Wrapping Tissues Market
PUBLISHED: 2025 ID: SMRC28710
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Wrapping Tissues Market

Wrapping Tissues Market Forecasts to 2030 - Global Analysis By Material (Paper, Plastic, Foil and Other Products), Type, Design, Distribution Channel, Application, End User and By Geography

4.9 (75 reviews)
4.9 (75 reviews)
Published: 2025 ID: SMRC28710

Due to ongoing shifts in global trade and tariffs, the market outlook will be refreshed before delivery, including updated forecasts and quantified impact analysis. Recommendations and Conclusions will also be revised to offer strategic guidance for navigating the evolving international landscape.
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Years Covered

2022-2030

Estimated Year Value (2024)

US $1934.47 MN

Projected Year Value (2030)

US $2607.22 MN

CAGR (2024 - 2030)

5.1%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Highest Growing Market

Asia Pacific


According to Stratistics MRC, the Global Wrapping Tissues Market is accounted for $1934.47 million in 2024 and is expected to reach $2607.22 million by 2030 growing at a CAGR of 5.1% during the forecast period. Wrapping tissues are thin, lightweight sheets of paper used to wrap and protect delicate items, such as gifts, clothing, and fragile products. They are often made from tissue paper, which is soft and pliable, allowing it to conform easily to various shapes. Wrapping tissues come in a variety of colors, patterns, and textures, making them a versatile choice for decorative and functional packaging. They are commonly used in retail, e-commerce, and personal gifting to add an elegant touch and provide a layer of protection.

According to IBEF, the Indian e-commerce market is anticipated to reach USD 200 billion by the end of 2026, from USD 38.5 billion in 2017.  

Market Dynamics: 

Driver: 

Growing demand for sustainable packaging

Eco-friendly and recyclable wrapping tissues are in greater demand as consumers grow more ecologically conscious. In order to satisfy this need, companies are progressively implementing sustainable materials and production techniques. This shift toward sustainability has fuelled the growth of the market, as businesses strive to reduce their environmental footprint. Consumers are prioritizing products that align with their values of environmental responsibility and sustainability.

Restraint:

Environmental concerns over paper waste

Paper waste and environmental concerns present a problem for the market for packaging tissues. The manufacture and disposal of wrapping tissues can lead to waste and deforestation, even with the quest for environmentally friendly packaging. These effects on the environment can discourage some customers from purchasing paper goods. The sector is also under pressure to create creative ways to reduce waste and enhance recycling initiatives. Thus, the market continues to face a significant challenge in juggling the demands of consumers for convenience and environmental responsibility.

Opportunity:

Expansion of E-commerce and online retail

The expansion of e-commerce and online retail presents a significant opportunity for the wrapping tissues market. With the rise of online shopping, there is an increased demand for packaging materials, including wrapping tissues. E-commerce companies seek aesthetically pleasing and protective packaging solutions to enhance the customer experience. This trend drives the need for high-quality and customizable wrapping tissues that can meet the diverse packaging requirements of online retailers. The continued growth of e-commerce is expected to further boost the demand for wrapping tissues.

Threat:

Low durability for some applications

Wrapping tissues, while versatile, may not always provide the necessary strength and protection for certain products. This limitation can result in damaged goods and dissatisfied customers. Companies must invest in research and development to improve the durability and functionality of wrapping tissues for various applications. Failure to address this issue could lead to a loss of market share to alternative packaging materials that offer better performance.

Covid-19 Impact

The COVID-19 pandemic had a significant impact on the Wrapping Tissues Market, driving increased demand for hygienic, single-use packaging across various sectors. The rise in online shopping and home deliveries during lockdowns led to greater use of wrapping tissues for protective packaging. Additionally, heightened awareness of sanitation and the need for eco-friendly solutions boosted the market. However, supply chain disruptions and fluctuations in raw material prices posed challenges, especially in the early stages of the pandemic.

