial, and others. It offers connectivity, flexibility, expandability and convenience. Speakers, head phones, audio systems, radio tuners are some of the wireless audio device present in the market.



Market Dynamics:

Driver:

Increasing need for mobility services

The increased demand for mobility services among consumers for seamless connectivity and ease accessibility of information and resources has in the recent years. Mobility solutions, such as cloud service, BYOD trend, mobile devices, wireless services, and others have been gaining popularity among individuals. The adoption of wireless audio devices has increased due to advanced features of wireless audio devices such as portability, easy manageability, and remote accessibility for audio communication. Wireless audio devices enhance experience of customers by providing easy and quick audio transmission, wireless operation, and ease of installation. Therefore, increasing demand for mobile services among customers is expected to drive the wireless audio devices market.

Restraint:

Need for high-speed Internet connectivity

Smart speakers which are associated to smart home automation devices, need consistent and high-speed internet connectivity to function effectively. However many countries such as Japan, South Korea, and the UK have high-speed internet infrastructure, numerous countries such as South Africa lacks such network infrastructure, which affects the espousal of smart speakers in such countries. End-users for wireless audio devices rely on Bluetooth or a Wi-Fi plugin to connect their smart audio devices such as headphones and speakers to other devices that are part of home automation systems. To achieve a reliable connection between smart speakers, headphones, and home automation devices, Internet connectivity is required. Poor network coverage results in poor connection, no voice command, and automatic disconnection from Wi-Fi. Users were unable to connect to devices in such instances. Thus, the lack of basic network infrastructure affects the adoption of smart wireless audio devices.

Opportunity:

Moving beyond the period of using headphones for audio-only

Currently, the majority of the manufacturers of earphones are focusing on recuperating the excellence of the acoustic output of their devices to grasp a large share of the market. The expansion of smart devices has led the manufacturers to trail fitness parameters via smart wearables. Though, the focus of manufacturers of wireless audio devices is likely to move beyond audio in the future. The companies are trying to expand numerous smart audio devices, which not only offers infotainment but also monitor health and track different parameters of the human body.

Threat:

Effect of bandwidth constraints, coding delays, and bit errors on audio quality

Engineers designing wireless audio devices have to ensure that these devices bring high-class audio in real-time via wireless technology. Coding delays, bandwidth constraints, and bit errors affect the excellence of the audio delivered by wireless audio devices. Though innovations in wireless technologies such as Wi-Fi and bluetooth proffer advantages in terms of reception of digital audio wherever and whenever required, the convergence of audio with video in consumer devices poses a challenge to manufacturers of these devices. In addition, the ease of use of full bandwidth for wireless audio devices used in dissimilar applications is unfeasible. For example, the utmost bandwidth obtainable for bluetooth data transfer is an advanced audio distribution profile (AD2P) of 768 kbps. Therefore, the consequence of bandwidth constraints, coding delays, and bit errors on audio excellence acts as a challenge for the wireless audio device market.

The consumer segment is expected to be the largest during the forecast period

The consumer segment is expected to have a lucrative growth, due to the increased espousal of headphones and headsets in consumer electronics like smartphones, computers, and gaming consoles, rising preferences of consumers towards wireless audio solutions and smartphones. Wireless audio devices such as headphones and headsets are widely used in consumer electronics such as computers, smartphones, and gaming consoles. The multipurpose capabilities of the AI-enabled wireless audio devices have let consumers preferences shift from conventional household speakers towards the technologically advanced devices.

The bluetooth segment is expected to have the highest CAGR during the forecast period

The bluetooth segment is anticipated to witness the fastest CAGR growth, due to the features such as easy connectivity and cost efficiency and low energy consumption, increasing inclination of the end-users towards bluetooth wireless audio devices due to the growth in portable wireless soundbars and speaker systems. Bluetooth technology is able to transfer superior sound quality to other devices. It is used in wireless audio speakers, headsets, and sound bars. The compatibility of the bluetooth with almost every device has made it one of the most accepted technologies worldwide. One such technological advancement was the introduction of Qualcomm aptX and Bluetooth 4.0, which has bought out a significant change in the speaker’s sound quality, bolstering its adoption.

