Yarrow Market

Yarrow Market

Yarrow Market Forecasts to 2030 - Global Analysis By Product Type (Achillea Millefolium (Common Yarrow), Achillea Nobilis (Noble Yarrow), Achillea Filipendulina (Fernleaf Yarrow) and Other Product Types), Form, Distribution Channel, Application and By Geography

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Published: 2024 ID: SMRC25758

This report covers the impact of COVID-19 on this global market

According to Stratistics MRC, the Global Yarrow Market is accounted for $477.1 million in 2023 and is expected to reach $771.1 million by 2030 growing at a CAGR of 7.1% during the forecast period. Yarrow, a resilient herb of the asteraceae family, boasts a rich history in folklore, medicine, and culinary arts. With fern-like leaves and clusters of tiny flowers, it thrives in diverse climates worldwide. Ancient cultures revered it for its healing properties, using it to staunch wounds, ease fevers, and treat digestive ailments. In folklore, it's associated with divination and love spells. Modern herbalists value its anti-inflammatory and antiseptic qualities, often incorporating it into teas, tinctures, and salves. Yarrow's presence in gardens attracts pollinators and beneficial insects, making it a cherished ally in both traditional and sustainable practices.

Market Dynamics: 


Rising consumer concerns about the safety and efficacy of synthetic drugs

Companies in the yarrow market may capitalize on the growing demand by expanding their product lines to include more yarrow-based remedies and supplements. This could range from yarrow teas and tinctures to yarrow-based capsules or extracts. As consumers become more wary of synthetic drugs, they may seek out natural alternatives such as yarrow. Yarrow is known for its medicinal properties and has been used traditionally for various health benefits. This could lead to an increase in demand for yarrow-based products driving the growth of the market.


Limited scientific evidence

Limited scientific evidence may lead to decreased consumer confidence in the efficacy of yarrow products. Consumers often rely on scientific research and evidence-based information to make informed decisions about their health choices. Without robust scientific backing, some consumers may be hesitant to use yarrow products, leading to a decline in demand. Moreover companies may face challenges in marketing yarrow products without substantial scientific support for their effectiveness. This could limit investment in research and development within the industry and slow down innovation in yarrow-based products hampering the growth of the market.


Growing interest in herbal medicine

As interest in herbal medicine grows, there is likely to be an increased demand for yarrow and yarrow-based products. Yarrow has a long history of use in traditional herbal medicine for various ailments, including wound healing, digestive issues, and respiratory problems. With more people turning to herbal remedies, the demand for yarrow is likely to rise. Moreover manufacturers and suppliers in the yarrow market may expand their product offerings to meet the growing demand this could include a wider variety of yarrow-based products such as teas, tinctures, capsules, extracts, and topical preparations.


Potential for side effects 

Concerns about potential side effects may lead to decreased consumer confidence in yarrow-based products. Consumers may be hesitant to use yarrow if they perceive it as having a higher risk of adverse reactions compared to other herbal remedies or conventional medications. Additionally the perception of yarrow as having potential side effects could result in reduced demand for yarrow-based products. Consumers may opt for alternative herbal remedies or conventional medications perceived as safer, leading to a decline in sales and market share for yarrow.

Covid-19 Impact

Disruptions in the supply chain, including difficulties in sourcing raw materials and transportation delays, have affected production and distribution. Changes in consumer behaviour, with a shift towards online shopping and increased interest in natural remedies, have influenced demand. However, economic uncertainties and reduced disposable income have tempered market growth. Additionally, restrictions on gatherings and events have limited opportunities for in-person sales and marketing. Overall, while the pandemic has created challenges for the yarrow market, it has also spurred opportunities for innovation and adaptation to new market dynamics.

The achillea millefolium (common yarrow) segment is expected to be the largest during the forecast period

The achillea millefolium (common yarrow) segment is estimated to have a lucrative growth, due to its diverse medicinal properties, including anti-inflammatory, antimicrobial, and digestive benefits, drive consumer interest in yarrow-based products. Yarrow's traditional uses in herbal medicine, coupled with modern scientific research validating its efficacy, contribute to its popularity. Yarrow's versatility enables its incorporation into various formulations such as teas, tinctures, and supplements, fostering a robust market ecosystem.

The traditional medicine segment is expected to have the highest CAGR during the forecast period

The traditional medicine segment is anticipated to witness the highest CAGR growth during the forecast period, owing to consumers' growing interest in natural remedies and their trust in traditional healing practices drive demand for yarrow-based products. Traditional knowledge surrounding yarrow's medicinal properties and therapeutic uses enhances its appeal and credibility. Moreover, the integration of yarrow into traditional medicine formulations and practices further solidifies its position in the market.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to the herbaceous perennial plant that grows abundantly in various regions worldwide, including parts of Asia Pacific. Additionally yarrow products, such as yarrow extracts, essential oils, and dried yarrow, may exist within the herbal products industry. Factors such as increasing interest in herbal remedies, natural health products, and alternative medicine could contribute to the demand for yarrow-based products in the Asia Pacific region.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to the growing trend toward natural and herbal remedies in North America. Yarrow, known for its medicinal properties, has gained popularity among consumers seeking alternative healthcare options. Furthermore yarrow is cultivated in North America, both commercially and in home gardens. Its adaptability to various climates and soil conditions makes it suitable for cultivation in many regions across the continent which encourages the regions market growth.

Key players in the market

Some of the key players in the Yarrow Market include Albert Vieille, Amphora Aromatics Ltd., Carruba Inc., Mother Bay Spice Company, Bristol Botanicals Ltd., NHR Organic Oils, Organic Infusions Inc., SRS Aromatics, Penta Manufacturing, The Good Scent Company, Starwest Botanicals, Neal’s Yard Remedies, Treatt, Florihana, Mountain Rose Herbs, Monterey Bay Spice Company, Gaia Herbs, Herb Pharm, Alvita Teas, and Swanson Health Products 

Key Developments:

In February 2024, NHR Organic Oils has launched a new product range of kits with handpicked oils packaged in tins. They are used in aromatherapy because they can be released into the air and inhaled at room temperature.

In February 2024, Perstorp launches news penta plants in india. This will help to ensure the perstorp can supply products effectively throughout India and across all of Asia. 

In February 2023, Starwest Launches Eco-Pouch Line of Herbs & Spices, the new, smaller pre-packaged line of spices makes for easy grab-n-go purchase and a simple complement to the bulk bin section.

Product Types Covered:
• Achillea Millefolium (Common Yarrow) 
• Achillea Nobilis (Noble Yarrow) 
• Achillea Filipendulina (Fernleaf Yarrow) 
• Other Product Types 
Forms Covered:
• Powder 
• Extract 
• Oil 
• Capsules/Tablets 
• Raw/Whole 
• Other Forms 

Distribution Channels Covered:
• Online Retail 
• Specialty Stores 
• Supermarkets/Hypermarkets 
• Pharmacies/Drugstores 
• Direct Sales (B2B) 
• Other Distribution Channels 

Applications Covered:
• Traditional Medicine 
• Pharmaceuticals 
• Food & Beverages 
• Nutraceuticals 
• Aromatherapy 
• Cosmetics 
• Other Applications 

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary        
2 Preface         
 2.1 Abstract        
 2.2 Stake Holders       
 2.3 Research Scope       
 2.4 Research Methodology      
  2.4.1 Data Mining      
  2.4.2 Data Analysis      
  2.4.3 Data Validation      
  2.4.4 Research Approach      
 2.5 Research Sources       
  2.5.1 Primary Research Sources     
  2.5.2 Secondary Research Sources     
  2.5.3 Assumptions      
3 Market Trend Analysis       
 3.1 Introduction       
 3.2 Drivers        
 3.3 Restraints       
 3.4 Opportunities       
 3.5 Threats        
 3.6 Product Analysis       
 3.7 Application Analysis      
 3.9 Emerging Markets       
 3.10 Impact of Covid-19       
4 Porters Five Force Analysis       
 4.1 Bargaining power of suppliers      
 4.2 Bargaining power of buyers      
 4.3 Threat of substitutes      
 4.4 Threat of new entrants      
 4.5 Competitive rivalry       
5 Global Yarrow Market, By Product Type      
 5.1 Introduction       
 5.2 Achillea Millefolium (Common Yarrow)     
 5.3 Achillea Nobilis (Noble Yarrow)     
 5.4 Achillea Filipendulina (Fernleaf Yarrow)     
 5.5 Other Product Types      
6 Global Yarrow Market, By Form      
 6.1 Introduction       
 6.2 Powder        
 6.3 Extract        
 6.4 Oil        
 6.5 Capsules/Tablets       
 6.6 Raw/Whole       
 6.7 Other Forms       
7 Global Yarrow Market, By Distribution Channel     
 7.1 Introduction       
 7.2 Online Retail       
 7.3 Specialty Stores       
 7.4 Supermarkets/Hypermarkets      
 7.5 Pharmacies/Drugstores      
 7.6 Direct Sales (B2B)       
 7.7 Other Distribution Channels      
8 Global Yarrow Market, By Application      
 8.1 Introduction       
 8.2 Traditional Medicine      
 8.3 Pharmaceuticals       
 8.4 Food & Beverages       
 8.5 Nutraceuticals       
 8.6 Aromatherapy       
 8.7 Cosmetics       
 8.8 Other Applications       
9 Global Yarrow Market, By Geography      
 9.1 Introduction       
 9.2 North America       
  9.2.1 US       
  9.2.2 Canada       
  9.2.3 Mexico       
 9.3 Europe        
  9.3.1 Germany       
  9.3.2 UK       
  9.3.3 Italy       
  9.3.4 France       
  9.3.5 Spain       
  9.3.6 Rest of Europe      
 9.4 Asia Pacific       
  9.4.1 Japan       
  9.4.2 China       
  9.4.3 India       
  9.4.4 Australia       
  9.4.5 New Zealand      
  9.4.6 South Korea      
  9.4.7 Rest of Asia Pacific      
 9.5 South America       
  9.5.1 Argentina      
  9.5.2 Brazil       
  9.5.3 Chile       
  9.5.4 Rest of South America     
 9.6 Middle East & Africa      
  9.6.1 Saudi Arabia      
  9.6.2 UAE       
  9.6.3 Qatar       
  9.6.4 South Africa      
  9.6.5 Rest of Middle East & Africa     
10 Key Developments        
 10.1 Agreements, Partnerships, Collaborations and Joint Ventures   
 10.2 Acquisitions & Mergers      
 10.3 New Product Launch      
 10.4 Expansions       
 10.5 Other Key Strategies      
11 Company Profiling        
 11.1 Albert Vieille       
 11.2 Amphora Aromatics Ltd.      
 11.3 Carruba Inc.       
 11.4 Mother Bay Spice Company      
 11.5 Bristol Botanicals Ltd.      
 11.6 NHR Organic Oils       
 11.7 Organic Infusions Inc.      
 11.8 SRS Aromatics       
 11.9 Penta Manufacturing      
 11.10 The Good Scent Company      
 11.11 Starwest Botanicals       
 11.12 Neal’s Yard Remedies      
 11.13 Treatt        
 11.14 Florihana        
 11.15 Mountain Rose Herbs      
 11.16 Monterey Bay Spice Company      
 11.17 Gaia Herbs       
 11.18 Herb Pharm       
 11.19 Alvita Teas       
 11.20 Swanson Health Products      
List of Tables         
1 Global Yarrow Market Outlook, By Region (2021-2030) ($MN)    
2 Global Yarrow Market Outlook, By Product Type (2021-2030) ($MN)   
3 Global Yarrow Market Outlook, By Achillea Millefolium (Common Yarrow) (2021-2030) ($MN) 
4 Global Yarrow Market Outlook, By Achillea Nobilis (Noble Yarrow) (2021-2030) ($MN) 
5 Global Yarrow Market Outlook, By Achillea Filipendulina (Fernleaf Yarrow) (2021-2030) ($MN)
6 Global Yarrow Market Outlook, By Other Product Types (2021-2030) ($MN)  
7 Global Yarrow Market Outlook, By Form (2021-2030) ($MN)    
8 Global Yarrow Market Outlook, By Powder (2021-2030) ($MN)    
9 Global Yarrow Market Outlook, By Extract (2021-2030) ($MN)    
10 Global Yarrow Market Outlook, By Oil (2021-2030) ($MN)    
11 Global Yarrow Market Outlook, By Capsules/Tablets (2021-2030) ($MN)   
12 Global Yarrow Market Outlook, By Raw/Whole (2021-2030) ($MN)   
13 Global Yarrow Market Outlook, By Other Forms (2021-2030) ($MN)   
14 Global Yarrow Market Outlook, By Distribution Channel (2021-2030) ($MN)  
15 Global Yarrow Market Outlook, By Online Retail (2021-2030) ($MN)   
16 Global Yarrow Market Outlook, By Specialty Stores (2021-2030) ($MN)   
17 Global Yarrow Market Outlook, By Supermarkets/Hypermarkets (2021-2030) ($MN)  
18 Global Yarrow Market Outlook, By Pharmacies/Drugstores (2021-2030) ($MN)  
19 Global Yarrow Market Outlook, By Direct Sales (B2B) (2021-2030) ($MN)   
20 Global Yarrow Market Outlook, By Other Distribution Channels (2021-2030) ($MN)  
21 Global Yarrow Market Outlook, By Application (2021-2030) ($MN)   
22 Global Yarrow Market Outlook, By Traditional Medicine (2021-2030) ($MN)  
23 Global Yarrow Market Outlook, By Pharmaceuticals (2021-2030) ($MN)   
24 Global Yarrow Market Outlook, By Food & Beverages (2021-2030) ($MN)   
25 Global Yarrow Market Outlook, By Nutraceuticals (2021-2030) ($MN)   
26 Global Yarrow Market Outlook, By Aromatherapy (2021-2030) ($MN)   
27 Global Yarrow Market Outlook, By Cosmetics (2021-2030) ($MN)   
28 Global Yarrow Market Outlook, By Other Applications (2021-2030) ($MN)   
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

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