The foiled segment is expected to be the largest during the forecast period

The foiled segment is expected to account for the largest market share during the forecast period, due to increasing demand for premium and luxurious packaging in sectors like gifting and retail. Foil designs offer aesthetic appeal and added value, making products more visually attractive and enhancing the consumer experience. Additionally, the growing trend for personalized, high-end packaging for special occasions and sustainability in foil production processes contribute to the rising adoption of foiled designs.

The healthcare & pharmaceuticals segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the healthcare & pharmaceuticals segment is predicted to witness the highest growth rate, due to growing need for secure product distribution and sanitary packaging. Consumer preference for sterile, environmentally friendly packaging materials is a result of growing health and safety consciousness. The usage of wrapping tissues for packing medications, medical gadgets, and health products is also encouraged by regulatory standards for packaging as well as the expanding pharmaceutical and medical supply sectors.

Region with largest share:

During the forecast period, Asia Pacific region is expected to hold the largest market share, due to rising consumer demand for sustainable packaging, growth in the e-commerce and retail sectors, and increasing awareness of hygiene and eco-friendly products. Expanding food and beverage industries, along with government regulations promoting biodegradable materials, further boost demand. Additionally, rapid urbanization, changing lifestyles, and premium gifting trends contribute to the market's growth, particularly in China, India, and Southeast Asia.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by the growth of e-commerce, premium packaging trends, and rising demand for sustainable and biodegradable materials. Increasing consumer preference for eco-friendly and recycled paper products, along with strict environmental regulations, fuels market expansion. Additionally, the food service, retail, and gifting industries contribute to demand, while advancements in printing and customization enhance the appeal of wrapping tissues in the region.

Key players in the market

Some of the key players profiled in the Wrapping Tissues Market include City Paper Company, Detmold Group, eBPak, Flax art & design, Flower City Tissue Mills Co., Innovative Packaging Group, Inc., Janhavi Enterprises., Midwest Inkjet, MPI PAPERMILLS Inc., Nashville Wraps, Nicer Packaging, Oway USA Inc., Sakura Green Pack Ltd., Seaman Paper Co., Shah Paperplast Industries Ltd, Sofidel Group, STEWO INTERNATIONAL AG, and Twin Rivers Paper Company.

Key Developments:

In November 2023, Seaman Paper, a key manufacturer of specialty paper and other packaging solutions, were awarded the “Innovation in Sustainability Award” by the American Forest & Paper Association (AF&PA). The recognition stands as a testament to the company’s sustainability efforts.

In November 2023, Detmold Group has made a commitment to introduce solar energy to at least one new facility each year for the next three years. The company has this month installed its first 99 kW 243-panel system at its Regency Park facility, using PV Modules from Australia’s only solar panel manufacturer Tindo Solar. The new solar system at Regency Park is now live.

Materials Covered:
• Paper
• Plastic 
• Foil
• Other Products

Types Covered:
• Printed Wrapping Tissues
• Non-Printed Wrapping Tissues

Designs Covered:
• Solid Colors
• Prints
• Embossed
• Foiled
• Glitter
• Other Designs

Distribution Channels Covered:
• Online Retail
• Supermarkets & Hypermarkets
• Specialty Stores
• Direct Sales
• Other Distribution Channels

Applications Covered:
• Gift Wrapping
• Decorative Purposes
• Packaging
• Personal Care & Hygiene
• Other Applications

End Users Covered:
• Retail & E-Commerce
• Food & Beverage
• Cosmetics & Personal Care
• Healthcare & Pharmaceuticals
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary       
         
2 Preface      
 
 2.1 Abstract       
 2.2 Stake Holders      
 2.3 Research Scope      
 2.4 Research Methodology     
  2.4.1 Data Mining     
  2.4.2 Data Analysis     
  2.4.3 Data Validation     
  2.4.4 Research Approach     
 2.5 Research Sources      
  2.5.1 Primary Research Sources    
  2.5.2 Secondary Research Sources    
  2.5.3 Assumptions     
         
3 Market Trend Analysis      
 3.1 Introduction      
 3.2 Drivers       
 3.3 Restraints      
 3.4 Opportunities      
 3.5 Threats       
 3.6 Application Analysis     
 3.7 End User Analysis      
 3.8 Emerging Markets      
 3.9 Impact of Covid-19      
         
4 Porters Five Force Analysis      
 4.1 Bargaining power of suppliers     
 4.2 Bargaining power of buyers     
 4.3 Threat of substitutes     
 4.4 Threat of new entrants     
 4.5 Competitive rivalry      
         
5 Global Wrapping Tissues Market, By Material    
 5.1 Introduction      
 5.2 Paper       
  5.2.1 Tissue Paper     
  5.2.2 Kraft Paper     
  5.2.3 Recycled Paper     
 5.3 Plastic       
  5.3.1 Cellophane     
  5.3.2 Plastic Film     
 5.4 Foil       
 5.5 Other Products      
         
6 Global Wrapping Tissues Market, By Type    
 6.1 Introduction      
 6.2 Printed Wrapping Tissues     
 6.3 Non-Printed Wrapping Tissues    
         
7 Global Wrapping Tissues Market, By Design    
 7.1 Introduction      
 7.2 Solid Colors      
 7.3 Prints       
 7.4 Embossed      
 7.5 Foiled       
 7.6 Glitter       
 7.7 Other Designs      
         
8 Global Wrapping Tissues Market, By Distribution Channel   
 8.1 Introduction      
 8.2 Online Retail      
 8.3 Supermarkets & Hypermarkets    
 8.4 Specialty Stores      
 8.5 Direct Sales      
 8.6 Other Distribution Channels     
         
9 Global Wrapping Tissues Market, By Application    
 9.1 Introduction      
 9.2 Gift Wrapping      
 9.3 Decorative Purposes     
 9.4 Packaging      
 9.5 Personal Care & Hygiene     
 9.6 Other Applications      
         
10 Global Wrapping Tissues Market, By End User    
 10.1 Introduction      
 10.2 Retail & E-Commerce     
 10.3 Food & Beverage      
 10.4 Cosmetics & Personal Care     
 10.5 Healthcare & Pharmaceuticals     
 10.6 Other End Users      
         
11 Global Wrapping Tissues Market, By Geography    
 11.1 Introduction      
 11.2 North America      
  11.2.1 US      
  11.2.2 Canada      
  11.2.3 Mexico      
 11.3 Europe       
  11.3.1 Germany      
  11.3.2 UK      
  11.3.3 Italy      
  11.3.4 France      
  11.3.5 Spain      
  11.3.6 Rest of Europe     
 11.4 Asia Pacific      
  11.4.1 Japan      
  11.4.2 China      
  11.4.3 India      
  11.4.4 Australia      
  11.4.5 New Zealand     
  11.4.6 South Korea     
  11.4.7 Rest of Asia Pacific     
 11.5 South America      
  11.5.1 Argentina     
  11.5.2 Brazil      
  11.5.3 Chile      
  11.5.4 Rest of South America    
 11.6 Middle East & Africa     
  11.6.1 Saudi Arabia     
  11.6.2 UAE      
  11.6.3 Qatar      
  11.6.4 South Africa     
  11.6.5 Rest of Middle East & Africa    
         
12 Key Developments       
 12.1 Agreements, Partnerships, Collaborations and Joint Ventures  
 12.2 Acquisitions & Mergers     
 12.3 New Product Launch     
 12.4 Expansions      
 12.5 Other Key Strategies     
         
13 Company Profiling       
 13.1 City Paper Company     
 13.2 Detmold Group      
 13.3 eBPak       
 13.4 Flax art & design      
 13.5 Flower City Tissue Mills Co.     
 13.6 Innovative Packaging Group, Inc.    
 13.7 Janhavi Enterprises.      
 13.8 Midwest Inkjet      
 13.9 MPI PAPERMILLS Inc.     
 13.10 Nashville Wraps      
 13.11 Nicer Packaging      
 13.12 Oway USA Inc.      
 13.13 Sakura Green Pack Ltd.     
 13.14 Seaman Paper Co.      
 13.15 Shah Paperplast Industries Ltd     
 13.16 Sofidel Group      
 13.17 STEWO INTERNATIONAL AG     
 13.18 Twin Rivers Paper Company.     
         
List of Tables        
1 Global Wrapping Tissues Market Outlook, By Region (2022-2030) ($MN)  
2 Global Wrapping Tissues Market Outlook, By Material (2022-2030) ($MN) 
3 Global Wrapping Tissues Market Outlook, By Paper (2022-2030) ($MN)  
4 Global Wrapping Tissues Market Outlook, By Tissue Paper (2022-2030) ($MN) 
5 Global Wrapping Tissues Market Outlook, By Kraft Paper (2022-2030) ($MN) 
6 Global Wrapping Tissues Market Outlook, By Recycled Paper (2022-2030) ($MN) 
7 Global Wrapping Tissues Market Outlook, By Plastic (2022-2030) ($MN)  
8 Global Wrapping Tissues Market Outlook, By Cellophane (2022-2030) ($MN) 
9 Global Wrapping Tissues Market Outlook, By Plastic Film (2022-2030) ($MN) 
10 Global Wrapping Tissues Market Outlook, By Foil (2022-2030) ($MN)  
11 Global Wrapping Tissues Market Outlook, By Other Products (2022-2030) ($MN) 
12 Global Wrapping Tissues Market Outlook, By Type (2022-2030) ($MN)  
13 Global Wrapping Tissues Market Outlook, By Printed Wrapping Tissues (2022-2030) ($MN)
14 Global Wrapping Tissues Market Outlook, By Non-Printed Wrapping Tissues (2022-2030) ($MN)
15 Global Wrapping Tissues Market Outlook, By Design (2022-2030) ($MN)  
16 Global Wrapping Tissues Market Outlook, By Solid Colors (2022-2030) ($MN) 
17 Global Wrapping Tissues Market Outlook, By Prints (2022-2030) ($MN)  
18 Global Wrapping Tissues Market Outlook, By Embossed (2022-2030) ($MN) 
19 Global Wrapping Tissues Market Outlook, By Foiled (2022-2030) ($MN)  
20 Global Wrapping Tissues Market Outlook, By Glitter (2022-2030) ($MN)  
21 Global Wrapping Tissues Market Outlook, By Other Designs (2022-2030) ($MN) 
22 Global Wrapping Tissues Market Outlook, By Distribution Channel (2022-2030) ($MN)
23 Global Wrapping Tissues Market Outlook, By Online Retail (2022-2030) ($MN) 
24 Global Wrapping Tissues Market Outlook, By Supermarkets & Hypermarkets (2022-2030) ($MN)
25 Global Wrapping Tissues Market Outlook, By Specialty Stores (2022-2030) ($MN) 
26 Global Wrapping Tissues Market Outlook, By Direct Sales (2022-2030) ($MN) 
27 Global Wrapping Tissues Market Outlook, By Other Distribution Channels (2022-2030) ($MN)
28 Global Wrapping Tissues Market Outlook, By Application (2022-2030) ($MN) 
29 Global Wrapping Tissues Market Outlook, By Gift Wrapping (2022-2030) ($MN) 
30 Global Wrapping Tissues Market Outlook, By Decorative Purposes (2022-2030) ($MN)
31 Global Wrapping Tissues Market Outlook, By Packaging (2022-2030) ($MN) 
32 Global Wrapping Tissues Market Outlook, By Personal Care & Hygiene (2022-2030) ($MN)
33 Global Wrapping Tissues Market Outlook, By Other Applications (2022-2030) ($MN)
34 Global Wrapping Tissues Market Outlook, By End User (2022-2030) ($MN) 
35 Global Wrapping Tissues Market Outlook, By Retail & E-Commerce (2022-2030) ($MN)
36 Global Wrapping Tissues Market Outlook, By Food & Beverage (2022-2030) ($MN) 
37 Global Wrapping Tissues Market Outlook, By Cosmetics & Personal Care (2022-2030) ($MN)
38 Global Wrapping Tissues Market Outlook, By Healthcare & Pharmaceuticals (2022-2030) ($MN)
39 Global Wrapping Tissues Market Outlook, By Other End Users (2022-2030) ($MN) 
         
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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