Region with highest share:

North America is projected to hold the largest market share during the forecast period, due to the presence of key players in the region, rapid industrialization, growing investments in the R & D to produce advanced devices, increased popularity among consumers, rise in the use of wireless audio devices across various organizations in the region. Moreover, the availability of low-cost consumer equipment and the rising trend of smartphones are driving the growth of the market for wireless audio devices in North America. Advanced wireless technologies, such as Bluetooth, AirPlay, and Wi-Fi coupled with high disposable income of consumers is expected to boost sales in this region. The U.S. has always been the earliest adopter of any novel technology, thus providing comparatively better opportunities for the large-scale deployment of wireless audio devices.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR over the forecast period, owing to the rapid industrialization in countries such as India, China, Japan, Singapore, and others, increasing economic growth, rising penetration of smart devices, and growing population of middle-class consumers in evolving economies. in China, owing to the vast availability of resources and cheap labor, various multinational companies have also set up their manufacturing plants, thus making the country an ideal destination for multi-million investments in the field of wireless audio devices. Moreover, India with its adaption to technology and increasing usage of smartphone is also strengthening its smartphone market share. This emphasizes the importance and growing demand for wireless audio devices in China as well as India.



Key players in the market

Some of the key players profiled in the Wireless Audio Device Market include HARMAN International Industries, Incorporated, Sony Corporation, Sonos Inc., VOXX International Corp, Samsung Electronics Co. Ltd., Apple Inc, Bose Corporation, Cisco Systems, Inc., Sennheiser Electronic GMBH & Co. KG, VIZIO, Inc., Panasonic Corporation, Yamaha Corporation, Logitech International S.A, Koninklijke Philips N.V., Shure Incorporated, DEI Holdings, Inc., and Zound Industries International AB.

Key Developments:

In April 2021, Sony launched X-Series range of speakers. The speakers all feature Sony’s innovative X-Balanced Speaker Units. The non-circular diaphragm gives more sound pressure and less distorted sound by maximizing the area of the speaker.

In March 2021, Sonos introduced Sonos Roam, the ultra-portable smart speaker built to deliver great sound at home and on any adventure. The new speakers have the capability to get fully connected to Sonos system on WiFi at home and automatically switch to Bluetooth when it is on the go.

In January 2021, Bose announced the new Bose Sport Open Earbuds—truly wireless sport earbuds that do not go inside the ears or cover them. Instead, they combine Bose OpenAudio technology with an exclusive design to keep the listener motivated with music, connected to calls, and aware of their surroundings.

In January 2021, HARMAN KARDON continues to expand its award-winning Onyx Series with the addition of the Harman Kardon Onyx Studio 7. The latest Bluetooth speaker features superior stereo performance sound and an artful industrial design for the most discerning audio consumers.

Products Covered:
• Headphones
• Wireless Speaker Systems/Portable Speakers
• Headsets
• Earphones
• True Wireless Hearables/Earbuds
• Microphones
• Soundbars
• Audio/Video (A/V) Controller/A/V Receivers
• Power Amplifier
• Radio Tuner
• Multi-Room Speakers

Functionalities Covered:
• Non-Smart Devices
• Smart Devices

Technologies Covered:
• Bluetooth+Wi-Fi
• Wireless Fidelity (Wi-Fi)
• Radio Frequency
• Airplay
• Bluetooth
• Other Technologies

Distribution Channels Covered:
• Unorganized Retail
• Online/E-commerce
• Organized Retail

Applications Covered:
• Special & Commercial
• Automotive
• Residential/Home Audio
• Consumer
• Professional
• Electronics
• Telecommunications
• Security & Defense

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances