10 Minute Delivery Subscription Market
10-Minute Delivery Subscription Market Forecasts to 2032 – Global Analysis By Product (Grocery, Snacks & Beverages, Fresh Produce, Personal Care & Beauty, Household Essentials, Meals (Ready-To-Eat), Pet Supplies and Pharmaceuticals), Subscription Model, Delivery Mode, Payment Mode, Platform, Age Group, Pricing Tier, End User and By Geography
According to Stratistics MRC, the Global 10-Minute Delivery Subscription Market is accounted for $346 million in 2025 and is expected to reach $653 million by 2032 growing at a CAGR of 9.5% during the forecast period. A 10-minute delivery subscription is a service that provides customers with access to a curated selection of products, promising delivery to their doorstep within a tight 10-minute timeframe. Subscribers pay a recurring fee, which grants them the benefit of instant gratification and convenience for their immediate needs, such as groceries, snacks, or household items. This model focuses on speed and efficiency, optimizing the fulfillment process to meet the rapid delivery promise.
According to a Redseer report, a significant 62% of Indian consumers have embraced quick commerce and 10-minute delivery services.
Market Dynamics:
Driver:
Digital payment & app penetration
The expansion of digital wallets, UPI systems, and integrated mobile apps has significantly strengthened the 10-minute delivery subscription ecosystem. With frictionless transactions, auto-renewals, and loyalty-driven payment mechanisms, customer convenience and adoption rates have improved. Fueled by rising smartphone penetration and fintech adoption, consumers prefer seamless subscription payments over cash or manual methods. Additionally, app-based personalized recommendations and AI-driven user engagement further boost retention. Consequently, digital payment innovation continues to propel subscription-based quick commerce models globally.
Restraint:
Regulatory &labor challenges
Stringent labor regulations and worker classification debates pose a substantial barrier for the 10-minute delivery subscription market. Governments are increasingly scrutinizing gig-economy models, mandating social security benefits and minimum wages, raising operational costs. Moreover, restrictions on the delivery of regulated goods such as alcohol and certain pharmaceuticals add compliance burdens. Spurred by growing legal oversight, platforms face difficulty scaling profitably while adhering to policies. Thus, regulatory uncertainties and workforce-related constraints remain a significant restraint for market expansion worldwide.
Opportunity:
Healthcare &pharma subscriptions
Healthcare and pharmaceutical subscriptions present a high-growth avenue for quick commerce platforms. Rising demand for instant delivery of over-the-counter medicines, wellness products, and chronic-care essentials has accelerated market expansion. Propelled by aging populations and increased health awareness post-pandemic, consumers prioritize rapid access to life-saving items. Subscription-based pharma delivery enhances customer trust, particularly when combined with telemedicine and digital prescription platforms. Consequently, healthcare integration emerges as a transformative opportunity, positioning 10-minute delivery players as vital last-mile partners in the health ecosystem.
Threat:
Intensifying global competition
The market faces intensifying competition as global and regional players aggressively expand their subscription models. Giants like DoorDash, Delivery Hero, Swiggy, and Zomato are consolidating market share through acquisitions, aggressive pricing, and membership bundling. Smaller startups face difficulties sustaining in such a capital-intensive, high-churn environment. Moreover, global entrants are leveraging strong funding pipelines to undercut local rivals. This escalating rivalry exerts margin pressure, reduces differentiation, and raises consolidation risks, making competitive intensity a critical threat to long-term sustainability.
Covid-19 Impact:
The COVID-19 pandemic accelerated adoption of subscription-based quick commerce, reshaping consumer habits permanently. With lockdowns restricting movement, demand for essential groceries, medicines, and ready-to-eat meals surged through hyperlocal delivery channels. Fueled by safety concerns, customers embraced contactless payments and doorstep delivery, spurring exponential growth in new subscribers. Companies responded with rapid fleet expansion, partnerships, and investment in dark stores. However, post-pandemic normalization has led to stabilizing growth, forcing players to re-strategize.
The grocery segment is expected to be the largest during the forecast period
The grocery segment is expected to account for the largest market share during the forecast period, propelled by rising demand for daily essentials delivered within minutes. Urban households increasingly rely on quick commerce for milk, bread, packaged foods, and pantry staples, replacing traditional store runs. Fueled by lifestyle shifts, convenience expectations, and expanding dark store networks, groceries dominate subscription purchases. Additionally, loyalty-driven bundled grocery plans ensure recurring demand. Thus, the grocery vertical emerges as the backbone of 10-minute delivery subscriptions.
The premium memberships segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the premium memberships segment is predicted to witness the growth rate, influenced by consumer preference for value-added services. Customers are increasingly opting for memberships offering free deliveries, priority slots, exclusive discounts, and loyalty perks. Fueled by rising disposable incomes and brand affinity, premium subscription tiers ensure better retention compared to standard plans. Companies also integrate entertainment bundles and fintech tie-ups to enhance stickiness. Consequently, premium memberships are poised to become the most lucrative growth driver.
Region with largest share:
During the forecast period, the Asia Pacific region is expected to hold the largest market share, fuelled by dense urban populations, rapid smartphone adoption, and growing middle-class spending power. Markets such as India, China, and Southeast Asia dominate due to hyperlocal ecosystems and strong digital payment penetration. Additionally, rising youth demand for instant consumption and aggressive expansion by players like Swiggy, Zepto, and Zomato reinforce market dominance. Consequently, Asia Pacific emerges as the epicenter of 10-minute delivery subscription growth.
Region with highest CAGR:
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR,driven by high disposable incomes, digital-first consumer behavior, and platform consolidation. Companies such as DoorDash, Gopuff, and Maplebear are aggressively scaling their subscription models, offering bundled grocery and convenience delivery. Rising demand for healthcare, snacks, and pet supplies further supports growth momentum. Additionally, consumer willingness to pay for premium perks strengthens adoption. Consequently, North America is projected to lead global expansion in subscription-based ultra-fast delivery.
Key players in the market
Some of the key players in 10-Minute Delivery Subscription Market include BigBasket, Blink Commerce, Bolt, Delivery Hero, DoorDash, Dunzo, Flink, foodpanda, Getir, Gopuff, Maplebear, Quickcommerce, Rappi, Swiggy, Wolt, Yemece, Zapp, Zepto, and Zomato
Key Developments:
In August 2025, Zepto introduced a new pharmacy delivery vertical, promising to deliver medicines within 10 minutes across metro cities, marking its entry into ultra-fast healthcare delivery alongside groceries.
In July 2025, Amazon expanded its 10-minute delivery service, Amazon Now, to select PIN codes in New Delhi. This advances competition with Blinkit, Swiggy Instamart, and Zepto in the quick-commerce space. Amazon also invested ₹1,943 crore (~$233million) into delivery infrastructure to boost speed and reach ahead of shopping seasons.
In June 2025, BigBasket announced the forthcoming nationwide rollout of its 10-minute food delivery service by March 2026, following a successful pilot in Bengaluru. The company plans to expand its dark store network from 700 to up to 1,200 by the end of 2025, directly challenging Zomato and Swiggy, and aiming to broaden its customer base.
Products Covered:
• Grocery
• Snacks & Beverages
• Fresh Produce
• Personal Care & Beauty
• Household Essentials
• Meals (Ready-To-Eat)
• Pet Supplies
• Pharmaceuticals
Subscription Models Covered:
• Weekly Plans
• Monthly Plans
• Quarterly Plans
• Annual Plans
• Pay-Per-Use Bundles
• Premium Memberships
• Other Subscription Models
Delivery Modes Covered:
• Hyperlocal Dark Stores
• Micro-FulfillmentCenters
Payment Modes Covered:
• Credit/Debit Cards
• Digital Wallets & UPI
Platforms Covered:
• Mobile Applications
• Web-Based Platforms
• Third-Party Aggregators
Age Groups Covered:
• 18–25 Years
• 26–40 Years
• 41 Years & Above
Pricing Tiers Covered:
• Economy/Budget Plans
• Mid-Tier Plans
• Premium/Elite Plans
End Users Covered:
• Households
• Working Professionals
• Students
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global 10-Minute Delivery Subscription Market, By Product
5.1 Introduction
5.2 Grocery
5.3 Snacks & Beverages
5.4 Fresh Produce
5.5 Personal Care & Beauty
5.6 Household Essentials
5.7 Meals (Ready-To-Eat)
5.8 Pet Supplies
5.9 Pharmaceuticals
6 Global 10-Minute Delivery Subscription Market, By Subscription Model
6.1 Introduction
6.2 Weekly Plans
6.3 Monthly Plans
6.4 Quarterly Plans
6.5 Annual Plans
6.6 Pay-Per-Use Bundles
6.7 Premium Memberships
6.8 Other Subscription Models
7 Global 10-Minute Delivery Subscription Market, By Delivery Mode
7.1 Introduction
7.2 Hyperlocal Dark Stores
7.3 Micro-Fulfillment Centers
8 Global 10-Minute Delivery Subscription Market, By Payment Mode
8.1 Introduction
8.2 Credit/Debit Cards
8.3 Digital Wallets & UPI
9 Global 10-Minute Delivery Subscription Market, By Platform
9.1 Introduction
9.2 Mobile Applications
9.3 Web-Based Platforms
9.4 Third-Party Aggregators
10 Global 10-Minute Delivery Subscription Market, By Age Group
10.1 Introduction
10.2 18–25 Years
10.3 26–40 Years
10.4 41 Years & Above
11 Global 10-Minute Delivery Subscription Market, By Pricing Tier
11.1 Introduction
11.2 Economy/Budget Plans
11.3 Mid-Tier Plans
11.4 Premium/Elite Plans
12 Global 10-Minute Delivery Subscription Market, By End User
12.1 Introduction
12.2 Households
12.3 Working Professionals
12.4 Students
12.5 Other End Users
13 Global 10-Minute Delivery Subscription Market, By Geography
13.1 Introduction
13.2 North America
13.2.1 US
13.2.2 Canada
13.2.3 Mexico
13.3 Europe
13.3.1 Germany
13.3.2 UK
13.3.3 Italy
13.3.4 France
13.3.5 Spain
13.3.6 Rest of Europe
13.4 Asia Pacific
13.4.1 Japan
13.4.2 China
13.4.3 India
13.4.4 Australia
13.4.5 New Zealand
13.4.6 South Korea
13.4.7 Rest of Asia Pacific
13.5 South America
13.5.1 Argentina
13.5.2 Brazil
13.5.3 Chile
13.5.4 Rest of South America
13.6 Middle East & Africa
13.6.1 Saudi Arabia
13.6.2 UAE
13.6.3 Qatar
13.6.4 South Africa
13.6.5 Rest of Middle East & Africa
14 Key Developments
14.1 Agreements, Partnerships, Collaborations and Joint Ventures
14.2 Acquisitions & Mergers
14.3 New Product Launch
14.4 Expansions
14.5 Other Key Strategies
15 Company Profiling
15.1 BigBasket
15.2 Blink Commerce
15.3 Bolt
15.4 Delivery Hero
15.5 DoorDash
15.6 Dunzo
15.7 Flink
15.8 foodpanda
15.9 Getir
15.10 Gopuff
15.11 Maplebear
15.12 Quickcommerce
15.13 Rappi
15.14 Swiggy
15.15 Wolt
15.16 Yemece
15.17 Zapp
15.18 Zepto
15.19 Zomato
List of Tables
1 Global 10-Minute Delivery Subscription Market Outlook, By Region (2024-2032) ($MN)
2 Global 10-Minute Delivery Subscription Market Outlook, By Product (2024-2032) ($MN)
3 Global 10-Minute Delivery Subscription Market Outlook, By Grocery (2024-2032) ($MN)
4 Global 10-Minute Delivery Subscription Market Outlook, By Snacks & Beverages (2024-2032) ($MN)
5 Global 10-Minute Delivery Subscription Market Outlook, By Fresh Produce (2024-2032) ($MN)
6 Global 10-Minute Delivery Subscription Market Outlook, By Personal Care & Beauty (2024-2032) ($MN)
7 Global 10-Minute Delivery Subscription Market Outlook, By Household Essentials (2024-2032) ($MN)
8 Global 10-Minute Delivery Subscription Market Outlook, By Meals (Ready-To-Eat) (2024-2032) ($MN)
9 Global 10-Minute Delivery Subscription Market Outlook, By Pet Supplies (2024-2032) ($MN)
10 Global 10-Minute Delivery Subscription Market Outlook, By Pharmaceuticals (2024-2032) ($MN)
11 Global 10-Minute Delivery Subscription Market Outlook, By Subscription Model (2024-2032) ($MN)
12 Global 10-Minute Delivery Subscription Market Outlook, By Weekly Plans (2024-2032) ($MN)
13 Global 10-Minute Delivery Subscription Market Outlook, By Monthly Plans (2024-2032) ($MN)
14 Global 10-Minute Delivery Subscription Market Outlook, By Quarterly Plans (2024-2032) ($MN)
15 Global 10-Minute Delivery Subscription Market Outlook, By Annual Plans (2024-2032) ($MN)
16 Global 10-Minute Delivery Subscription Market Outlook, By Pay-Per-Use Bundles (2024-2032) ($MN)
17 Global 10-Minute Delivery Subscription Market Outlook, By Premium Memberships (2024-2032) ($MN)
18 Global 10-Minute Delivery Subscription Market Outlook, By Other Subscription Models (2024-2032) ($MN)
19 Global 10-Minute Delivery Subscription Market Outlook, By Delivery Mode (2024-2032) ($MN)
20 Global 10-Minute Delivery Subscription Market Outlook, By Hyperlocal Dark Stores (2024-2032) ($MN)
21 Global 10-Minute Delivery Subscription Market Outlook, By Micro-Fulfillment Centers (2024-2032) ($MN)
22 Global 10-Minute Delivery Subscription Market Outlook, By Payment Mode (2024-2032) ($MN)
23 Global 10-Minute Delivery Subscription Market Outlook, By Credit/Debit Cards (2024-2032) ($MN)
24 Global 10-Minute Delivery Subscription Market Outlook, By Digital Wallets & UPI (2024-2032) ($MN)
25 Global 10-Minute Delivery Subscription Market Outlook, By Platform (2024-2032) ($MN)
26 Global 10-Minute Delivery Subscription Market Outlook, By Mobile Applications (2024-2032) ($MN)
27 Global 10-Minute Delivery Subscription Market Outlook, By Web-Based Platforms (2024-2032) ($MN)
28 Global 10-Minute Delivery Subscription Market Outlook, By Third-Party Aggregators (2024-2032) ($MN)
29 Global 10-Minute Delivery Subscription Market Outlook, By Age Group (2024-2032) ($MN)
30 Global 10-Minute Delivery Subscription Market Outlook, By 18–25 Years (2024-2032) ($MN)
31 Global 10-Minute Delivery Subscription Market Outlook, By 26–40 Years (2024-2032) ($MN)
32 Global 10-Minute Delivery Subscription Market Outlook, By 41 Years & Above (2024-2032) ($MN)
33 Global 10-Minute Delivery Subscription Market Outlook, By Pricing Tier (2024-2032) ($MN)
34 Global 10-Minute Delivery Subscription Market Outlook, By Economy/Budget Plans (2024-2032) ($MN)
35 Global 10-Minute Delivery Subscription Market Outlook, By Mid-Tier Plans (2024-2032) ($MN)
36 Global 10-Minute Delivery Subscription Market Outlook, By Premium/Elite Plans (2024-2032) ($MN)
37 Global 10-Minute Delivery Subscription Market Outlook, By End User (2024-2032) ($MN)
38 Global 10-Minute Delivery Subscription Market Outlook, By Households (2024-2032) ($MN)
39 Global 10-Minute Delivery Subscription Market Outlook, By Working Professionals (2024-2032) ($MN)
40 Global 10-Minute Delivery Subscription Market Outlook, By Students (2024-2032) ($MN)
41 Global 10-Minute Delivery Subscription Market Outlook, By Other End Users (2024-2032) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
Frequently Asked Questions
In case of any queries regarding this report, you can contact the customer service by filing the “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: info@strategymrc.com or phone: +1-301-202-5929
Yes, the samples are available for all the published reports. You can request them by filling the “Request Sample” option available in this page.
Yes, you can request a sample with your specific requirements. All the customized samples will be provided as per the requirement with the real data masked.
All our reports are available in Digital PDF format. In case if you require them in any other formats, such as PPT, Excel etc you can submit a request through “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: info@strategymrc.com or phone: +1-301-202-5929
We offer a free 15% customization with every purchase. This requirement can be fulfilled for both pre and post sale. You may send your customization requirements through email at info@strategymrc.com or call us on +1-301-202-5929.
We have 3 different licensing options available in electronic format.
- Single User Licence: Allows one person, typically the buyer, to have access to the ordered product. The ordered product cannot be distributed to anyone else.
- 2-5 User Licence: Allows the ordered product to be shared among a maximum of 5 people within your organisation.
- Corporate License: Allows the product to be shared among all employees of your organisation regardless of their geographical location.
All our reports are typically be emailed to you as an attachment.
To order any available report you need to register on our website. The payment can be made either through CCAvenue or PayPal payments gateways which accept all international cards.
We extend our support to 6 months post sale. A post sale customization is also provided to cover your unmet needs in the report.
Request Customization
We offer complimentary customization of up to 15% with every purchase. To share your customization requirements, feel free to email us at info@strategymrc.com or call us on +1-301-202-5929. .
Please Note: Customization within the 15% threshold is entirely free of charge. If your request exceeds this limit, we will conduct a feasibility assessment. Following that, a detailed quote and timeline will be provided.
WHY CHOOSE US ?
Assured Quality
Best in class reports with high standard of research integrity
24X7 Research Support
Continuous support to ensure the best customer experience.
Free Customization
Adding more values to your product of interest.
Safe & Secure Access
Providing a secured environment for all online transactions.
Trusted by 600+ Brands
Serving the most reputed brands across the world.
